070405 portfolio w bakker

WOUTER BAKKER

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WOUTER BAKKER [13.04.1976 ]


Planciusstraat 17A1013 MD AmsterdamThe Netherlands

+31(0)20-4200347+31(0)6-42229551

name

address

homemobile

email [email protected]

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WOUTER BAKKER [13.03.1976 ]


Hollandse Nieuwe Concepts & Design

Totems Communication & Architecture

Conference producer, IIRconferences Amsterdam

Perspekt Studio’s / DOP

Travel

Master’s Degree Philosophy, University of Amsterdam (with credit)Minor in Political Science (international relations)

Travel

Atheneum, Maartens College Voorburg

Adobe: Photoshop, Illustrator, Indesign, Acrobat (CS2)Apple: DVD Studio Pro, Final Cut, Keynote, Quicktime, SoundtrackMS: Word, Excell, PowerpointQuark: XPress

Dutch (native)English (academic)German (fluent, oral and written)French and Spanish (moderate)

01/2006 - current

03/2002 - 12/2005

08/2000 - 10/2001

07/2000 - 08/2000

03/2000 - 07/2000

09/1995 - 02/2000

1994 - 1995

1989 - 1994

computer skills

language skills

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presstexts

awards

publications

e-release & newsletters

- 2002 Audi Paris- 2002 Zöllner- 2003 Audi awards- 2003 Audi Geneva- 2003 Audi IAA- 2003 Gasunie- 2003 TUI- 2004 Expo- 2004 New York Festivals- 2004 Roto Frank- 2005 Expo

- 2003 Dutch Designawards- 2003 Reddot Award- 2003 Autovision- 2004 New York Festivals- 2004 Exhibit awards- 2005 Reddot Award

- 2003 Reddot yearbook- 2003 Novum- 2004 Grandstand- 2004 Bob mag- 2004 Exhibitor magazine

- 2002 Audi Paris- 2003 Audi IAA / Bertrandt- 2003 TUI- 2004 Zöllner / VROM / DC- 2005 Expo

Totems Hollandse Nieuwe

- 2006 Beeld en Geluid - 2006 XX by Mexx Amsterdam- 2006 RAGS / RFG shop-in-shop- 2007 Enjoy an active life- 2007 Camel store

- 2007 ADCN Awards

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Audi AG

BMW

EVD / Expo 2005

Panasonic

Vermeer

Dutch Ministry of Transport

Totems

International Motorshow Projects 03/2002-12/2004 | text & content

International Motorshow Geneva 2004 fair stand, competition | concept

Pavil ion of the Netherlands 03/2004-03/2005- Film | concept, storyboard, project management- Website | concept, text, project management- Cd-rom | concept, content, project management

IBC 2005 fair stand, Amsterdam, competition | concept text

Vermeer Museum Delft 2004-2005 | concept, content, project management

Demo Facil ity on Travel Information 2004 | concept, text, manual

PR: press releases, publications, awards, erelease newslettersWebsite: updates / concept, project management new website

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Bloqs.nl

Enjoy

JT International

Rabobank

Sweet Resorts

Hollandse Nieuwe 2006-2007

Totems 2002 - 2005

Corporate Identity, Campaign, Print & Website

Retail concept and corporate identity. 800 m2 sport products and activities

Retail concept Camel flagship store

Rabobank de Dam / Klaar voor de stadRabobank de Dam / Hart voor de stad

Concept and design 3000 m2 healthcare institute for diabetes prevention

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Audi AG

International Motorshow Paris, FranceResearch, text & content, stand buildup

NAIAS Detroit Motorshow, USAResearch, text & content, stand buildup

International Motorshow Geneva, SwitzerlandResearch, text & content, stand buildup

‘AMI Leipzig’, Germany Content- & project management, stand buildup

IAA Frankfurt, GermanyResearch, text & content, standbuildup

NAIAS Detroit Motorshow, USAResearch, text & content

Audi competitions text & project management

International Motorshow Geneva, SwitzerlandResearch, text & content, standbuildup

Automechanika Frankfurt, GermanyResearch for film, text & content management

Essen Motorshow, GermanyConcept, text & content management

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03–11/2002

09/2002 - 01/2003

11/2002 - 03/2003

02-04/2003

04-11/2003

10/2003 - 01/2004

02/2003 - 01/2004

10/2003 - 03/2004

07/2005

10-12/2004

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International Motorshow Paris, France

03-11/2002

Research, TextContent management

presstext

publications

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Audi projects

PRESS

project Paris

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Audi projects

‘International- Motorshow’ Paris, France

03-11/2002

ResearchTextmanagement Contentmanagement

PRESS

Prismatic exhilirationsAudi AG at the 2002 International Motorshow Paris

LED-motorshowmaniaOn automobile exhibitions, media traditionally have a prominent position. The focus of the industry on innovation and technology is reflected in the frantic search for ever more sophisticated media and larger media surfaces. New hardware trends follow in rapid succession. Only a few years ago, flatscreen monitors dominated the landscape. Momentarily, LED-technology is the standard - the exhibition landscape is overloaded with LED-screens. The medium is broadly applied and highly developed; most applications however are still obligatory. Take the largest medium you can afford and just play that marketing film. No questions asked.

Prismatic exhilirationsWith Audi, we find an automobile brand with a century of history and tradition. A brand where communication has evolved to a very high level. Beyond values such as perfection, trust and safety, at the core we find true passion and excitement. Deeply rooted into every fibre. Once defined, these values are made visible and experienceable through media. 3D-motiondesign allows for such communication: transgressing the singular picture and the traditional 2 dimensions of film, images start playing together, screens communicating, films to interact, intensifying each other, together creating a story, its content coming alive. Media surfaces turn into boiling pots of content, playing together in orchestrated installations. The beauty of speed. Pictures, dancing, building their own architecture within their surfaces. Unforgettable images. Dreams to dive into. Prismatic exhilirations.

Totems Communication & MetropolisFilmIn developing 3D-motiondesign - a process that involves a team of architects, editors and motion designers - the people of the Dutch/German agency Totems Communication team up with MetropolisFilm, a production company based in Utrecht, The Netherlands. In workshop settings their people are briefed to have fun with the images, to play with them, experiment. To find new ways to show the excitement that is involved. One example - the latest - is an elaborate 3D media installation for Audi, at the 2002 Paris Motorshow.

Audi & beauty of Speed The theme: speed. Analyzing the Audi brand, we can see why. It’s dynamic, up front. It is driven by a passion for driving fast, competing, challenging. A passion for speed - and for the engeneering technology that it takes to compete, and win. Additionally, with a main focus on themes such as the sporty new A8, S4 and the 3d consecutive Le Mans 24h victory for Audi, Speed was the word to bind it all. To present Speed and motorsport as general Audi themes and to introduce the graphic Speed language, the socalled Speedfilm was developed: a swift, sweeping image, firy, orange. Second, a series of films were produced on all highlight themes, including 8 short but fascinating films on motorsport history. With a total of over 30 different films, these films provided the building blocks for a media installation of great magnitude. 3 LED walls and a total of 34 TFT screens in different spatial setups were choreo-graphed into one total composition. A multiplicty of stories was presented, embedded into one clear, gripping image: The beauty of Speed.

25/10/2002

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International Motorshow Paris, France

03-11/2002


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‘International- Motorshow’ Paris, France

03-11/2002

ResearchTextmanagement Contentmanagement

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reddot design award for Totems

The multiple award winning communication concept ‘Speed’ for Audi AG trade show presentations receives the highly contested ‘reddot design award: communication design 2003’.

Ranked among one of the most important internat ional des ign competet ions , the award is a proof of success of the Totems cooperat ion with mediapartner Metropolisfilm. Previous successes include adaptations of graphic and film creations to fairs and showrooms all around the world, a nomination for the Dutch Design Awards and a twofold award for film at the International Automotive Videofilm Festival 2003.

