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VOL. LXXXIII NO. 24

Around Swansea .. A2Somerset .............. A2Obituaries ............. B5Classifi ed ..........B7-10

Sports ....................B1Public Notices ...... B5Schools ................. A8Around Town ........ A7

AROUND TOWN

LOCAL PACKERS FAN GETS EARLY CHRISTMAS GIFT B1

Wednesday, December 10, 2014 SouthCoastToday.com/Spectator 50 cents

SOMERSET/SWANSEA

By George AustinEditor

SOMERSET — With about 100 teachers and some parents in attendance, the Somerset School Committee and its administration on Monday night discussed ways to make up for a deficit that ranged from consolidating classes, to layoff s, to accepting students from other school districts, furloughs and user fees for transportation.

Somerset School Superin-tendent Jeffrey Schoonover said the projected deficit for the current school year is $278,000, excluding consoli-dation of classes which is being considered.

With the consolidation

of three classrooms and the elimination of the Spectrum student enrichment teacher position and not fi lling a tech-nology integration specialist job, Schoonover said the defi -cit could go down to $128,000 and then there are other ways to make up for rest of the defi cit.

The School Committee, which oversees pre-kinder-garten through grade eight, discussed the topic for about 2 ½ hours on Monday night at North Elementary School. The School Committee did not make any decisions on budget cuts on Monday night. The members decided to continue the discussion next Tuesday and hope to have a fi nal deci-sion at a Jan. 5 meeting.

With a large crowd in the room for the budget dis-cussion, School Committee Chairman Stu Mahjoory asked for the issue to be moved up to the front of the agenda.

S c h o o n o v e r s a i d t h e $17.9 million budget that was approved at the annual town meeting in May had an $849,000 shortfall from what administrators feel is needed in the budget to maintain level services over the previ-ous fi scal year. Schoonover said that there has been a number of budget transfers, a posi-tion not fi lled and budget cuts made to reduce that shortfall. He said the School Depart-ment thought there was only a

Trying to make up for defi cit


SOMERSET — David Berube got on a lift and went about 20 feet up in the air so he could string holiday lights around the large spruce tree in front of the Somerset Town Office Building on Wood Street last Friday.

“Basically, what we’re trying to do is bring some spirit for the holidays in general,” Berube said. “We want to bring some spirit into town and say we’re all festive for the holidays and hope everyone has a good holiday.”

Somerset has a large spruce tree planted in front of the Town Office Building that drivers can see from County Street, so a tree did not have to be purchased to put the lights around. Berube ran an extension cord into the tax collector’s office so that the white lights could be turned on at night.

“Maybe we can do a tree lighting ceremony with some carolers,” Berube said.

Berube said that no matter what, people have to get a little excited for the holidays.

RS Equipment Rentals donated the lift to do the work.

After Berube finished putting lights on the upper part of the tree, Somerset Highway Department workers put the lights on the lower part of the tree. Those workers included Jonathan Taylor, Dave Albernaz, Frank

Sroczynski, Barry Fortuna and Andre Teves.

The lights for the tree were donated by John Cleary who owns the Subway shops on County Street and Route 6 in Somerset. He donated 32 boxes of LED lights with cords that are 16 feet and four inches long that hold 50 bulbs. Cleary said selectman Scott Lebeau asked him if he could help out with the purchase with the lights.

“I just like to help out,” Cleary said. “I grew up in Somerset. I live in Berk-ley now. I try to help out when I can.”

In the spirit of the holidays, Berube also said he has enlisted the help of a major company and two individuals who want to help people in need for the holidays. Berube said if people in Somerset know of anyone who is struggling and needs help for the holi-days, they should contact him and he can act like a middle man between the company and the two individuals who want to donate. He said people can drop letters off at the Town Office Build-ing for him about people that need help or can also email him a message at [email protected]. People can also call him at (508)676-5040. Berube said people who want to donate to help families in need can also contact him.

“We can all help each other and bring some joy during the holidays,” Berube said.

LIGHTING UP THE HOLIDAYS

A Somerset selectmen strings some holiday lights around the spruce tree in front of the Town Office Building. SPECTATOR PHOTO BY GEORGE AUSTIN

School Superintendent Jeffrey Schoonover speaks at Mon-day’s School Committee meeting as Lindsey Albernaz, director of business and finance, looks on.


SWANSEA — For the past four years, the Swansea Public Schools has been trying to fi nd a way to use solar power to save money on electricity costs. And after problems with a few attempts at such a project, it appears that the school system could be using solar power for the next school year because of the help of the Swansea Water District.

S w a n s e a S c h o o l

Superintendent Robert Mon-teiro said a power purchase agreement fell through when the company the school system was dealing with went out of business. He said the school system then found another company, but there was a prob-lem with connecting to the grid because of an abundance of solar energy in the area.

Swansea Water District Superintendent Robert Mar-quis and James Hall, chairman of the Board of Water Commis-sioners, have been involved

with purchasing power from Blue Wave Capital Solar which is installing a large solar panel field at the Rehoboth land-fi ll, and informed the School Department that there was 1.4 million kilowatts of power left that could be purchased.

"We feel it's a very good deal for us," Monteiro said. "We will save $1.8 million to $2 million over 20 years."

Monteiro said that amount of electricity would cover 80 percent of the annual electric-ity costs of the schools. He said

the School Department can purchase the power for 10.25 cents per kilowatt for 20 years with no escalator. Electricity rates are expected to go up 37 percent this year.

Monteiro said Blue Wave had originally told the School Department that it could pur-chase power from the solar fi eld at a higher price, but he said Marquis and Hall helped the School Department to get the 10.25 cents rate. Monteiro said the School Department is working on a power purchase

agreement with Blue Wave. The Swansea School Commit-tee discussed the agreement at its meeting last week.

"This opportunity, after having that experience, seemed to be the right way to go and will save the district a sig-nificant amount of money," Monteiro said.

Monteiro said that purchas-ing power from Blue Wave will not require the Swansea school system to have to put

Water Dept. helps schools with power

SEE DEFICIT, A4

SEE POWER, A4

SOMERSET

Dog tag election A dog tag design elec-

tion will be held at the Somerset Public Library on Thursday, Dec. 11, from 10 a.m. to 3 p.m. Chil-dren in pre-kindergarten through grade fi ve will have the opportunity to vote for the design of the 2015 dog license tag for Somerset. The submis-sion with the most votes will be presented as the dog license for 2015. The library will off er an activ-ity to make a puppy craft that day and children will be able to bring home spe-cial treats for their furry friends.

Town report Free copies of the 153rd

annual town report for 2013 are now printed for any members of the public who want them. The reports contain information about town departments and boards, including budgets and activities during the year. The books also have the telephone number of all departments on the back cover. The reports used to be printed much earlier in the year.

SWANSEA

Garden club meetingThe Swansea Garden

Club will meet at the "Old White Church" (corner of Route 6 and Maple Avenue) in Swansea on Wednesday, Dec. 17, at 6:30 p.m. The evening will include a light supper, followed by a presenta-tion of holiday fl oral arrangements by Ashley Rodrigues, owner of Bette’s Finishing Touch in Tiverton, R.I. The cost for the evening will be $5 for members and $10 for guests. New members from Swansea and the sur-rounding communities are invited to join the club.

Christmas treesChristmas trees placed

curbside shall be picked up for the two-week period from Dec. 29 to Jan. 9 on one's regular scheduled trash day in Swansea. Residents who put out a tree may put out yard waste to be picked up with the Christmas tree.

Residents may also put out Christmas wrappings and containers in boxes and bags other than town bags during the week of Dec. 29 to Jan. 3.

Christmas and New Year's collection weeks will be on regular sched-ule Monday through Wednesday on both weeks. Thursday and Friday col-lection for both weeks will be delayed one day.


VOL. XXXV NO. 50

Calendar ............... A4Classifi ed ......... A8-10Police logs ............. A4

Public notices ....... A4Sports ................ A6-7

AROUND TOWN

ATHLETE KROSS NEGALHA IS A STANDOUT AT FHS A6

Thursday, December 11, 2014 SouthCoastToday.com/Advocate 50 cents

FAIRHAVEN/ACUSHNET

FAIRHAVEN

Christmas musicA presentation of Christmas music, instrumental and vocal, with inspirational readings, will be presented at 4 p.m. on Sunday afternoon, Dec. 14, at the Unitarian-Universalist Church of Fairhaven. Heather Church will lead the Dartmouth High School String Ensemble in a special selection by Corelli. A stained glass depiction of the luminous manger scene will refl ect the spirit of the read-ings, the familiar carols, organ music, and congregational singing. Dwight Thomas, church organist, will lead the choir in carols from the countries of Italy, France and England. The church is accessible from the Center Street entrance, while all Green Street and Union Street entrances will be open. Early arrival is encouraged to assure seating. For more information, please call the church offi ce at 508-992-7081.

