Cignal Digital TV Business Orientation Business Orientation

forCWI-CEBUCWI-CEBU

-media investment arm of PLDT Group of Companies.-wholly owned subsidiary of the PLDT Beneficial Trust Fund.-has Interest in various media related ventures, including a-has Interest in various media related ventures, including acontrolling interest in:

-MediaScape Inc. , a company focused on media related-MediaScape Inc. , a company focused on media relatedprojects

-Nation Broadcasting Company (NBC) which operates a-Nation Broadcasting Company (NBC) which operates anationwide network of radio Stations,

-Skycable Corporation , a minority interest in cable TVcompany

Brief

company

-Business World, a 30%interest in the leading businessnewspaper in the Philippines.

Backgroundnewspaper in the Philippines.

is MediaScapes Digital Video Broadcasting Handheld (DVB-H) service, currently on test broadcast.Handheld (DVB-H) service, currently on test broadcast.

MediaScapes Digital Video BroadcastingSatellite service, is now being offered using itsDirect-to-Home national franchise.Direct-to-Home national franchise.

Target launch dates:

1Q of 2009 started soft launch in selected areas2Q of 2009 -major launch on a

Brief

2Q of 2009 -major launch on a nationwide basis

Signal delivery through the NSS-11 satellite Background

Signal delivery through the NSS-11 satellite of SES New Skies using the Ku-band

, ,

How How does it work?work?

C A B L E S E R V I C E D E S C R I P T I O N

, ,

The technology renders the expansion, expansion,

upgrade and maintenance of a cable TV network in remote areas

How in remote areas too expensive

How does it work?work?

Because of the DTH technology, there is Because of the DTH technology, there is no location too remote for Covers non-cabled areas, coastal waters and mountain regionsand mountain regionsWe will provide clear digital TV service regardless of location thereby uniting the 7,100 islands of the Philippines into one 7,100 islands of the Philippines into one ultimate viewing experience

Initially launched in the following areas:Initially launched in the following areas:Laguna* Pampanga * Tarlac * Bohol * SamarCamarines Sur * Rizal * Albay * Nueva Ecija *Leyte * Agusan del Sur & Norte * Aurora * Cavite Leyte * Agusan del Sur & Norte * Aurora * Cavite Surigao del Sur & Norte * Bataan * Bulacan * this MONTH- Batangas, Davao del Sur, Cagayan

MediascapeMediascape

Territory Partner

Sales & Technical Force

Structure

Sales & Technical Force

Structure

, ,

FEATURES BENEFITS

Signal Quality Digital/Clear/No Snow/No Hiss/

Product

Signal Quality Digital/Clear/No Snow/No Hiss/Stereo sound

NationwideCoverage

Can be reached beyond any cable network

Product Overview

Coverage network

No Illegal Connections

Secured uses the NDS Security SystemOverview

(Features & Benef its)

Connections

Affordable Subscription rate is within reach

Flexible Plans Option to Choose between Prepaid or PostpaidBenefits)

Flexible PlansPostpaid

Unique Features:Unique Features:Bmail

Exclusive Announcements & UpdatesUpcoming Promotions/Raffles Upcoming Promotions/Raffles Reminders

Daily NewsHeadlinesHeadlinesCurrent Events

Quality Programming

Product Overview

Quality ProgrammingRated Free-to-Air channelsTop International programsBest Audio Line-UpOverview

(Other

Best Audio Line-UpContinuous Growth & Innovation

New Packages (HDTV)Innovations for Individuals & Cable Operators(Other

Features)Innovations for Individuals & Cable Operators

VHF CHANNELS

UHF CHANNELSCHANNELS CHANNELS

Free to-Air Air

Channels

KID CHANNELS

MOVIE CHANNELS

NEWS CHANNELS

GENERAL ENTERTAINMENT CHANNELS

Highly Rated

SPORTS CHANNELRated

Channels

FM CHANNELS

Audio AM CHANNELAudio Channels

Channel Channel Line-Up

Pay-Per View View

Examples

Pay-Per View View

Previous

Event

Dream Dream vs

CignalCignal

(Programming)(Programming)

BTV ETCETCSolar SportsSolar SportsHBOCinemax

Lost

CinemaxAnimax (note: Animax and not AXN)Lost

Channels of Dream

not AXN)

of Dream

(Programming)(Programming)