As an award winner, Totems’ work for Audi AG will be on display in the red dot design museum. The exhibition provides a showcase for all award winning products in the breathtaking environment of the former Zollverein mine and will be open for the public from 15 November onwards.

12/06/2003

Website

Updates, ConceptProject management

New website

Concept, Text Project management

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New Website: Chart

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project Detroit

NAIAS MotorshowDetroit, USA

09/2002 - 01/2003


Audi projects

awards

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project Detroit

awards

Audi projects

NAIAS MotorshowDetroit, USA

09/2002 - 01/2003


PRESS



Ranked among one of the most important internat ional des ign compete-t ions , the award is a proof of success of the Totems cooperat ion with mediapartner Metropolisfilm. Previous successes include adaptations of graph-ic and film creations to fairs and showrooms all around the world, a nomination for the Dutch Design Awards and a twofold award for film at the International Automotive Videofilm Festival 2003.

As an award winner, Totems’ work for Audi AG will be on display in the red dot design museum. The exhibition provides a showcase for all award winning prod-ucts in the breathtaking environment of the former Zollverein mine and will be open for the public from 15 November onwards.

12/06/2003

Ministry of Transport & Public Works

Demo Facility on Travel Information 2004

Concept, Text, Manual

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IAA Frankfurt Germany

04-11/2003


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04-11/2003

Research, Text,Content management

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Catching the spirit of ambition Totems presents Audi at the IAA 2003

Sett ing a new v is i tor numbers record of one mi l l ion , the IAA 2003 in Frankfurt (September 11 - 21) has sent out a message of opt imism. Prov ing i ts wor ldwide s ign i f icance as a forward- look ing trade fa ir for automot ive technology , especia l l y the German brands take the opportuni ty to present the ir latest h igh l ights .

Fa ir stands at the IAA have grown into e laborate statements on brand ident i ty . At the IAA 2003, the Audi stand proved to be one of the most dar ing and bo ld . The concept and des ign of the Audi stand has been the resul t of a team closely working together on A-fairs for 2 years: a joint effort of the Amsterdam based communication des igners of Totems and the ir ta lented AV product ion partner Metropol is f i lm. Their work for Audi - the premier Motor Show ser ies Par is/Detro i t/Geneva/Frankfurt shows a cont inuous deve lopement of e lectr i f y ing graphics and audio v isua l communicat ion .

At the heart of the communicat ion a f i lm on ‘Technology ’ by a brand that was founded by an engineer , dr iven by ambit ion and a pass ion for motorsport . The f i lm tr ies to catch that sp ir i t o f ambit ion , f i l l ing a stunning 120 square meters of media insta l lat ion , prov id ing every sequence a huge dramat ic impact . S i l very graphics f lowing over the surfaces. Mi lestones are presented as jewels . A large body of suspended l ight elements formed an integral part of the overall installation. A total of over 2.000 sources were programmed individually, building a wide var iety of patterns and sweeps that e laborated on the f i lm. A monumenta l statement on technology - by one of the most exc i t ing automo-b i le brands of our t ime.

More wi l l fo l low. We’ l l keep you in formed!

28/10/2003

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04-11/2003

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EXHIBITOR magazine May 2004

udi AG’s exhibit at the 2003 Frankfurt International Motor

show was a full-throttle, slam-your-head-against-the-seat,

jump into warp drive. The auto company hired Dutch design

firm Totems Communication bv and architects Schmidhuber +

Kaindl GmbH to create an exhibit that spoke to one of the

essential elements of the Audi brand — speed.

“To translate this theme of acceleration, we developed the term

‘motion blur,’” explains Peter van Lier, creative director with Totems.

“It’s what you see when you look out your side window when you

drive very fast. We took this image for the graphics and made it

fiery orange.”

Audi’s 165-by-330-foot exhibit incorporates a massive upper-level

lounge and hospitality area, meeting rooms for exhibit staff and

corporate executives, a technology park where attendees can check

out the latest Audi innovations, and of course, cars.

Running through the center of the exhibit is a row of raised, arrow-

shaped platforms, which support Audi’s latest models. A series of

lighting elements hangs above the platforms, set to flash in time

with the booth’s multimedia presentation.

A series of screens spanning 394 feet hangs from the ceiling

alongside the product platforms. The screens display a 12-minute

loop of film that features “technology seen through the eyes of

Audi.” One part technology presentation, one part product pitch, and

one part club video, the result is pure motion.

Or, as one of our judges said, “It wasn’t just another car booth. It

moved.” No mean feat for an exhibit the size of a football field.

Category:

International Designer

Client:

Audi AG

Design Firms:

1) Totems Communication

bv

Hoofddorp, Netherlands

+31 23 568 5511

www.totems.com

2) Schmidhuber + Kaindl

GmbH

München

Germany

+49 89 157 9970

Fabrication Firm:

Maedebach Messebau and

Werbung

Braunschweig

Germany

+49 53 137 0880

Debut Show and Year:

Frankfurt International

Motor Show 2003

Budget:

$10 million plus

Size:

165-by-330 feet

Cost/Square Foot:

$184 plus

Voice of Authority

Totems creative director,

Peter van Lier, describes the

exhibit’s multimedia

presentation, shown at left.

“You see graphic pulses that

go 394 feet again and again

— silvery blurs that stream

over surfaces, pulsing faster

all the time,” he says. “On

top of that, there’s the

driving beat of the music.

‘Toom, toom ba toom, toom

ba toom.’ It’s a voice of

authority — a visual voice.”

��

��

Next Winner

Previous Winner

Back to Intro

Exhibitor Magazine Silver award for Audi

Audi AG’s exhibit at the 2003 Frankfurt International Motor show was a full-throttle, slam-your- head-against-the-seat, jump into warp drive. The auto company hired Dutch design firm Totems Commu-nication bv and architects Schmidhuber + Kaindl GmbH to create an exhibit that spoke to one of the essential elements of the Audi brand - speed.

“To translate this theme of acceleration, we developed the term ‘mot ion b lur , ’ ” exp la ins Peter van L ier , creat ive d irector with Totems. “It’s what you see when you look out your side window when you drive very fast. We took this image for the graphics and made it fiery orange.”

Audi’s 165-by-330-foot exhibit incorporates a massive upper-level lounge and hospitality area, meeting rooms for exhibit staff and corporate executives, a technology park where attendees can check out the latest Audi innovations, and of course, cars. Running through the center of the exhibit is a row of raised, arrowshaped platforms, which support Audi’s latest models. A series of lighting elements hangs above the platforms, set to flash in time with the booth’s multimedia presentation.

A series of screens spanning 394 feet hangs from the ceil ing alongside the product platforms. The screens display a 12-min-ute loop of film that features “technology seen through the eyes of Audi.” One part technology presentation, one part product pitch, and one part club video, the result is pure motion. Or, as one of our judges said, “It wasn’t just another car booth. It moved.” No mean feat for an exhibit the size of a football f ield.

IBC 2005AmsterdamThe Netherlands

competit ion03/2005

concept text

PROJECTS

Vermeer Museum Delft 2004-2006

Concept, ContentProject management

PROJECTS

AWARDS

PRESS

2003 Dutch Design Awards

2003 Reddot2003 Autovision2004 NYF2004 Exhibit 2005 Reddot

AWARDS



Ranked among one of the most important internat ional des ign competet ions , the award is a proof of success of the Totems cooperat ion with mediapartner Metropolisfilm. Previous successes include adaptations of graphic and film creations to fairs and show-rooms all around the world, a nomination for the Dutch Design Awards and a twofold award for film at the International Automotive Videofilm Festival 2003.

