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    Page 1

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     A User’s Perspective:

    Innovating Smarter withInvention Machine Goldfire

     William Hessler, Mechanical Engineer Leader

    CSC, Computer Sciences Corporation

     Aberdeen Proving Ground, MD

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     WHAT IS GOLDFIRE?!

    http://inventionmachine.com/Portals/56687/html/tour/tour.html?source=hesslerhttp://inventionmachine.com/Portals/56687/html/tour/tour.html?source=hessler

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    What is Goldfire?

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    What is Innovation?

    Page 5

    MarketAnalysis

    New ProductDevelopment

    RiskManagement

    ProductImprovement

    LeverageIP

    http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/http://inventionmachine.com/solutions/by-task/

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    • Technology / market landscaping

    • Understand trends and evolutions

    • Design a new product or system

    • Design a hybrid system

    • Diagnose and fix product defects

    • Improve product to achieve a specific goal

    • Identify potential failure points

    • Develop risk mitigation strategies

    • Patent strategies

    • Find new markets for existing IP

    Innovation Activities

    New ProductDevelopment

    Risk

    Management

    ProductImprovement

    LeverageIP

    MarketAnalysis

    http://inventionmachine.com/solutions/by-task/develop-a-new-product/http://inventionmachine.com/solutions/by-task/develop-a-new-product/http://inventionmachine.com/solutions/by-task/mitigate-risk/http://inventionmachine.com/solutions/by-task/mitigate-risk/http://inventionmachine.com/solutions/by-task/improve-a-system/http://inventionmachine.com/solutions/by-task/improve-a-system/http://inventionmachine.com/solutions/by-task/innovation-solutions---leverage-intellectual-property/http://inventionmachine.com/solutions/by-task/innovation-solutions---leverage-intellectual-property/http://inventionmachine.com/solutions/by-task/analyze-a-market/http://inventionmachine.com/solutions/by-task/analyze-a-market/http://inventionmachine.com/solutions/by-task/analyze-a-market/http://inventionmachine.com/solutions/by-task/innovation-solutions---leverage-intellectual-property/http://inventionmachine.com/solutions/by-task/improve-a-system/http://inventionmachine.com/solutions/by-task/mitigate-risk/http://inventionmachine.com/solutions/by-task/develop-a-new-product/

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     THE MAIN EVENT

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    My Background with Invention Machine & TRIZ

    • Ingersoll-Rand Power Tools, 1989 - 1998•

    1997 trained as a trainer for TRIZ problem solvingand on Invention Machine software• Trained engineers/designers how to do more

    effective problem solving and cost savings for handtools

    • Dade Behring, 1998 - 2004•

    Medical diagnostics blood analysis company• Formerly DuPont Medical Products, now SiemensDiagnostics

    • GE Energy, 2004 - 2009• 3 years as a combustion Design Engineer• Introduced TRIZ and Goldfire to engineers, scientists

    and IP personnel• 1.5 years for Solar Technologies

    • Spring Life Device Manufacturer, 2009 - 2010• CSC, Computer Sciences Corporation, 2011 -

    Present• Supporting ARMY Research & Development test labs

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    Applications of Goldfire

     Problem Statement:How to apply Goldfire to company problems using RootCause Analysis, Function Models and TRIZ basics forsolution creation

    • Contradiction:Psychological inertia-“there is NO WAY software and aprocess is going to help you be more creative.” 

    • Ideal Final Result:More engineers have access to Goldfire & understandbasics of TRIZ principals to solve future problems

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    APPLICATIONS OF INNOVATIONSOFTWARE

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    1st Use-Project:

    Create a Unique Patent-able Torque Tool Solution: Team developed a function model describing nuts

    vibrating loose over time; air motor and mechanism manufacturingwere major concern issues.

    Benefits:• Goldfire identified vibration as key feature and suggested

    removing air motor and swinging mechanism.

    Goldfire said eliminate air powered motor and swingingmechanism device for tightening lug nuts.

    Results:• Everyone said this was impossible, UNTIL software suggested

    using a high vibration source to eliminate the air motor andswinging mechanism TO TIGHTEN  the nuts.

    • The software recognized this as a potential solutioncontradiction since we documented nuts come loose

    due to vibrations caused during driving.

    WOW!!!

    11

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    2nd  Use-Project:

    Why are these holes cracking?

    Challenge: RCAs & FMEAs get directed by the loudestspeakers in the room, usually the RCA champions, whousually think they are the expert.• When you use Goldfire, it is the expert in the room and more

    issues are uncovered that would have been most likely ignoredor missed due to the Human Expert not having the world's

    domain expertise at their fingertips.• Team initially came up with a Fishbone diagram with only 11

    ribs for why holes crack in hot parts.

    • 11 ribs… and not one mention of any manufacturing cause!

