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BI Solution for Zara Corp.Presented by; Dave Lawrence, Anastasiya Belchankova,
Elena Dorneanu, Rodolfo Popocatl PaulOn Behalf of; DLC Services Corp.
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Who are DLC Services?
• Custom design and expert knowledge and agile management.• 25 + years experience in the retail sector.• Information delivered quickly and inexpensively• Data Integrity• Scalable Solutions• Market differentiation for our clients
• David Lawrence – Design and Modelling Specialist• Elena Dorneanu – Sales and Marketing Specialist• Anastasiya Belchankova – HR and Logistics Specialist• Rodolfo Popocatl Paul – Team Lead and Programmer
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What we do!• Analysis
1. Analyise client needs2. Modelling 3. Presentation/Agreement
• Design1. Coding2. Report and dashboard design3. Data migration4. Testing
• Implementation1. Installation 2. Training 3. After sales support
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Zara Requirements• In General
1. By Region, by store, and by employee2. Flexible time constraints, by week, by month, by quarter, by year3. 25 approximate users – department heads and executive management
• Sales Information1. Average units, total units, average revenue, total revenue2. Revenue vs forecast
• Labour Information1. Average Hourly Labour – efficiency2. Average Sales Units by Employee – efficiency (in Sales Dashboard)
• Campaign Information1. Are campaigns successful – efficiency2. How exactly do campaigns affect sales
• Inventory Information1. Inventory turns
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The Model and Use Case Testing
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Model and Relationships
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Use Case Test – Sales by Month by RegionDelimiterIndicatorCalculated Indicator
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The Indicators and Dashboards
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Filters and Drilling Down• The next set of slides are from the proposed sales
section. • There are currently three types of report on this page:
Sales Reports, Sales vs Forecast reports and Sales Matrix reports.• Users can apply filters to get more detailed info. For
example, the next three slides show:1. National info broken down by region2. Regional info broken down by stores3. Store info broken down by employee
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Price Quote• Analysis – 100 Hrs
1. Analysis – 20 Hrs2. Modelling – 20 Hrs3. Presentation/Agreement – 60 Hrs
• Design – 195 Hrs1. Coding – 60 Hrs2. Report and Dashboard Design – 60 Hrs3. Data migration – 15 Hrs4. Testing – 60 Hrs
• Implementation – 80 Hrs1. Installation – 10 Hrs2. Training – 20 Hrs, 5 – 4 Hr Sessions3. Support – 50 Hrs, On site
Total 37,50
0 Euros
375 Total Hours
@
100 Euros Per Hour
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Thank You For Your Time!Questions?
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Use Case Testing
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Use Case Test – Units Sold by Month by StoreDelimite
rIndicatorCalculated Indicator
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Use Case Test – Average Units Sold by EmployeeDelimite
rIndicatorCalculated Indicator
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Use Case Test – National Sales vs ForecastDelimite
rIndicatorCalculated Indicator
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Use Case Test – Sales Matrix by Order TypeDelimite
rIndicatorCalculated Indicator
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Use Case Test – Average Hourly Labour by RegionDelimite
rIndicatorCalculated Indicator
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Use Case Test – Average Inventory Turns by RegionDelimite
rIndicatorCalculated Indicator
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Use Case Test – Average Inventory Turns by Region by CategoryDelimite
rIndicatorCalculated Indicator
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Use Case Test – Promotion Sales vs Prior Year (and Prior Month)Delimite
rIndicatorCalculated Indicator
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Use Case Test – Promotion Sales vs Prior Year by Promotional Items and Cost
DelimiterIndicatorCalculated Indicator
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Inventory turnover:
Where average inventory:
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Growth Formula
( -1) *100
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Useful Formulas