02ch
DESCRIPTION
TRANSCRIPT
Defining Your E-Business Idea
Chapter 2
The Entrepreneur• Someone who assumes the risks of starting
and running their own business• An entrepreneur needs
– High energy personality– Self-confidence– High levels of organizational skills– Ability to act
The Entrepreneurial Process
E-Business Success Factors • The network effect• Scalability• Innovative Web marketing ideas• Ease of entry into (electronic) markets• Adaptability to change
The Network Effect
• The greater the number of nodes (participants) the greater the value of the network
• Metcalf law of network power– Power= number of nodes2
Scalability
• The ability of your idea to continue to function regardless of size
• Can refer to the ability of a server or Internet service to support increased loads
Innovative Web Marketing Ideas
• Use the power of the Web and Internet to leverage new ideas.
• Hotmail gave away free e-mail accounts that used a Web interface and was linked to a site.
Hotmail
Ease of Entry Into Markets• The Internet opened up access to markets
by lowering barriers to entry.• Good ideas can be cloned.• Advantage frequently goes to first mover.• Ebay was a “first mover.”
Ebay Auction Site
Adaptability to Change
• Internet and Web Technologies facilitate rapid change in business models.– New products or services – New features– Amazon.com added auctions to their
product/service mix
Amazon.com
Exploiting E-Business Advantages
• Expand the market• Acquire greater business visibility • Maximize customer relationships and
improve responsiveness• Create new services• Reduce costs
Expand the Market
• Reach more customers• Lower location barrier• Lower time zone barrier
Acquire Greater Visibility
• The Internet allows companies to get their name, products, or services exposed to more customers than ever before.
• Use or outsource distribution to others.– Find distributors for eToys and Pier1
Maximize Customer Relationships
• Build one-on-one relationships with customers.
• Use technology to build and sustain links with customers.
Improve Responsiveness• Use technology to respond more quickly or
effectively to customer needs and inquiries.– Use services such as parcel tracking and
delivery confirmation– Allow for on-line purchases
Create New Services
• The Web allows for expansion and refinement of traditional business
• Add new products quickly
Reduce Costs
• The Internet can lower costs of doing business by lowering…– Distribution costs– Marketing costs
Example Web Sites• Fingerhut• Half.com• Southwest Airlines• WW Grainger• Trailmaker• Sun Microsystems• Foodlocker• Grocery Works.com
Fingerhut
Half.com
Southwest Airlines
Grainger.com
Trailmaker
Sun Microsystems
Foodlocker.com
Grocery Works.com