1 celebrating 15 years ˜ of salon success. a don’t miss...

Celebrating 15 Years of Salon Success. Don’t miss the Party!

APPLICANT INFORMATION (Please print clearly.)

Name of salon:

Salon owner name(s):

Salon street address:

City: State: Zip:

Business phone: Cell phone: Fax:

Salon E-mail address:

Owner E-mail address:

Website address:

Have you applied before? o yes o no If yes, have you been named a Salon Today 200 Salon before? o yes o no What year(s) __________________

OFFICIAL 2012 APPLICATION

>The SALON TODAY 200The competition that was built on salon growth now stretches beyond it to examine all the best management practices that contribute to salon success. This year’s application includes 11 different competition categories, including Growth, Recruitment and Training, Compensation & Benefits, Advanced Education, Retention & Referral Programs, Customer Service, Marketing, Retail and Merchandising, Technology, Environmental Sustainability and Philanthropy. The application may look big, but that’s because it allows you the flexibility to compete within the areas in which your salon excels—you may compete in as few or as many best practices categories as you want.

ALL SALONS MUST COMPLETE THE APPLICANT INFORMATION SECTION. THEN EACH APPLICANT MUST COMPLETE AT LEAST ONE OF THE BEST PRACTICE SECTIONS. You may though, compete in as many Best Practice sections as you want. All essay responses should be typed on separate paper and clearly marked by Best Practice section, essay number and salon name. All applicants must submit a one-time, non-refundable $60 processing fee. GROWTH applicants also must submit verified financial information, as detailed on page 8.

The SALON TODAY 200 WILL BE PUBLISHED IN THE JANUARY 2012 ISSUE. GOOD LUCK!See back cover for SALON TODAY 200 eligibility and criteria rules.

You choose how you

participate in the

SALON TODAY 200! Check out

ALL the cool catergories your salon can win.

Enter one or enter them all!

__________________

__________________

ABQ HAIR STUDIO ■ ALLURING DESIGNS A SALON ■ AMBIENCE SALON SPA ■ AMERICANA ■ ANIMARE AVEDA SALON & SPA ■ APPEARANCES HAIR COLOR & DE-

SIGN STUDIO ■ ARROJO STUDIO ■ ATELIER SALON SPA & ATELIER STUDIO ■ AURA SALON ■ AURA SALON & DAY SPA ■ AVALON SALON AND DAY SPA ■ AVANT

SALON SPA ■ AVANTGARDE SALON SPA ■ AVEDA ACADEMY DENVER AND PURE TALENT SALONS ■ AVEDA INSTITUTE DENVER ■ AVEDA INSTITUTE TUCSON ■

AVERY LANE SALON ■ BEI CAPELLI HAIR SALON ■ BELL TOWER ■ BELLA BETHESDA SALON ■ BELLA LUCI SALON ■ BELLA SALON AND DAY SPA ■ BELLACURES ■

BELLE EPOQUE AN ATELIER SALON ■ BERENICES ■ BEYOND AVEDA SALON ■ BJ GRAND SALON & SPA ■ BLO ■ BLUE - A COMPLETE HAIR SALON ■ BREEZE SA-

LON AND DAY SPA ■ BRITTANY’S SPA SALON ■ BROWN AND DELINE - WEST ■ CARUH ■ CENTRE SALON & SPA ARVADA ■ CENTRE SALON TIFFANY PLAZA

CHANGES HAIR STUDIO AND SPA ■ CHANGES HAIRSTYLING AND CITY SPA ■ THE CHARLES PENZONE SALONS ■ CHROME: A SALON EXPERIENCE COIFFETERIA SALON

■ CUTTING LOOSE SALON & SPA ■ DAWN’S PIZZAZZ ARTISTIC GROUP & DAY SPA DENNIS BARTOLOMEI ■ DESIGN 1 SALON SPA ■ DIESEL SALON ■ DIMENSIONS DESIGN

& WELLNESS STUDIO ■ DK HAIR ■ DOMANI SALON & SPA ■ DOUGLAS CARROLL SALON & SPA ■ ECCO SALON ■ ELEMENT ■ ELLE MARIE HAIR STUDIO ■ EM STUDIO

SALON ■ EMINENTLY HAIR SALON ■ ENTOURAGE SALON AND SPA ■ ERIC FISHER SALON ■ ESCAPE SALON & SPA ■ ESSENTIALS SALON AT VALLEY SQUARE ■ ESTILO

SALON AND DAY SPA ■ EUPHORIA SALON, INC. ■ EVAN TODD SALON AND SPA ■ FRINGE HAIR CO. ■ FRINGE SALON ■ FRITZ’S SALON & SPA ■ FUSION SALON AND

SPA ■ GARBO A SALON AND SPA ■ GARY PATRICK SALON ■ GENO LEVI SALON ■ GILA RUT AVEDA SALON ■ GINGER BAY SALON & SPA ■ GUILLOTINE SALON AND SPA

■ HABITUDE SALONS AND SPA ■ HAIR BENDERS SALON ■ THE HAIR COMPANY ■ HAIR DESIGN SYSTEMS ■ HAIR ON THE AVENUE ■ HAIRY’S SALON ■ HALO SALON &