Toy driveThe Fairhaven Police Union is sponsoring a toy drive for local needy families. If anyone would like to make a donation, the department is asking people to drop off a new, unwrapped toy in the front lobby of the Fairhaven Police Station. It is asking for toys for children of all ages to brighten the Christ-mas holiday for less fortunate children in our community. All contributions are welcome and will be greatly appreciated.

Traffi c studyExecutive Secretary Jeff rey Osuch told selectmen Dec. 1 that State Rep. William Straus and representatives of AT&T, Titleist and other companies had discussed traffi c fl ow and street lights on Mill Road at a recent meeting. Osuch said the result was a decision to do a traffi c count over several weeks.

Richard appointed to Planning BoardAnn Richard will fi ll the vacancy on the Planning Board cre-ated when Francis Budryk resigned. Her appointment was a unanimous 9-0 vote at a combined meeting of the Planning Board and selectmen Dec. 1. The appointment lasts until the town election on April 1, 2015. Richard has been a Town Meeting member since 1990 and is a member of the Sustain-ability Committee. Planning Board Chairman Wayne Hay-ward said whoever is elected in April will fi ll the one year remaining on Budryk’s seat. He asked Richard if she was planning to run for it. Richard said she knew there would be “a learning curve” and wanted to “see if I fi t into it or not” fi rst before seeking election to the board. ACUSHNET

Preschool screeningsAcushnet Elementary School is off ering free preschool screen-ings for children who are 2 ½ to 4 years of age. If you are an Acushnet resident and inter-ested in enrolling your child in the preschool program for the 2015-2016 school year, please call 508-998-0258 and speak with Tracy Bourgeois to schedule an appointment. Also, if you are an Acushnet resident and you have a child between the ages of 3 and 21 and have concerns regarding your child’s speech, listening skills, physi-cal coordination or ability to grasp new ideas, please call the Special Education Offi ce at 508-998-0258 to schedule a screening appointment.

By Peggy AulisioEditor

ACUSHNET — A transfor-mation has been taking place recently in Acushnet with con-struction on three fronts — the police station, Acushnet Saw-mill and library.

“Three major projects,” Selectman David Wojnar said last week, adding that they are all within close proxim-ity to each other. “It’s actually exciting.”

Last Friday, Police Chief Michael Alves said roof trusses were expected to arrive on Monday, Dec. 8, and be installed this week.

“The goal is to get the build-ing weather tight by Christmas,”

Alves said. “Then they can heat the interior and work inside in the winter. There’s a lot of work that needs to get done (inside), but you need to get the roof up fi rst.”

The exterior is “blended,” or part wood and part block, a material similar to cinder block. The block material is a code requirement for new police stations. Alves said it is used to make the dispatcher and prisoner processing areas “”fi re and bullet resistant.”

Work is also moving along on the Acushnet Sawmill where the carpentry department from Old Colony was working last Friday. This eff ort is being undertaken by the Buzzards Bay Coalition.

Restoration Ecologist Sara Quintal said the Old Colony students are working on the learning center as part of a community service learning project. Old Colony students from the architectural design department designed the refurbishment of a small building on the property to accommodate the addition of bathrooms. More recently, car-pentry students framed out the bathroom and have been doing carpentry mill work, Quin-tal said. Electrical students are doing the electricity, but because there is no plumbing class at Old Colony, students from Greater New Bedford

CONSTRUCTION PROJECTS

Acushnet making progress on library, police station and sawmill

The “block” material is mixed Friday for the new police sta-tion on Middle Road. PHOTOS BY RYAN FEENEY/ADVOCATE

Members of the Ford Middle School Chorus lead the Christmas carols at the Acushnet Fire Department on Sunday night, Dec. 7. PHOTOS BY RYAN FEENEY/ADVOCATE

F airhaven and Acushnet both held holiday events to inspire the Christmas spirit. Acushnet

held a wonderful tree lighting Sunday, Dec. 7, with caroling and a visit from Santa outside the Russell Street Fire Station. Santa, of course, arrives every year on a large red fi re truck, which matches his red suit. Refreshments are served inside the fi re station where children can sit with Santa while their family snaps photos.

Not to be outdone, the North Fairhaven Improvement Association held a lighting ceremony and carol-ing at Benoit Square on Friday, Dec. 5. Santa Claus also got to ride on a fi re truck to this event. The new gazebo at Benoit Square was a beauti-ful backdrop for this community event.

It was cold enough to feel like the North Pole but no snow yet.

See more photos on our Facebook page and website, southcoasttoday.com/advocate. — Peggy Aulisio, editor

Getting into the Christmas spirit

Families enjoy caroling while gazing at the lighted tree at Benoit Square on Friday, Dec. 5.

SEE ACUSHNET, A2

By Peggy AulisioEditor

FAIRHAVEN — A bid by town offi cials to acquire 31.7 acres of farmland at 211 Mill Road was overwhelmingly defeated by Town Meeting members on Dec. 9. It was a stunning defeat for an eff ort by selectmen to acquire about half of the remaining open space in Fairhaven that is available for commercial or business development.

Executive Secretary Jef-frey Osuch and William Roth, planning and economic devel-opment director, both argued for the acquisition, saying it would add to the town’s tax base and, once developed, provide residents with higher paying jobs.

“I think this article is one of the most important discussions this town is going to have about its economic future,” Osuch said. Roth said if the town didn’t acquire it, “It would be

a tragic loss.”But Finance Committee

Chairman John Roderigues argued vociferously against the acquisition, describing it as a possible boondoggle and comparing it to other attempts involving land “that came back to bite us,” including on Scon-ticut Neck. Some dated back to the 1990s, but Roderigues was apparently alluding to the wind turbines on town land when he said, “We’ve seen an ongoing enterprise that pretty

much ripped this town apart.” Rodrigues said he wouldn’t

name an earlier rationale for obtaining the Mill Road site — which was for a new public safety complex — but said the plans for the site kept changing. He also criticized town offi cials for keeping “this whole thing under the radar” even though it was in the works since last April. “The driving force wasn’t even mentioned tonight,” Rodrigues said in an obvious reference to the combined

police and fi re station. Select Board Chairman

Robert Espindola read two letters from major business interests in that area, including one from Southcoast Health that was provided as a hand-out. The letter from Michael Bachstein, vice president at Southcoast Health, supported the town’s proposed land pur-chase. “The land transaction represents a real opportunity

MILL ROAD

Town Meeting rejects bid to get property

SEE MILL ROAD, A2


VOL. XXXVII NO. 43

News and Notes ...A2Second Front ........A3History ..................A4Dartmouth Gives.. A6

Sports................... A8Arts/Living ............B1Things to Do.......... B2Calendar................ B4

DARTMOUTH MAN UNFURLS AMERICAN FLAG HISTORY A4

Wednesday, December 10, 2014 SouthCoastToday.com/Chronicle 50 cents

DARTMOUTH/WESTPORT

WESTPORT

Ex-highway chief Sisson seeks new trial

Former Westport High-way Surveyor Harold "Jack" Sisson, convicted last summer of larceny for trad-ing town equipment without authorization, wants a new trial, according to court records. Sisson, who is on probation for two years, said Westport police offi cers' testimony was inconsistent with evidence presented at his trial. Sisson, 61, also said the evidence was insuffi cient to warrant his conviction. A motion hearing for a new trial was held last week before Judge Julianne Hernon in Fall River District Court. Hernon did not issue a ruling, but scheduled a Jan. 12 hearing on the matter, according to court documents. Westport police said Sisson traded in property without solicit-ing a proper bid when he transferred a town-owned mower and attachments to a Millbury company. Sisson said he did not intend to do anything wrong and off ered to retrieve the equipment from Millbury when offi cials told him he had violated the state's open-bidding statute.

DARTMOUTH

UMass students stage peaceful protest

As protests popped up across the nation in the wake of grand jury decisions not to indict police offi cers in the Michael Brown and Eric Garner cases, students at UMass Dartmouth staged a protest of their own. More than 100 people attended a peaceful demonstration organized by the Black Stu-dent Union last week, silently lying on the fl oor, one by one. “We are bringing awareness to this campus to connect with the reality of what’s going on outside to build a sense of solidarity among the community,” Luvie Jean, 20, BSU vice president and sociology major, told The Standard-Times. A grand jury in November decided not to indict Offi cer Darren Wilson in the shooting death of Ferguson, Mo., teen Michael Brown. The following week, a grand jury decided not to indict Daniel Pantaleo in the choke-hold death of New York resident Eric Garner.

