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1 Building Better Partnerships: Workforce and Economic Development Presented by Dr. Tim Alford Director, Alabama Office of Workforce Development May 5, 2006

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1

Building Better Partnerships:Workforce and Economic

Development

Presented by

Dr. Tim AlfordDirector, Alabama Office of Workforce

Development

May 5, 2006

2

3

Workforce Development =Economic Development

Key Location Factors:

1) Workforce productivity

2) Workforce availability

3) Workforce costs

Louisiana State University Study - 2005

Relationship

4

Old: Smart people go where the money is.

New: Money goes where the smart people are.

Conventional Wisdom

5

What is economic development?What is economic development?

Process, not an event

Enhanced quality of life

Rising standard of living

New community wealth

6

1) New business recruitment and attraction

2) Existing business retention and expansion

3) New business creation and start-up

Economic Development usually boils down to …

7

Who Does Economic Development?

No single model.

8

An Average Local Economic Development Agency

(E.D. Corporation, Chambers, Local Government, Regional Planning Councils)

• 4.1 FTEs

• $660,851 Average Budget

• 261,000 – Mean Population of Service Area

Source: NAWB

9

Strategic Planning,

Research, Policy

Development & Info

Sharing

Facilities &

Location

Regulatory

Climate

Workforce

Prep &

Development

Infrastructure

Professional

Network

CapitalBusiness

Management

Tech & Product

Development

Product &

Process

Improvement

Marketing &

Sales

Source: Center for Regional Economic Development Competitiveness

“Organizing” Economic

Development

10

What Defines Success?

Jobs created and retained

Investments made

Tax revenues

National Association of Development Agencies, 1999

11

Economic Development Strategy

Old: “Shoot at everything that flies; claim everything that falls.”

12

Strategy Trends

New:

Privatization of ED organizations Serving groups of firms rather than individual

clients Developing industry-specific expertise Increased use of web (for serving clients and

marketing) Partnerships with private firms for marketing and

delivering specialized services

13

ED “System” Problems / Issues

Independent funding streams & requirements

Decentralized and chaotic;

competitive/collaborative

Tensions from mission creep & uncertainties

about policy roles and conflicting missions

Voluntary cooperation due to enlightened self

interest

14

What Is Workforce Development?

Pre-service and in-service preparation for work.

15

Strategic Planning,

Research, Policy

Development & Info

Sharing

Workforce

Prep / K-12

Education

Training /

Retraining

Retention

Assistance

Job and Skill

Analysis

Training /

Skill

Enhancement

Assessment Recruitment

and Pre-

Screening

PlacementRapid

Response

Layoff

Aversion

Source: Center for Regional Economic Development Competitiveness

“Organizing” Workforce

DevelopmentJob Seeker

Focus

Employer

Focus

16

ComparisonPhilosophy / Language

Economic Developers Workforce Developers

Company-focused Individual-focused

(firms and industries) (occupations and skills)

Business background Social service background

Tax policy, Financing, Counseling, supportive

Real estate development services

Return on Investment,” ”Eligibility,” “self-sufficiency standards,”

“location quotients,” “terminations”

17

Defining Success /Performance Metrics

Economic Development Workforce Development

Jobs created and retained Placement

Public investments made Retention after six months

Private investments leveraged Earnings after six months Tax revenues Skill attainment/credentials

Customer satisfaction Graduation rates

18

What differences do you see between Workforce and Economic Development?

• Authorizing Federal statute(s) / Funding streams• Metrics for success• Historically different focus (job seekers vs. firms,

“blue-collar” vs. “white collar”)• Short-term vs. long-term focus• Culture / language

19

Mutually Beneficial Activities

• What are we trying to accomplish together?• Who are the partners? providers? participants?

employers?• What are the resources / strengths / limitations /

weaknesses / capabilities of potential partners?• How can we leverage resources; avoid

duplication; achieve synergy?• What is our plan / strategy?

