06 layout dynamics
TRANSCRIPT
Layout Dynamics
MCJ 312 GRAPHIC DESIGNLijie Zhou
The Balancing ActTwo senses of balance in layout design:
Diverse elements in one page (graphics, text type, display type, artwork)
Relationship between figure and ground (No leftover space should be undersigned)
By Terry Koppel
The Balancing ActProportion
The organization of several things into a relationship of size, quantity, or degree.Golden mean or golden section: One rectangles>two sub-rectangles according the proportionJust a toolBased on the feeling, sense of balance and contrast
DE/DH=(√5-1)/2
By Emil Ruder
Larger than life
By Rene Magritte
Visual TempoReal life: tempo of days (fast or slow), seasons, history, personal life, city development…Visual tempo: repetition of shapes, values, color, and texture, space…A single word: tempo of ascenders and descenders, curves and lines, letter spaceText: word space, typeface, type size…Page: Full-page image on right & full text on right…
By Frand Ormrod
By Dugald Stermer
Grid LayoutAn invisible structure Underlies the pageGuide for placement of elementsLarge publication (single or multiple pages)Organizing elements Using it with changes (flexibility)
ByHer Lubalin
Grid LayoutKeeping the beat: Four unit grid, two unit grid…Playing the theme: Visual theme and editorial themeChoosing a grid
Overall elementsArt (Photography book vs. academic journal)Division: vertical or horizontal division
Constructing the gridVertical division: picas or inches (overall size)Horizontal division: points (line, words, paragraph)E.g. 10-point type with 2-point leading between lines…
Path LayoutNo underlying and unifying grid structureA blank sheet of paper (webpage design)Unconscious design based on unconscious level
Focal point:The first area that catches attentionEncourages the viewer to look furtherFocal points setting:
A heavy black value in a field of gray and whiteA small isolated elements set next to several larger elementsAn irregular shape sent next geometric onesA textured elements set next to solid areas (text as an example)An emotional image
CroppingResizing (72 ppi for screen images; 300 ppi or dpi for printing)Selecting (theme, copyright, quality, size…)Retouching
Photography in a Layout
By Dan Bittman
Multipanel Design