As an award winner, Totems’ work for Audi AG will be on display in the red dot design museum. The exhibition provides a showcase for all award winning products in the breathtaking environment of the for-mer Zollverein mine and will be open for the public from 15 November onwards.

12/06/2003

PRESS

2003 Dutch Design Awards

2003 Reddot

2003 Autovision2004 NYF2004 Exhibit 2005 Reddot

AWARDS

2003 Dutch Design Awards2003 Reddot

2003 Autovision

2004 NYF2004 Exhibit Awards2005 Reddot

Totems received two ‘Ottocar’ Awards at the International Automotive Videofilm Festival 2003

The event, a leading festival for automotive film took place at the opening day of the International Motor Show (IAA) in Frankfurt, September 11, 2003.

The bronze Ottocar went to the S4 productfilm, for ‘Best Product-film’ in the automotive industry. Developed for motor show presen-tation of the new Audi S4, built with limited material only. Regular product pictures were taken apart, recomposed and rearranged in hyperdymanic image splits. Implemented in the overall media in-stallation, the images start playing together, their content coming alive, thus making visible the core values of the S4 and setting a benchmark in motor show film communication.

The silver Ottocar was received for ‘Best CD/DVD’: a documentation DVD, containing 3D sketches, animations, f i lms and documentations of 2002/2003 Audi audio visual exhibition design. Packed with stunning material , accompanied by a cool rhythm. Available on request at [email protected]

14/09/2003

PRESS

Audi IAA

AWARDS

2003 Dutch Design Awards2003 Reddot2003 Autovision2004 NYF

2004 Exhibit Awards2005 Reddot

Totems/Metroplisfilm Winner of 2 New York Festivals Awards

With their work produced for the German car brand Audi, the Dutch Totems / Metroplisfilm cooperation appeared as one of the big winners at the 2004 New York Festivals.

Their first entry - an electrifying film presenting a breathtak-ing, hyperdynamic image of Speed - reached finalist status. Their second entry - an energetic celebration of 100 years of technology themes at Audi - won top honors in the h igh ly contested corporate f i lm category Industr ia l F i lm and V ideo Product ions .

13/02/2004

PRESS

AWARDS

2003 Dutch Design Awards2003 Reddot2003 Autovision2004 NYF

2004 Exhibit Awards

2005 Reddot

Exhibitor Magazine Silver award for Audi

Audi AG’s exhibit at the 2003 Frankfurt International Motor show was a full-throttle, slam-your- head-against-the-seat, jump into warp drive. The auto company h ired Dutch des ign f i rm Totems Communicat ion bv and architects Schmidhuber + Kaindl GmbH to create an exhibit that spoke to one of the essential elements of the Audi brand - speed.

“To translate this theme of acceleration, we developed the term ‘motion blur,’” explains Peter van Lier, creative direc-tor with Totems. “It’s what you see when you look out your side window when you drive very fast. We took this image for the graphics and made it fiery orange.”

Audi’s 165-by-330-foot exhibit incorporates a massive upper-level lounge and hospitality area, meeting rooms for exhibit staff and corporate executives, a technology park where attendees can check out the latest Audi innovations, and of course, cars. Running through the center of the exhibit is a row of raised, arrowshaped platforms, which support Audi’s latest models. A series of lighting elements hangs above the platforms, set to flash in time with the booth’s multimedia presentation.

A series of screens spanning 394 feet hangs from the ceil-ing alongside the product platforms. The screens display a 12-minute loop of film that features “technology seen through the eyes of Audi.” One part technology presenta-tion, one part product pitch, and one part club video, the result is pure motion. Or, as one of our judges said, “It wasn’t just another car booth. It moved.” No mean feat for an exhibit the size of a football field.

Exhibitor Magazine EDGE Award for Gasunie

America’s largest trade show magazine has rewarded Totems with their Best of the Best award in the 2004 Design Awards competition. The socalled EDGE award (which stands for Exhibit Design and Graphic Excellence) was received for the Totems designed Gasunie stand at the Tokyo World Gas Conference.

Exhibit Design Award Judge Jonathan Gouthier (Founder and Creative Director of GouthierDesign Inc.) about the Gasunie stand: ‘The Gasunie stand won this Best of the Best award not only because of its innovative booth structure and materials, but because of how well it communicated its product: Gas. The use of materials, the 3D displays, and the clean and readable typography are elegant and sophisticated. All of these things conspire to make a unified exhibit with one single message.’

PRESS

AWARDS

2003 Dutch Design Awards2003 Reddot2003 Autovision2004 NYF2004 Exhibit Awards

2005 Reddot

PRESS

Meet SAPCeBIT 2005 trade fair stand

reddot design award | public space / trade fairs

Holland - Land of WaterExpo 2005 Pavil ion of the Netherlands

reddot design award | public spaces / exh. design

PUBLICATIONS

2003 reddot yearbook

2003 novum2004 Grandstand2004 bob mag 2004 Exhibitor magazine

PRESS

PUBLICATIONS

2003 reddot yearbook

2003 novum

2004 grandstand2004 bob mag 2004 Exhibit magazine

PRESS

DaimlerChryslerMunich, Ber l in , Par is‘Safety Exh ib i t ion ’

Audi AGGeneva 2003

‘Changing Lanes’

TUI AGITB Ber l in 2004‘Be part of . . . ’

ZöllnerKind + Jugend 2003 Cologne

‘Welcome to the k ids wor ld ! ’

PUBLICATIONS

2003 reddot yearbook2003 novum

2004 grandstand

2004 bob mag 2004 Exhibitor magazine

PRESS

Audi AG International Motorshow Paris 2002 Audi AG International Motorshow Paris 2002

Mercedes Benz SL Exhibition Hamburg 2003 TUI AG ITB Berlin 2003

Zöllner Kind + Jugend Cologne 2002 Woonbron Housing shops Rotterdam 2002

PUBLICATIONS

2003 reddot yearbook2003 novum2004 grandstand

2004 bob mag

2004 Exhibit magazine

PRESS

PUBLICATIONS

2003 reddot yearbook2003 novum2004 grandstand2004 bob mag

2004 Exhibit magazine

PRESS


udi AG’s exhibit at the 2003 Frankfurt International Motor

show was a full-throttle, slam-your-head-against-the-seat,

jump into warp drive. The auto company hired Dutch design

firm Totems Communication bv and architects Schmidhuber +

Kaindl GmbH to create an exhibit that spoke to one of the

essential elements of the Audi brand — speed.

“To translate this theme of acceleration, we developed the term

‘motion blur,’” explains Peter van Lier, creative director with Totems.

“It’s what you see when you look out your side window when you

drive very fast. We took this image for the graphics and made it

fiery orange.”

Audi’s 165-by-330-foot exhibit incorporates a massive upper-level

lounge and hospitality area, meeting rooms for exhibit staff and

corporate executives, a technology park where attendees can check

out the latest Audi innovations, and of course, cars.

Running through the center of the exhibit is a row of raised, arrow-

shaped platforms, which support Audi’s latest models. A series of

lighting elements hangs above the platforms, set to flash in time

with the booth’s multimedia presentation.

A series of screens spanning 394 feet hangs from the ceiling

alongside the product platforms. The screens display a 12-minute

loop of film that features “technology seen through the eyes of

Audi.” One part technology presentation, one part product pitch, and

one part club video, the result is pure motion.

Or, as one of our judges said, “It wasn’t just another car booth. It

moved.” No mean feat for an exhibit the size of a football field.

Category:


Client:

Audi AG

Design Firms:

1) Totems Communication

bv

Hoofddorp, Netherlands

+31 23 568 5511

www.totems.com

2) Schmidhuber + Kaindl

GmbH

München

Germany

+49 89 157 9970

Fabrication Firm:

Maedebach Messebau and

Werbung

Braunschweig

Germany

+49 53 137 0880


Frankfurt International

Motor Show 2003

Budget:

$10 million plus

Size:

165-by-330 feet

Cost/Square Foot:

$184 plus

Voice of Authority

Totems creative director,

Peter van Lier, describes the

exhibit’s multimedia

presentation, shown at left.