20

Identify and Analyze Performance Gaps

InadequateTalent

Cause of Gap

WHAT ISPerformance Gaps WHAT

SHOULD BE

InadequateInfrastructure

InadequateCapacity for

Economic Innovation

21

Framework

Attraction Retention Business

FormationLevel One: Governance:

Organizational Restructuring

Level Two: Strategic:

Alignment of mission, function, resources

Level Three: Tactics:

Targeted initiatives to achieve specific objectives

22

Aligning Workforce andEconomic Development Plans

Reconciling what’s required vs. the “big picture”

Reconciling different geography, political

jurisdictions, metrics

Reconciling short-term vs. long-term perspective

Sharing data on employer needs and opportunities

Identifying common goals, activities

Using available resources efficiently and effectively

23

Alabama’s New Workforce / Economic Development System

24

Key Forces Shaping Alabama’s Workforce

Rapid technological change / job churning

• Chip speeds double every 18 months

• Storage capacity doubles every 12 months

• Bandwidth doubles every 6 months Rich Karlgaard, Forbes (2000)

25

Key Forces Shaping Alabama’s Workforce

Business Must …

• Innovate

• Emigrate

• Evaporate

26

Key Forces Shaping Alabama’s Workforce

Aging of the labor force

“Dear Friend”The enclosed AARP card has never been more valuable to you than it is today.”

27

Key Forces Shaping Alabama’s Workforce

GlobalizationCheck out Korea …

• 47 million people• S. Korea is “…blessed with a computer-literate

population that reflects a heavy emphasis on math and science education… ‘an industrial battle plan for the future.’” (Financial Times 11/19/00)

• Suppressed entrepreneurial talent is finally being unleashed (Financial Times 11/19/00)

• Hyundai

28

Key Forces Shaping Alabama’s Workforce

Alabama’s standard of living versus education and skills

29

Key Forces Shaping Alabama’s Workforce, continued

1950 2000

College Degree

Skilled

Unskilled

About 20%

20%

60%

About 20%

65%

15%

30

Residents* with Bachelor’s orResidents* with Bachelor’s orHigher DegreeHigher Degree

Residents* with Bachelor’s orResidents* with Bachelor’s orHigher DegreeHigher Degree

•Population 25 years and over.•Source: U.S. Census Bureau, Census 2000.

30.9

27.9

24.7

24.7

24.0

19.8

19.1

16.8

16.8

15.9

15.2

13.4

Huntsville

Auburn-Opelika

Birmingham

Montgomery

Tuscaloosa

Mobile

Alabama

Dothan

Florence

Decatur

Anniston

Gadsden

0.0 5.0 10.0 15.0 20.0 25.0 30.0 35.0

(Percent)

31

Metro Area Median Family Income Metro Area Median Family Income FY2003FY2003

Metro Area Median Family Income Metro Area Median Family Income FY2003FY2003

$59,700

$54,200

$51,300

$51,300

$50,600

$48,600

$47,200

$46,900

$46,700

$44,700

$44,400

$42,900

Huntsville

Birmingham

Auburn-Opelika

Montgomery

Tuscaloosa

Decatur

Mobile

Alabama

Dothan

Florence

Anniston

Gadsden

$0 $20,000 $40,000 $60,000

Source: U.s. Dept. of Housing & Urban Development Office of Economic Affairs

32

Key Forces Shaping Alabama’s Workforce

Integration of Special Populations

• Persons with disabilities• New immigrants• Former justice system offenders• Returning military veterans• Seniors• Out-of-School Youth

33

Transition – From cheap land, cheap labor economic development strategy

To – Advanced manufacturing,

technical services – increased productivity

based on applied technology

Key Forces Shaping Alabama’s Workforce

34

Automotive SectorMirrors These Trends and Issues

35

If the automotive sector follows its expected business cycle, it will require 44,000 workers by 2025.

Source: Center for Business UA

36

Of the 44,000 workers 13,000 are additional

Source: Center for Business UA

37

2,100 of these additional workers will be high demand, multi-craft

maintenance occupations.

Source: Center for Business UA

38

If sector expands by 25% and adds 1 OEM, the sector will need 70,000

workers by 2025.