COLOR LAB ■ HC STUDIO ■ HEADLINES FOR HAIR ■ HQ SALONS SPAS ■ HUE, AN AVEDA LIFESTYLE SALON AND SPA ■ IHLOFF SALON & DAY SPA ■ ILLUSIONS COLOR

SPA ■ INDIGO SALON SPA & BOUTIQUE ■ INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY ■ INTERLOCKS ■ IT’S ALL ABOUT YOU SALON ■ JAKE’S PLACE

BARBERING LOUNGE AND SPA ■ JAMES GRIFFITH SALON ■ JAMISON SHAW HAIRDRESSERS ■ JENNI’S SALON AND SPA ■ JOE’S SALON ■ JON ALAN SALONS ■ JOR-

DAN THOMAS SALON AND SPA ■ JOSEPHINE’S DAY SPA & SALON ■ JUUT SALONSPA ■ KAREN ALLEN SALON AND SPA ■ KEITH KRISTOFER SALON & SPA ■ KISMA HAIR

CO. AND SPA ■ KISS KISS BANG BANG SALON ■ LA TIERRA SALON & DAY SPA ■ LEMONGRASS SALON ■ LIGHT SALON & SPA ■ LIQUID HAIR SALON ■ THE LOFT HAIR

DESIGN ■ THE LOFT SALON BY MICHAEL ALBOR ■ LUSH SALON ■ LUXE SALON ■ MANE ATTRACTION SALON ■ MANGO SALON ■ MARK PARDO ■ MARSHALL AND

COMPANY HAIR DESIGN STUDIO ■ MATTHEW MICHAELS SALON & SPA EXPERIENCE ■ MAURICIO FREGOSO SALON ■ MENSROOM SALON & LOUNGE ■ METRO FOR

MEN ■ MISBEHAVEN SPA AND SALON ■ MITCHELL’S SALON & DAY SPA ■ MODERN SALON AND SPA ■ MODERN WAVE SALON AND SPA ■ MYRA J A SALON ■ N’STYLE

SALON ■ NATURAL CONCEPTS SALON/DAY SPA ■ NEROLI SALON & SPA ■ NEW IDENTITIES HAIR STUDIOS OF TAMPA ■ NUOVO SALON GROUP ■ NURTUR THE SALON

■ OASIS SALON & DAY SPA ■ OMAGI SALON/SPA ■ PARIS PARKER ■ PARIS PARKER CANAL PLACE ■ PARLOR ■ PAUL KENNETH SALON & SPA ■ PAYTON PLACE SALON ■

PEPPER’S SALON ■ PERRY ANTHONY SALON & SPA NETWORK ■ PHIA SALON ■ PLANET HAIR ■ PUCCI SALON ■ PURE AVEDA SALONSPA ■ PURE NATUR SALON AND SPA

■ PYARA SPA & SALON ■ RANDOLPH’S SALON ■ RED 7 SALON ■ REJUVE SALON SPA ■ REJUVENATION SPA ■ REMEDEZ ■ RICHARD SALON OF SMITHTOWN ■ RITUALS

SALON-SPA ■ THE ROOT SALON ■ RUMORS SALON AND SPA, RUMORS IV MEN ■ SAGITTARIUS SALON AND SPA ■ SALON 01 ■ SALON 124 ■ SALON ESTETICA ■ SALON

ESTIQUE ■ SALON JOVON ■ SALON LAURIE & COMPANY ■ SALON NOUVEAU ■ SALON ORANGE MOON ■ SALON ROUX ■ SALON SOCA ■ SALON W ■ SALON WEST

■ SALON YA YA ■ SAMUEL COLE SALON ■ SATORI: A SALON/SPA/SHOPPING EXPERIENCE ■ SAVVY SALON AND DAY SPA ■ SCHARDEIN AND COMPANY SALON ■ SERENITY

SALON AND SPA ■ A SIGNATURE HOLLYWOOD SALON ■ SIGNATURES SALON ■ SIMPLICITY SALON AND SPA ■ SKY SALON ■ SOLARIS ■ SPA BLEU ■ SPA NI’JOLI & SALON ■ SPA-

DEE-DAH, TOO! ■ SQUARE ONE SALON AND SPA ■ THE STUDIO FOR HAIR ■ STUDIO GAVEN ■ SUNDAY’S SALON & SPA ■ TEKNIQUES SALON ■ TRANQUILITY SALON AND SPA ■

TRIBECA COLOR SALON ■ TRU SALON ■ TRUE BLUE SALON ■ UNDERGROUND HAIR ARTISTS ■ UNRULI ■ URBAN BETTY ■ VANESSEN’S ■ HAIR DESIGN ■ VANITY SALON ■ VARU-

NA AVEDA SALON SPA ■ VC SALONSPA ■ VITO MAZZA SALON & DAY SPA ■ WABI SABI - AVEDA LIFESTYLE SALON & SPA ■ WISTERIA SALON SPA ■ YOU SALON ■ ZANYA SPA SALON