“You see graphic pulses that

go 394 feet again and again

— silvery blurs that stream

over surfaces, pulsing faster

all the time,” he says. “On

top of that, there’s the

driving beat of the music.

‘Toom, toom ba toom, toom

ba toom.’ It’s a voice of

authority — a visual voice.”

��

��

Next Winner

Previous Winner

Back to Intro


ow do you show something you can’t see and sometimes can’t

even smell? That’s the challenge Dutch natural-gas provider

N. V. Nederlandse Gasunie faced at the 2003 World Gas

Conference in Tokyo. The company also wanted its exhibit to

communicate the theme, “we’re open” — open to new

business, new partnerships, and new ideas.

“Gasunie went to this conference to see if there were opportunities

to share knowledge,” says Erik Hoebergen, managing partner with

Dutch design firm Totems Communication bv. Totems was charged

with representing four Gasunie business units and four external

companies. The design team also had to

provide space for hospitality, meetings, presentations, and reception

— all within a 76-by-43-foot space.

The solution was an exhibit constructed largely of tension fabric and

fiber-reinforced plastic. Several layers of transparent fabric printed

with images of people and the Gasunie network are secured to the

overhead rigging and the floor in a wave-like pattern. The Gasunie

logo and circular lighting effects are projected onto, and through, the

fabric.

Positioned on the exhibit’s border are eight graphics displays, shaped

like cells caught in the process of splitting. Each one represents a

Gasunie business unit or external company.

At the exhibit’s core is a “media tree,” which houses 24 DVD screens.

Flashes of purple-blue flames light up the screens, accompanied by

ambient music.

So how do you represent natural gas? According to our judges, “just

like this.”

Category:


Client:

N.V. Nederlandse Gasunie

Design Firm:

Totems Communication bv

Hoofddorp, Netherlands,

+31 23 568 5511,

www.totems.com

Fabrication Firm:

A&A Expo International B.V.

Wijk bij Duurstede,

Netherlands

+31 34 359 5949

www.aaexpo.nl


World Gas Conference 2003

Budget:

$511,000

Size:

76-by-43 feet

Cost/Square Foot:

$157

Open Bar

Gasunie’s “we’re open”

theme meant that

hospitality was a top

priority. In addition to areas

for reception, presentations,

and meetings, the exhibit

includes a bar with a seating

area where attendees can

chat over drinks.

��

��

Next Winner

Previous Winner

Back to Intro

Exhibitor Magazine EDGE Award for Gasunie Exhibitor Magazine Silver award for Audi

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International MotorshowGenevaSwitzerland

11/2002-03/2003

Research, Text, Content managementStand buildup

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11/2002–03/2003

Research, Text,Content managementStand buildup

project Geneva

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PRESS

SpeedTotems presents Audi at the 2003 Geneva Motorshow

This month i t is exact ly one year ago that Totems started work ing on Audi A - fa irs . In c lose cooperat ion with the ir media -partner Metropol is f i lm, the communicat ion des ign of the Audi stand for th is year ’s Geneva Motorshow, the theme of ‘Speed’ - introduced in Par is 2002 - is taken to the next leve l . “Speed is a concept that is so c lose to the core of the brand” creat ive d irector Peter van L ier exp la ins , “ In Audi ’s constant search to push borders – groundbreak ing innovat ions l i ke quattro , TDI and FSI are good examples – we perceive an ambit ion and an exc i tement that we set out to make v is ib le in the ir motorshow presentat ions . With Audi ’s recent successes in Le Mans and i ts current strateg ic focus on sport iness , the theme is st i l l very much to the po int . ”

For Geneva, the graphic Speed- language has been further deve loped in both graphics and f i lm. The Speed ‘mot ion -b lur ’ has evo lved to a sharp ly def ined image that turned the ent ire 420 m2 backwal l into one strong, dominant and f laming appearance. A ‘Speed’ - f i lm featured gr ipp ing po int -o f -v iew mot ionblur , presented on every surface of the media-installation (20 m2 LED, 24 TFT, 10 plasma screens) as the binding element embedding a l l productf i lms. With the Speed- f i lm c lear ly corresponding to the backwal l , the synergy between film and graphics provided all communication with a strongly coherent character.

The success of th is overa l l approach is conf irmed by adaptat ions of Totems’ graphic and f i lm creat ions to fa irs and showrooms a l l around the wor ld . The latest news is a nomatat ion for the Dutch Design Awards, a green l ight for both film production and graphic design for the 2003 IAA in Frankfurt, and a premier showroom in Shanghai. These successes once more confirm the strength and inspiration of the Totems - Metropolisfilm cooperation.

More will follow. We’ll keep you informed!

Project detai lsName of pro ject : Speed @ 73rd Geneva Motor Show 2003When: 4 - 16 March 2003Where: Pa lexpo, GenevaTarget audience: Consumers, pressCl ient : Audi AGBranch: Automot iveCommunicat ion : Totems Communicat ionTota l square footage: 2820 m2

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International Motorshow GenevaSwitzerland

11/2002 - 03/2003

Research, Text,Content managementStand buildup

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presstext

publications

Audi projects

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10/2003 – 03/2004

Research, Text, Content,A6 Touchscreen,Stand buildup

project Geneva

A6 Touchscreen

Audi projects

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PROJECTS

PERSONAL

CONTACT

< HOME

International-Motorshow GenevaSwitzerland

10/2003–03/2004

Research, Text,Content,A6 Touchscreen,Stand buildup

project Geneva

A6 Touchscreen

Audi projects

PRESS

E-RELEASE

2002 Audi Paris

2003 Audi IAA/ bertrandt

2003 TUI

2004 Zöllner/ VROM/DC 2005 Expo

PRESS

Audi Paris

E-RELEASE

2002 Audi Paris


2003 TUI


PRESS

Audi IAA

E-RELEASE

2002 Audi Paris


2003 TUI


PRESS

Be part of TUI!TUI AG corporate presentation, ITB Berlin 2003

From a distance the image is inviting, seductive. Inside visitors find perfect oppurtunities to meet, talk and exchange stories everywhere.

Browsing through a field of stories from all around the world. They are countless. Some you might remember. They will inspire to go out yourself, to meet people, explore.

Amazing, fluffy clouds fly by when your airline connects you from the one world with the other. Fast and direct. Stewardesses come around, gentle and friendly. They are supplying refreshments and little gifts when you’re enjoying the comfortable airline seat.

Distances grow shorter, possibilities increase. Still there are those things that you only do when you’re on holidays. And all of a sudden she’s there, your local dive instructor. Or a sailinstructor, remembering you of that guy that taught you how to do it. All those joys. A hotel terrace offers the oppertunity to think about them some more. At the same time stunning landscapes come by, paradise locations on wide plasma screens when having a drink and a chat.

12/03/2003

E-RELEASE

2002 Audi Paris


2003 TUI


PRESS

E-RELEASE

2002 Audi Paris


2003 TUI


PRESS

The Expo 2005 Pavilion of the NetherlandsSigned by Totems.

Designing the Expo 2005 Pavilion of the Netherlands has been a very special project for us. For a period of 9 months it never ceased to appeal to what we do best: To tell beautifully rich stories through a multidisciplinary mix of architecture, film and graphics.

In the newspapers the pavilion has been characterized as an upfront combination of classic Dutch icons and state of the art media technology. The theme: Holland, Land of Water.

The classic king-size Delft Blue tile motives on the outside façade tell stories of their own. Inside, the surrounding walls feature a panorama of Amsterdam-style facades - the largest ‘Delft Blue’ ceramic tile tableau ever produced.

