Talking about social causes is not always something sad

Wednesday, 21 July 2010

The Coke side of Charity is

Wednesday, 21 July 2010

The Coke side of Charity is

HAPPINESSCoke has the social responsibility of bringing more happiness to the world

Top 5 in leading companiesTop 5 in respected companiesTop 25 in corporate response

Wednesday, 21 July 2010

Giving hapiness to those who need it most…

…when need it most

Wednesday, 21 July 2010

The Happiness Factory Foundation

Joining the world With a common goal In the biggest Christmas celebration

Translating Coke’s philosophy into consumers action

Wednesday, 21 July 2010

Why Christmas?

Wednesday, 21 July 2010

Why Christmas?

Children

Wednesday, 21 July 2010

Why Christmas?

ChildrenConsumer

Wednesday, 21 July 2010

Why Christmas?

Children

Brand

Consumer

Wednesday, 21 July 2010

Why Christmas?

Children

BusinessBrand

Consumer

Wednesday, 21 July 2010

Communication task

Wednesday, 21 July 2010

Communication task

Engage

Wednesday, 21 July 2010

Communication task

Engage to provoke

Wednesday, 21 July 2010

Communication task

Engage to provoke

Release your Christmas spirit,their happiness depends of you.

Wednesday, 21 July 2010

Deliverables

Wednesday, 21 July 2010

Deliverables

TraditionalMedia

Phase I:•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital

Wednesday, 21 July 2010

Deliverables

Earned Media

TraditionalMedia

OwnedMedia Phase I:

•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital

Phase II:•Earned media and free publicity initiatives.•POS, trucks, vendings, labels etc

Wednesday, 21 July 2010

Deliverables

Earned Media

TraditionalMedia

OwnedMedia Phase I:

•Core Creative Idea•Proof of concpets for global applications in TV, outdoor and digital

Phase II:•Earned media and free publicity initiatives.•POS, trucks, vendings, labels etc

Phase III: Deployment Tool Kit

Wednesday, 21 July 2010

We want Big Numbers

Earned Media

Consumer Response

countries x =200 10MMsmiles

50Ma/endants

5X(        )Media Investment

Wednesday, 21 July 2010

We want Big Numbers

Earned Media

Consumer Response

Supported by Coke we can do it!

countries x =200 10MMsmiles

50Ma/endants

5X(        )Media Investment

Wednesday, 21 July 2010

We want Big Numbers

Earned Media

Consumer Response

Supported by Coke we can do it!

With your creativity will be a piece of cake!

countries x =200 10MMsmiles

50Ma/endants

5X(        )Media Investment

Wednesday, 21 July 2010