    Solution: Used Goldfire to create a Fishbone diagram with 97ribs; everyone wanted to know where I “FOUND” it. The teaminvestigated shot peening of the holes to improve residual stressesat the machine surfaces of the holes.

    12

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    3nd Use-Project: 

    How to wash clothes & dishes more efficiently?

    Challenge: How to wash (clothes or dishes) moreefficiently?

    • I did a DEMO for the Appliance team in late 2007and asked, “What problem if it were solved wouldmake you Engineer of the Year in your group?”

    Results: Goldfire in 10 minutes said solution wascentered around STEAM, STEAM, STEAM and moreSTEAM.

    • Within 10 minutes I had the complete R&D team’s

    attention and they saw the evolution of high

    efficiency appliances and their competitors capturingeven more market share.

    • All major competitors had the patents and whitepapers on cleaning with steam for residentialappliances.

    13

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    5th Use-Project: 

    Eliminate Solar Frame Assembly & Field Issues

    Solution:

    Trim “un-needed” parts using Goldfire & evaluate whatcould be eliminated in solar panel design and packaging.

    Built a simple solar panel function model. Goldfire asked ifthe frame could be integral to another part.. like the $$ flatglass AND showed that packaging boxes had many potential

    improvement areas in the past 35 years. Results: Eliminated aluminum frame, tape, screws, ergonomics

    issues, module assembly issues (>$51.00) & new formed glass$42.00. Shipping waste also eliminated and still gives customerfunctions of eliminated parts Box $13.00 and landfill waste, BUT

    Lego like corners $10.00 & CAN BE RE-USED!.

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    6th Use-Project: 

    Why are all these springs breaking? Challenge: Spring lifting

    devices with main springsbreaking in a weird tearingshape.When I heard the cause wasspring overload and onlyoverload, I knew this was a job for Goldfire.

    Results: Team was amazed to see this MANY common spring failuremodes. RCA in Goldfire has ability to link causes and effects withrelated improvement Patents. Goldfire showed this type of failure wasCAUSED by twisting and pulling, so we redesigned spring ends.

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    Using Goldfire for Patent Disclosures & Filings

    Challenge: How to grow business, not lose market

    share, come up with new product ideas faster andfind ways to make existing products more efficient.How do you find information, no matter what form it is in or where it is stored. How do you do MUCHmore with less resources, better, faster andcheaper.

    Corporate agenda: Innovation is key to staying ontop. Senior leadership searching for REPEATABLEmethods and consistent processes to generate newproducts. Engineering managers trying to accelerate 

    the number of patents per year as one of their“number one” high priority measurable metrics. 

    16

    Results: 28 Patent Disclosures at Gas Turbine & 3 at Solar:

    in less than 4 years

    http://inventionmachine.com/solutions/by-task/innovation-solutions---leverage-intellectual-property/http://inventionmachine.com/solutions/by-task/innovation-solutions---leverage-intellectual-property/http://inventionmachine.com/solutions/by-task/innovation-solutions---leverage-intellectual-property/

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    Reaction to the Software

    People at first do not believe any software could actuallyhelp you be more innovative and creative.

    • How can a software package help you think by generatingideas, looking for causes and effect relationships and breakingfundamental concepts down into simplified functions?

    It asks you what you are trying to solve, and what the causesand effects are that you know about..

    I did a demo in 2007 for the research team in India.

    • Were very surprised to see it suggest solutions to one of theirresearch problems to making LEDs brighter.

    • I had JUST created a function model and within a few minutesit was suggesting unique solution directions.

    17

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    What is TRIZ, how is Goldfire related, & isTRIZ experience required?

    Recommended Book:  “ And suddenlythe inventor appeared: TRIZ, thetheory of inventive problem solving” byGenrich Altshuller (2004)

    Origin: USSR by Altshuller after WWII

    Theory: Innovation can be taught; stepby step methodology that can lead to arepeatable process.

    Basis: Exhaustive patent searchconducted by Altshuller

    Today: Considered an empiricalmethod of innovation 

    19

    http://en.wikipedia.org/wiki/TRIZ

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    Knowledge Based Problem Solving

    Definition   ProblemFormulation

    ConceptIdeation

    ConceptDevelopment

      Design

    QFD

    Market

    Research

     Axiomatic

    Design

    FMEA

    DOE

    Robust

    Design

    Computer 

    Modeling

    DFMA

    Trial & Error 

    Brainstorming

    6 Hats

    Morphological Analysis

    Osborn’s Checklists

    Stages of Product Development

       T  o  o   l    E   f   f  e  c   t   i  v  e  n  e  s  s

    TRIZ

    Six Sigma

    Value Engineering

    Innovation Labs

    Definition   ProblemFormulation

    ConceptIdeation

    ConceptDevelopment

      Design

    QFD

    Market

    Research

     Axiomatic

    Design

    FMEA

    DOE

    Robust

    Design

    Computer 

    Modeling

    DFMA

    Trial & Error 

    Brainstorming

    6 Hats

    Morphological Analysis

    Osborn’s Checklists

    Stages of Product Development

       T  o  o   l    E   f   f  e  c   t   i  v  e  n  e  s  s

    TRIZ

    Six Sigma

    Value Engineering

    Innovation Labs

    Goldfire is the most complete TRIZ tool available.

