1Christopher ReynoldsAudiences

FEEDBACKRAJAR Q2 2012

Feedback Friday (1630-1700) and Sunday (2000-2030)

• In quarter 2 2012 Feedback (both the Friday and Sunday transmission) reached 1.1m listeners each week.• The fall in listeners over the past few quarters has been driven by its move in the schedule, from being tx

on 13:30 on a Friday to 16:30 in Q3 2011.

Source: RAJAR Q2 2012, Adults (15+)

FeedbackFriday (1630-1700)

Source: RAJAR Q2 2012, Adults (15+)

• The Friday afternoon tx of Feedback reached 800k listeners each week in Q2 2012. • It received a 9% share of all radio listening. • Over the past three quarters the audience has remained relatively stable.

FeedbackSunday (2000-2030)

Source: RAJAR Q2 2012, Adults (15+)

• The Sunday night tx of Feedback received 350k listeners each week in quarter 2 2012. • The programme has a 10.5% share of listening in this slot.• Over the past two years we have seen reach to this slot fall back (we have seen all radio reach fall back on

Sunday evenings).

FeedbackDemographics

Source: RAJAR Q2 2012, Adults (15+)

• When compared against the Radio 4 audience, the Feeedback audience skews female and the programme has an older listenership.

Radio 4 Something Understood Radio 4 Something Understood Radio 4 Something Understood0

10

20

30

40

50

60

70

80

90

100

51 43

49 57

5.2 2

8.3 8.4

11.9 10.3

18.5 20.6

22.3 21.4

34.9 37.3

77.5 78.2

22.5 21.9

Men Women Age 15-24 Age 25-34 Age 35-44 Age 45-54 Age 55-64 Age 65+ ABC1 C2DE

FeedbackAI Scores

Source: BBC Pulse GFK

• The 16:30 tx of Feedback has seen a solid score in the early 80s since November 2011.• The 20:00 tx has had a more volatile score over the past few years – with it falling to a low 69 in June 2011.

FeedbackAudience comments

Source: RAJAR Q2 2012, Adults (15+)

Listeners to Feedback enjoy hearing how and why the BBC has made certain decisions. They also appreciate that what could be a very dry subject matter (complaints and comments ) is packaged up in an entertaining way. There are a minority of listeners who listen purely to be entertained.

What do you like about the programme?

“Very entertaining. What could be a boring comments show is made into much more.” Female, 49

“Good to hear explanations for decisions and problems.” Female, 76

“I'm always more interested when listeners' opinions chime with my own. I often shout at the radio when Feedback is on. It is a valuable part of broadcasting because it makes us feel included (possibly wrongly) on the subject of what constitutes 'quality'.” Female, 76

“Lovely to have Feedback on again. It's really good to be able to hear that someone takes radio listeners' views seriously and holds the BBC to account for some of their more unpopular decisions! Not that it changes policy much, I'm sure...” Female, 61

“I find the programme itself very funny (the things people complain about!!)” Male, 59

“It was quite humorous! I spent an enjoyable half-hour, in rush our traffic, listening to the pro's and cons of how to say 2012. Do something like that again!” Male, 57

“Point of view show for listeners of BBC Radio. Always interesting, especially when someone complains about something that you also find a bit of a bugbear. Presenter, Roger Bolton sees himself as the Listener's representative so never lets any producers/programme controllers off the hook.” Female, 47