DARTMOUTH

Search for owls to take over Stone Barn Farm

They come out at night, but fear not. They're owls. In a Dec. 12 twilight walk Stone Barn Farm has dubbed the Owl Prowl, visitors will use their best night-vision skills on the lookout for nocturnal wildlife. Walkers will listen to the calls of and learn more about multiple owl spe-cies, as well as interesting facts about other nighttime wildlife. Mass. Audubon will lead the way at the 786 East Horseneck Road property, 5:30-7:30 p.m.The cost is $6 for Mass Audubon members and $8 for nonmembers. Registration is required at massaudubon.org/allen-spond or by calling (508) 636-2437. The program is suitable for all ages.

ABOUT TOWN

Jacob Rose and Matt Beauparland are taking in the moment under a steady rain after defeating Melrose, 14-7, in the MIAA Division 3 Championship on Saturday night at Gillette Stadium. RYAN FEENEY/CHRONICLE

Dartmouth Indians are Super Bowl championsThe Dartmouth High School football team climbed over its fi nal hurdle, using a fast start and a stellar defense to hold off Mel-

rose, 14-7, in Saturday night's MIAA Division 3 Super Bowl at Gillette Stadium in Foxboro. More photos by The Chronicle's Ryan Feeney, and Mick Colageo looks back at the game on pages A8-9.

REIGN DANCE

By Phil DevittEditor

DARTMOUTH — The fi ght isn’t fi nished.

Gloria Bancroft stood before her neighbors in the First Church of Hixville meeting room one rainy night last week and, after an hour of discus-sion, summed up the action plan.

“We need to be angry together,” she said.

Bancroft and the majority of people in attendance live within 2 miles of the Cecil Smith landfi ll, which Boston Environmental Corporation wants to cap with 1.4 million tons of contaminated soil. The project — two years in development — is awaiting fi nal approval from the state Department of Environmental Protection.

For residents who say the project poses threats to public health and environmental safety, the DEP decision pres-ents one last chance to halt the capping. A 21-day public comment period would follow a “provisional” decision before the DEP makes its fi nal ruling, Bancroft said, urging the roughly 40 residents in atten-dance to use those days to their advantage.

“The time is now,” said Ban-croft, a member of SouthCoast Alliance for a Cleaner Tomor-row, an organization residents formed last year in response to the proposal. “We still feel hopeful the project can be

stopped. We need to be heard.”Bancroft suggested resi-

dents inform their neighbors, write to elected offi cials and the DEP, and gather signatures for a petition calling for DEP Commissioner David Cash to reject the plan, continue test-ing of the site off Old Fall River Road and explore alternatives for remediation.

The SouthCoast Alliance takes issue with Boston Environmental Corpora-tion’s revised Corrective Action Design plan, released in September. Members who reviewed the document drafted a list of concerns, rang-ing from the toll of truck traffi c on local roads to the spread of dust to the safety of drinking water for property neighbors.

Work on the project is slated to take place 10 hours per day, six days per week, for four years. If the capping is approved, the SouthCoast Alliance is calling for an unbiased full-time inspector to randomly sample incom-ing loads, dust emissions and groundwater emissions.

“If something does happen, if the water gets contaminated, if people get sick, who are we going to turn to?” asked Hix-ville Road resident Michael Roy, who examined the CAD.

Roy brought up the 2000 fi lm “Erin Brokovich,” based on a true story about a small-town woman who holds accountable an energy com-pany accused of polluting a California city’s water supply.

“I don’t want this area to become another story in a movie,” Roy said. “Now’s the time we can stop it and say no.”

Bancroft said members of the SouthCoast Alliance, Westport River Watershed Alliance and Toxics Action Center Boston recently dis-cussed CAD concerns with Mark Dakers of the DEP Lakeville offi ce, who is charged with making the decision. Both sides agreed current testing of the landfi ll did not show any imminent danger to residents. Bancroft said that’s why the DEP should consider more testing of the site — and wells located downhill — before making any long-term

DARTMOUTH/WESTPORT

Residents blast capping planGroup urges action as DEP considers plan for Cecil Smith landfi ll

By Jason ProtamiCorrespondent

WESTPORT — The closure process of the PCB-contami-nated middle school continues with a series of transitional meetings at the primary, ele-mentary and high schools, each held to discuss the popu-lation increases those buildings expect once the September 2015 move arrives.

“Primarily, the purpose of these meetings is to talk about issues specific to that school,” Superintendent Dr. Ann Dargon said of the three public meetings. The third meeting is scheduled for Thurs-day, Dec. 18, 3:30 p.m., at the elementary school. The high school and Alice A. Macomber School meetings have already been held.

"We know what the problems are," Dargon said. "We want people to come with ideas for solutions."

A chief concern with the closing of the middle school is fi nding classroom space for the displaced students.

At Macomber, where second graders will move from the elementary school next year, modular classrooms are part of the plan. Dargon told the

WESTPORT

District prepares to move studentsMeetings focus on impact of middle school closing

The Cecil Smith landfill at 452 Old Fall River Road would be capped with 1.4 million tons of contaminated soil as part of a proposal made by Boston Environmental Corporation. JOHN SLADEWSKI/THE STANDARD-TIMES

SEE LANDFILL, A7 SEE MOVE, A7

INDEX

VOL. XI NO. 7

Plug-In/Best Bets ..................A2Harley comforts kids .............A2Singing for votes ....................A3Spotlight .................................A5

Festive AHA!If you haven’t checked out the free festivities during AHA! Fall River night yet, this season may be the perfect time to start. Happening from 5-9 p.m. Dec. 18, right before Christmas week, there will be events for all ages including a Christmas Pops Concert, Santa’s workshop activities, and strolling carolers. The Children’s Muse, Lafayette Durfee House, Battleship Cove, and the Marine Museum will all present hands-on crafts. All activities take place on Purchase, North and South Main streets. Want to do more? Organizers are seeking business support for the event as well as individu-als dedicated to invigorating the arts and culture scene in Fall River to volunteer during four AHA! nights this year, one each season. To sign up, contact Sandy Dennis at 508-673-2939, or [email protected] or Donna Winn at 401-663-6889.

Holiday Open HouseLooking for some crafty inspi-ration this holiday season? Stop by the Greater Fall River Art Association during their Holiday Open House this Sunday from noon to 3 p.m. There will be demonstrations of scrapbooking, jewelry & reed reindeer ornament making & mixed media art by association members. Discover your creative inner spirit with help from GFRAA artists. Resident artist studios will also be open and holiday refreshments will be served. It’s all happening at 80 Bel-mont St., Fall River. For more information, contact Sharon Owens at [email protected].

Eco-friendly ChristmasFour Corner Arts Center is bringing back its “Re-Tree Event,” for a second show-ing this season. The event showcases Christmas trees that have been decorated by individuals, families, and businesses from reclaimed and recycled materials. An out door opening recep-tion and lighting will be held Saturday from 4 to 6 p.m. at the Meeting House. Trees will be displayed until Jan. 4 on the Meeting House lawn at 3850 Main Road, Tiverton, R.I. Judges will pick winners from the tree entries to be awarded prizes, including a cash prize of $150 for best overall tree.

Hitting ClinicInside the Park will wrap up the 2014 year with a hitting clinic at its indoor batting cages from Dec. 29-31. The clinic will run each day from 9 a.m. to noon at the Inside the Park Indoor Batting Cages, 288 Plymouth Ave., Fall River. The cost of the clinic is $60 and players ages 7-17 are invited to participate. To register, contact Sean at 508-674-0130.

More Spirit■ Page 2: Check our “Plug In” feature for everything you need to know about The Fall River Spirit’s online extras — web-exclusive stories, blogs, videos and more.

■ Coming next week: Lauren Daley has a great idea on where to take your kids for a fi eld trip during Christmas vacation.

CITY BUZZ

Thursday, December 11, 2014 Fall River, Massachusetts FREE

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@FallRiverSpirit@PhilDevittFRS

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By Brian J. LowneyFall River Spirit correspondent

FALL RIVER — More than 3,000 area children will enjoy a truly Merry Christmas this year, thanks to the efforts of Operation Christmas, an annual toy drive conducted by the staff of Citizens for Citi-zens and a dedicated corps of generous volunteers.

According to Barbara Travis, longtime director of Operation Christmas, the drive began 37 years ago when staff members recognized the need for toys for children from low-income families living in the community who otherwise wouldn’t receive holiday gifts. Volunteers and CFC staff repaired hundreds of used toys, including many collected by the Fall River Fire

Department.As the drive expanded,

volunteers conducted radio-thons, celebrity auctions, and eventually, telethons broadcast on Fall River Edu-cational Television. Two years ago it was decided to replace the telethon with a direct mail appeal.

