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By: Luc Lavers, Jess Pomeroy, George Kennedy, Matt Weir, Letian Shan, Wen Yue Lu

• Led by President and CEO Thorsten Heins

• Research In Motion is a wireless equipment and telecommunications company that is based in Canada.

• The company was founded by Mike Lazaridis (University of Waterloo) and Douglas Fregin (University of Windsor) in 1984.

• Headquarters in Waterloo, Ontario.

• Many offices around the world in North America, Asia, and Europe

Research in Motion

• Before making the Blackberry, RIM focused on wireless email systems working with other companies.

• RIM released the original Blackberry Smartphone in 1999

• There was much success with the original Blackberry.

• In 2002 RIM released a newer Blackberry Smartphone with faster email and more internet capabilities, this was extremely popular

Tablet Computers

• Tablet computers were built to attract the mobile customer.

• They were built to be slightly larger than a cell phone with the ability of a computer making them portable and powerful.

• Until recently there was no real demand for tablet computers.

• There has been a rise in popularity due to the desire for mobility that people posses today.

• In 1994 the first successful production of a tablet computer arrived with the NewsPad, it was not sustained success and it later failed in 1997.

• Microsoft attempted a tablet computer in the early 2000’s, however, it predicted failure due to the high price and functionality problems with the new system.

• The first successful product in the tablet this market arrived on April 3 2010 when the Apple iPad was released. This new product engineered a refreshed look at the market.

Playbook

• Blackberry’s Playbook is finally being deemed a viable choice in the tablet industry with their new 2012 Playbook on the market.

• The price had to be dropped by a large margin, and the OS software heavily revised but with all its modifications including a new user-friendly interface it’s ready to compete with Android and Apple tablets.

• The newer version allows files to be wirelessly transferred to and from computers on the same network, as well as it comes fully loaded with flash video capability.

• There are many advantages for Playbook owners if they also own a Blackberry cellphone, the cellphone can act as your mouse and keyboard for the tablet.

• The 2012 version of the Playbook is smaller and lighter than its main competitor the Ipad, which enables it to be more portable and a more practical hand held size.

• With the Adobe flash it can support HTML 5, yet another feature the Ipad cannot provide.

• The Blackberry Playbook was released on April 19, 2011.

• It was developed by RIM and was manufactured by Quanta Computers.

• Its operating system is the Blackberry Tablet OS.

• It was released into the tablet and media system market.

Capacitive 4-point

multi- touch screen4G LTE

WIFI

7 inch display1080p HDMI output

1080p HD video

16, 32, 64 GB Flash

1 GB RAM

0.94lb

Plan of Attack

• Advertising for the Playbook

• Competitors

• Market Share

• Entry barriers to the market

• Production

• Product finances (cost,profit,revenue,sales)

• Features

Reference

• http://uncrate.com/p/2010/09/blackberry-playbook-xl.jpg

• http://www.rim.com/news/kit/media/images/logos/rim_logo_black.jpg

• http://www.heyuguys.co.uk/2012/09/28/blackberry-playbook-review/

• http://www.pcmag.com/article2/0,2817,2383525,00.asp

• http://en.wikipedia.org/wiki/Tablet_computer

• http://ccs.usask.ca/RIM/images/BBPlayBook_Logo_blk.jpg