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Global Baggage ConciergeGlobal Baggage ConciergeQuickCubeQuickCube

Alyssa BarrieAlyssa BarrieZoe EngelbergZoe EngelbergCaitlin CostelloCaitlin Costello

Craig SerraCraig Serra

e-Business Strategies and Applicationse-Business Strategies and Applications10/28/1110/28/11

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Executive SummaryExecutive Summary

QuickCube is a destination website providing convenient, QuickCube is a destination website providing convenient, cost-effective, short-term storage solutions for leisure and cost-effective, short-term storage solutions for leisure and business travelers. It will also publish content on travel and business travelers. It will also publish content on travel and packing best practices.packing best practices.Thousands of tourists and working professionals visit Thousands of tourists and working professionals visit international destinations daily and are looking for a international destinations daily and are looking for a temporary location to store their luggage while they sightsee, temporary location to store their luggage while they sightsee, shop, or attend meetings.shop, or attend meetings.QuickCube.com is a user friendly destination website and QuickCube.com is a user friendly destination website and mobile platform that enables travelers to easily access and mobile platform that enables travelers to easily access and reserve storage space online or from their mobile device.reserve storage space online or from their mobile device.Revenue sources will include storage fees as well as Revenue sources will include storage fees as well as advertising revenue.advertising revenue.

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Product SummaryProduct Summary

QuickCube is an online destination website providing time-QuickCube is an online destination website providing time-saving, cost-effective, short-term storage solutions for leisure saving, cost-effective, short-term storage solutions for leisure and business travelers; includes weekly packing and travel blog.and business travelers; includes weekly packing and travel blog.Leisure and business travelers are able to secure online Leisure and business travelers are able to secure online reservations to store their luggage/belongings in brick and reservations to store their luggage/belongings in brick and mortar storage facilities while they conduct daily business, mortar storage facilities while they conduct daily business, sightsee, dine, or shop. sightsee, dine, or shop. End users pick their city, plug in an address/zip code, and End users pick their city, plug in an address/zip code, and QuickCube displays the nearest physical location.QuickCube displays the nearest physical location.After selecting baggage type, quantity, and time requirements, After selecting baggage type, quantity, and time requirements, the end user makes a reservation, pays via credit card, and drops the end user makes a reservation, pays via credit card, and drops of her bag at the selected location; the baggage is then securely of her bag at the selected location; the baggage is then securely stored until pick-up.stored until pick-up.

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Target MarketTarget Market

International and domestic tourists traveling on a International and domestic tourists traveling on a fixed budget. This includes families, couples, and fixed budget. This includes families, couples, and lone travelers.lone travelers.

International and domestic business travelers.International and domestic business travelers.

Daily business commuters.Daily business commuters.

Suburban day-trippers.Suburban day-trippers.

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Domestic Competitive Products and ServicesDomestic Competitive Products and Services

Most hotels offer luggage storage even after check out.

Many airports have luggage storage but can often be inconvenient and far from the city center.

Domestic Competition– Schwartz’s Travel and Storage

Not GlobalOnly three locations - all in MidtownLimited hours – do offer after hours service (by appointment only)Reasonable pricing strategyPick-up and Delivery QuickCube’s largest competitor

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International Competitive Products and ServicesInternational Competitive Products and Services

Due to the predominance of train travel, many European train stations offer conveniently located storage facilities.

The close proximity of European countries creates a large demand for temporary storage, which increases the competitive landscape.

Although many European travel destinations (London, Paris) do offer some kind of temporary storage, our sophisticated online reservation system will give Quickcube a competitive advantage for travelers looking to make arrangements in advance.

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E-Business ModelE-Business Model

QuickCube is a for-profit, business-to-consumer (B2C), QuickCube is a for-profit, business-to-consumer (B2C), service-oriented venture. service-oriented venture.

E-commerce sales website for reserving short-term storage E-commerce sales website for reserving short-term storage space for baggage & media content provider.space for baggage & media content provider.

Location: Initial roll-out in New York City, with expansion to Location: Initial roll-out in New York City, with expansion to London, Paris, & balance of Europe.London, Paris, & balance of Europe.

Revenue Sources: baggage checking fees & advertising.Revenue Sources: baggage checking fees & advertising.

