I-HAN’S CREATIVE RECIPE

RECIPE #5

THE SELECTIVE WORK OF I-HAN HUANG

© 2012 I-Han Huang

ASSOCIATION

CONTACT

Academy of Art University.

School of Graphic Design

I-Han Huang

202 834 9981

huang.ihan@gmail.com

ihanyellow.com

All rights reserved

MY CREATIVE RECIPE

concept

PORTFOLIO // CREATIVE RECIPE

PAGE // 06

TABLE OF CONTENTS

Project: Love in the age of science

MADAM RUTHMARTA'S LOVE POTION01/08

p. 06-10

Project: Muji Enso clock

THE SIGNATURE ZEN ROLL02/08

p. 06-10

Project: Aston Martin home appliances

JAMES BOND'S FAVORITE ROAST BEEF04/08

p. 06-10

Project: Cowgirl Creamery

COWGIRL'S GRILLED CHEESE06/08

p. 06-10

Project: Foursquare Identity

1, 2, 3 CHICKEN ALFERDO03/08

p. 06-10

Project: Highland Park Scotch Whisky

THE BOOTLEG SCOTCH05/08

p. 06-10

Group Project: Good Store

GOOD-FOR-YOU BREAKFASTS07/08

p. 06-10

Identity collection

SWEET CAKE POPS!08/08

p. 06-10

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

MADAM RUTHMARTA'S LOVE POTION

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ I N G R E D I E N T S

_ D I R E C T I O N S

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.

For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

_ B R I E F

Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.

15 weeks informativescientificpoetic

bookposterswatch cards

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

the nature and chemistry of romance

01/08_RECIPE NO .

_ P R O J E C T

Love in the age of science

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

THE SIGNATURE ZEN ROLL

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ I N G R E D I E N T S

_ D I R E C T I O N S

The design of the clock was inspired by the zen garden, which stresses asymmetry, nature, profundity and tranquility. All these traits are consid-ered and I attempted to achieve these in the clock design. Enso in Japanese means circle, which is a concept strongly associated with zen.

The enso clock strives for simplisticity that will redefine how we think of time while retrieving the lost aesthetic in today’s digitized world. By plac-ing it in one’s personal space, it takes on the context which its being placed in. It should integrated seamlessly in various types of interior spaces, regardless of the material surrounding it in both office and home.

_ B R I E F

You are responsible for designing a clock and put the design into fabrica-tion. Based on your design, search for an existing brand that matches the concept, and design an appropriate package that will encase the clock.

4 weeks Japaneseminimalneat

clockpackage

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

redefine time through the eye of zen

02/08_RECIPE NO .

_ P R O J E C T

Muji Enso clock

PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PAGE // 07PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

11:00 AM

10:00 AM

8:00 AM

6:00 AM

7:00 AM

12:00 PM

2:00 PM

2:10 PM

PAGE // 07

PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

2:25AM

7:20PM

PAGE // 07PAGE // 07

PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07PAGE // 07

PROJECT // MUJI ENSO CLOCK COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

1, 2, 3 CHICKEN ALFERDO

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ I N G R E D I E N T S

_ D I R E C T I O N S

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.

For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

_ B R I E F

Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.

7 weeks social sharingfuncustomized

standard guideapplications

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

quick and easy to find what's nearby

03/08_RECIPE NO .