& WELLNESS STUDIO ■ DK HAIR DOMANI SALON & SPA

SALON ■ EMINENTLY HAIR SALON ENTOURAGE SALON AND SPA

SALON AND DAY SPA

■ EVAN TODD SALON AND SPA

SPA ■ GARBO A SALON AND SPA GARY PATRICK SALON

■ HABITUDE SALONS AND SPA HAIR BENDERS SALON ■ THE HAIR COMPANY ■ HAIR DESIGN SYSTEMS

HEADLINES FOR HAIR ■ HQ SALONS SPAS ■ HUE, AN AVEDA LIFESTYLE SALON AND SPA

INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY

BARBERING LOUNGE AND SPA

JAMISON SHAW HAIRDRESSERS JUUT SALONSPA ■ KAREN ALLEN SALON AND SPA

PEPPER’S SALON ■ PYARA SPA & SALON

HAIR DESIGN SYSTEMS

KAREN ALLEN SALON AND SPA

■ PYARA SPA & SALON

COMPANY HAIR DESIGN STUDIO

DK HAIR ■ DOMANI SALON & SPA

EMINENTLY HAIR SALON ■ ENTOURAGE SALON AND SPA

SALON AND DAY SPA ■ EUPHORIA SALON, INC. ■

GARBO A SALON AND SPA ■ GARY PATRICK SALON

HABITUDE SALONS AND SPA ■ HAIR BENDERS SALON

■ HEADLINES FOR HAIR

INDIGO SALON SPA & BOUTIQUE ■ INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY

BARBERING LOUNGE AND SPA ■ JAMES GRIFFITH SALON ■ JAMISON SHAW HAIRDRESSERS

DAN THOMAS SALON AND SPA ■ JOSEPHINE’S DAY SPA & SALON ■ JUUT SALONSPA

CO. AND SPA ■ KISS KISS BANG BANG SALON ■ LA TIERRA SALON & DAY SPA

DESIGN ■ THE LOFT SALON BY MICHAEL ALBOR ■ LUSH SALON

COMPANY HAIR DESIGN STUDIO ■ MATTHEW MICHAELS SALON & SPA EXPERIENCE

MEN ■

■ MITCHELL’S SALON & DAY SPA

SALON NATURAL CONCEPTS SALON/DAY SPA ■ NEROLI SALON & SPA

■ OASIS SALON & DAY SPA OMAGI SALON/SPA

PEPPER’S SALON PERRY ANTHONY SALON & SPA NETWORK

RANDOLPH’S SALON

COMPANY HAIR DESIGN STUDIO ■ MISBEHAVEN SPA AND SALON ■

SALON ■ NATURAL CONCEPTS SALON/DAY SPA

OASIS SALON & DAY SPA ■ OMAGI SALON/SPA

PEPPER’S SALON ■ PERRY ANTHONY SALON & SPA NETWORK

PYARA SPA & SALON

PYARA SPA & SALON ■ RANDOLPH’S SALON

DK HAIR ■ DOMANI SALON & SPA

EMINENTLY HAIR SALON ENTOURAGE SALON AND SPA

SALON AND DAY SPA

■

GARBO A SALON AND SPA GARY PATRICK SALON

HABITUDE SALONS AND SPA HAIR BENDERS SALON HEADLINES FOR HAIR

INDRA SALON AND CITY SPA, WITH PURE TALENT ACADEMY

JAMISON SHAW HAIRDRESSERS JUUT SALONSPA

BARBERING LOUNGE AND SPA

PEPPER’S SALON PYARA SPA & SALON

HONORING

SALON GROWTH AND BEST

PRACTICES

CHANGES HAIRSTYLING AND CITY SPA ■ THE CHARLES PENZONE SALONS ■ CHROME: A SALON EXPERIENCE COIFFETERIA SALON

DAWN’S PIZZAZZ ARTISTIC GROUP & DAY SPA DENNIS BARTOLOMEI ■ DESIGN 1 SALON SPA ■ DIESEL SALON ■ DIMENSIONS DESIGN

DOUGLAS CARROLL SALON & SPA ■ ECCO SALON ■ ELEMENT ■ ELLE MARIE HAIR STUDIO

ERIC FISHER SALON ■ ESCAPE SALON & SPA ■ ESSENTIALS SALON AT VALLEY SQUARE

FRINGE HAIR CO. ■ FRINGE SALON ■ FRITZ’S SALON & SPA ■ FUSION SALON AND

GILA RUT AVEDA SALON ■ GINGER BAY SALON & SPA ■ GUILLOTINE SALON AND SPA

DOMANI SALON & SPA ■ DOUGLAS CARROLL SALON & SPA

ENTOURAGE SALON AND SPA ■ ERIC FISHER SALON

EVAN TODD SALON AND SPA ■ FRINGE HAIR CO.

