ED GOLDMANW O R K S A M P L E S

QUINTESSENTIALLY WINEQuintessentially Wine are a concierge service offering tailored drinks packages to their clients. This project involved creating a totally new look and feel for their printed communications. After a brainstorm with the client, they asked for a set of guidelines and branded materials that sat outside traditional wine parameters.

These mock-ups are part of the creative process that aided the development of Quintessentially Wine’s first own-label product. The pattern created echoes the facets found on rare jewels. It has been used as a strip in the first example and as a fill for the ‘Number 1’ in the second example.

Christmas is an important selling period for Quintessentially Wine and they asked for a tool that would help push the sales of their bespoke hampers and hand-picked gifts. Clarity and simplicity were called for in order to produce a tool that could make complex buying decisions very simple.

QUINTESSENTIALLY WINE

WINE TASTINGEvent branding and logo design for a tasting of over 2000 wines at The Brewery EC1. The work was an extension of a larger company re-brand that I helped drive. The idea was to a produce a structure that allowed for individual events to boast unique branding but also work as part of a set in order to help retain brand consistency

Individual logos that were projected during various ‘focus tasting sessions’ they also appeared on vinyl records in front of each wine.

ALRIGHT PETALBrand identity created for Alright Petal, a boutique florist. The conversations with the client talked about a clean graphic execution that was at the same time sympathetic to the organic nature of the clients work.

INITIAL OPTION AFeedback suggested the style was on the right track but the imagery

was too clean

The colour palate instructions were to curate neutral tones and mix them with brighter hues that added a pop of colour

Final execution of logo-type

A final shot of a pop-up shop that was developed for Winterville Christmas Market. Mixing organic textures and found materials allowed the product range to sit as if they had grown in situ.

INITIAL OPTION BA fuller illustration was created. I was asked to make the stroke

heavier and to strip it back

INITIAL OPTION CThe third iteration was deemed too bold and as a result, a series of line

weight options were created

Fakt Slaba b c d e f g h i j k l m n o p q r s t u v w x y zA B C D E F G H I J K L M N O P Q R S T U V W X Y Z1 2 3 4 5 6 7 8 9 0

Aqua Grotesqueabcde fgh i j k lmnop q r s t u vwxyzABCDEFGH I J K LMNO PQRSTUVWXYZ1 234567890

SKINSIdentity for a London based street food concept serving loaded potato skins. The client was keen to produce a logo that was memorable and sited neon signs as a visual reference. The colour palate was to be strong, memorable and to tie in to the fast food nature of the business.

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JAMIE & JESS WEDDINGA set of invitations and wedding signage for a Spring-time event at Pembroke Lodge in Richmond Park. The client asked for hand drawn flowers to be a prominent feature and that the visuals match the flora and fauna of the venue itself.

BEYOND BORDEAUX

From the hills of Piemonte to the calcareous slopes of Ribeira Sacra and the lush wilderness of Tasmania, our buyers have put together a selection of wines that embody a more inclusive approach to what truly represents fine wine.

RSVP: email Mel at events@bibendum-wine.co.uk or phone 020 7449 4021

Adega Algueira • Bodegas Alvear Chateau de St Cosme • Domaine Jamet Domaine Robert-Denogent • Didier Dagueneau • Felton Road • Jean Rijckaert

Joh. Jos. Prum • Killikanoon • Gaja Toscana Garage Wine Co. • Millton • Quintarelli Rodrigo Mendez • Rocca di Frassinello Royal Tokaji Co. • Penfolds • Vietti • Wynns

WeDneSDAy 2nD APRil 2014 • 2PM – 7PMThe Hospital Club • The Gallery, 24 endell Street, london WC2H 9HQ

WORKSHOPS: TOAST FOR BIBENDUMWe asked Miranda york and Sarah Chamberlain, aka the brains behind TOAST, to curate our workshops.

They bring together top writers and industry innovators to discuss how they are making premium wine a more considered and approachable part of the dining experience:

Workshop places are limited, please let us know if you’d like to attend one of them. Email Mel at events@bibendum-wine.co.uk or phone 020 7449 4021

INDUSTRY INNOVATORS 3 - 4PMWillie lebus talks to the movers and shakers in the restaurant industry who are embracing fine wine and presenting it in a new way. RUTH SPiVey • eMily O’HARe • XAVieR ROUSSeT

THOUGHTFUL IMBIBERS 6 - 7PMSigne Johansen asks food & drink writers and bloggers about their associations & experiences with fine wine and how they share them in the written word.DiAnA HenRy • ZeRen WilSOn • lOUiS FeRnAnDO

WeDneSDAy 2nD APRil 2014 • 2PM – 7PMThe Hospital Club • The Gallery, 24 endell Street, london WC2H 9HQ

Artwork, event and logo design created for a tasting of wines from Bordeaux and beyond. The creative execution tied in to an existing branding exercise in which 3 patterns were created, taking their cues from the natural factors that affect wine-making.

Event invitations in 2 colour-ways Logo applied as a vinyl to event-space windows

WEDDING INVITATION BILLS APPLE JUICEFramed set of wedding invitations. The client was London based and had arranged a big red bus to taxi guests to and from the venue. The brief therefore sited old bus tickets a visual cue. The design was screen printed in 2 colours and a custom made stamp was used on thank-you cards and place names.

Bill’s Brasserie are a chain of restaurants that produce and sell their own products. In this case I was approached to cre-ate collateral that would aim to inform customers about their new range of Apple Juices. The look and feel was dictated by their brand guidelines and the artwork appeared in sites throughout the UK.

ASHLEY LEE HAIRSTYLIST

EARLY LOGO OPTION

Branding project for session stylist Ashley Lee. The brief asked for a main typographic logo design and also a paired down version that could be used on social media channels. After several rounds of meetings and designs the client decided to pursue a contemporary and minimal route

An early iteration of the logo that was never developed. The client decided to opt for a cleaner and more sophisticated approach to the branding project explaining that the artwork here was too playful.

Series of colour washes that have been created to act as roll-overs for portfolio shots

Mock-up created during the on-going web-development project.

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THANK YOU• CA L L / 0 7 9 7 3 8 9 8 0 3 6 • E M A I L / E D G O L D M A N 0 1 @ G M A I L .C O M •