“I’ve been very blessed with people who support this pro-gram,” Travis said, adding that the toy drive benefi ts children from newborns to age 12 living in Fall River, Somerset, Swansea, Seekonk, Assonet, Freetown and Westport.

This year, CFC will also provide toys to homeless children whose families were relocated to motels in Som-erset and Swansea, as well as youngsters whose parent or guardian is undergoing treatment at Steppingstone, a local program that provides behavioral health and home-less services.

According to Chrystal Arpa,

a CFC staff member, every child will receive a “major gift,” a toy selected by the agency according to age and gender.

“Every four-year-old boy will receive the same toy,” Arpa emphasized, adding that the children will also receive stocking stuff ers of donated toys, as well as a warm hat and mittens.

“Each family will receive a board game,” she continued, stating that these toys encour-age parents and young siblings to spend time together and enjoy each other’s companion-ship, not only throughout the holiday season but also during the cold winter months.

Arpa noted that fewer agen-cies in the community are providing holiday assistance this year. To allow a maxi-mum number of families to be served, parents or guard-ians are permitted to register

Driving happiness on the holidays

Barbara Travis, longtime director of Operation Christmas, with the game Battleship as she anticipates another suc-cessful year for the annual CFC toy drive. BRIAN LOWNEY/SPIRIT CORRESPONDENT

CFC’s Operation Christmas brings toys to 3,000 children

Among the displays at the Fall River Historical Society this year will be an upside-down Christmas tree. PHOTO COURTESY OF DEAN DIOGO/HISTORICAL SOCIETY

By Brian J. LowneyContributing writer

FALL RIVER — Visitors to the Fall River Historical Society’s annual Victorian Christmas Open House will enjoy beautifully decorated rooms, festive Christmas trees and the opportunity to shop for unique gifts for individuals of all ages in the museum shop.

Housed in a granite Greek Revival-style mansion built in 1843 for Andrew Robe-son Jr., a prominent city businessman, the holiday display showcases exquisite decorations that guests what not fi nd elsewhere in the area.

“The attention to detail is impeccable,” began Dennis Binette, assistant curator of the museum. The display,

created by Museum Curator Michael Martins, Binette and Kathy Croan, a volun-teer, took seven weeks to organize.

Highlights include an upside down tree, entitled “A Salute to Santa Claus,” a nostalgic creation that draws guests to the man-sion’s music room. The impressive nine-foot tabletop tree depicts the evolution of St. Nicholas to Father Christmas to the Santa Claus of America folk-lore, and features charming ornaments that depict the three fi gures.

In the back parlor, visitors will be enthralled by a giant 14-foot tree titled “A Rhap-sody in Silver and Snow” that the decorators created following the Victorian tradition of applying cotton

batting to branches to rep-resent snow, and using more than 6,000 tiny lights to illuminate the tree.

With the dining room table set for a traditional Victorian Christmas break-fast, the third tree, entitled “The Colors of Christmas,” features colorful glass orna-ments that dazzle visitors.

Included in the collec-tion is a bright orange glass carrot that was customarily given to new brides during their fi rst year of marriage in the hope that it would make the young woman a good cook.

According to Diane Boutin, museum shop assistant, another popular ornament depicts a Christ-mas pickle.

Dazzling days for all in Open House

CHRISTMAS AT THE HISTORICAL SOCIETY

A dining room table set for a traditional Victorian Christ-mas breakfast and a tree called “The Colors of Christmas” because of its colorful glass ornaments are both part of the Fall River Historical Society’s display. PHOTO COURTESY OF DEAN DIOGO/HISTORICAL SOCIETY

CHARITY

SEE CFC, A4

SEE OPEN HOUSE, A4

TALK OF THE TOWNS


VOL. 161 NO. 50

Calendar ................. B1Obituaries ...............A7Opinion ...................A4

Public Notices ........B6Sports .....................A8Police Logs..............B6

Thursday, December 11, 2014 MiddleboroGazette.com 50 cents

S E R V I N G M I D D L E B O R O & L A K E V I L L E S I N C E 1 8 5 2

Local football players up for award A8

Historian Mike Maddigan publishes new book B1

By Sarah EdwardsContributing Writer

MIDDLEBORO — Each time Chairman of the Mid-dleboro Tourism Committee Leilani Dalpe arrives at the Middleboro Town Hall, she finds more boxes of holiday lights waiting for her. These lights now total to approxi-mately 50,000 bulbs.

The lights were donated by the community for the Middleboro Tourism Com-mittee’s upcoming Festival of Lights, which kicks off Friday December 19th and runs through Sunday the 21st at the Boston/Cape Cod Kamp-grounds of America (KOA) in Middleboro. Dalpe said the community eff ort from both residents and businesses has been great.

“The community has been phenomenal dropping off l ights at the Town Hall. They’ve been really great,” she said, “People from the Lakev-ille Haunted house lent us 75 extension cords. Christmas Tree Shops donated lights. We even have some plywood cut outs of choir boys. Somebody even donated a real sleigh!”

Six to eight volunteers work each day hanging lights and putting up decorations at the KOA in preparation for the festival. Anyone wishing to help out is welcome to stop by the campground this weekend.

“We will be there all day on the 13th and 14th if people want to help hang up last minute lights. We can always use the extra hands,” she said.

Some of the cabins will be decorated by community members as part of a contest. These cabins, known as “Cabin Row,” will be judged by visi-tors as they pass through the festival. Rockland Trust, the festival’s offi cial sponsor, will award $300, $200 and $100 cash prizes for the top three “best decorated.”

Dalpe said the Tourism Com-mittee’s greatest need from the community is attendance.

“Right now, we need people to come on the 19th, 20th and 21st,” she said, “On the 19th between 4 and 4:30 the selectman will be there to light all the lights up at once. So if you’re one of the fi rst people there you’ll get to see that.”

The Festival of Lights is open all three nights from 4 to 10 p.m. Aside from lights, visitors can expect a few extra holiday treats, including a bonfire, photos with Santa and the Grinch shot by Nicole

MIDDLEBORO TOURISM COMMITTEE

Festival of Lights needs you!KOA campground to host holiday light display and family-fun event Dec. 19-21

SEE FESTIVAL, A5

Long wait ahead with project set to start in 2020, funding remains a question

By Jane LopesContributing Writer

MIDDLEBORO — The ultimate solution to the traffi c nightmare that is the Middle-boro rotary circle is at least eight years away, residents and offi cials were told at a public information session hosted

by the state Department of Transportation at the Nichols Middle School last week.

But the MassDOT project manager and representatives of the engineering fi rm over-seeing the project said interim improvements could be made sometime next year and should help reduce the traffi c queues that currently back up on all legs of the rotary and out onto Rte. 495.

After years of debate over various alternatives to the cur-rent situation — an outdated

rotary with traffic from the reconstructed section of Rte. 44 East feeding into the circle along with traffic from Rte. 44 West and routes 18 and 28 resulting in backups of 90 cars or more at peak traffi c hours — the state agreed earlier this year to accept the alternative proposed by the town's engi-neering consultants and move forward with a redesign. By 2022, provided $40-50 million in funding can be identified and the permitting process can be streamlined, Rte. 44

will be reconstructed so as to "fly over" the rotary area. Modifi cations will be made to the remaining at-grade legs and to the rotary itself. Access to and from Rte. 44 and Rte. 495 will be maintained via local roads, the spokespeople said during last week's infor-mation session.

James Cerbone, project manager for MassDOT, said the state agency will fi le with the Massachusetts Environ-mental Policy Act (MEPA) offi ce next month, and more

public hearings will be held through that process. He said public comment will be invited during that process, and that the public may also comment now by writing to MassDOT. A comment form is available on the town web site.

Heather Ostertog, traffic engineer for Fay, Spofford and Thorndike of Boston, the state's consulting engineers, said the 1930s-era rotary is creating significant backups at every leg during morning

MIDDLEBORO

MassDOT unveils rotary improvement plans

Crazy Tech Christmas in 5th year

By Matthew FerreiraStaff Writer

LAKEVILLE – Five years ago, when Lakeville resident Wayne Gateman’s work colleagues told him he worked too much, nab-bing a few extra hours of

TV or taking a vacation weren’t the type of things he thought about to fill the void. Making his front yard into an extravagant Christmas wonderland complete with thousands of lights and synchroni-zation to familiar holiday tunes for the public’s view-ing and listening pleasure however was right up his alley.

“I was working 70 hours

a week and a VP and director I work for told me I needed to get another hobby besides work,” Gate-man said. “I had always had an interest in Christ-mas lights and I already worked with computers so I just thought, well what if I put them together? So I did the research and decided to try it.”

