1– Confidential –

PARTNERING FOR PRODUCTION

• SPT creative team has produced over 3,000 hours of daytime television

• We will utilize our vast experience and resources to assemble the preeminent production team for Dr. Oz's new daytime show for 2009

• SPT is prepared to handle all aspects of hiring the staff, securing the production facilities and managing all payroll, benefits and insurance related to this production

2– Confidential –

RECOMMENDED PRODUCTION STAFFING

EIC DIRECTOR

AD BOOTH AD POST STAGE MGR

BOOTH PA SCRIPT COORD.

4 PRODUCTION ASSISTANTS

4 ASSOCIATE PRODUCERS

4 SHOW PRODUCERS

SUPERVISING PRODUCER

4 PRODUCTION ASSISTANTS

4 ASSOCIATE PRODUCERS

4 SHOW PRODUCERS

SUPERVISING PRODUCER

6 FIELD PRODUCERS

6 ASSISTANT EDITORS

8 EDITORS6 off/ 2 on

2 POST P.A.s

POST COORDINATOR

POST SUPERVISOR

SUPERVISING PRODUCERField/ Post

MEDICAL A.P.

SENIOR MEDICAL PRODUCER

CO-EXECUTIVE PRODUCER

EXECUTIVE PRODUCER

3– Confidential –

Distribution • Distribute show content (clips and full episodes) to a wide audience through SPT’s digital distribution infrastructure

• Syndicate video player on local TV station websites

• Enable ad-supported streaming on SPT partner sites (e.g., YouTube Channel, MySpaceTV)

• Create and distribute podcasts, sell full episodes on iTunes, etc.

DIGITAL

Digital extensions will be a core element of the overall Dr. Oz show; with SPT uniquely positioned to maximize the value of the brand online

Destination • Build, host, and continually update an immersive, 24/7 online community around the show

• Incorporate ad-supported streaming of shows

• Quizzes, blogs (Damages), widgets (Minisodes),

• Portable extensions (widgets) where stations can grab them off of the main site and embed them onto their local station website

• Interactive chat features, and other social elements to encourage engagement and drive users back to the show

4– Confidential –

EXAMPLE OF OUR IMMERSIVE WEB SITES

5– Confidential –

Mobile Site

Distribution

Participation TV

Off-deck

MOBILE DISTRIBUTION

• Stream entire shows

• Video clips served via Verizon, Sprint, and AT&T

• Create custom content: Graphics, Voicetones, Ringbacks

• Accessed through the carriers’ platforms and well as the Mobile Web (WAP)

• Video Clips (clip of the day, library of “how to”)

• Personalized exercise/eating healthy plan

• Photo-based calorie counter

• Your questions answered (via text)

• Mobile alerts: Staying Young!, Weight Management, Exercise Tips

• Text in your questions

• Voting Campaigns

• Text in to Get More Information about a specific topic

• Cutting edge mobile widgets

• Access personalized Health Plans from the desktop of your phone

6– Confidential –

AffiliateMarketing

Online

NationalMedia

Other

Ad Sales

TRADITIONAL MARKETING

Grow the Dr. Oz brand to the highest level of awareness, using our unique marketing initiatives, including traditional marketing and cutting edge techniques

• Full media mix (on-air network / cable, print, radio, trades, and out-of-home)

• Co-op advertising, local market promotions, on-air support, and satellite media tours

• B2B website to distribute print materials and pertinent info to client stations

• Viral marketing, mobile marketing and tie-ins (e.g., SMS)

• Integrated promotions, email and online campaigns

• Facebook fan page and MySpace profile page

• Continued support for show through special events, conferences, trade promotions, etc.

• Cross-promote on other Sony assets

• Rich media presentations and show sales reels

• Media kits, brochures, one-sheets and other collateral

7– Confidential –

DIGITAL MARKETING

• Viral marketing (Walt’s Wisdom), mobile marketing (Minisode WAP site), digital extensions (Cashmere Mafia e-magazine), and tie-ins

• Integrated promotions (Seinfeld/Yahoo!), e-mail marketing that sends newsletters out to the built list of registered users(Y+R Newsletter), and online media campaigns (C-Spot banners)

• Facebook Business Profile (Canterbury’s Law) and MySpace Branded Page (Seinfeld)

• Enable e-commerce (Rescue Me) around show-related merchandise to drive additional revenue

• Create and operate a mobile WAP site with interactive features. Mobile widgets, video, voicetones, wallpapers

• Secure on-deck/off deck placement and manage carrier relationships

• Community section where users can part take in open forum discussions

8– Confidential –

MARKETING FOR DR. OZ

• “You in a minute” – Dr. OZ 1 Minute videos on different ailments. (mobile, online)

• “Real Age Facebook Application” –Extend Real Age to Facebook and tie into the API to compare your “Real Age” to your friends

• “Dr. OZ on Call” – Open forum community section on the site where users can discuss heath issues 24/7.

• “Inside Dr. OZ” –Pill camera broken into 24 -5 minute sections on the site.

• “Ask Dr. OZ” –Users upload real questions to Widget

• “Calorie Counter Widget” –User takes picture of an item of food with their cellphone. They then upload the image into the widget where the calories are calibrated for them

• “Downloadble Flash Cards” -Cards give you nutritional facts on that food item

• “Mixology Widget” –Type in various food items that you have in your house into the widget to get back a healthy recipe for the combination.

• “This or That” –Craving a hamburger? This widget tells you the healthy alternative for your cravings while still satisfying.