1-day blue ocean strategy training
TRANSCRIPT
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8/14/2019 1-Day Blue Ocean Strategy Training
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Prepared by Ioan CarpusManaging [email protected]
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Blue Ocean Strategy Training Proposal
Six Paths Consulting500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected] in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120
Contents
Blue Ocean Strategy
Seminar .................................................................................................3Introduction to Blue Ocean Strategy: concepts and principles of Blue Ocean Strategy formulation andexecution ............................................................................................................................................... 3Summary ............................................................................................................................................... 3Training objectives................................................................................................................................. 3Training format ...................................................................................................................................... 4Course Outline....................................................................................................................................... 4About Us................................................................................................................................................ 5
Annexes ......................................................................................................................................6Is Blue Ocean Strategy relevant for your organization? ........................................................................ 6
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Blue Ocean Strategy Training Proposal
Six Paths Consulting500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected] in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120
Blue Ocean Strategy challenges everything you thought you knew about strategy.
Business Strategy Review, UK
Blue Ocean Strategy
Seminar
Introduction to Blue Ocean Strategy: concepts and principles ofBlue Ocean Strategy formulation and execution
Blue Ocean Strategy is centered on strategies to differentiate your products and services radically: freeing you fromthe red ocean of bloody-competition into the blue ocean of new opportunity. It presents a theory, tools, andframeworks to allow your company to break away from the competition and create a blue ocean of new marketspace.
Course duration: 1 dayTarget group: senior and middle managementNumber of participants: up to 15 (TBD for more)
Summary
This seminar provides participants with a basic introduction to the concepts, tools and methodologiesbehindBlue Ocean Strategy and Value Innovation.
Throughout the seminar, the participants will be presented the Principles of BOS Formulation and Executionand with case studiesfrom different industries, providing immediate relevance to their business.
By the end of the workshop, the participants will have a shared understanding of the challenges and shortcomingsof conventional strategy, and a common foundation for addressingthem using Blue Ocean Strategy.
Training objectives
Learning about new ways of thinkingand doing business, by systematically pursuing high value lowcost strategic solutions without compromising profitability or customer satisfaction
Introduction to theoretical concepts grounded in practical, hands-on exercise in using the BOS toolsininteractive group exercises
Stimulating creativity in the organization, with the objective of eliciting and structuring the many ideasthat are hidden or under-appreciated into viable future business propositions
Anticipating the likely organizational consequences and preparing for change Motivational insightsfor the involved participants
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Blue Ocean Strategy Training Proposal
Six Paths Consulting500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected] in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120
Training format
The 1-day seminar will be structured in 4 working sessions, each one containing: Presentations of the Blue Ocean Strategy concepts and principles Interactivesessions with questions and answers
Case studies(including video cases) from various industries, such as Nintendo Wii, Fralda Magica,Nespresso, M-PESA, Netjets, SouthWest Airlines, iTunes, Cirque du Soleil, Casella Wines
Presentation of the BOS frameworks and tools: the Strategy Canvas, The Buyer Utility Cycle / BuyerUtility Map, Six Paths Framework and ERRC Grid
Exercises to gain practical understanding of some of the BOS formulation tools
Course Outline
The Blue Ocean Strategy Seminaroffers learning on new concepts, tools and systematic methodologies todeliver value innovation:
A new perspective on business strategy (Blue Ocean Strategy Thinking)o What is Blue Ocean Strategy? How does it differ from conventional strategy?o How is Blue Ocean Strategy relevant in todays market conditions?
o How would Blue Ocean Strategy be applicable to your organization? Where would you apply it? The concepts and elements in Blue Ocean Strategy (Blue Ocean Strategy Principles)
o Reconstruct the market boundaries (lowering the search risk)o Focus on the big picture (lowering the planning risk)o Reach beyond existing demand (lowering the scale risk)o Get the strategic sequence right (lowering the business model risk)o Overcome key organizational hurdles (lowering the organizational risk)o Build execution into strategy (lowering the management risk)
Introducing a systematic approach for the identification of blue oceans (Blue Ocean Strategy Process)o How can blue oceans be created in a structured and reproducible manner, leading to
opportunity-maximizing risk-minimizing solutions?
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Blue Ocean Strategy Training Proposal
Six Paths Consulting500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected] in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120
About Us
Six Paths Consultingis a consultancy that adopts a highly interactive and collaborative approach. Wespecialize in helping companies create new sources of profitable growth - structured exploration of new marketopportunities and assisting in the design and launch of new products and services.
This is done through the integration of our creativity and strategy development experience with proprietarytools and methodologies built around the Blue Ocean Strategy
process.
Our objective is to exceed our clients expectations in delivering breakthrough growth ideas, and mostimportantly, to transfer knowledge and capabilities toward our clients.
The seminar will be led byIoan Carpus, Founder and Managing Partner at Six Paths Consulting.
An experienced strategy consultant and trainer,Ioan has led innovation efforts for various organizations in boththe public and the private sector. Previously, Ioan was Senior Fellow atMalaysia Blue Ocean Strategy Institute,a think-tank and government strategy consulting body. In this position Ioan has worked directly with Prof. ChanKim in advising the prime minister and government of Malaysia on innovative development strategies.
Ioan has an MBA from INSEAD (France / Singapore) and an LLB from the Al. I. CuzaUniversity (Romania). Heis a BOS qualified practitioner by the Blue Ocean Strategy Initiative Centre.
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Blue Ocean Strategy Training Proposal
Six Paths Consulting500 Avenue Louise 3-3, B-1050, Brussels, Belgium T. +32 491 12 66 52 E. [email protected] in Belgium. VAT reg. no. BE 832 833 189 ING BRU-Jardin du Roi IBAN BE28 3630 8005 2120
Annexes
Is Blue Ocean Strategy relevant for your organization?
Have you ever wonder how blue is your ocean
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1. Is your company facing heightened competition from domestic and international rivals?
2. Do your sales representatives increasingly argue they need to offer deeper and deeper price discounts tomake sales?
3. Are you finding you need to advertise more to get noticed in the marketplace, yet the impact of eachadvertising dollar spent is falling?
4. Is your company focused more on cost cutting, quality control, and brand management at the expense ofgrowth, innovation, and brand creation?
5. Do you blame your slow growth on your market?
6. Do you see outsourcing to low cost companies or countries as a principal prerequisite to regain
competitiveness?
7. Are mergers and acquisitions the principal means your company sees to grow?
8. Is it easier to get funding to match a strategic move made by your competitor than it is to get internalfunding to support a strategic move that allows you to break away from the competition?
9. Is commoditization of offerings a frequent worry of your company?
10. List your key competitive factors; now list your competitions. Are they largely the same?
If you answered yes to a majority of these questions, then most likely your company is stuck in a red ocean.
Blue Ocean Strategy offers you a way to swim out of the red ocean, filled with sharks. It presents a theory, tools,
and frameworks to allow your company to break away from the competition and create a blue ocean of new marketspace.