After that first taste in 2010, Gateman was

hooked, and Crazy Tech Christmas Animated Light Show was born.

“It really is, like my wife says, an obsessive-com-pulsive Christmas light disorder,” Gateman said. “The fi rst time I did it, it started with about 3,000 lights, and since then, every year it just keeps jumping up. This year I

LAKEVILLE LIGHT SHOW KEEPS GROWING

When a colleague suggested he was working too much and needed to take some time away from the office, Lakeville’s Wayne Gateman got busy creating a one-of-a-kind holiday light show on his front lawn. The display began in 2010 with a mere 3,000 lights; this year, the fifth for what’s now known as the Crazy Tech Christmas Animated Light show, the display has grown to just over 47,000 lights. (JON HAGLOF/THE GAZETTE)

By Cindy DowContributing Writer

MIDDLEBORO — The months of November and December are fi lled with tra-ditions — meals shared with loved ones, gift giving, and holiday parties. For many, it’s also a time to recognize that some people are struggling to make ends meet, and reach out with a helping hand. For area food pantries, that help enables them to make a dif-ference for hundreds of local families.

“There is no end to the amount of need that’s out there,” said Al Cronin, direc-tor of the St. Vincent de Paul food pantry at Sacred Heart.

Mr. Cronin said that he has noticed increasing need in the families coming to the pantry now compared to a couple of years ago. “There’s more of a case of urgency now than back then. They needed help then, it’s more urgent now. Many of the families don’t qualify for food stamps, but the wages are far less now than what they were two years ago, before the recession.”

Central Congregational Church food pantry director Ruth Knapp agreed.

“The majority of these people really are in need,” she said. “People say there’s too many (food pantries) in town, we should only have one. But some of the people who are

on fi xed incomes, they simply cannot make it. That’s what we’re here for.”

The Central Congrega-tional Church pantry sees an average of 55 families from Middleboro and Lakeville each month. Ms. Knapp said they tend to see more people in need during November, Janu-ary, and March — the months when the heat has been turned on, following the holidays, and during the month of March when there are no Monday holidays. The food pantry is open Monday mornings from 9-11 a.m., except for holidays.

C a r o l D e C h r i s t o p h e r, director of Central Baptist

Food pantry directors see more families in ‘urgent’ need

SEE LIGHTS, A10

SEE PANTRY, A10

SEE ROTARY, A6

The Society of St. Vincent de Paul of Middleboro, which operates the Sacred Heart Food Pantry, packed up 450 Thanksgiving Day meals for local families in need just a few weeks back, and the effort to help those in need continues right through the holiday season. (FILE PHOTO)

CHARITY

HOLIDAY

COMMUNITY CALENDAR

Rotary improvements plans revealed

Lakeville light show getting bigger and bigger

Two local football players up for Otto Graham award

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WHAT YOU’RE MISSING: STORIES AND NEWS IN THIS WEEK’S MIDDLEBORO GAZETTE

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FRIDAY, DEC. 12OPEN CHRISTMAS PARTY: Loon Pond Lodge, Ted Wil-liams Camp, 28 Precinct St., Lakeville. 7-11 p.m. The Lakev-ille Parks host the event which will feature a Roast Prime Rib of Beef dinner catered by Riccardi’s. Tickets are $45. Reservations now being taken by calling the Park Offi ce at 508-47-1100 or email [email protected]. Bring a non-perishable item for the Lakeville Lions Club Food Drive.CONCERT OF WYNTER MUSIC FROM LONG AGO: Somethin’s Brewin Book Café, Lakeville. 7:30 p.m. Jay and Abby Michaels, known as The Harper and The Minstrel will perform a blend of Medieval, Renaissance, Baroque, Celtic and Folk music.

SATURDAY, DEC. 13QUILTING WORKSHOP: Soule Homestead Educa-tion Center, 46 Soule St., Middleboro. 9 a.m.-3 p.m. Learn a new pattern or work on unfi nished projects with Judy Rolt and Maureen Cun-ningham. All skill levels are welcome to attend. Partici-pants should bring their own portable sewing machine and supplies (fabric is available for purchase at Soule). Pre-reg-istration is required by calling 508-947-6744 or email [email protected]. Project details and fabric require-ments will be given upon pre-registration. Fee $15 for members; $20 non-members.HOLIDAY SHOPPES: 31 Center St., Middleboro. 10-5; Sunday 10-2. Vendors and various crafters will be selling many items for holiday gift giving; train rides for the little ones and a tea shop with treats by Battistini are also featured.CANDLE MAKING WORKSHOP:Soule Home-stead Education Center, 46 Soule St., Middleboro. 10 a.m.-12 Noon. Learn how to make candles with Instruc-tor, Tracy Marzelli. Materials will be supplied to make a set of 12 tea lights (includes customized box) or a medium size jarred candle. Additional kits will be available for purchase. Space is limited to 12 participants and pre-reg-istration is required by calling 508-947-6744 or email [email protected]. Fee is $15 for members; $20 for non-members. Prepayment is due by December 10.CRAFT FAIR/BAKE SALE: South Middleboro Grange, 570 Wareham St., Middleboro. 10 a.m.-3 p.m. Tables are $15. Call 508-947-6406.HAUL OUT THE HOLLY-HOLIDAY CONCERT: Bridgewater-Raynham Regional High School, 403 Center St., Bridgewater. 7 p.m.; Sunday, Dec. 14 3 p.m. at St. Andrew the Apostle Church, Taunton. The South-eastern Massachusetts Festival Chorus will be accompanied by 24-piece live orchestra for this two hour musical program of holiday favorites. Admission is $18 for adults, $15 for seniors and students; $12 for children 12 and under; $2 discount per ticket for SMFC Supporting members or groups of 8 or more. Call 508-821-9571.ROCK VILLAGE CHURCH’S ANNUAL LLIVE CHRIST-MAS PAGEANT: Town Hall Lawn, South Main St., Middleboro. 7 p.m. With the Christmas cantata, “King of Glory” telling the story, the pageant will dramatize the Biblical account of the birth of Jesus Christ from the Gospels. In case of inclement weather,the pageant will be postponed until Sunday, Dec. 15.

Sarah EdwardsContributing Writer

MIDDLEBORO — Each time Chairman of the Mid-dleboro Tourism Committee Leilani Dalpe arrives at the Middleboro Town Hall, she fi nds more boxes of holiday lights waiting for her. These lights now total to approxi-mately 50,000 bulbs.

The lights were donated by the community for the Middleboro Tourism Com-mittee’s upcoming Festival of Lights, which kicks off Friday December 19th and runs through Sunday the 21st at the Boston/Cape Cod Kamp-grounds of America (KOA) in Middleboro. Dalpe said the community eff ort from both residents and busi-nesses has been great.

“ The community has been phenomenal dropping off lights at the Town Hall. They’ve been really great,” she said, “People from the Lakeville Haunted house lent us 75 extension cords. Christmas Tree Shops donated lights. We even have some plywood cut outs of choir boys. Somebody even donated a real sleigh!”

Six to eight volunteers work each day hanging lights and putting up decorations at the KOA in preparation for the festival. Anyone wish-ing to help out is welcome to stop by the campground this weekend.

“We will be there all day on the 13th and 14th if people want to help hang up last minute lights. We can always use the extra hands,” she said.

Some of the cabins will be decorated by community members as part of a con-test. These cabins, known as “Cabin Row,” will be judged by visitors as they pass through the festival. Rockland Trust, the festival’s offi cial sponsor, will award $300, $200 and $100 cash prizes for the top three “best decorated.”

Dalpe said the Tourism Committee’s greatest need from the community is attendance.

“Right now, we need people to come on the 19th, 20th and 21st,” she said, “On the 19th between 4 and 4:30 the selectman will be there to light all the lights up at once. So if you’re one of the fi rst people there you’ll get to see that.”

The Festival of Lights is open all three nights from 4 to 10 p.m. Aside from lights, visitors can expect a few extra holiday treats, includ-ing a bonfire, photos with Santa and the Grinch shot by Nicole Jacquelyn Photogra-phy, cookies from Battistini’s Bakery and cocoa from Ella’s Lemonade. The Tourism Committee is also selling commemorative Festival of

MIDDLEBORO TOURISM COMMITTEE

Festival of Lights needs you!KOA campground to host holiday light display, family-fun event Dec. 19-21

SEE FESTIVAL, A4

MIDDLEBORO — Recollect-ing Nemasket, Middleborough’s local history press, is pleased to announce the publication of “The Famous Trotting Ground: A History of the Fall Brook Driv-ing Park.” Written by historian Michael J. Maddigan, the book richly documents the history of Victorian-era harness racing in Middleborough.