When the lights are dimmed, the square pond at the center of the pavilion changes into a media surface of cinema screen size. 4 HD projectors are combined to create a single image of stunning clarity and brilliance. What unfolds is an experience of the Netherlands as a country made of water, powerfully playing with different perspectives, showing different needs on different levels.

With an average of 4000 visitors per day and enthousiastic reactions of both the Dutch Prince Willem Alexander, his wife Máxima, Prince Akishino from Japan and his wifePrincess Kiko, the pavilion is one of the very fine attractions of Expo 2005.

Yours sincerely, the Totems team.

Project detailsOfficial name: Pavilion of the Netherlands, Expo 2005 Aichi, JapanClient: Ministery of Economic Affairs / EVD When: 25 March – 25 September, 2005Concept: Totems | Communication & ArchitectureFilmproduction: MetropolisfilmConstruction: Daimaru Design & Engineering Co. Ltd.

Expo project

PRESSTEXTS

PRESS

Welcome to the kids world!Totems presents Zöl lner at the Kind + Jugend 2002

Jul ius Zöl lner has bu i l t a strong reputat ion for sty le and hospi ta l i ty . To stress th is feat , a stand was conceived that inv i ted to come c loser and step in . L ight semi transparant fabrics and plastics built the facade to al l side. Smooth overall changes in both co lor and l ight intens i f ied fee l ings of secur i ty and esthet ic p leasure. Conceived as a s ingular archi tectura l construct ion , the outs ide sk in poses a seduct ive inv i tat ion to enter the shel tered, harmonic spaces ins ide . Here Zöl lner products are presented in sett ings c lear ly structured yet with the p lay fu lness of a k ids room. A l inear ground p lan d irects mov ing v is i tors from the entrance to the lounge: another theatr ica l statement on hospi ta l i ty , conceived as a l ight , temporary env ironment , where main ly fabr ics and l ight bu i l t a c lear scenography for v is i tors .

Project detailsName of pro ject : ‘Welcome to the k ids wor ld ’When: 04/07/2002 - 07/07/2002Where: ‘K ind + Jugend’ , Co logne, GermanyTarget audience: Profess ional , consumerCl ient : Ju l ius Zöl lnerBranch: Furn i ture , text i le and accessor ies for k ids Communicat ion : Totems Communicat ionArchitecture : Totems Communicat ionTota l square metres : 425 m2

August 2002

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

Multiple design awards for Dutch communication design cooperation

The mult ip le award winn ing communicat ion concept ‘Speed’ for Audi AG motor show presentat ions 2002/2003 receives the h igh ly contested ‘reddot des ign award: communicat ion des ign 2003’ . Ranked among the most important internat ional des ign compet i t ions , the award is a proof of success of the ongoing cooperat ion between Totems and i ts Dutch mediapartner Metropol is f i lm.

The winn ing concept focusses on a pass ion for Speed, making v is ib le what is at the core of the Audi brand. F irst - as a s ing le word on ly . Then, as a breathtak ing , sweeping image of f laming beauty : the Speed-mot ionblur . A number of f i lms were deve loped, embedding productf i lms- and communicat ion in hyperdynamic mot ionblurs and image-sp l i ts . Para l le l , a mult ip l ic i ty of mot ionblur appl icat ions in other communicat ion e lements was deve loped – from > 400 m2 backwal l graphics up to menu cards, treats and g iveaways .

Two further awards - the socalled ‘Ottocars’ - wil l be announced at the International Automotive Videofi lm Festival 2003. This leading festival for corporate f i lm wil l take place at the opening day of the International Motor Show (IAA) in Frankfurt, September 11, 2003.

The first Ottocar-winner is the S4 productfi lm, for ‘Best Productfi lm’ in the automotive industry. Developed for motor show presentat ion of the new Audi S4, bu i l t w i th l imited mater ia l on ly . Regular product p ictures were taken apart, recomposed and rearranged in hyperdymanic image splits. Implemented in the overall media insta l lat ion , the images start p lay ing together , the ir content coming a l i ve , thus making v is ib le the core va lues of the S4 and sett ing a new benchmark in motor show f i lm communicat ion .

The second award is for ‘Best CD/DVD’: a documentation DVD, containing 3D sketches, animations, f i lms and documentations of 2002/2003 Audi audio visual exhibition design. Packed with stunning material , accompanied by a cool rhythm (ava i lab le on request at [email protected]) .

The succes of the Totems/Metropol is f i lm approach is further conf irmed by adaptat ions of the ir work for Audi to fa irs and showrooms a l l around the wor ld . Upcoming events inc lude the 2003 Internat ional Motor Show ( IAA) in Frankfurt , the 37th Tokyo Motor Show and ear ly 2003 the Detro i t Motor Show.

More wi l l fo l low. We’ l l keep you in formed!

August 2003

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

We’re open ...Totems presents Gasunie at the 2003 World Gas Conference in Tokyo

The World Gas Conference: i t ’s the largest gas conference in the wor ld . Held once every three years , the 2003 edi t ion took p lace in Tokyo , Japan. With many new and h igh ly modi f ied exh ib i ts , Dutch gas prov ider Gasunie presented i tse l f w i th an outstanding archi tectura l construct ion . Layers of semi -transparant fabr ic molded in var ious shapes created an attract ive scu lpture of l ightness, vo lume and structure at the same t ime. Mov ing l ight pro ject ions further emphasized i ts spat ia l character . Deve loped by the Dutch/German 3D communicat ion agency Totems, the overa l l des ign showed v is i tors Gasunie was open for bus iness . Part of the attract ion was a media insta l lat ion bu i l t out of a mult i tude of screens p lay fu l l y mounted together . Together with their mediapartner Metropolisfi lm, Totems produced a multiscreen fi lmloop that made visible the Gasunie core activit ies of trade, supply and pipeline operations.

The World Gas Conference is attended by around 5000 delagetes from all over the world, representing gas producers, carriers, buyers and sellers. The related exhibition covers an area of approximately 40,000 m2. In 2006, the Netherlands wil l host the next conference. The event wil l take place in Amsterdam, on June 6 – 9 2006. Its organisation wil l be the responsibi l ity of KVGN, the Royal Dutch Gas Association in the Nether-lands, which wil l be working closely together with Gasunie and EnergieNed on the necessary preparations.

Project detailsName of pro ject : We’re open. . .When: June 2003Where: World Gas Conference, Tokyo Big S i teTarget audience: Bus iness to BusinessCl ient : GasunieBranch: Energy trade and supplyCommunicat ion : TotemsArchitecture : TotemsTota l sq . m2. 300 m2

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

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Be part of TUI!Totems presents TUI at the ITB 2003.

At th is months ITB stand of trave l associat ion TUI AG, v is i tors had the chance to browse through a f ie ld of man-s ized b lades of art i f ic ia l grass . With large f lu f fy c louds hoover ing above the ir heads, they had a fa ir chance to run into loca l sports instructors to present them f irst hand stor ies about favor i te ho l iday act iv i t ies . Created by the Dutch agency Totems Communicat ion , th is years TUI stand at the Internat ional Tour ism Tradeshow ITB in Ber l in of fered v is i tors a broad var iety of joys people normal ly on ly encounter dur ing the ir ho l idays .

Furthermore TUI ’s corporate presentat ion has been des igned to c lear ly ref lect the d ivers i ty of the integrated tour ism group ànd the World of TUI as a masterbrand. “With the part ic ipat ion of trave l organisat ions , a ir l ines and the hote l industry” creat ive d irector Er ik Hoebergen exp la ins “ i t was important for us to des ign a stand that a l l these d i f ferent part ies could ident i fy wi th , b ind ing them together in a c lear , unmistakeble symbol represent ing the TUI company . Moreover , w i th both profess ionals and end consumers v is i t ing , we wanted everybody to fee l welcome.”