■ GENO LEVI SALON ■ GILA RUT AVEDA SALON HONORING

HONORING

JANUARY/FEBRUARY 2011

SMART BEAUTY BUSINESS

ALLURING DESIGNS A SALON ■ AMBIENCE SALON SPA ■ AMERICANA

14TH ANNUAL

✬ YOUR SALON HERE

NATURAL CONCEPTS SALON/DAY SPA ■ NEROLI SALON & SPA

OMAGI SALON/SPA ■ PARIS PARKER

PERRY ANTHONY SALON & SPA NETWORK

RUMORS SALON AND SPA, RUMORS IV MEN

RANDOLPH’S SALON ■ RED 7 SALON RUMORS SALON AND SPA, RUMORS IV MEN

SALON LAURIE & COMPANY SATORI: A SALON/SPA/SHOPPING EXPERIENCE

A SIGNATURE HOLLYWOOD SALON

SQUARE ONE SALON AND SPA

TRUE BLUE SALON VITO MAZZA SALON & DAY SPA


SALON LAURIE & COMPANY SATORI: A SALON/SPA/SHOPPING EXPERIENCE

A SIGNATURE HOLLYWOOD SALON ■

THE STUDIO FOR HAIR


✬

SATORI: A SALON/SPA/SHOPPING EXPERIENCE

A SIGNATURE HOLLYWOOD SALON

SQUARE ONE SALON AND SPA ■ THE STUDIO FOR HAIR


LEMONGRASS SALON ■ LIGHT SALON & SPA LIQUID HAIR SALON ■ THE LOFT HAIR

MANE ATTRACTION SALON

MARK PARDO ■ MARSHALL AND

MAURICIO FREGOSO SALON MENSROOM SALON & LOUNGE ■ METRO FOR

MODERN SALON AND SPA ■ MODERN WAVE SALON AND SPA MYRA J A SALON ■ N’STYLE

NEW IDENTITIES HAIR STUDIOS OF TAMPA

PAYTON PLACE SALON ■ PURE NATUR SALON AND SPA

LEMONGRASS SALON ■ MANE ATTRACTION SALON

MATTHEW MICHAELS SALON & SPA EXPERIENCE ■ MAURICIO FREGOSO SALON

MODERN SALON AND SPA NEW IDENTITIES HAIR STUDIOS OF TAMPA

LA TIERRA SALON & DAY SPA ■ LUSH SALON ■ LUXE SALON

MATTHEW MICHAELS SALON & SPA EXPERIENCE

MITCHELL’S SALON & DAY SPA ■ MODERN SALON AND SPA

NEROLI SALON & SPA ■ NEW IDENTITIES HAIR STUDIOS OF TAMPA

■ LEMONGRASS SALON ■

MATTHEW MICHAELS SALON & SPA EXPERIENCE MODERN SALON AND SPA

NEW IDENTITIES HAIR STUDIOS OF TAMPA

PRACTICES

PRACTICES

PURE AVEDA SALONSPA

NEW IDENTITIES HAIR STUDIOS OF TAMPA PLANET HAIR ■ PUCCI SALON ■ PURE AVEDA SALONSPA

REJUVENATION SPA SAGITTARIUS SALON AND SPA

SALON ORANGE MOON

NEW IDENTITIES HAIR STUDIOS OF TAMPA PLANET HAIR

NEROLI SALON & SPA ■ NEW IDENTITIES HAIR STUDIOS OF TAMPA

PARIS PARKER PARIS PARKER CANAL PLACE

PERRY ANTHONY SALON & SPA NETWORK

PLANET HAIR

NEW IDENTITIES HAIR STUDIOS OF TAMPA PLANET HAIR

RED 7 SALON

REJUVENATION SPA

RUMORS SALON AND SPA, RUMORS IV MEN ■ SAGITTARIUS SALON AND SPA

SALON NOUVEAU ■ SALON ORANGE MOON

SATORI: A SALON/SPA/SHOPPING EXPERIENCE ■ SAVVY SALON AND DAY SPA

SIGNATURES SALON ■ SIMPLICITY SALON AND SPA

STUDIO GAVEN ■ SUNDAY’S SALON & SPA

UNDERGROUND HAIR ARTISTS ■ UNRULI ■ WABI SABI - AVEDA LIFESTYLE SALON & SPA

REJUVE SALON SPA ■ REJUVENATION SPA

PARIS PARKER ■ PARIS PARKER CANAL PLACE

PERRY ANTHONY SALON & SPA NETWORK ■ PHIA SALON ■

REJUVE SALON SPA

REJUVE SALON SPA


SALON LAURIE & COMPANY ■ SALON NOUVEAU

SATORI: A SALON/SPA/SHOPPING EXPERIENCE

■ SIGNATURES SALON THE STUDIO FOR HAIR ■ STUDIO GAVEN

TRUE BLUE SALON ■ UNDERGROUND HAIR ARTISTS

VITO MAZZA SALON & DAY SPA ■ WABI SABI - AVEDA LIFESTYLE SALON & SPA

RED 7 SALON ■ REJUVE SALON SPA

✬ YOUR SALON HERE

YOUR SALON HERE

YOUR SALON HERE

VANESSEN’S WISTERIA SALON SPA

URBAN BETTY ■ VANESSEN’S ■ WISTERIA SALON SPA

LIGHT SALON & SPA ■ LIQUID HAIR SALON

MANE ATTRACTION SALON ■ MANGO SALON ■ MARK PARDO

MAURICIO FREGOSO SALON ■ MENSROOM SALON & LOUNGE

MODERN WAVE SALON AND SPA ■ MYRA J A SALON

NEW IDENTITIES HAIR STUDIOS OF TAMPA ■ NUOVO SALON GROUP

PAUL KENNETH SALON & SPA ■ PAYTON PLACE SALON

PURE AVEDA SALONSPA ■ PURE NATUR SALON AND SPA

REMEDEZ ■ RICHARD SALON OF SMITHTOWN ■ RITUALS

SALON 01 ■ SALON 124 ■ SALON ESTETICA ■ SALON

SALON ROUX ■ SALON SOCA ■ SALON W ■ SALON WEST

SAVVY SALON AND DAY SPA ■ SCHARDEIN AND COMPANY SALON ■ SERENITY

SKY SALON ■ SOLARIS ■ SPA BLEU ■ SPA NI’JOLI & SALON ■ SPA-

TEKNIQUES SALON ■ TRANQUILITY SALON AND SPA ■

VANESSEN’S ■ HAIR DESIGN ■ VANITY SALON ■ VARU-

WISTERIA SALON SPA ■

PRACTICES NEW IDENTITIES HAIR STUDIOS OF TAMPA

REJUVENATION SPA ■ REMEDEZ

SAGITTARIUS SALON AND SPA ■ SALON 01

SALON ORANGE MOON ■ SALON ROUX

SAVVY SALON AND DAY SPA SKY SALON

SUNDAY’S SALON & SPA ■ TEKNIQUES SALON

URBAN BETTY

■

SAVVY SALON AND DAY SPA

SIMPLICITY SALON AND SPA ■ SKY SALON SUNDAY’S SALON & SPA

■ URBAN BETTY

WABI SABI - AVEDA LIFESTYLE SALON & SPA WISTERIA SALON SPA ■■ YOU SALON ■ ZANYA SPA SALON

SALONTODAY.COM

A MODERN SALON PUBLICATION

JUUT Salonspas

▼ David Wagner

Recruitment and Training

Mitchell’s Salon and Day Spa, Inc.

▼

Deborah Mitchell Schmidt

Technology

Pure Aveda Salon Spa

▼Ric and Michele Wilson

Customer Service Avantgarde Salon Spa

▼

Joseph Rogers

Retail and Merchandising

FC_ST0112.indd 1

6/1/2011 3:22:22 PM

Continued>>

1. In what year did your salon business open?

_________(year salon opened)

2. Does your business include more than one salon location?

Yes o How many, including this one? _________total salon locationsNo o

3. Rounded to the nearest thousand dollars, please provide your company’s