In 1878 a group of avid local sportsmen came together to establish a trotting park on Cherry Street in the Fall Brook section of Middleborough where they could race their fast horses. For thirty years harness racing would remain a noted pursuit at Fall Brook, drawing horsemen from throughout the region eager to show the abili-ties of their liveliest trotters and pacers. Though the Fall Brook track has now largely been

forgotten, its story is one of the fascinating aspects of Middle-borough’s sporting and social history, recalling a day when Middleborough was “one of the horsiest towns hereabouts.”

“The Famous Trotting Ground: A History of the Fall Brook Driv-ing Park” takes the reader on a delightfully nostalgic trip back in time to an era before the automobile when speedy horses were the rage, when sleighs were raced on Main Street and when fast driving in Middleborough’s streets had to be prohibited.

Michael J. Maddigan is the author of several previous his-tories including “Nemasket River Herring,” “South Middle-borough,” “Images of America: Middleborough,” “Star Mill: History & Architecture” and “Representatives of the Great Cause: Middleborough

Servicemen & Their Letters from World War I.” His work regularly appears on-line and in local publications including The Middleboro Gazette.

Recollecting Nemasket is a local history press dedicated to the collection, preservation, interpretation, publication and promotion of the histori-cal heritage of Middleborough and Lakeville. Its mission is to make local history more acces-sible by presenting it in a bold, exciting and professional way. Recollecting Nemasket wants the community to discover and be fully inspired by its past in order to realize a more meaning-ful and relevant future.

Recollecting Nemasket books are available at Maria’s in Mid-dleborough as well as other local retailers and on-line at Amazon.com.

LOCAL HISTORY

New book recalls forgotten aspect of Middleborough’s sporting and social history

“The Famous Trotting Ground: A History of the Fall Brook Driving Park,” written by local historian Michael J. Maddigan, recalls the his-tory of Victorian-era harness racing in Middleborough.

‘Little Women’ continues this weekend at the Alley Theatre

Cast members of Little Women participated in the Middleboro Christmas Parade on November 29.

T he Burt Wood School’s presenta-tion of “Little Women” contiues this weekend. Directed by Matthew

Bruff ee and produced by Lorna Brunelle, the show opened on December 4, and continues December 12 and 13 at 7:00 p.m., December 13 at 2:00 p.m. and December 14 at 1:00 p.m. Cast members participated in the Middleboro Christmas Parade on November 29. They are, from left, Jessica Kent of Abington, Alexan-dra Bruno of Assonet, Jeff Kent of Abington, Mae Harrington of Dartmouth), Nina Castillo of Lakeville and Tobey Eugenio of Middle-boro). The Alley Theatre is located behind the Burt Wood School of Performing Arts on 133 Center Street, Middleboro. Tickets are $15. For more information or to order tickets please call 508-946-1071.

David Rose, of East Sandwich, plays Prof. Bhaer, Alexandra Bruno, of Assonet, plays Jo and Mae Har-rington, of Dartmouth, plays older Beth.

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14 28 $68.00 $51.30 $46.40 $43.50 $42.50

16 32 $70.00 $53.00 $48.00 $45.00 $44.00

18 36 $72.00 $54.70 $49.60 $46.50 $45.50

20 40 $73.50 $56.00 $50.80 $47.65 $46.65

22 44 $75.00 $57.25 $52.00 $48.75 $47.75

Single Sheets Larger than 8 1/2” x 11” add $2 per thousand

Less than Full Run OPEN 12-25x 26-51x 52-99x 100xSingle Sheet (8.5” x 11”) $49.50 $41.55 $39.50 $37.25 $35.30

Standard Tab Pages

2 4 $65.00 $47.50 $43.20 $40.50 $39.50

4 8 $66.25 $49.00 $44.60 $41.90 $40.85

6 12 $67.50 $50.50 $46.00 $43.25 $42.15

8 16 $69.00 $52.00 $47.20 $44.35 $43.30

10 20 $70.50 $53.50 $48.40 $45.40 $44.40

12 24 $71.75 $54.75 $49.40 $46.35 $45.25

14 28 $73.00 $56.00 $50.40 $47.25 $46.20

16 32 $75.00 $57.75 $52.00 $48.65 $47.75

18 36 $77.00 $59.50 $53.60 $50.00 $49.25

20 40 $78.00 $60.75 $54.40 $50.90 $50.00

22 44 $79.00 $62.00 $55.20 $51.75 $50.75

Minimum 10,000 pieces.


Targeted OPEN 12-25x 26-51x 52-99x 100xSingle Sheet (8.5” x 11”) $58.80 $49.55 $47.05 $44.10 $42.25

Standard Tab Pages

2 4 $74.00 $54.50 $50.40 $47.25 $46.25

4 8 $75.25 $56.25 $51.80 $48.60 $47.60

6 12 $76.50 $58.00 $53.20 $49.90 $48.90

8 16 $78.00 $59.25 $54.40 $51.00 $50.00

10 20 $79.50 $60.50 $55.60 $52.15 $51.15

12 24 $80.75 $61.90 $56.60 $53.10 $52.00

14 28 $82.00 $63.25 $57.60 $54.00 $53.00

16 32 $84.00 $64.95 $59.20 $55.50 $54.50

18 36 $86.00 $66.65 $60.80 $57.00 $56.00

20 40 $87.00 $67.60 $61.60 $57.75 $56.75

22 44 $88.00 $68.50 $62.40 $58.50 $57.50

From 5,000 to 9,999 pieces.




Revised: 3/25/2015

1-800-445-7482

1-800-445-7482


Classified | Real Estate Advertising

The Standard-Times Real Estate Multi Media PackagesGood Package Includes:

Better Package Includes:

Ad Size Ad Type Insertions Run Days Rate + Option3x10.5 Real Estate Ad 1 Monday - Saturday $350.00 Add a Sunday or all 6 Hathaway papers $99

2 x 2 Feature Home Ads 4 Saturday & Sunday $100.00 10,000 ROS Impressions $50.

Package Total$599

Ad Size Ad Type Insertions Run Days Rate + Option9 x 10.5 Real Estate Ad 1 Monday - Saturday $500.00 Add a Sunday or all 6 Hathaway papers $199

2 x 2 Feature Home Ads 8 Saturday & Sunday $200.00 20,000 ROS Impressions $100.

Package Total$999

Real Estate Display Pricing Rentals Open Rate

$47.50

Real Estate image display ads: 3 column x 1.75”13 Weeks PCI Rate

(or less)26 Weeks PCI Rate

(can be every other week)52 Weeks PCI Rate

$40.00 $35.00 $15.00

Open Houses. Runs Fri. and/or Sat and/or Sun1 Day 2 Days 3 Days $85.00 $90.00 $100.00

Showcase AdsSize Rate Color

3 column x 3.5” $125.00 $10.00

House & Home Rates (Sat.)Size Rate ColorFull page: 9 column x 21.5” $1,500.00 Includes Color

Half page: 9 column x 10.5” $858.75 Includes Color

1/4 page Front: 3 column x 10.5” $525.00 Includes Color

1/4 page Inside: 3 column x 10.5” $350.00 $45.00

3 column x 7” inside: $245.00 $20.00

3 column x 5” inside: $150.00 $35.00

3 column x 3.5" $125.00 $10.00



Revised: 3/25/2015

1-800-445-7482

1-800-445-7482


Classified | Automotive Advertising

The Standard-Times Auto Display PackagesIncludes up to 4” in Standard Times, SouthCoast Today Online, 6 Weeklies

Ad Unit Ad Size 1-2 Adsper week,

per insertion

3-7 Adsper week,

per insertion

Color

Full x 21.5 $875.00 $750.00 Included

Half Page 9 x 10.5 $630.00 $550.00 Included

Quarter Page 4 x 12 $345.00 $295.00 Included

Less Than a Quarter Page $12 per column inch $100.00

SouthCoast Auto Today a special mid-week supplement to The Standard-Times, The Middleboro Gazette, and The Spectator.

Wheels Deals Liner Packages Less than 5 Ads, each ad up to 10 lines.