Long-term business goals: By year 5, net income is 35% of Long-term business goals: By year 5, net income is 35% of revenues (revenue stream from advertising makes up 30% of revenues (revenue stream from advertising makes up 30% of total profits).total profits).

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Market AnalysisMarket Analysis

2010: World tourism industry recovering from recession and 2010: World tourism industry recovering from recession and forecasted to see growth of 3-5% in 2011.forecasted to see growth of 3-5% in 2011.

In 2010: 940 million tourists traveled globally.In 2010: 940 million tourists traveled globally.

The global tourism industry is a €781 billion business.The global tourism industry is a €781 billion business.

trends: More trips, shorter length of stay, careful spending.trends: More trips, shorter length of stay, careful spending.

With number of trips increasing and travelers planning trips With number of trips increasing and travelers planning trips more carefully and economically, QuickCube will be a more carefully and economically, QuickCube will be a welcomed solution in the marketplace.welcomed solution in the marketplace.

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Marketing StrategyMarketing StrategyTarget Demographic: leisure and business travelers in major global cities Target Demographic: leisure and business travelers in major global cities – Offering convenient short-term storage system to stow luggage after hotel check-Offering convenient short-term storage system to stow luggage after hotel check-

out and prior to flight. Solution applicable to business travelers as well as out and prior to flight. Solution applicable to business travelers as well as commuters. commuters.

– Solution will alleviate concerns about where travelers can store belongings while Solution will alleviate concerns about where travelers can store belongings while shopping, sight-seeing, or attending meetings.shopping, sight-seeing, or attending meetings.

– QuickCube is safe, convenient, and affordable.QuickCube is safe, convenient, and affordable.

PromotionPromotion– Promotion will include earned media placement, taxi top signage, social media Promotion will include earned media placement, taxi top signage, social media

microsites, robust Search Engine Optimization and Search Engine Marketing microsites, robust Search Engine Optimization and Search Engine Marketing campaigns, as well as online advertising on travel sites. QuickCube will also be campaigns, as well as online advertising on travel sites. QuickCube will also be optimized for HTML5 and mobile devices.optimized for HTML5 and mobile devices.

– Cross-branding opportunities with airlines, hotels, and transportation operations Cross-branding opportunities with airlines, hotels, and transportation operations will also be leveraged.will also be leveraged.

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RevenueRevenue

Source of RevenueSource of Revenue– QuickCube will generate revenue fromQuickCube will generate revenue from

baggage checking feesbaggage checking fees

advertising on the website.advertising on the website.

– Customers will reserve space and pay via credit Customers will reserve space and pay via credit card online at point of reservation.card online at point of reservation.

– Advertisers will be able to purchase monthly Advertisers will be able to purchase monthly sponsorship positions on QuickCube.com. sponsorship positions on QuickCube.com. (Sponsorships will be negotiated with individual (Sponsorships will be negotiated with individual advertisers TBD)advertisers TBD)

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Pricing SystemPricing System

Customers will be charged based on the Customers will be charged based on the following parameters:following parameters:– Size and number of parcelsSize and number of parcels

End users will be able to select the type and number of End users will be able to select the type and number of bags that they wish to store.bags that they wish to store.

– Length of timeLength of time Customers can select the date and time that they wish Customers can select the date and time that they wish to pick-up luggage.to pick-up luggage.

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Price ChartPrice ChartUp to 1 hourUp to 1 hour Up to 4 hoursUp to 4 hours Up to 8 hoursUp to 8 hours Up to 12 hoursUp to 12 hours Next DayNext Day

Small Parcel (shopping Small Parcel (shopping bag, back-pack, carry-bag, back-pack, carry-on)on)

$6.99 $6.99 $8.50 $8.50 $10.00 $10.00 $12.00 $12.00 $17.00 $17.00

Medium Parcel (fits Medium Parcel (fits medium suitcase + medium suitcase + medium duffle bag + medium duffle bag + up to 3 large shopping up to 3 large shopping bags)bags)

$8.99 $8.99 $9.50 $9.50 $11.00 $11.00 $13.00 $13.00 $18.00 $18.00

Large Parcel (fits large Large Parcel (fits large suitcase + 2 large duffle suitcase + 2 large duffle bags + up to 4 large bags + up to 4 large shopping bags)shopping bags)