With the motto ‘Be part of TUI ! ’ , TUI of ferd a l l v is i tors to the ITB fa ir a personal inv i tat ion to be a part of the ho l iday exc i tement on the ir stand. With poss ib i l i t ies to meet , ta lk and exchange stor ies ava i lab le everywhere, the des ign of the stand su i tab ly empha-s ized that people are the centre of attent ion in the new World of TUI .

Project detailsName of pro ject : Be part of TUI ! When: 7 - 11 March 2003Where: Internat ional Tour ism Tradeshow ITB, Ber l inTarget audience: Profess ional , end consumerCl ient : TUI AG

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

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Totems / Metropol isf i lmWinner of 2 New York Festivals 2004 Fi lm & Video Awards

The New York Festivals is the world’s largest international competition for non-broadcast media. In 2003, it received over 14,200 entries from companies in 62 countries. The winners of the 2004 awards were announced at an event attended by over 400 industry professionals, at the Hudson Theatre in New York City, on Friday, January 30.

With the ir work produced for the German car brand Audi , the Dutch Totems/Metropl is f i lm cooperat ion appeared as one of the b ig ind iv idual winners . Their f i rst entry - an e lectr i f y ing f i lm present ing a breathtak ing , hyperdynamic image of Speed – reached f ina l ist status . Their second entry – an energet ic ce lebrat ion of 100 years of technology themes at Audi – won top honors in the h igh ly contested corporate f i lm category Industrial Fi lm and Video Productions. For fur-ther details about the award-winning productions please see page 2 of this release.

Totems / Metropolisfi lm 3D creations are applied to Audi fairs and showrooms all around the world. Most recent is their 3d consecutive performance at the Geneva Motorshow, were newly developed applications of moving plasma screen tech-nology and spatial LED screen setups can be seen.

Speed f i lmWinner of the New York Festivals 2004 Final ist Award

A single word in writing - speed. It appears within a breathtaking, hyperdynamic image of f iry beauty that says it al l . Motionblur. Sweeping, changing, moving on and on. A driving, hypnotic, steady beat. Then, brief fragments of legendary Audi racing crystall ize out of the blur. Flashing through time, building to a cl imax of a ful lscreen image of cheering crowds. The fi lm expresses in a nutshell the core of the brand. Excitement. Energy. And a passion for speed. For the pure thri l l ing beauty of it .

Project: Paris Motorshow 2002 for Audi AGCategory: Multi - Image, Fi lm or Video HybridSub-Category: M.I . Hybrid: Product/Sales presentation

Technology f i lmWinner of the New York Festivals 2004 Gold World Medal

The Technology Fi lm tries to catch the spirit the brand of a brand that was founded by an engineer. It connects a vibe to the theme of technology. It presents the brands focus on technology through pulsing dynamic graphics, in which al l further highlight themes are embedded. The fi lm feels l ike an engine accelerating. It is designed for use within 3D- presentations (exhibitions, showrooms) - where the medial surface presenting it works as a boil ing pot of excitement and energy.

Project: IAA Frankfurt Motorshow 2003 for Audi AGCategory: Industrial Fi lm and Video ProductionsSub-Category: P.R.: Transportation/Cargo

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

We open spaceTotems presents Roto Frank at the 2004 Fensterbau Frontale in Nuremberg

Roto Frank ’s fa ir appearence at th is years ‘Fensterbau Fronta le ’ (Nuremberg, March 31 to Apr i l 3) was bu i l t on the formula ‘We open space. The Stuttgart agency Totems was asked for i ts concept ion and deve lopment . In cooperat ion with mediapartner Velum Intermedia they deve loped a s ix minute f i lm loop of severa l sequences that were showing cont inuously through the day .

With dimensions of 52 by 1.7 meter, the projection covered the top surface of the walls surrounding the lounge area. Sixteen computer-controlled projectors provided 360 degree movie projection. The fi lm itself was an emotional interpretation of the informative and technical part of the Roto Frank’s fair presentation.

In the morning, when the f i rst v is i tors turn to the stand, the media surface ins ide the lounge was f i l led with imagery of the sun r is ing . Soon, dramatic scenary of various parts of the world fol lowed. Stonehenge, Swiss mountain tops, vistas of the Provence, and more. They images were accompanied by a restrained background music.

V isual i zed in front of these landscapes were window-opening mechanism, every t ime another product , another technology . S ix reg ions, s ix d i f ferent so lut ions . Co loured red l ines were der ived from the var ious types of window opening mechanisms, schemat ica l l y represent ing the ir f luent operat ion . The images found the ir way to the publ ic , s low, evokat ive , intense. The ins ider rea l i zes that each locat ion shown in the f i lm ref lects the market they are part of . Then, at the end of the fa ir day , i t is the p icture of sunset that b ids v is i tors farewel l .

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

Pavil ion of the Netherlands, Expo 2005 Aichi, JapanSigned by Totems Communication

Designing the Expo 2005 Pavil ion of the Netherlands has been a very special project for Totems. For a period of 9 months it never ceased to appeal to what the Amsterdam based 3d design agency seems to be doing best: To tel l beautiful ly rich stories through a multidiscipl inary mix of architecture, f i lm and graphics.

The pav i l ion can be character ized best as an upfront combinat ion of c lass ic Dutch icons and state of the art media technology . The theme: Hol land, Land of Water . The c lass ic k ing -s ize Del f t B lue t i le mot ives on the outs ide façade te l l stor ies of the ir own. One is the image of the sh ip ‘L ie fde ’ , the f i rst Dutch sh ip ever to reach Japan, th is week 405 years ago. The other is a Del f t B lue adaptat ion from ‘The Windmi l l at Wi jk b i j Duurstede’ , of the famous Dutch master painter Jacob Ruysdael. Inside, the surrounding wal ls feature a panorama of Amsterdam-sty le facades - the largest ‘De l f t B lue ’ ceramic t i le tab leau ever produced.

When the l ights are d immed, the square pond at the center of the pav i l ion changes into a media surface of c inema screen s ize . 4 HD projectors are combined to create a s ing le image of stunning c lar i ty and br i l l iance. What unfo lds is an exper ience of the Netherlands as a country made of water, powerfully playing with different perspectives, show-ing d i f ferent needs on d i f ferent leve ls .

With an average of 4000 v is i tors per day and enthousiast ic react ions of both the Dutch Pr ince Wi l lem Alexander , h is wi fe Máx ima, Pr ince Ak ish ino from Japan and h is wi fe Pr incess Kiko , the pav i l ion is one of the very f ine attract ions of Expo 2005.

Apr i l 2005

Internet l inksView F i lmtra i ler : http ://www.expo2005.n l/downloads/expotra i ler .mpgWebsite : http ://www.hol land-expo2005.com

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

Expo project

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PROJECTS

Expo 2005Holland Pavilion

Film Concept StoryboardProject management

Website

CD-Rom

PROJECTS


Website Concept, Content- &Project management

Film

CD-Rom

PROJECTS


CD-Rom Concept, Content- & Project management

Film

Website

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‘Dit is het Nieuws’Pavil joen Hollandse Nieuwe voor Beeld en Geluid Experience

Vrijdagavond 1 december j . l . heeft Koningin Beatrix het nieuwe gebouw van het Neder-lands Instituut voor Beeld en Geluid geopend. Het gebouw huisvest de Beeld en Geluid experience, een museum waar bezoekers de wereld van televisie, radio, f i lm en muziek zelf kunnen ontdekken. De bezoeker ondervindt er aan den l i jve hoe zi jn of haar wereld, bewust en onbewust, wordt gekleurd door de media. De 15 pavil joens hebben titels als ‘Sterrenshow’, ‘De betovering’, ‘Ki jkbuiskinderen’, ‘De wereld: een dorp’ en ‘Dit is het nieuws’.