(Roughly doubles current employment. Discounts replacement.)

Source: Center for Business UA

39

1. Food Services and Drinking Places 123,992 $1,088

2. Professional, Scientific and Technical Services

88,758 $4,172

3. Administrative and Support Services 87,797 $1,908

4. Ambulatory Health Care 66,764 $3,416

5. General Merchandise Stores 61,739 $1,761

6. Specialty Trade Contractors 52,170 $2,682

7. Credit Intermediation and Related Activities

45,581 $3,347

8. Hospitals 43,956 $2,832

9. Merchant Wholesale Durable Goods 40,203 $3,608

10. Transportation Equipment Manufacturing

38,936 $4,367

40

So …

41

Alabama has been working to …

Develop a comprehensive, coordinated, demand-driven, customer-focusedworkforce development “system.”

42

Current Initiatives

43

Current Initiatives, continued

44

OWD

Wag

ner-

Pey

ser

Dislocated W

orker

AIDT

DPE

DIR

Higher Ed

ES

LMI

K-12

TA

NF

TAA

Career EdYouth

WOTC

Perk

ins

Job C

orps

Career Tech

Vets

ETA

DOL

WIA

DOEHH

S

HUD

ABE

CASAS

AC

HE

GED

TA

BEESL

NEG

ESEMILE

AC

SI

Workforce Development Partners …

Rehab

45

Career Tech

WOTC

Dislocated WorkerOWD

AIDT

DPE

Perkins

DIR

ES

LMI

ETA

TAA

TANF

K-12

Vets

HHS

DOE

WIA

DOL

ESL

GED

NEG

UI

ABE

HUDACSIEMILE

CASAS

TABE

ESL

ACHE

Career Ed

Wagner-Peyser

RehabJob Corps

Higher Ed

… working as a system.

Youth

46

Regional AdvisoryCouncils

Purpose: To act in an

advisory capacity to the

Alabama Workforce

Investment Area Board which

is the designated entity for

the 65-county Workforce

Investment Area. The

Regional Advisory Council’s

role is to provide guidance

and input on regional

activities and services for the

Alabama Workforce

Development System.

47

48

Focused Industry Training

FIT Curriculum includes:

Basic Education

Computer Skills

Problem Solving

Workplace Behavior

Manufacturing

Job Acquisition

49

Alex City – Automotive Manufacturing Boaz – Health Care Cullman – Tool and Die Decatur – Advanced Manufacturing, Health Care Dothan – Health Care Hanceville – Advanced Manufacturing Mobile – Welding, Shipfitting Montgomery – Automotive Manufacturing Muscle Shoals – Advanced Manufacturing Scottsboro – Industrial Maintenance Technician Southeast Alabama - Aviation

Quickstart – Centers of Excellence in High Growth Sectors

50

• Cluster Approach (e.g. Healthcare, Aerospace)

• 21st Century Technician

(e.g. Industrial Maintenance)

• ATN Alignment (Incumbent Worker Training

Provider Advanced Manufacturing, Lean, Six

Sigma, etc.)

• Marketing - Directory

Initiatives, continued

51

• One-Stop Career Centers – Business

Services Approach

• Better alignment – Economic Development &

Workforce Development

Initiatives, continued

52

Incumbent Worker Training

More than 100 Alabama businessescurrently in program

53

Focused Industry Training Alabama Certified Worker

WorkKeys Career Readiness Certificate –Bronze Level

WorkKeys Career Readiness Certificate –Silver Level

WorkKeys Career Readiness Certificate – Gold Level

Worker Credentialing

54

Realignment of all public workforce development programs with applied job skills outcomes using WorkKeys®:

Adult Education WIA Youth Alabama Technology Network K-12 Career Tech Incumbent Worker Training Community College

Worker Credentialing, continued

55

State Workforce Development Plan

CRC Proposal

CRC Implementation Plan

visit theOffice of Workforce Development

website:

www.owd.alabama.gov

56

57

WORKFORCE:The New Imperative in Economic Development

Office of Workforce Development