$9.99 $9.99 $10.50 $10.50 $12.00 $12.00 $14.00 $14.00 $19.00 $19.00

Extra Large Parcel (fits Extra Large Parcel (fits up to 3 large suit cases up to 3 large suit cases + 1 small suitcase + 4 + 1 small suitcase + 4 medium duffle bags + 6 medium duffle bags + 6 large shopping bags)large shopping bags)

$10.99 $10.99 $11.50 $11.50 $13.00 $13.00 $15.00 $15.00 $20.00 $20.00

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Measuring SuccessMeasuring Success

The following factors will be used to measure The following factors will be used to measure QuickCube’s performance:QuickCube’s performance:– RevenueRevenue

Revenue will be forecasted and reviewed on a weekly basis Revenue will be forecasted and reviewed on a weekly basis to ensure that monthly and quarterly goals are being met.to ensure that monthly and quarterly goals are being met.

– Web AnalyticsWeb Analytics Unique visitors, page views as well as conversion metrics will be Unique visitors, page views as well as conversion metrics will be tracked monthly. tracked monthly. Google analytics will also be used to measure the origin of Google analytics will also be used to measure the origin of QuickCube’s traffic in an effort to gage advertising effectiveness.QuickCube’s traffic in an effort to gage advertising effectiveness.

– Average Vacancy RatesAverage Vacancy RatesQuickCube will monitor its vacancy rates in an effort to QuickCube will monitor its vacancy rates in an effort to maximize physical storage space.maximize physical storage space.

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IT InfrastructureIT Infrastructure

QuickCube Intranet/LAN

GatewayServer

Application server

Web server

DB Server

Mail/ExchangeServer

InternetVPN

Credit card ASP

Other ASPs

CustomersQuickCube POS users

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IT Infrastructure DescriptionIT Infrastructure DescriptionQuickCube main office has intranet on Local Area Network (LAN).QuickCube main office has intranet on Local Area Network (LAN).Various servers sit on this LAN:Various servers sit on this LAN:– Database (DB) server maintains all records pertaining to customers and orders.Database (DB) server maintains all records pertaining to customers and orders.– Mail/Exchange server used for email, calendaring, and mail-related data Mail/Exchange server used for email, calendaring, and mail-related data

storage.storage.– Web server used to host website and be the “front-end” for data collection, Web server used to host website and be the “front-end” for data collection,

with subsequent storage on DB server.with subsequent storage on DB server.– Application server used to execute procedures and run critical services (e.g., Application server used to execute procedures and run critical services (e.g.,

SSL handshake), and could be combined with web server.SSL handshake), and could be combined with web server.– Gateway server hosts firewall, antivirus, and other security programsGateway server hosts firewall, antivirus, and other security programs

Customers and Application Service Providers (ASPs—such as those processing Customers and Application Service Providers (ASPs—such as those processing credit card transactions) would access the website and any needed servers via the credit card transactions) would access the website and any needed servers via the Internet.Internet.QuickCube users at storage locations (operating POS-type systems) would access QuickCube users at storage locations (operating POS-type systems) would access the QuickCube intranet via a Virtual Private Network (VPN):the QuickCube intranet via a Virtual Private Network (VPN):– POS systems communicate bi-directionally with application server in order to POS systems communicate bi-directionally with application server in order to

update both with data regarding check-in and check-out .update both with data regarding check-in and check-out .

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E-Business Application Infrastructure DescriptionE-Business Application Infrastructure Description

QuickCube website

Registrationprocess

DB Server

VPN

Credit card ASP

QuickCube POS users

Reservation Process

Checkoutprocess

= Users on internet

Advertisers, Facebook,

Foursquare, etc.

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e-Business Application Process and e-Business Application Process and InfrastructureInfrastructure

Customer wants to make reservation for QuickCube locationCustomer wants to make reservation for QuickCube location– Customer visits website.Customer visits website.– Customer registers or searches:Customer registers or searches:

RegistersRegisters Data is written to DB and mail servers; customer data is then stored and Data is written to DB and mail servers; customer data is then stored and email is sent to customer confirming newly registered status.email is sent to customer confirming newly registered status.SearchesSearches Can search via address (city, zip code, etc.); results are returned from Can search via address (city, zip code, etc.); results are returned from application servers (which are updated with check-in and check-out data from itself application servers (which are updated with check-in and check-out data from itself and POS systems); shows availability of space.and POS systems); shows availability of space.