Doel van ‘Dit is het nieuws’ is de urgentie en de totstandkoming van het nieuws voelbaar maken. Het pavi l joen heeft de vormgeving van een mobiele uitzendstraat en bestaat uit interactieve doe-oplossingen om te spelen met geluid- en beeldfragmenten uit het col -lectieve geheugen. De onderwerpen gaan over de impact van nieuws op ons wereldbeeld en over de totstandkoming van nieuws- en actualiteitenprogramma’s. In de gouden doos kri jgt de bezoeker een overzicht van de hoogtepunten van uit de geschiedenis van nieuws en sport. De bezoeker leert er over de techniek van het nieuws maken en het keuzepro-ces waarin bepaald wordt wat er wordt uitgezonden. Ook mag de bezoeker er zelf het journaal samenstellen én presenteren.

Bij ‘Dit is het nieuws’ valt op hoe de ontwerpers van Hollandse Nieuwe met interactieve doe-oplossingen verleiden tot spelen en leren. Die opvatting typeert de visie van het ontwerpbureau, dat in het verleden tentoonstell ingen ontwikkeld en ontworpen heeft voor Nemo, de Nederlandse Designprijzen, het Van Gogh Museum en het hoofdkantoor van de AVRO, KRO en NCRV.

Met de opening van het nieuwe Beeld en Geluid gebouw en de geli jknamige Experience voor het grote publiek is Nederland een nieuwe culturele attractie ri jker. Beeld en Geluid verwacht minstens 150.000 bezoekers per jaar.

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld & Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

XX by Mexx Kalverstraat ‘Just before’

Op de Kalverstraat in Amsterdam is een XX by Mexx winkel geopend. De winkel is na Antwerpen (Kammenstraat, september 2005) en London (Oxford Street, oktober 2005) de derde winkel die is uitgevoerd volgens het nieuwe XX by Mexx retailconcept.

Het concept is ontworpen door het team Hollandse Nieuwe/Bearandbunny en is gein-spireerd op de wereld van jonge vrouwen, van vriendinnen onder elkaar. In het concept wordt boudoir-gevoel gecombineerd met de chaos van een backstage kleedkamer ti jdens een modeshow.

Hollandse Nieuwe/Bearandbunny heeft voor XX by Mexx een wereld gecreëerd die non-corporate, lokaal en onnavolgbaar is. Die wereld is gevangen in het concept ‘Just before’. ‘Just before’ is het keuzemoment voordat je uitgaat, gaat shoppen, gaat dansen, uit eten gaat, kortom het moment waarop j i j bepaalt hoe de wereld jou gaat zien. Als je de kamer inki jkt van een jonge vrouw die in dit keuzemoment zit, kan je het volgende aan treffen: samen met vriendinnen kleding uit de kast trekken, nieuwe combinaties proberen, ki jken, overleggen, opmaken, weghangen op stoelen, op het bed of aan de kastrand. Wat de één afkeurt, wil de ander lenen. Het resultaat: kleding “al l over the place”.

In tegenstell ing tot de traditionele paskamers achterin de winkel hebben de XX by Mexx winkels een centraal gelegen paskamergebied. Meiden kunnen er mixen en matchen met andere sti j len die zi j her en der uit de winkel pakken. Buiten het paskamergebied hangt kleding aan een door de winkel sl ingerende rails. Aan de rails hangen homemade pola-roids (met voorbeelden van setjes) en ‘charms’, in goud uitgevoerde bedels. De meubels hebben een klassieke vormentaal maar zi jn uitgevoerd met onverwachte afwerkingen zoals rubbercoatings en parelkleurige lak. De graphics zullen in de ti jd groeien en van thema veranderen; alt i jd zal er een relatie zi jn met de wereld van de XX by Mexx klant.

Locatie: Kalverstraat 145 te Amsterdam / Oppervlak: 220 m2 / Opening: 20 april 2006

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo

2006 Beeld en Geluid

2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

RAGS / RFG shop-in-shopDo it yourself!

The RAGS/RFG shop-in-shop concept provides a space within existing department stores for freedom of expression, non conformity and individual style. A place that reflects the creativity, curiosity and energy of kids. An integral part of the shop-in-shop concept is the abil ity for it to be customized with f lyers, stickers and posters to echo the changing local qualit ies of whatever city it is located in.

RAGS Free Spaces can be visited in Galeries Lafayette (Paris), Bi jenkorf (Amsterdam, Rotterdam) and The Hilt showrooms in Amsterdam (head off ice) and Hamburg. Rollout of the Rags Free space shop-in-shop concept in department stores throughout Europe wil l continue in 2007.

For information and inspiration on the creation of Free Space the RAGS shop-in-shop book was created. The book contains detailed descriptions of each individual element that belongs to the RAGS/RFG shop-in-shop system, suggestions as to how to use the elements to suit different situations and images of the actual system in use.

The simple materials and basic methods of construction reinforces a dynamic DIY atti -tude. The furniture is quick to assemble and can be easily arranged to suit different loca-tions and situations, whether the system is freestanding or wall mounted.

Each element in the shop in shop system is designed to have a unique appearance each time it is made. All stickers – taken from the RAGS shop-in-shop book - are part of the current seasonal brand imagery, and therefore change over time adding a dynamic and graphic nature to the system.

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo


2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

PRESS

Enjoy an active l ife opent zi jn deuren in LelystadNederland is klaar voor een uniek winkelconcept

LELYSTAD, vri jdag 30 maart 2007 – De verf is zo goed als droog, de kledingrekken zi jn gevuld en de medewerkers staan te trappelen van ongeduld. Nog even en dan is het zover: op zater-dag 7 april opent ‘Enjoy an active l i fe’ zi jn deuren voor het publiek in het Palazzo in Lelystad. Op donderdag 5 april bent u tussen 19.00 en 21.00 uur al van harte welkom bij de speciale sneak preview voor de pers. Vanwaar een sneak preview? We hebben u heel wat te vertellen. ‘Enjoy an active l i fe’ is nameli jk meer dan een winkel. Het is een uniek concept dat het voor een grote groep mensen mogeli jk maakt om er op een leuke manier een actieve l i festyle op na te houden.

Grow youngerJe bent zo oud als je je voelt. Wie gezond en fit is, voelt zich lekker en straalt zelfvertrouwen en energie uit. Als je dan een complimentje kri jgt of jonger geschat wordt dan je eigenli jk bent, kan je dag niet meer stuk. Als het aan ‘Enjoy an active l i fe’ l igt, wordt dit voor veel meer mensen de dageli jkse realiteit. Doelstel l ing van het concept is nameli jk: ‘grow younger’. Hoe? Door een sportieve activiteit te doen die je leuk vindt en bi j je past. Of dat wandelen is, f ietsen of een vorm van fitness komt naar voren in een persoonli jk profiel . Dat wordt in de winkel samengesteld aan de hand van een vragenli jst én een unieke l ichaamsscan. ‘Enjoy an active l i fe’ werkt als enige in Nederland met het Bodyscanning CRM Evolution systeem. Dit resulteert in advies op maat. In de winkel vind je vervolgens alles wat je nodig hebt voor een actieve levenssti j l : home fitness apparatuur, een breed assortiment f ietsen en alles op het gebied van wandelen, Nordic Walking en hardlopen in verschil lende pri jsklassen (good, better, best). De vakkundige medewerkers van ‘Enjoy an active l i fe’ helpen bi j het samenstellen van een passend trainingsschema en begeleiden en adviseren je gedurende het hele traject.