2009 Gross Revenue: $_____________________________________________

2010 Gross Revenue: $_____________________________________________(Please note: This data is only printed in the Salon Today 200 if you enter the growth category.)

4. Approximately what percent of your salon’s current gross revenue is generated by each of the following categories? (The sum should equal 100%. If none in a particular category, write “0.” Please round to the nearest whole number.)

Chemical service (relaxing, perming): _______%Hair color service sales: _______%Hair cutting service sales: _______%Nail service sales: _______%Retail sales: _______%Skin care, body care and spa-type services sales: _______%

Total = 100%

5. How many square feet of space does your salon business occupy?

(If more than one salon, please provide the square footage for each location. Round to the nearest hundred feet. Example: 3,500)

___________square feet ___________square feet ___________square feet

___________square feet ___________square feet ___________square feet

6. How many total employees do you have? __________________

7. What is the average price charged at your salon(s) for a shampoo, cut and style? (Round to whole dollars. Example: $42) $____________________

What is the average price of a single-process color $____________________

8. Do any of the salon owners perform client services?

oYes How many owners perform client services? _____________ How many hours per week, on average does each owner

perform client services? _____________oNo

9. Do you consider yourself to be either a day spa or a salon/spa?

oDay SpaoSalon/Spa

10. Have you hired a salon coach/consultant in the past

three years? o Yes o No

If yes, who?

______________________________________________________________

11. What are your three best-selling retail hair care lines?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

12. What three hair color lines do you use?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

13. What other texturizing systems do you use?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

14. What skin care lines do you use in salon?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

15. What cosmetics lines do you carry in salon?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

16. What nail care lines do you use?

__________________________________________________________________

__________________________________________________________________

__________________________________________________________________

17. What salon software do you use?

__________________________________________________________________

Applicant information continued ...


2

18. Approximately what percent of your total salon expenditure falls into each category listed below?

(If none, write “0.” Round to the nearest whole number. Total should equal 100%)

Conventional employee benefits (medical, dental, 401K, etc.): _____%Education/Training Benefits: _____%Insurance (property and business-related policies): _____%Labor costs (include owner compensation as a service provider): _____%Marketing/Advertising: _____%Owner compensation: _____%Professional services (legal, accounting, etc): _____%Profit: _____%Rent/Mortgage: _____%Supply costs: _____%Taxes: _____%Telecommunications (phone, fax and internet): _____%Utilities (electricity, gas, and water): _____%Other (specify):______________________________________________ _____%TOTAL (should equal 100%) _____%

o1 America’s Beauty Network o2 Cosmetologists Chicago (CC) o3 The Day Spa Association o4 Intercoiffure o5 International Salon/Spa Business Network (ISBN) o6 The International Spa Association (I/SPA)

o7 National Cosmetology Association (NCA)o8 Professional Beauty Association (PBA)o9 Your Beauty Network (YBN)o10 Other (specify below):____________________________________________________________

To be eligible for the SALON TODAY 200, you must complete at least one of the following Best Practice sections A-K. After that, you may apply for as many of the Best Practice sections as you want. You should select Best Practice sections that best reflect the areas in which your salon excels. Please place an “X” in the box next to sections you are completing and answer all questions and essays in that section. For the essays, please type responses on a separate sheet of paper and clearly mark with essay number (example A1) for each question in all of the categories for which you are applying. Do not answer essay questions for sections in which you are not applying.

q A. GROWTH

1. Rounding to the nearest thousand dollars (example $252,000) please provide your company’s:

2009 Gross Revenue $__________________ 2010 Gross Revenue $__________________

(Please refer to documentation instructions on page 8 for information on verifying gross revenue.)

