081207 webjam tribe survey
DESCRIPTION
Webjan tribe Survey explaining who we are and why we are part of WebjamTRANSCRIPT
Webjam Tribe Survey
ResultsWho we are... Why we are part of Webjam…
December 2008
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Who we are and why we are here!
• These are the questions that we are trying to answer…
• These are the answers that we
received…
• These are strong ideas that
give sense to our relevant
and unique Webjam
experience…
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This survey can be understood just as “observed trends”
• Less participants than expected (222)
• Level of confidence is enough to consider trends
• It’s not an absolute truth, it’s what participant said
• It’s a first approach, just that!
thank you very much for your participation in this survey
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Executive Summary… Yes, we also have one of this summaries!
• We are a modern tribe with deep self-expression values
• The networking is a fact
• We consider that easy to use and level of interaction are key
• Webjam allows us to be engaged and empowered
• We feel that with Webjam we are learning, connected and participants
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We are a modern tribe with a deep self-expression value agenda
Europe
Americas
Total
Traditional Modern Postmodern
Based on Ronald Inglehart’s Human values and behaviors matrix
Sweden
Germany
UK
France
Spain
Latin America
US
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We are a modern tribe with a deep self-expression value agenda. Cont’
• Europeans are on the way, trying to achieve certain goals
• Americans (from the Americas) tend to have more post-modern behaviors
• Both are far away from the average people of their own countries
• People in Webjam have more in common than with their neighbors
moderns on the way to self-expression
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The value agenda is based on six core values where “meritocracy is the king”
• Believe in “meritocracy”• Imagination
• Close to people we love
• Freedom
• Confident
• Tolerant
dreamers or people of the new century?
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The networking is a fact
• Most of the people interact and/or belong to different Webjams
60% of the “owners” (59 out of 220) have more than two Webjams
51,4
37,8 40,5
0
10
20
30
40
50
60
%
%
Member of one Member of several Co-editor
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Easy to use and level of interaction are key
40,50%
37,80%
27,00%
24,30%
21,60%
18,90%
16,20%
2,70%
0,00%
Easy to use Interaction level Infinite options
Modular structure Dialogue People network
Flexibility Widgets Templates
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Webjam value proposition is well recognized by the tribe
High
High/Medium
Low
Engaged
Empowered
Monetized
Two ways of understanding monetization: • It is incipient• It is not an issue yet
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We feel that we are learning, connected and sharing
Learning
Connected
Sharing
Participant
One of the tribe
At home
Inspired
Motivated
0% 10% 20% 30% 40% 50% 60% 70%
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Some final thoughts
• Considering Webjam as a Hub & Spoke system, most of the people behave as spokes– Few create original contents
– Most makes third party contents flow
• This is aligned with modern behaviors
• Webjam facilitates dialogue– From “owners” as triggers
– Between participants that recognize that Webjam goes beyond a social network
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Some final thoughts. Cont’
• Webjam value proposition is clearly perceived– It doesn’t need to be explicit
– People is living the experience
– The experience always exceeds expectations
• The level of empathy between Webjam and members is high– People share value agendas
– People feelings are consistent with Webjam positioning
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Some final thoughts. Cont’
• The key to improve dialogue would be based on…
– Empathy: To create an open discussion environment
– Relevance: To give sense to participation
– Creativeness: To answer a modern demand
– Consistency: To tell a story over time
– Honesty: To continue alive
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Some final thoughts. Cont’
Webjam is becoming a feeling
Thank you!
Your comments are welcome!
www.webjam.com/brand30