_ P R O J E C T

Foursquare iden-tity

PROJECT // FOURSQUARE IDENTITY COURSE // IDENTITY 2 INSTRUCTOR // ANDREW CAMBOURIS

PAGE // 07

PORTFOLIO // CREATIVE RECIPEGRAPHIC DESIGNER // I-HAN HUANG CHAPTER // 05

PAGE // 06

PAGE // 07

PROJECT // FOURSQUARECOURSE // IDENTITY 2 INSTRUCTOR // ANDREW CAMBOURIS

PAGE // 07

PROJECT // FOURSQUARECOURSE // IDENTITY 2 INSTRUCTOR // ANDREW CAMBOURIS

PAGE // 07

PROJECT // FOURSQUARECOURSE // IDENTITY 2 INSTRUCTOR // ANDREW CAMBOURIS

PAGE // 07

PROJECT // FOURSQUARECOURSE // IDENTITY 2 INSTRUCTOR // ANDREW CAMBOURIS

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

JAMES BOND'S FAVORITE ROAST BEEF

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ I N G R E D I E N T S

_ D I R E C T I O N S

Aston Martin is well-known as James Bond’s gadget in the movie 007. A distinguished heritage, coupled with exceptional design, craftsmanship and quality, has made Aston Martin a globally recognised name with a repu-tation for understated style and elegance. With these unique qualities in mind, I wanted to create a home collection for the brand. These exclusive items have been carefully selected across a range of products from con-temporary trash can to technologically advanced razor, toaster to stunning silverware.

Each product would be shown with a sharp photography corresponding to the photography used in a Aston Martin model guide.

_ B R I E F

Create a new brand image and packaging system for five households appli-ances from a brand that currently does not produce household appliances, but may possibly do so.

4 weeks potentelegantluxurious

packaging

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

living your daily life like James Bond

04/08_RECIPE NO .

_ P R O J E C T

Aston Martin home appliances

PROJECT // ASTON MARTIN HOME APPLIANCES COURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PAGE // 07

PAGE // 07

PROJECT // ASTON MARTIN HOMECOURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PROJECT // ASTON MARTIN HOMECOURSE // PACKAGE DESIGN 3 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

THE BOOTLEG SCOTCH

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ 2 oz of black spray paint

_ I N G R E D I E N T S

_ D I R E C T I O N S

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.

For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

_ B R I E F

Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.

5 weeks sophisticateddelicatesmoky

labelsgift box

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

the best spirit in the world

05/08_RECIPE NO .

_ P R O J E C T

Highland Park scotch whisky

PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PROJECT // PAPER PROMOTION COURSE // TYPOGRAPHY 3 INSTRUCTOR // ARIEL GREY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07PAGE // 07

PROJECT // HIGHLAND PARK SCOTCH WHISKY COURSE // PACKAGE DESIGN 4 INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

COWGIRL'S GRILLED CHEESE

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ I N G R E D I E N T S

_ D I R E C T I O N S

The brand that I chose was Highland Park Scotch Single Malt Whisky. For the evolutionary design, I wanted to retain its signature qualities—the black label and color coding for different years, but also edit elements to create a balanced design that better communicates the whisky’s premium quality and its brand heritage.

For the revolutionary design, I wanted to focus on a 45-55 year-old whisky drinkers and to reach a higher price point. The design incorporated the il-lustration of the Highland Park Distillery where the best spirit in the world was produced to celebrate its rich brand heritage and craft.

_ B R I E F

Develop an evolutionary and a revolutionary design for spirits. The evolu-tionary design will include maintaining the current bottle shape, front and back labels and neck design.

15 weeks informativescientificpoetic

bookposterswatch cards

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

the nature and chemistry of romance

06/08_RECIPE NO .