Top ChannelsChannelsNATIONWIDE

AGB APR 09

Market

Channel\Variable (r) AMR AMR % SHR % ATS

All Cable 472,590 5.8 39.68% 140CINEMAONE-NET 77,391 0.9 6.50% 57CARTOON NETWORK 42,547 0.5 3.57% 37

NUTAM

CARTOON NETWORK 42,547 0.5 3.57% 37HBO ASIA-NET 39,022 0.5 3.28% 28DISNEY CHANNEL 34,268 0.4 2.88% 32STAR MOVIES INTERNATL 26,106 0.3 2.19% 27PBO 24,497 0.3 2.06% 41PBO 24,497 0.3 2.06% 41CINEMAX-NET 17,215 0.2 1.45% 24NICKELODEON-NET 16,965 0.2 1.42% 28PLAYHOUSE DISNEY 15,910 0.2 1.34% 43HERO-TV 11,315 0.1 0.95% 30BTV 9,369 0.1 0.79% 21BTV 9,369 0.1 0.79% 21SOLAR SPORTS-NET 7,713 0.1 0.65% 20BALLS 7,325 0.1 0.62% 22HALLMARK ENTRTNMT-NET 6,996 0.1 0.59% 21JACK TV 6,944 0.1 0.58% 18

Top Cable

JACK TV 6,944 0.1 0.58% 18MYX 6,552 0.1 0.55% 15AXN-NET 6,493 0.1 0.55% 14DISCOVERY CHANNEL-NET 6,275 0.1 0.53% 14NATL GEOGRAPHIC-NET 5,979 0.1 0.50% 15ESPN-NET 5,563 0.1 0.47% 15Cable

ChannelsESPN-NET 5,563 0.1 0.47% 15MTV PHILs.-CABLE 4,361 0.1 0.37% 12LIFE STYLE-NET 4,333 0.1 0.36% 16STAR WORLD 3,785 0.0 0.32% 12ABS-CBN NEWS CHAN-NET 3,452 0.0 0.29% 13

NATIONWIDEABS-CBN NEWS CHAN-NET 3,452 0.0 0.29% 13STAR SPORTS 3,368 0.0 0.28% 15MAXXX 3,285 0.0 0.28% 14CNN-NET 3,202 0.0 0.27% 13VELVET 3,026 0.0 0.25% 17

Factorsto Factorsto Consider DREAM CIGNAL

STB Can be hacked Secured by NDS

Lifespan of 2 years Around 15 yearsLifespan of Distributing Satellite

2 years Around 15 years

Non-Assistance isDream After Sales

Non-Assistance isUsual complaints

of subscribersSoon to have a

24 x 7 Customer Service Hotline

Dream vs

Cignal Service Hotline Cignal

(Other Factors)(Other Factors)

Description

Price

Comments

Cignal Equipment Fee Php 4,700

Includes ODU, Set-Top Box, RG6 and RCA Cables and remote control unit

This is the MINIMUM charge. Installation fees may vary according to

Installation Fee Php 1,000 Installation fees may vary according to the difficulty of the installation, additional equipment needed and extra cable

Standard extra cable

Advance Monthly Php 390

Includes 21 Standard definition

Rate Subscription Php 390

channels Initial Cash out

Php 6,090

Lock-in

none

Notes:

Notes:

a. Remaining Period

indicates the remaining numbers of months in the lock-in period.

b.

Termination Fee

charges to be paid by the subscriber if the subscriber does not return the Set Top Box and Promo

b.

Termination Fee

charges to be paid by the subscriber if the subscriber does not return the Set Top Box and

Smart Card in good working condition.

Lock-In c. Return Unit Fee

charges to be paid if the subscriber returns the Set Top Box and Smart Card in good working

condition.

condition.

d. Conversion to Prepaid

charges to be paid if the subscriber decides to convert from postpaid to prepaid.

CIGNAL DIGITAL TV PROMOTION

LOCK-IN AGREEMENT FORM

LOCK-IN AGREEMENT FORM

I, ______________________________________, do hereby understand that by signing this document, I agree to subscribe to

Cignal Digital TV for a period of Twenty Four (24) months commencing on (_______/_______/_______) DD/MM/YY until

(_______/_______/_______) DD/MM/YY.