Enjoy Friends‘Maar dan ben je er nog niet‘ , weet Pascal Papendorp uit ervaring. Samen met de voormalige Vice-President van Giant Europe BV Eddy Meerens is hi j één van de init iatiefnemers van ‘Enjoy an active l i fe’ . ‘Je moet er natuurli jk wel iets voor doen om je doel te bereiken’, zegt hi j . ‘Het zou zonde zi jn als je spiksplinternieuwe racefiets na een ti jdje in de berging belandt. Dat lost niets op en je voelt je bovendien nog schuldig ook. Samen sporten maakt de kans op succes vele malen groter. Je ontmoet geli jkgestemden, motiveert elkaar en zo bereik je je doel. Haast ongemerkt, terwij l j i j lekker geniet van het leven.’ Dit idee is verder uitgewerkt in ‘Enjoy Friends’. Iedereen kan l id worden van deze vereniging of community, van waaruit al lerlei activiteiten worden georganiseerd. Nordic Walking voor vroege vogels in het nabijgele-gen natuurgebied Hollandse Hout, met de f iets erop uit of een uurtje circuit-training op maan-dagmorgen. Alles is mogeli jk en gaat onder begeleiding van een professional. De verwachtingen zi jn al met al hooggespannen. Plannen voor uitbreiding van het aantal winkels en communities in Nederland l iggen al klaar. Pascal Papendorp: ‘Steeds meer mensen hechten belang aan een gezond l ichaam, hebben daar iets voor over en zoeken naar een manier om het in te passen in hun drukke leven. Wij springen in op die behoefte. Nederland is er klaar voor.’

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo


2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

PRESSTEXTS

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Zigger / JT Internat ionalReinvent ing the tobacco store Op 17 maart is in één van de drukst bezochte winke lstraten, de Lange E l isabethstraat in Utrecht , een innovat ieve tabaksspeciaa lzaak geopend. De Z igger Store is het resul taat van een samenwerk ing tussen Z igger , JT Internat ional (JT I ) en ontwerpbureau Hol landse Nieuwe. Wat is de achtergrond van deze samenwerk ing? Wat maakt deze Z igger store zo b i j zonder? En kunnen we nog meer van d i t soort winke ls verwachten in de toekomst? Sandra Merten (operat ioneel manager Z igger) , Peter Cramer (sa les manager JTI ) en Hans Reineke (creat ive d irector Directeur Hol landse) aan het woord. Flagship storeDeze f lagship store is voor Z igger de zevent iende tabaksspeciaa lzaak d ie z i j in Neder land opent . S inds 2001 is Z igger bez ig met de ontwikke l ing van een formule d ie past b i j deze t i jd . Merten: “Onze formule s laat aan, omdat we ons onder -scheiden met fr isse , l ichte zaken in p laats van – laten we zeggen – de ouderwetse tabaks-speciaa lzaken. ” Om deze l i jn door te trekken kon Z igger wel wat extra insp irat ie en s lagkracht gebru iken. De samenwerk ing met JTI ver loopt naar grote tevredenheid : “JT I heeft vee l kennis van de consumentenmarkt en de bewegingen d ie z ich daar in voordoen, zoa ls de toenemende vraag naar convenience. Consumenten wi l len gemak.” De kennisu i twisse l ing tussen Z igger en JTI wordt goed z ichtbaar in deze n ieuwe winke l . “Deze Z igger verkoopt n iet a l leen het regul iere assort iment van een tabaksspe -c iaa lzaak , zoa ls een pak je s igaretten en een krant , maar b iedt ook een aanta l vern ieuwende producten en d iensten aan” l icht Peter Cramer toe . Zo is er premium take away kof f ie verkr i jgbaar , van het I ta l iaanse topmerk LavAzza . Het shop-in -shop concept b iedt ook de mogel i j khe id om een LavAzza espresso apparaat , -cups en -serv ies aan te schaf fen voor thu isgebru ik . Daarnaast z i jn er specia l products , een se lect aanbod exc lus ieve b laden en kunst aan van jonge Utrechtse kunstenaars . Product is KingVerantwoordel i j k voor u i twerk ing van d i t concept z i jn de reta i lontwerpers van Hol landse Nieuwe. Hol landse Nieuwe is een bureau gespecia l iseerd in merkstrateg ie en reta i l des ign . Het bureau kwam als beste u i t de gehouden p i tch . Creat ie f d irecteur Hans Reineke “Met een opperv lak van s lechts 21 v ierkante meter was het v inden van een goede ba lans tussen funct ional i te i t en merkbelev ing één van de grootste u i tdagingen. Het benadrukken van productexpert ise en sterke merkcommunicat ie in een fr isse he ldere l ichte omgev ing was het door ons geformuleerde doel . Om l icht , lucht en ru imte te creëren hebben we d irect voorgeste ld om de vo l led ige eerste etage van het pand te verwi jderen. ” Centraal in de winke l staat een 4 meter lange tabaksdisp lay en een in Cor ian u i tgevoerde ba l ie met ge ïntegreerde op loss ingen voor snoepwaren en loter i j verkoop. Ook achterwand, p lafond en a l le d isp lays z i jn u i tgevoerd in Cor ian . De u i tgebalanceerde ver l icht ing en schermen voor narrowcast ing voorz ien in extra mogel i j kheden om producten eru i t te l ichten, iets dat innovat ie f is de trad i t ione le tabaksspeciaa lzaak .

Vanuit het bu i ten land wordt met bovenmat ige be langste l l ing naar het n ieuwe winke lconcept gekeken. Cramer: “Di t wordt toch beschouwd a ls een f lagship store en de Neder landse markt leent z ich u i tstekend om d i t soort pro jecten te testen. Zo komen echte innovat ies in winke l formules tot stand. Tenslotte zetten wi j met d i t pro ject de tabaksspeciaa lzaak van de toekomst neer . ” Opening 21 maart 2007 | opperv lak 21 m2 | Adres : Lange E l isabethstraat 4 in Utrecht .

2002 Audi Paris

2002 Zöllner

2003 Audi awards

2003 Audi Geneva

2003 Audi IAA

2003 Gasunie

2003 TUI

2004 NYF

2004 Roto Frank

2005 Expo


2006 XX by Mexx

2006 RAGS / RFG

2007 Enjoy

2007 Camel store

AWARDS

2003 Dutch Design Awards2003 Reddot2003 Autovision2004 NYF2004 Exhibit Awards2005 Reddot2007 ADCN

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RAGS ‘Do it yourself ’

The RAGS/RFG shop- in -shop concept prov ides a space with in ex ist ing department stores for freedom of express ion , non confor -mity and ind iv idual sty le . A p lace that ref lects the creat iv i ty , cur ios -i ty and energy of k ids . An integra l part of the shop- in -shop concept is the ab i l i t y for i t to be customized with f l yers , st ickers and posters to echo the changing loca l qual i t ies of whatever c i ty i t is located in . The s imple mater ia ls and bas ic meth-ods of construct ion re inforces a dynamic Do I t Yoursel f att i tude.

Enjoy an active life

12/2006 - 03/2007

Concept/Copy &Project Management

PROJECTS

Campaign Website & Website

CI & Print & Campaign Retail Concept

Camel StoreJT International

05/2006 - 02/2007

Concept & Project Management

PROJECTS

Rabobank de Dam

Klaar voor de stad02/2006 - 04/2006


PROJECTS

Exhibit Design

Videomail Concept

Logo Design

Communication Design

Graphic Design

Rabobank de Dam

Hart voor de stad05/2006 - 08/2006


PROJECTS

Exhibit Design Videomail Concept Print

Graphic Design

Bloqs.nl

12/2006 - 03/2007


PROJECTS

CI & Print

DemoUSB

Website

Demo

Sweet Resorts

01/2006 - 06/2006


PROJECTS

Concept & Program of Demands Project Management Design Phase

070405 portfolio w bakker

Design

project managementibc

updates concept

rom concept

film concept

germany content project

audi geneva

audi paris

audi awards