Strategic Context For Our 2020 VisionJohn FarrellVice President, Strategic Planning

Forward-Looking StatementsThis presentation may contain statements, estimates or projections that constitute “forward-looking statements” as defined under U.S. federal

securities laws. Generally, the words “believe,” “expect,” “intend,” “estimate,” “anticipate,” “project,” “will” and similar expressions identify

forward-looking statements, which generally are not historical in nature. Forward-looking statements are subject to certain risks and uncertainties that

could cause actual results to differ materially from The Coca-Cola Company’s historical experience and our present expectations or projections. These

risks include, but are not limited to, obesity and other health concerns; scarcity and quality of water; changes in the nonalcoholic beverages business

environment, including changes in consumer preferences based on health and nutrition considerations and obesity concerns; shifting consumer tastes

and needs, changes in lifestyles and competitive product and pricing pressures; impact of the global credit crisis on our liquidity and financial

performance; our ability to expand our operations in developing and emerging markets; foreign currency exchange rate fluctuations; increases in

interest rates; our ability to maintain good relationships with our bottling partners; the financial condition of our bottling partners; our ability and the

ability of our bottling partners to maintain good labor relations, including the ability to renew collective bargaining agreements on satisfactory terms

and avoid strikes, work stoppages or labor unrest; increase in the cost, disruption of supply or shortage of energy; increase in cost, disruption of

supply or shortage of ingredients or packaging materials; changes in laws and regulations relating to beverage containers and packaging, including

container deposit, recycling, eco-tax and/or product stewardship laws or regulations; adoption of significant additional labeling or warning

requirements; unfavorable general economic conditions in the United States or other major markets; unfavorable economic and political conditions in

international markets, including civil unrest and product boycotts; changes in commercial or market practices and business model within the European

Union; litigation uncertainties; adverse weather conditions; our ability to maintain brand image and corporate reputation as well as other product issues

such as product recalls; changes in legal and regulatory environments; changes in accounting standards and taxation requirements; our ability to

achieve overall long-term goals; our ability to protect our information systems; additional impairment charges; our ability to successfully manage

Company-owned bottling operations; the impact of climate change on our business; global or regional catastrophic events; and other risks discussed

in our Company’s filings with the Securities and Exchange Commission (SEC), including our Annual Report on Form 10-K, which filings are available

from the SEC. You should not place undue reliance on forward-looking statements, which speak only as of the date they are made.

The Coca-Cola Company undertakes no obligation to publicly update or revise any forward-looking statements.

The following presentation includes certain “non-GAAP financial measures” as defined in Regulation G under the Securities Exchange Act of 1934.

A schedule is posted on the Company’s website at thecoca-colacompany.com (in the “investors” section) which reconciles the non-GAAP financial

measures included in the following presentation to the most directly comparable financial measures calculated and presented in accordance with

Generally Accepted Accounting Principles.

Reconciliation To US GAAP Financial Information

2020 Roadmap Has

Changed Our Internal Dialogue

2010 2012 2014 2016 2018 2020

KO SystemNet Revenues (US$ currency neutral)

Implied By

KO Long-Term

Growth Model

-3%

0%

3%

6%

Long-Term Macro-Economic Outlook

Remains Positive

Source: IMF/Global Insight

Annual Growth

Estimated

Annual Growth

3.2% 3.4%

Global Real GDP Growth (%)

1996 2000 2004 2008 2012 2016 2020

$20 Trillion GDP Growth By 2020

Source: IMF/Global Insight

2008 2020

$50

$70

Global Real GDP ($T)

21%

39%

21%

3%

16%

USA

Europe

Rest of World

Japan

China, India, Latin America

Country / Region

% of Incremental

Global GDP

Growth

+0.9 Bn+0.9 Bn +1.0 Bn

1 Billion New Consumers

Entering The Economy By 2020

Source: Division of the Department of Economic and Social Affairs of the United Nations Secretariat; World Bank Development Indicators

6.7 Bn 7.6 Bn

Urbanization GrowthWorld Population Middle Class Growth

3.3 Bn 4.2 Bn 1.2 Bn 2.2 Bn

2008 2020 2008 2020 2008 2020

Resulting In An Increase

In NARTD Consumption

NARTD Industry Per Capita Servings

United StatesSpain

Mexico

Japan

IndiaChina

Brazil

GermanyItaly

United Kingdom

France

Per Capita Personal Expenditure

Giving Us Confidence In The Beverage Industry

Long-Term Opportunity

90 Bn Cases

145 Bn Cases

55 Bn Cases

Incremental

Growth

$500 Bn

Incremental

Growth$600 Bn

$1,100 Bn

Industry Volume Industry Value

4%CAGR

5%CAGR

2008 2020 2008 2020

Growth Across All Categories2008 – 2020 Percentage of NARTD Industry Incremental Growth

Sparkling Juice &Juice Drinks

RTD Tea / Coffee

Energy SportsPackaged Water

Vol. Value Vol. Value Vol. Value Vol. Value Vol. Value

Volume (∆ 55 Bn Cases)

Value (∆ $500 Bn)

25%

20%

15%

10%

0%

5%

Vol. Value

More Than Doubling System Revenue

While Expanding Margins

$95 Bn

$200 Bn

$105 Bn

15%

KO System Revenue KO System Operating Margin2008 2020 2008 2020

Win with Coca-Cola

Bring innovations to market faster

Act now to ensure the next generation of youth falls in love with Coca-Cola

Maximize Company and bottler long-term cash flow

Align our franchise structure to create unsurpassed value for customers

2020: A Holistic View Of Our System

Our Business Agenda

Global leadership in sustainable water use

Industry leadership in package, energy and climate protection

Create competitive advantage by fulfilling our Live Positively commitments

Marketplace (beverage benefits and active, healthy living)

Our Social Agenda

We Are Ready For Tomorrow, Today

Unrivaled Opportunity

Disciplined Strategy

Committed To Win