Flight Length Rate10 lines/10 days in S-T, 10 lines/1 week in weeklies, 10 days on website $18.95 per ad

10 lines/30 days in the Standard Times, 4 Weeks in The Advocate, The Chronicle, Fall River Spirit, Middleboro Gazette, Middleboro Gazette Extra and The Spectator, 30 Days

on SouthCoastToday.com classifieds

$34.95 per ad

5 PLUS Ad Packages Include:• 10 lines, 30 days in the Standard Times, 4 Weeks in The Advocate, The Chronicle, Fall River Spirit, Middleboro Gazette, Middleboro Gazette Extra and The

Spectator, 30 Days on SouthCoastToday.com classifieds

30-day/4-weeks Print Component Rate Per Additional Line5 Ad Pack $22.95 per ad $0.60

15 Ad Pack $20.95 per ad $0.53

30 Ad Pack $19.95 per ad $0.49

50 Ad Pack $18.95 per ad $0.42

100 Ad Pack $17.95 per ad $0.35

Graphics, logos or borders $10 per ad per item

Ad Size B&W Color B&W Color Display (ROS)4 x 12 $199.00 $299.00 $150.00 $250.00 $100 for 20K Imp.

4 x 3 $75.00 $150.00 $62.50 $137.50 $50 for 10K Imp.

Optional - Digital1 Week Rates Per Insertion 4 Week Rates* Per Insertion


A PDF of the complete 2015 rate card is at: www.SouthCoastToday.com/media-kitPage 9

Revised: 3/25/2015

1-800-445-7482

1-800-445-7482


Classified |Employment Advertising | Contract Line Rates

Help Wanted Display PackagesIncludes up to 4” in Standard Times, SouthCoastJobMart.com, 6 Weeklies

Flight Length Rate Optional - Digital1 Day $120 pci net $50

4 Days $126 pci net $50

Each additional day after 4 but up to 7 add $2 per inch

Help Wanted Liner Packages Includes up to 7 lines in The Standard Times, SouthCoastToday.com, New Today, all 6 weekly publications, Web Account and Monster. Additional charges apply to ads with more than 7 lines.

Good - 3 days Better - 7 days Best - 10 Days$224 $324 $374

Contract Classified Line Rates Includes The Standard-Times and SouthCoastToday.com.

13-Week Rate 52-Week Rate4 Lines Total $7.80 $6.40

5 Lines Total $8.50 $6.75

Add’l Per Line 6-9 $1.70 $1.35

10 Lines $12.00 $8.50

Add’l Per line 11+ $1.20 $0.85

Must run minimum 13 or 52 weeks or open rates apply.



Revised: 3/25/2015

1-800-445-7482

1-800-445-7482


Digital Presence DevelopmentPropel Marketing Find and Engage Consumers Online

Responsive Website Designcreate the best user experience on all devices.Say goodbye to spending money on multiple website updates. This cutting-edge technology provides one website that adjusts to the size and resolution for every device - automatically! Get all the features you need on one platform.

E-Commerce Sites! Manage your store from anywhere. Build, manage, and grow your online business with E-Commerce. With the ability to reach customers 24/7, you can expand your geo-graphic reach, drive web site traffic, gain more potential customers, and eliminate missed revenue opportunities to boost your bottom line!

Search Engine Optimization Shine brighter than your competitors.When customers search online, are they finding you or your competitors? If search engines don’t know you exist, you are invisible. Ranking higher in search results helps customers find you, driving more customers to your web site.

List Optimization Get listed. Get found. Get customers.Are you losing customers due to incorrect contact info? Get more customers by increasing your online credibility by maintaining up-to-date, consistent and visible business information across top search engines and directories.

Local Profiles Be where your customers are.You should be the master of your local listing! When you are listed locally, it is easier for customers to find and choose your business. Claim, verify and upgrade your business pages to stand out to customers in your area.

Search Engine MarketingShine in the right places.Go from outdated to updated - search engines are the new yellowpages. Search engine marketing drives the right customers to your business and turns searches into revenue.

OnTarget - Display AdvertisingShine a spotlight on your business.Spend your advertising dollars where they count the most. Display advertising helps place your business in front of consumers where they spend most of their time: the web.

Get new customers with NO upfront costs!LimelightDeals.com showcases your local business to a growing audience of thousands of deal-savvy subscribers.

• E-mail Marketing to a list of subscribers actively seeking new deals

• Online and Print Promotions through our suite of products

• Our site is optimized for Tablets and Mobile Devices

For more information, call (508) 979-4344

NEW Limelight Deals Coupons!Ask your Account Executive forv more information.

Direct E-mailReach the right people at the right time.Build your e-mail marketing campaigns and expand your customer base! Using your most current data ensures your campaigns reach active and high-quality leads. Direct E-mail will help to micro-target your audience and provide you with real-time e-mail metrics.

Social Media OptimizationHow many places do you shine?Social media is the new word-of-mouth. It’s no coincidence that busi-nesses who engage their customers via social media grow faster than those who don’t. Now it’s easy to keep your loyal customers updated and gain new ones.

Reputation MonitoringKnow what your customers are saying about you.Don’t let bad reviews shut you down. Everyone has an opinion and the Internet provides the megaphone. With 70% of consumers trusting online reviews, you can’t afford to ignore what’s being said online

Live Chat LeadsMake web site visits matter more.Now your business never has to close its doors! Let us deliver 24/7 in-stant gratification to web visitors by connecting them to a live person with no wait times. Engage more visitors online, off the phone, and easily convert them into leads. Live Chat offers immediate ROI!

Interactive VideoMake the most out of a minute.Interactive Videos are the easiest way to make an impression in a short amount of time, effectively marketing your services. Engage your customers with customized, interactive content for maximum optimization and conversions.

Limelight Deals



Revised: 3/25/2015

1-800-445-7482

1-800-445-7482


Digital Display Rates

BELOW THE FOLD LEADERBOARD (728x90)

ABOVE THE FOLD LEADERBOARD (728x90)

ABOVE THE FOLD MED. RECTANGLE

(300x250

or 300x600) BELOW THE SCROLL

MED. RECTANGLE (300x250)

newspaper.comMobile Advertising

Ad Size: 320 x 50 px

ONLY

$12/CPM

Static ads only, no animation.

SouthCoastToday.com Display RatesAs South Coast’s main source of online information, SouthCoastToday.com is a key part of the daily lives of the people who live and visit here.

Ad Unit Home Page Targeted ROSLeaderboard $20/CPM $15/CPM $10/CPM

Medium Box $20/CPM $15/CPM $10/CPM

Double Display $25/CPM $20/CPM $15/CPM

Medium Box BTS $12/CPM $10/CPM $7/CPM

Leaderboard BTS $8/CPM $7/CPM $5/CPM

Medium Box Video Ad $26/CPM $21/CPM $16/CPM

Your representative can help you choose or build a campaign for SouthCoastToday.com that fits your business needs.3 Star Campaign 30,000 medium box impressions/mo, ROS = $300 4 Star Campaign 40,000 medium box impressions/mo, targeted = $6005 Star Campaign 40,000 medium box impressions, homepage = $800

OnTarget Display AdvertisingReach beyond SouthCoastToday.com and invest your advertising dollars where they count the most. Connect with customers using geographically, demographically and behaviorally targeted display advertising. Target by zip code, audience or interest to ensure you get the most bang for your buck. Retargeting also helps you regain lost customers.

OnTarget Rate

Geo only $8 /CPM

demo or behavior $9 /CPM

demo & behavior $10 /CPM

pre roll geo $18/CPM

pre roll demo or behav $20/CPM

pre roll demo & behav $22/CPM

mobile geo $8/CPM

mobile content $10/CPM

Retargeting $9 CPMor Small Business Package up to 40k impressions $199

CAROSEL ADSTATIC (396x474)

Carousel ad This ad unit appears in our rotating home page carousel and will be the only ad in the carousel with our top news stories.

Duration Rate15 Days $900



Revised: 3/25/2015

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1-800-445-7482

Effective February 1, 2015Sliding Billboard• Your ad will be the first thing users see on the home page of SouthCoastToday.com.• Limited to one advertiser per day.• Large billboard ad reduces to 960 x 30 px• Leave-Behind Pencil ad that stays at the top of the page all day.

Floating Billboard• Your ad will be the first thing users see on the home page of SouthCoastToday.com.• Limited to one advertiser per day.• Exclusive position! Your 600 x 300 px message hovers over the home page for 10 seconds, then

disappears, displaying a 960 x 30 Pencil ad that stays at the top of the home page all day.

Homepage Takeover Take over SouthCoastToday.com for a day with your message! Great for special events and sales.• Exclusive: Only one advertiser can take over. Includes: • Header leaderboard • Carousel positions • Top rectangle • Middle page rectangle (News) • Middle page rectangle (Business) • Lower right rectangle • Footer leaderboard • Wallpaper

Rich Media RatesRich Media Per Day Weekend Each Additional Day

Sliding Billboard $500 $300 $300

Floating Billboard $350 $250 $200

Sponsorship OpportunitiesEmail Newsletter Sponsorship Promote your business to our loyal followers who have signed up to receive our e-mail newsletters and alerts.• Run Period: Friday through following Thursday. 14 days total.• Between 29,000–33,000 impressions per week.• Ad Size: 160 x 600 px.