2. Based on your salon’s growth for the first six months of this year (2011), by what percentage will salon gross revenue for 2011 exceed salon gross revenue for 2010?

(Round to whole number, please. Example: 11%) _______________%

Essay Questions: (Please answer all)

A1. What is the one program, service, or product that has had the biggest impact on your bottom line in the last year? In specific, what has your management done to fuel that growth?

A2. In the past year, what has your salon done to attract new clients to the salon? What have you done to get your existing clients to reach a higher ticket total?

A3. What has been the most profitable business decision you’ve made in the past year?

q B. COMPENSATION & BENEFITS

1. What is the average annual income (including salary, bonuses and commissions—before taxes) for a full-time stylist in your salon?

o Less than $20,000

o $20,000 to $29,999

o $30,000 to $39,999

o $40,000-$49,999

o $50,000 to $59,999

o $60,000 to $69,999

o $70,000 to $79,999

o $80,000 or more

BEST PRACTICE SECTION

19. Of which of the following industry associations are you a member? (Check all that apply)

Continued>> 3

2. How are your service providers paid?

o Salary o Other: o Commission ________________________________o Combination

3. Which of the following traditional employee benefits do you offer? (Check all that apply)

4. On average, how much do you pay for benefits per employee? (Round to the nearest dollar) $____________________


B1. When you look at the combination of salary and benefits you offer service providers, how does your salon compare to your local competing salons? What system do you have in place to monitor what others are paying?

B2. How do you establish a career path for your service providers? How do they reach the next level of compensation and what factors are measured and used in the decision-making process?

B3. In addition to salary, what other benefits are included in a team member’s compensation? Include traditional benefits, as well as creative benefits that make you competitive as an employer.

q C. RETENTION & REFERRAL PROGRAMS

1. What is your salon’s average new client retention rate? _________%

2. What is your salon’s average return client retention rate? _________%

3. What is your salon’s average pre-booking rate? _________%

4. Do you have a loyalty program that rewards clients for service or retail purchases? o Yes o No

5. Is advancement in your compensation structure tied to individual retention and/or pre-booking rates? o Yes o No

6. Do you have a program that encourages clients to refer your salon to others? o Yes o No


C1. Describe your client loyalty program. How does it track and reward positive client behavior, and how has the program impacted your business?

C2. Describe any client referral program you have in place. How do you make this rewarding and exciting for both the referrer and the referee?

C3. What is your strategy for communicating to team members about retention and prebooking rates, and how is that data used to coach them?

q D. CUSTOMER SERVICE

1. Do you have a mystery shopping program? o Yes o No If yes, do you share the results with staff? o Yes o No

2. Do you have an employee or a team of employees on staff who are charged with monitoring and improving customer service? o Yes o No

3. Are your front desk/booking operators scripted? o Yes o No

4. Do you train on customer service initiatives? o Yes o No


D1. From a customer service standpoint, how have you made a client’s experience unique from other salons in your area? What’s the most creative thing you’ve done?

D2. How and how often do you train your staff on customer service initiatives?

D3. How do you ensure that customer service is consistent within your salon? What mechanisms do you have in place to allow clients to offer feedback?

o Medical Insuranceo Dental Insuranceo Vision Insuranceo Disability Insuranceo Life Insuranceo 401K/Retirement Savingso Flexible Spending Accounts for Daycare/Medical

o Profit Sharingo Paid Vacation Timeo Structured on-site education programo Education Reimbursemento Flexible Hourso On-site daycareo Other _________________________________


4

q E. RECRUITMENT & TRAINING

1. Which of the following best describes how you recruit for new employees? (Check all that apply)

2. Do you have an in-house training program? o Yes o No

If yes, on average, how long does your program last? ______ months

On average, how many hours of instruction do new hires receive per week? _______hours

On which of the following topics do trainees receive instruction? (Check all that apply)

3. Do new hires receive an employee handbook? o Yes o No

4. Are new hires paired with a mentor as an assistant? o Yes o No

5. On average, how many trainees do you have in the system at any one time? ________trainees


E1. Describe each step of your employee selection process. Who does the interviewing? Is there a skills test involved? Is there a personality assessment? What has proven to be the biggest indicator of whether or not a candidate will find success in your salon?

E2. Detail the stages in your training program. How long does it last? Who does the training? How are trainees evaluated? And, how and when are they introduced to the floor?

E3. What system or process do you have in place to attract the best talent to your salon?

q F. ADVANCED EDUCATION

1. Do you maintain a structured on-site advanced education program for employees? o Yes o No

2. Which best represents how often you offer advanced education classes in the salon?

3. Who serves as the instructors? (Check all that apply)

4. Does the salon contribute financially to an employee’s advanced education for events outside the salon? o Yes o No

5. On average, how mch does the salon spend on education per employee per year? $__________________ per employee


F1. Describe your in-salon advanced education program. How is curriculum determined? How often is it held? Who teaches it? What do you do to make it exciting and engaging? How do you encourage attendance?