By initialing the 24-Month Term Agreement Option above, you agree to subscribe to Cignal Digital TV for 24 months from the

date of activation. If after activation, but before the end of your 24th month term, you decide to disconnect:

1. Please call our CignalCare Hotline

02 895-6353 to request for termination.

2. You agree to pay the pre-termination charges, please refer to table below.

Remaining Period

Termination Fee

Return Unit Fee

Conversion to Prepaid Fee

1 -6

2,840

2,236

2,300

7 -12

5,180

4,374

2,300

13 -18

7,520

6,513

2,300

19 -24

9,860

8,651

2,300

Notes:

a. Remaining Period

indicates the remaining numbers of months in the lock-in period.

b. Termination Fee

charges to be paid by the subscriber if the subscriber does not return the Set Top Box and

Smart Card in good working condition.

c. Return Unit Fee

charges to be paid if the subscriber returns the Set Top Box and Smart Card in good working

condition.

d.

Conversion to Prepaid

charges to be paid if the subscriber decides to convert from postpaid to prepaid.

Lock-Ind.

Conversion to Prepaid

charges to be paid if the subscriber decides to convert from postpaid to prepaid.

CONFORME:

________________________________ Name & Signature of Subscriber

Lock-In

Agreement

_____________________________ Date

_____________________________ Telephone Number

Note: Accomplish in triplicate. (1) copy attached to Cignal Application Form (1) copy retained with TP and (1) copy for Subscriber. SD

Agreement Form

NEW CUSTOMER

EXISTING CUSTOMER

Beyond Beyond

DESCRIPTION

1st Box

2nd Box

Beyond 2nd Box

TOTAL

1st Box

2nd Box

Beyond 2nd Box

TOTAL

One Time One Time Payment

Set Top Box

3,200.00

3,200.00

3,200.00

9,600.00

3,200.00

3,200.00

3,200.00

6,400.00

Installation (first 2 boxes)

1,000.00

500.00

1,300.00

1000.00

800.00

800.00

(first 2 boxes)

1,000.00

500.00

1,300.00

1000.00

800.00

800.00

Installation Cost of Additional Set Top Boxes and

Installation (more 2 boxes)

500.00

500.00

500.00

500.00

Total

3,200.00

3,200.00

3,200.00

11,400.00

3,200.00

3,200.00

3,200.00

7,200.00

Set Top Boxes and Installation

Total

3,200.00

3,200.00

3,200.00

11,400.00

3,200.00

3,200.00

3,200.00

7,200.00

DESCRIPTION

COST

DESCRIPTION

COST

Additional Cost

Additional Cost

Splitter

500

Line Amplifier

1,500.00

Additional Cables Additional Cables (200 ft @12 per foot)

2,400.00

Cost of Other foot)

2,400.00

Total

4,400.00

Cost of Other Equipments

Discounted Monthly Monthly

Subscription Fee

ITEM

SELLING PRICE

ITEM

PRICE

ODU 1,710.00

Installation

1,000.00

Delivery Charges

350

Delivery Charges

350

Total

2,860.00

Cost of Additional

ODU

ODU

Cost of Cost of Additional

RCURCU

Other Charges - c/ o TPOther Charges - c/ o TPOther Charges - c/ o TPExcess cableAmplifier

Other Charges - c/ o TPExcess cableAmplifierAmplifier

Other ServicesRelocation of Outlet

Amplifier

Other ServicesRelocation of OutletRelocation of OutletTransfer of AddressRequest for White CableCeiling Job

Relocation of OutletTransfer of AddressRequest for White CableCeiling JobCeiling JobCeiling Job

Other Other Charges

Billing Billing Cycle

After After Sales For Subscriber:

CignalCare@mediascape.com.phTel :8956353/ 8901165/ 8901175Tel :8956353/ 8901165/ 8901175

Cel No.:09087699119

MS ACCOUNT NO:292-3292-03088-7

Payment Or thru your TP OfficeOr thru your TP OfficePayment Centers

Sales SupportSupport

Sales SupportSupport

Blank area for your office number or

SMART/TNT number/s SMART/TNT number/s only

APPLICATION FORM

VIVA

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