Photo/Video Gallery SponsorshipGallery advertising appeals to our visitors. It’s captivating to audiences of all kinds, entertaining and it engages locals.• Ad size: 600 x 356 px with Companion Box Ad.• 15 or 30 seconds• Seen once per user per day per content type.

Animated Pre-rollMax length 10 Sec.

Video Pre-roll Max length 15 Sec.

Video Pre-roll Max length 30 Sec.

Floating Billboard $430/month $5250/month

Rich Media Rates

FLOATING BILLBOARD(Pencil Ad shown in RED)

SLIDING BILLBOARD(Pencil Ad shown in RED)

E-MAIL AD

MULTIMEDIA PRE-ROLL AD

HOME PAGE TAKE OVER

HOMEPAGETAKEOVERONLY $1,500 PER DAY!



Revised: 3/25/2015

1-800-445-7482

1-800-445-7482


Schedules | Mechanical Requirements

Publication Day PublishedThe Standard-Times Daily

SouthCoast MarketPlace Fri/Sat Mail

A la Carte Sunday

The Advocate Thursday

The Chronicle Wednesday

Fall River Spirit Thursday

Middleboro Gazette Thursday

Middleboro Gazette EXTRA! Friday

The Spectator Wednesday

Closing Schedule/Deadlines / Display Advertising

Publication Day Space & materials dueMonday Thursday at 2:00 pm

Tuesday Friday at 9:00 am

SouthCoast MarketPlace Wed. (9 days prior) at 12:00 pm

Wednesday Friday at 2 :00 pm

Thursday/Coastin’ Monday at 2:00 pm

Friday Tuesday at 2:00 pm

Saturday Wednesday at 9:00 am

Sunday Wednesday at 5:00 pm

AutoToday Wednesday at 5:00 pm

Discover New Bedford Tues. (12 days prior) at 9:00am

Hathaway Publications Friday at 3:00 pm

Color Deadline is 24 hours prior to above.A fee will be applied for any ads cancelled after deadline.

Closing Schedule/Deadlines/Classified Liner adsClosing time for in-column classified ads is 4:00 pm the day before publication.

Publication Day DeadlineSaturday Friday at 3:00 pm

Sunday Friday at 3:30 pm

Monday Friday at 4:00 pm

Mechanical Requirements

Columns Retail Classified1 col. 1.83 1.188

2 col. 3.75 2.5

3 col. 5.75 3.75

4 col. 7.625 5.062

5 col. 9.625 6.187

6 col. 11.625 7.625

7 col. NA 9

8 col. NA 10.25

9 col. NA 11.625

Full Page 6 col x 21.5” 9 col x 21.5”

Depth Requirements

Advertisements must be at least as many columns wide as they are inches deep. 6 columns x 3” strip ads are accepted. Ads spanning the center spread must be at least 4” in depth.

Line Screens & Half-tones

We use 90 line screen for all half tones at 180 dpi. All line art should be scanned at 300 dpi. For optimum reproduction in SouthCoast Media Group publications, any screened area of the ad should be 10% or higher. We will not be responsible for screens less than 10%.

Media Requirements for Electronic Ad Transmission

We gladly accept electronic ad materials using PDF files via our FTP site, electronic transfer service (AdSend, Fastchannel, Ad Transit) or via e-mail. PDF files must have all fonts embedded.

Please indicate name of advertiser and date of publication when FTP-ing or e-mailing ads. Please contact your SouthCoast Media Sales Consultant for details about our FTP site or for the correct e-mail address to send your electronic files.



Revised: 3/25/2015

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Advertising Policies

General Rate PolicyAll rates are non-commissionable. Retail rate applies to local retail stores and service businesses. Rates will be determined by contract level committed to by the advertiser.

Your spending level based contract gives you credit for retail ROP, classified, color, preprints, special sections, SouthCoast MarketPlace, and Internet advertising. Web Services do not count toward dollar volume contract fulfillment.

The publisher reserves the right to adjust rates during the term of any agreement upon 30 days notice. Upon receipt of the newspaper’s revision of rates and/or credit terms, the advertiser may cancel a contract agreement without penalty by giving 30 days prior written notice to the newspaper.

Brokered space is not accepted. Rates apply only to advertising placed expressly on behalf of the original advertiser. Under no circumstances shall the original advertiser resell space to a third party. Contract rates are for the customer’s own commercial advertising and may not be extended or transferred by the advertiser to any other party.

Any taxes imposed on the printing or sale of advertising shall be assumed and paid for by the advertiser. Southcoast Media Group is not liable for failure to print, publish or circulate an advertisement for any reason whatsoever.

Position RequestsAs a service to our advertisers, we make every attempt to honor requests for specific positioning of ads within the newspaper. Specific position is subject to demand. You may, however, receive priority consideration by paying 25% positioning premium. The premium does not guarantee specific placement and is not billed if the position is unavailable.

Contract & Copy RegulationsContracts go into effect the date the signed agreement is received at Southcoast Media Group. Backdating of contracts is not permitted.

All advertising in SouthCoast Media Group publications both in print and online are subject to state and or federal laws which make it illegal to print or publish any notice or advertisement that indicates any preference, limitation, or discrimination based on race, color, religion, sex, handicap, familial status (including children and pregnancy), national origin, ancestry, age, marital status, sexual orientation, veterans’ status or source of income (including federal “section 8” assistance), or any intention to make any such preference, limitation or discrimination. The right is reserved by Southcoast Media Group to edit, reject, or cancel any copy or artwork at any time. Southcoast Media Group does not accept adult entertainment advertising, tobacco or tobacco products advertising.

Insertion orders containing disclaimers or conditions for publication are not accepted. Southcoast Media Group will not assume any financial responsibility for errors in scheduling and typography except to the extent of republication in the next available issue or adjustment of that part of the advertisement that was omitted or in error. The newspaper is not responsible for errors in copy or camera ready materials furnished by the advertiser or its agent.

Cancellations of advertising cannot be accepted after deadline or closing date. The newspaper is not responsible for the correctness of copy or materials published that were received after its scheduled deadline.

Advertising designed to appear as editorial matter must carry the word “Advertisement” above each column and use a typeface that is clearly different from that used by Southcoast Media Group.

The advertiser assumes sole responsibility for statements contained in the advertisements and indemnifies Southcoast Media Group against all loss, liability or expense arising from claims of libel, unfair trade practices, unfair competition, infringement of trademarks, names or patents, copyrights and proprietary rights and violations of the right to privacy resulting from publication of the advertiser’s copy or materials. The advertiser agrees to hold harmless and to indemnify Southcoast Media Group.

Publications from all damages, costs and expenses of any nature whatsoever, for which Southcoast Media Group may become liable by reason of its publication or omission of the advertiser’s advertising. Reuse for advertising purposes of Southcoast Media Groups’ news copy, artwork, photographs and advertising copy written or produced by Southcoast Media Group is expressly forbidden without prior consent of the newspaper.

ROP Depth RequirementsMinimum depth: 1 inch. Advertisements exceeding 19.5” in depth will be billed at 21.5” depth. Ads spanning center bleed gutter will be billed at full column and depth. All advertising placed in Southcoast Media Group is subject to the terms, conditions and policies stated within this rate schedule.

By placement of such advertising the advertiser agrees to these terms, conditions and policies.

The company reserves the right to adjust print image size and proportions by up to 10% to align with newsprint page size changes as necessary.

Terms of Payment• For your convenience, we accept Visa, MasterCard, Discover and American

Express.

• We also extend terms, subject to credit approval, to retail and classified customers.

• Ads are payable in advance of publication unless a credit account has been established.

• Credit approved account payments are due upon receipt at the end of each billing month.

Finance charges up to the legal limit may be assessed on past due accounts. In the event payment is not made within the approved credit limits, we reserve the right to reject advertising copy and/or immediately cancel any contract. The advertiser agrees to indemnify the newspaper for all expenses incurred in connection with the collection of amounts payable, including court costs and attorney and/or collection fees. An advertiser who does not maintain his credit status with the newspaper shall be deemed in breach of contract, and the newspaper may re-bill the advertiser for an outstanding balance due at the earned rate or non-contract rate on the newspaper’s current rate schedule.

Payment terms, finance charges and discounts may be revised at any time upon 30 days notice to advertisers.

If the advertiser utilizes the service of an agent or other third party, the advertiser and the party shall be jointly and severally liable for payment and for compliance with any agreement with the newspaper.

Political advertisements must be paid by check or credit card in advance of publication. For copy regulation on political advertising, call your SouthCoast Media Group sales consultant.



1-800-445-7482 - southcoasttoday.com

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