F2. How do you encourage and support employees’ efforts to seek advanced education? Do you supplement their education expenses and where does that money come from? How are they encouraged to share what they’ve learned with other employees?

F3. How do you communicate or market employees’ achievements in advanced education to your clients? How does this create an edge over your competition?

o Place a want ado Recruit through salon’s websiteo Recruit through existing staff memberso Talk and recruit through local schools

o Host a job fairo Own a training salon/school and recruit from withino Maintain a running list of interested prospectso Post on job search sites

o cuttingo coloringo chemical serviceso extensionso skin care serviceso nail care services

o customer serviceo consultationo retailingo salon businesso personal life strategieso other, please describe _____________________________________

o the ownero the salon’s education directoro other employeeso representatives from salon manufacturers

o representatives from salon distributorso community leaders and expertso industry leaders and experts

o Once a week o Once a month o Once a quarter o Once a year

Continued>> 5

q G. MARKETING

1. To the nearest thousand dollars, how much did you spend on marketing in the following years?

2010 ____________________________ Budgeted for 2011 ____________________________

2. In general, what percentage of your salon’s marketing efforts fall under the following categories? (Do not use decimals, numbers should total 100 percent. If none in a category, list “0.”)


G1. Describe in detail your most successful marketing campaign in the past year. What did you do? What was the budget? How was it promoted? What were the results? (If possible, please provide any examples of promotional materials.)

G2. How are marketing campaigns formulated in the salon? Who is involved in the process? How are ideas generated? What outside experts do you tap for additional help?

G3. How do you schedule marketing campaigns in the salon? How far in advance do you plan? What creative things have you done to encourage giftcard sales?

q H. ENVIRONMENTAL SUSTAINABILITY

1. On average, what did you spend in 2010 per square foot on energy costs (water, electric, gas)? $______per square foot

2. Which of the following best describes your salon’s green initiatives? (Check all that apply)

3. Have you ever hired an environmental consultant? o Yes o No


H1. In detail, describe your salon’s green initiatives, including green choices in construction, recycling and waste reduction, and awareness and fund-raising campaigns?

H2. How do you encourage staff member participation in your green programs?

H3. How do you communicate about your efforts to clients and your local community?

q I. PHILANTHROPY

1. On average, what is the value of the products and services you donate to charitable organizations each year? ___________per year

2. In addition to the services and products that you donate to events organized by others, do you organize your own philanthropic effort each year? ____Yes _____No 2a. If so, what is the event? __________________________

3. Which of the following best describes your philanthropic activities each year? (Check all that apply.)

4. Are employees required to participate in the salon’s philanthropic campaigns? o Yes o No

_______Newspaper advertising_______Magazine advertising_______Radio advertising_______Television advertising_______In-salon advertising (posters, shelf-talkers, mirror talkers)_______Public relations campaigns_______Salon website

_______Printed or e-mail newsletters_______Direct mail campaigns_______Direct e-mail campaigns_______Donations to charitable causes_______Fees for marketing, public relations or advertising agencies_______Other= 100%

o In-house recycling programso In-house energy reduction initiativeso Incorporate green materials in salon designo Carry green product lines

o Environmental education programs for staff/clientso Donate time or funds to environmental causeso Other, please describe ________________________________________


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o Cut-a-thons o Fashion/Beauty Showso Fundraising Drives

o Walk-a-thons o Awareness campaigns o Open House Events

o Auctions o Clothing or Other Drives o Volunteered hours at a charity

o Other (please describe) _______________________________

_______________________________

Essay Questions: (Please answer all)I1. Please describe any charitable events you have sponsored and/or organized. What did you do? How did you engage your staff and clients to participate? Did you partner with other businesses? And what were the results?

I2. What is your process for choosing a charity/philanthropic activity?

I3. What goodwill have you generated for the salon through your good works? How has that fueled your overall growth?

q J. RETAIL & MERCHANDISING

1. What is your average retail $ per ticket? $___________

2. For 2010, retail sales equaled what percentage of overall sales? __________%

3. Do you pay a commission on retail sales?

If yes, how much? ___________________________

4. Which of the following are components of your retail program? (Check all that apply)

5. How often do you rework your merchandising displays? _____Daily _____Weekly _____Monthly _______Quarterly _______Annually


J1. How is your staff trained to educate clients on retail? What programs or strategies do you have in place to encourage higher retail per ticket? How are employees rewarded for higher retail volumes?

J2. Describe your most successful retail campaign/promotion in the last year. What did you do? How was it communicated to staff/clients? What were the results?

J3. What’s the most successful merchandising display you’ve created in the salon? How did you create it? How did it enhance sales? (If possible, submit a photo.)

q K. TECHNOLOGY

1. Which of the following are components of your salon’s technological capabilities?

2. What year did your salon first become automated? ________________

3. What year did you establish a website? ________________


K1. What has been the most powerful technological tool for your business and how has it helped you boost your growth and/or control costs?

K2. How are you using technology to market your salon and its services to both existing and potential clients? How has that impacted your business?