_ P R O J E C T

Love in the age of science

PROJECT // COWGIRL CREAMERY COURSE // PACKAGE DESIGN 2 INSTRUCTOR // CHRISTINE GEORGE

PAGE // 07

AR

TISA N C H EESE

COW

GIRL CREAM

ERY

PAGE // 07

PROJECT // COWGIRL CREAMERYCOURSE // PACKAGE DESIGN 2 INSTRUCTOR // CHRISTINE GEORGE

� �

ARTIS A N C H E ESE

COW

GIRL CREAMERY

PAGE // 07

PROJECT // COWGIRL CREAMERYCOURSE // PACKAGE DESIGN 2 INSTRUCTOR // CHRISTINE GEORGE

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

GOOD-FOR-YOU BREAKFASTS

_ 2, 12 inch tall whisky bottles

_ 3 sheets of Epson Ultra Premium paper

_ 2 sheets of Moab Entrada papers

_ 1 piece of silver foil

_ 2 pieces of gold foil

_ 1 black cherry wood wine bottle box

_ 1 teaspoon of Googone oil

_ I N G R E D I E N T S

_ D I R E C T I O N S

We all have things that we like, and those are lifestyle enriching objects that can be for good. Good Store is geared toward the new geek generation. In a world where things too often don’t work, Good Store seeks a path that does. We are the alternative model. No dogma. No party lines. No borders. We care about what works—what is sustainable, prosperous, productive, creative, and just for all of us and each of us. The house brands aim to support that lifestyle with everyday living essen-tials while our private brand caters to; toddlers, families and people who want to enhance their sexual lives

_ B R I E F

Work as a group, creating a retail store brand, along with house brand and supporting private brand product lines. The store and its product should revolve around a central concept with a specific target market.

10 weeks goodinformativesustainable

packaging

_ P R E P T I M E _ K E Y W O R D S _ D E L I V E R A B L E S

working for a smarter and better world

07/08_RECIPE NO .

_ P R O J E C T

Good store

_ M E M B E R S

I-Han Huang

Fred Carriedo

Jessica Giboin

Lydia Mulyadi

Victoria Herrera

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PAGE // 07

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

STORE BRANDS

NAME //Good Home

CATEGORY //Home supplies

TARGET AUDIENCE //25-50 Families

USP //Conscious everyday products at an affordable price for the traditional but modern families.

NAME //Good Health

CATEGORY //Pharmacy & Nutrition

TARGET AUDIENCE //25-50 Families

USP //Conscious everyday products at an affordable price for the traditional but modern families.

NAME //Good Pet

CATEGORY //Pet supplies

TARGET AUDIENCE //Dog & cats owners

USP //Conscious everyday products at an affordable price for the traditional but modern families.

NAME //Good Kitchen

CATEGORY //Kitchen Supplies

TARGET AUDIENCE //25-50 Families

USP //Conscious everyday products at an affordable price for the traditional but modern families.

NAME //Good Outdoor

CATEGORY //Outdoor entainment

TARGET AUDIENCE //25-45 Families

USP //Conscious everyday products at an affordable price for the traditional but modern families.

PAGE // 07

PRIVATE BRANDS

INTIMATE

RASCALS

NAME //Rascals

CATEGORY //Toys & books

TARGET AUDIENCE //3-10 Children

USP //Safe and educational products that will help toddlers to inspire learning and imagination.

NUMBERS

NAME //Numbers

CATEGORY //Pantry food

TARGET AUDIENCE //25–50 Families

USP //Bring in diverse and traditional pantry foods in a healthier and organic approach.

NAME //Intimate

CATEGORY //Sexual

TARGET AUDIENCE //25–50 Families

USP //Bring in diverse and traditional pantry foods in a healthier and organic approach.

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

01SPICES

-04BAKING

-

02SPREADS

-05SNACKS

-

03SOUPS

-06OILS

-

PAGE // 07

PROJECT // GOOD STORE COURSE // PACKAGE DESIGN 4INSTRUCTOR // THOMAS MCNULTY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

SWEET CAKE POPS

a collection of logos

08/08_RECIPE NO .

_ P R O J E C T

Identity collection

PAGE // 07

PROJECT // IDENTITY COLLECTION COURSE // BFA IN GRAPHIC DESIGNSCHOOL // ACADEMY OF ART UNIVERSITY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // IDENTITY COLLECTION COURSE // BFA IN GRAPHIC DESIGNSCHOOL // ACADEMY OF ART UNIVERSITY

PORTFOLIO // CREATIVE RECIPE GRAPHIC DESIGNER // I-HAN HUANG

PAGE // 06

PAGE // 07

PROJECT // IDENTITY COLLECTION COURSE // BFA IN GRAPHIC DESIGNSCHOOL // ACADEMY OF ART UNIVERSITY