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EXPORT SUPPORT THROUGH JOINT OFFICIAL PARTICIPATION IN TRADE FAIRS AND EXHIBITIONS

ABROAD

The Project Management of EU Project Funds

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• Project funded by EU funds and Czech state budget

• Support of exporting Czech companies joining selected foreign trade fairs– Financial support – up to 5.000,- euro per trade fair– Non-financial support – joint promotion of Czech exhibitors

• Close cooperation with state authorities and private companies

• Companies must follow specific rules• The trade fairs priorities picked up by private

sector, decision maker is Project executive committee

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Where are the problems and needs / why such project ?

• Exporting companies have specific funding needs• Lack of easy tools for using EU funds • Cutting the over-administrations of EU funds and

bringing the support to the private companies• Improving tools for business and export support• Macroeconomic and microeconomic needs –

support particularly to exporting enterprises and competition of Czech economy

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Implementing the problems and priorities of the Czech official EU funds policy – policy making process

DEFINITION OF THE MAIN PROJECT‘S GOALS• Identifying the tools for the main problem-solving and

reaching the goals (JOINT OFFICIAL TRADE FAIR & EXHIBITION)

• Identifying the system for the tools used (USING THE TOOLS)• Finding the resources – EU funds and tools = European

Regional Development Fund • Identifying the main indicators (no. of fairs and participants)• Finding the responsible state authorities for project planning

= Ministry of Regional Development as the main authority for EU funds

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Project planning:• Planning of project objectives• Budget planning• Planning of the timeline• Planning of indicators and exact definition (min.

100 fairs / 1400 participants in 3 years)• Definition of the links between indicators and

budget (detailed budget planning)• Definition of responsible state authorities in

charge of implementation (National Trade Promotion Agency – CZECHTRADE)

• Rules for planning – what /who is eligible = eligible business sectors, companies, costs, rules for administration

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• SET UP of the responsible project team and project organisation structure

• SELECTION of the main contractor responsible for project goals implementation – set up the rules for contractor selection(contractor - the Czech Chamber of Commerce)

• SET UP of the execution process, controlling of the process and implementation, cash flow planning, rules for financing, etc.

• SET UP of exact rules for companies‘ participation, methodology of project‘s goals fulfilment, monitoring statistics, etc. (Czech Chamber of Commerce)

• SELECTION OF TRADE FAIRS– fairs proposed by enterprise associations, decision makers - Project executive committee

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• Project period: 2010-2012• Monitoring as a tool of improvement and

evaluation/ not just rules control• Collection of the feedback, monitoring of the

effectiveness • Project realisation and monitoring of the

correct realisation – bringing up new ideas and experience that should be used for new projects– tougher or softer rules for companies? etc.– system of joint exhibition, etc.

• Project evaluation / what should be better, how to prepare a new project, etc.

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10. – 12. 10. 2012, BELGRADE, SERBIA

Main contractor - Czech Chamber of Commerce, Lucie Markova

Sub-contractor- company Integra Ltd., Katerina Hainzova

Proposer of trade- Regional Chamber of Commerce in Olomouc

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• 23 companies/exhibitors from the Czech Republic at joint stand

• Overall, 285 square meters

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• Embassy of the Czech Republic in Belgrade– PhDr. Hana Hubáčková (Ambassador)– Luboš Joza (Embassy Counselor)

• Czech Trade Promotion Agency– Pavel Svoboda (CzechTrade Belgrade, Director)– Lenka Svihlova (CzechTrade Prague, Export

Consultant)

• Czech Chamber of Commerce– Lucie Markova (Project Manager)– Lucie Kirschova (Project Manager)

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• Press Conference– 11. 10. 2012 11:00– Conference Room, Belgrade Fair

• Workshop/Seminar– 11. 10. 2012 14:00 - 17:00– Conference Room, Belgrade Fair

• Outdoor Advertising• Advertising in newspapers

– Politika Danas, Privredni Pregled, Nin

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QUESTIONS ?