K3. Who handles social media for your salon? (Facebook, Twitter, Yelp, etc.) Do you have a social media policy in place regarding your staff members’ behavior within the medium?

o specific service provider education on product lineso specific front desk/retail staff education on product lineso needs analysis as part of consultationo client education about products at chair/shampoo bowlo client product education eventso product prescriptionso professional recommendation

o pulling recommended products for checkouto computer tracking of past retail purchaseso regular product promotionso employee/client product contestso product purchase rewards programso other, please describe__________________________________________

o salon management softwareo management by computer reportso salon websiteo e-mail newsletters/promotional campaignso automated appointment confirmations via phoneo automated appointment confirmations via texto online booking

o online gift card purchasingo salon paging systemo WiFi access for clientso computers for use by employeeso salon-sponsored social networking sites (Facebook, Twitter, MySpace, etc.)o other_______________________________________

7Continued>>

Eligibility Criteria &

What’s Your Salon’s Story?SHOW US YOUR STUFFGot a great photo of you or your staff? Send it in! SALON TODAY publishes the photos of as many ST200 honorees as space allows. (Note: Digital files must be 300 dpi and at least 4” x 6.” Please submit digital images on CD only. You may also submit photos. Film negatives and slides will not be accepted.)

WE’RE ALSO COLLECTING OUTSTANDING PROMOTIONAL PIECES FOR OUR MARKETING SECTION. Send us samples of your business cards, salon menus and any other promotional piece you’ve created this year.

ALL ENTRIES MUST BE SIGNED AND DATED BY OWNER: To the best of my knowledge, all of the information I have provided for the 2012 SALON TODAY 200—including financial documentation—is accurate. Subject to ap-plicable law, I hereby grant to Vance Publishing Corporation/SALON TODAY Magazine and its affiliates, subsidiaries, licensees and assigns (collectively, “Sa-lon Today,”) an irrevocable, perpetual and royalty-free right and license to use, reproduce, edit, display, transmit, prepare derivative works of, modify, publish and otherwise make use of all or any part of my application materials (including without limitation my essay(s), photograph(s), marketing piece(s), name, bio-graphical material, company information, and likeness), in any and all media, whether now known or hereinafter created, on the Internet and throughout the world and for any purpose. In addition, the rights granted to Salon Today include, but are not limited to, the right to edit, feature, caption, affix logos to,

and to otherwise alter or make use of all or any part of the submitted applica-tion materials. I acknowledge that any marketing piece or photograph I submit and/or all or any portion of my essay responses may be published in Salon Today magazine, in other Salon Today publications, on Salon Today’s web site, or on or in some combination of the foregoing (collectively, the “Salon Today Media”); however, Salon Today will have no obligation to make any use of any marketing piece, photograph, essay or other application materials. I hereby represent and warrant that my application does not and will not infringe, vio-late, or misappropriate any copyright or trademark, or any other right of any third party, and I have the right to grant any and all rights and licenses granted to Salon Today herein, including but not limited to all necessary rights under copyright, free and clear of any claims or encumbrances. I agree to indemnify, defend and hold Salon Today harmless from and against, and hereby waive any right to pursue, any claims of any nature arising in connection with the inclusion in, publication or display on any Internet site, or any other use autho-rized under this statement, of any materials included in my application.

Signature__________________________________________________

Date______________________

1. Your salon opened on or before January 1, 2009.2. Your salon has generated annual service and product sales revenues of at least $250,000 per

year since 2009.3. Your business is primarily a provider of professional salon services including, but not limited to,

one or more of the following: hair care, nail care, skin care, body care and spa treatments. 4. If you enter the Growth portion of the competition Section A, you will also need to provide

documentation to verify financials for 2009 and 2010.)5. You completely fill out the Applicant Information portion of this form.6. You completely fill out at least one Best Practice section, sections marked A-K (you may choose

to fill out as many as you think you qualify for.) The more you complete, the more likely you are to make the list.

7. You pay the non-refundable $60 processing fee.8. You sign and date the Owner statement above.

DOCUMENTATION INSTRUCTIONSTo qualify for the Growth, Section A, portion of the SALON TODAY 200, you must include verification of gross revenues excerpted from your business’s 2009 and 2010 tax forms. Copies of a single page will suffice. For example, if your salon is set up as a corporation, include the pages from your 1120 tax forms showing your gross revenues. Please sign and date the above section if your signature does not already appear there. Financial documentation is only used for verifying revenue and calculating revenue growth, if applicable.

DEADLINES AND PROCESSINGAll entries MUST BE POSTMARKED no later than August 30, 2011, and sent to:SALON TODAY magazine, SALON TODAY 200400 Knightsbridge Parkway, Lincolnshire, IL 60069Attention: Joyce Alverio

Entries MUST INCLUDE a non-refundable $60 processing fee. Checks can be made out to SALON TODAY magazine. Note: Payment of this fee is to cover processing of your application only, and does not guarantee that you will be featured in the magazine.

Did you remember to ...o Fill out your Applicant Information

o Choose from one of 11 questions in the Best Practice section, including essays on a separate sheet of paper

o Include financial documentation

o Include non-refundable $60 processing fee

o Sign application (page 8)

o Include photo (optional)

o Include marketing pieces (optional)

o Label all materials with your salon’s name

www.salontoday.com

QUESTIONSCall Joyce Alverio at 847-415-8037 or e-mail [email protected] with any questions about the Salon Today 200.?

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