1

Dalian – September 28 2006

Creativity vs Efficiency

BUCHAREST

May 15th 2008

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Summary

1 - La Poste Group presentation

2 - Direct Marketing trends in France

3 - 0pportunities on the Romanian Market

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LA POSTE GROUP Presentation

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1st employer in France:

Over 300,000employees

1st retail network in

Europe:17,000 Post

Offices

Turnover:€ over 20 billion

(+3.3% compared to 2006)

(almost 1 % of the French GDP)

44 million accounts€ 220 billion

deposits

Over 27 billion pieces of mail

handled

62 Million inhabitants

LA POSTE changed status from an administration to a public company 17 years ago

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MAIL 11 316

EXPRESS 2 534 2 932

PARCELS 1 155 1 238

FINANCIAL SERVICES net income 4 5834 310

(in € million) 2005 2006

11 500

4 500

4 800

2007

11 242

20 800 TOTAL

70% of La POSTE’s turnover comes from open markets, often with extensive competition.

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Key figures in 2006

€11,316 in 2006 billion in turnover : 56,4% of La POSTE group turnover.

46% of the mail’s turnover was open to competition in 2006 190,000 employees, including:

100,000 letter carriers.

81.2% next-day delivery.

€ 3.4 billion invested in modernisation over 7 years.

MailMail

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N°2 in Germany

N°4 in the United Kingdom

N°1 in Portugal

N°2 in Ireland

N°1 in Spain

N°1 in France

N°5 in the Benelux

N°3 in Switzerland

N°2 in Poland

N°1 in Russia

N°1 in Turkey

Revenue and Parcel Statistics

More than 500 million parcels delivered per year

> € 3 billion net turnover in 2007

Operations

19,000 employees(1)

More than 750 depots & agencies

More than 50 hubs

More than 32,000 vehicles

Major customers are Adidas, France Télécom, Metro, Orange, Esprit, EMI, Intersport, Louis Vuitton, Tech Data …

In the premium segment, GeoPost is one of the three leading Express Parcel firms in Europe, with a broad European presence and leading positions in key markets

GeoPost -2007 European market position GeoPost -2007 European market position

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DIRECT MARKETING TRENDS

IN FRANCE

9

14

13,1

3,14,5

32,2

15,5

8,15,4 3,5 0,6

Press

Television

Posters

Radio

Direct Marketing

Promotion

Events

Public Relation

Yellow pages

Internet

Repartition of Advertising expenses according medias in France in 2005 in %

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Unaddressed mail

Key figures on the French Market

Repartition of DM expenses

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Key figures on the French Market

DM : a growing market

Addressed Direct Mail

4000

4200

4400

4600

4800

5000

5200

2000 2001 2002 2003 2004 2005

Mill

ion

ite

ms

Série1

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CONSUMER EXPECTATIONS

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METHODOLOGY

• Scope

This study has been conducted on a population of 2448 persons aged over 15

• Timetable

During the last Quarter of 2005

Consumer expectations

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The French Market : 3 key facts to be taken into account

- The recent integration in DM campaigns of the e-mailing and sms

- Big cuts in advertising investments within the « big » medias since 2002

- The rising of new « anti-ad » opinion movements

Consumer expectations

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Two key results

- Although a general trend of « anti-ad » has emerged, Direct Mail remains always a recognized and appreciated communication tool

43% of the French reject « traditional » advertising, opposed to only 4 % for Direct Mail

- The development of new media (Internet…) has not weakened the affective link of the French with physical mail

Consumer expectations

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Powerful

99% of the French receive Direct Mail

Direct Mail is :

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Appreciated

93 % read it or look at it

…Although 95% of the French do not like to receive phone calls at home for advertising purposes

Direct Mail is :

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87%…appreciate to have a look at it whenever they want

Direct Mail is highly appreciated :

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69 % Of the recipients keep their Direct Mail

74 % for people aged less than 35 !

Direct Mail is kept :

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Over 85% of the recipients read carefully their mail when it is linked to their

daily lives

Over 70% when it has been sent by a company they know

Over75% like to receive mail regarding local life

People like DM :

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Personalised64 % of the French declare that Direct Mail is the media that allows them to feel more

personally concerned

Direct Mail is

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IncentivingThe media that stimulates people to:

- Answer and ask for more information

(32%* - 2d media 12%)

- Purchase

(35%* - 2d media 19%)

- Go to a shop

(31% 2d media 19%)

Direct Mail is

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Complementary

with the other medias

A communication support that increases the impact of advertising on other medias (46% TV, 45% Press, 41% Posters)

Direct Mail is

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…very efficient !

70 % go to a shop after receiving a Direct Mail piece

60 % declare having bought a product after having received a Direct Mail piece

83 % declare having used discount coupons included in the mail

Direct Mail is

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The consumer :

- receives too much useless and outdated information

- expects personalised and attractive offers

Opportunities and market trends

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The companies (our customers) :

- want to reach their customers with the right offer at the right time

- want to grow their business

- want to add a personnal touch to their communication

- are looking for a partner who can deliver a comprehensive solution to their problem

- want to understand the cost of a campaign

- want to know their ROI

Opportunities and market trends

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OPPORTUNITIES ON THE ROMANIAN MARKET

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Romania France

MDexpensesper capita

(euro)

0

100

200

MD expenses per capita (euro)

MD expenses percapita (euro)

29

Rom

ania

Fra

nce

Unaddressed mail per

capita

0

500

1000

Unaddressed mail per capita

Unaddressed mailper capita

30

RomaniaFrance

Addressed DMper capita

0

100

200

300

Addressed DM per capita

Addressed DM percapita