– Customer selects certain number of “cubes,” essentially making a reservation Customer selects certain number of “cubes,” essentially making a reservation for space for their baggage.for space for their baggage.

– Customer checks out online, which includes credit card processing via an ASP Customer checks out online, which includes credit card processing via an ASP vendor and subsequent updates to DB, application, and mail servers; vendor and subsequent updates to DB, application, and mail servers; application server communicates with POS system to provide update at the application server communicates with POS system to provide update at the location; confirmation email sent via mail server.location; confirmation email sent via mail server.

Customer stores baggage at physical location:Customer stores baggage at physical location:– POS system contains all information about reservation.POS system contains all information about reservation.– Upon local check-in and then check-out, POS operator updates locally and Upon local check-in and then check-out, POS operator updates locally and

updates QuickCube intranet servers via VPN.updates QuickCube intranet servers via VPN.

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Key Processes and FunctionsKey Processes and Functions

ProcessProcess Website ComponentWebsite Component

1) User registration1) User registrationBasic enterable form with demographic and Basic enterable form with demographic and geographic information , which writes to geographic information , which writes to database server.database server.

2) Storage location lookup2) Storage location lookupEnter zip code or address which links to Google Enter zip code or address which links to Google maps to provide customers with the closest maps to provide customers with the closest QuickCube location.QuickCube location.

3) Luggage type identification3) Luggage type identificationPop-up menu displays images with sizes and Pop-up menu displays images with sizes and shapes of various types of luggage; drop down shapes of various types of luggage; drop down lists quantity options.lists quantity options.

4) Luggage time identification4) Luggage time identification A drop down menu lists dates and another with A drop down menu lists dates and another with times.times.

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Key Processes and FunctionsKey Processes and FunctionsProcessProcess Website ComponentWebsite Component

5) Storage space reservation5) Storage space reservationReservation request entered into database, which Reservation request entered into database, which automatically checks storage availability.automatically checks storage availability.

6) If space is available, then proceed to checkout, if 6) If space is available, then proceed to checkout, if not system, will suggest an alternative locationnot system, will suggest an alternative location

Either a confirmation notice will appear or a Either a confirmation notice will appear or a message indicating the next closest location.message indicating the next closest location.

7) Checkout and transaction process7) Checkout and transaction process

User registers and signs in if not previously User registers and signs in if not previously registered and signed in; customers enter credit registered and signed in; customers enter credit card information if not previously entered; card information if not previously entered; check-out occurs and data is bi-directionally check-out occurs and data is bi-directionally communicated transmitted with credit card ASP.communicated transmitted with credit card ASP.

8) Apply web metrics to attract advertisers and 8) Apply web metrics to attract advertisers and optimize usersoptimize users

Web pages are tagged for Google Analytics or Web pages are tagged for Google Analytics or other online data driven traffic and reporting other online data driven traffic and reporting vendor.vendor.

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Conclusion and ExpectationConclusion and Expectation

QuickCube is an online destination website providing time-QuickCube is an online destination website providing time-saving, cost-effective, short-term storage solutions for leisure saving, cost-effective, short-term storage solutions for leisure and business travelers; includes weekly packing and travel blog.and business travelers; includes weekly packing and travel blog.With the number of trips increasing and travelers planning trips With the number of trips increasing and travelers planning trips more carefully & economically, QuickCube will be a welcomed more carefully & economically, QuickCube will be a welcomed solution in the marketplace.solution in the marketplace.The growing global economy is increasing world-wide business The growing global economy is increasing world-wide business travel. This bodes well for QuickCube.travel. This bodes well for QuickCube.Two streams of revenue and robust marketing program will Two streams of revenue and robust marketing program will support a healthy business model.support a healthy business model.Long-term business goals: By year 5, net income is 35% of Long-term business goals: By year 5, net income is 35% of revenues (revenue stream from advertising makes up 30% of revenues (revenue stream from advertising makes up 30% of total profits).total profits).