    Definition DesignProblemFormulation

    ConceptIdeation

    ConceptDevelopment

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    Impact of TRIZ on an organization

    21

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    The Problem Statement

    Analysis Approach to Current Solution Road Blocks:Define your Roadblocks based on 5W’s and H. 

    Answer the 6 basic questions of journalism: 1. Who? Who has the problem?

    2. What? What does the problem seem to be?What are the resources?

    3. When? When does the problem occur? All the time?Under certain circumstances?

    4.Where? Where does the problem occur?

    5. Why? Why does the problem occur?

    6. How? How does the problem occur?

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    ENGINEERING 

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    The Problem Statement – Asking Why5 

    Ask "Why" Five Times

    Ask "Why" a problem occurred and then ask "Why" four more times.

    For example...

    1. Why has the machine stopped?

     A fuse blew because of an overload

    2. Why was there an overload?There wasn't enough lubrication for the bearings

    3. Why wasn't there enough lubrication?

    The pump wasn't pumping enough

    4. Why wasn't lubricant being pumped?

    The pump shaft was vibrating due to damaged impeller5. Why was the impeller damaged?

    Chips of foreign material entered into the pump

    Problem Statement: Foreign material chips are damaging the pump impeller.

    23

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    24

    Problem Definition to Solving the Problem

    2) Create Ideal Final Result (IFR)Eliminate the deficiencies

    Preserve the advantagesNot more complicatedNo new disadvantages

    1) Define the problem

    List all requirements and constraints We want this but we can’t becauseof this. We get this because of this.

    3) Determine the differencesCompare original system with IFR

    4) Create Ideality EquationList differences as Benefit, Cost,

    Harmful

    5) Determine Contradictions

    Technical or Physical contradictions

    6) Determine Input ParametersUse 2 of 39 or other parameters

    7) Physical or Technical ContradictionConvert between the two contradictions

    If Technical then use ContradictionMatrix

    9) Examine SolutionsConvert generic solutions to specific

    Does solution increase Ideality?No – go to step 5

    Does solution solve the problem?Yes – IMPLEMENT

    8) Determine General SolutionUse 40 Inventive Principles

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    Typical Goldfire Project Focus:

    Reduce part cost Reduce size

    Reduce temperature

    Reduce weight Increase speed

    More efficient

    Improve alignment

    Reduce assemblytime

    Increase strength

    Reduce vibration

    Reducestress/pressure

    Improve

    manufacturability

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    1. Weight of moving object

    2. Weight of nonmoving object

    3. Length of moving object

    4. Length of nonmoving object

    5. Area of moving object

    6. Area of nonmoving object

    7. Volume of moving object

    8. Volume of nonmoving object

    9. Speed

    10. Force

    11. Tension, pressure, stress

    12. Shape

    13. Stability of object

    14. Strength

    15. Durability of moving object

    16. Durability of nonmoving object

    17. Temperature

    18. Brightness

    19. Energy spent by moving object

    20. Energy spent by nonmoving object

    21. Power

    22. Waste of energy

    23. Waste of substance

    24. Loss of information

    25. Waste of time

    26. Amount of substance

    27. Reliability

    28. Accuracy of measurement

    29. Accuracy of manufacturing

    30. Harmful factors acting on object

    31. Harmful side effects

    32. Manufacturability

    33. Convenience of use

    34. Reparability

    35. Adaptability

    36. Complexity of device

    37. Complexity of control

    38. Level of automation

    39. Productivity

    Select which parameternumber is improving, andwhich is getting worse.

    TRIZ 39 Parameters

    When facing a contradiction, begin with identifying the 39 engineering parameters.

    Which parameter improves and which parameter worsens as a result?

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    TRIZ 40 Principles

    28

    1. Segmentation

    2. Taking out

    3. Local quality

    4. Asymmetry

    5. Merging

    6. Universality

    7. "Nested doll"

    8. Anti-weight

    9. Preliminary anti-action

    10. Preliminary action

    11. Beforehand cushioning

    12. Equipotentiality

    13. 'The other way round'

    14. Spheroidality - Curvature

    15. Dynamics

    16. Partial or excessive actions

    17. Another dimension

    18. Mechanical vibration

    19. Periodic action

    20. Continuity of useful action

    21. Skipping

    22. "Turn Lemons into Lemonade"

    23. Feedback

    24. 'Intermediary'

    25. Self-service

    26. Copying

    27. Cheap short-living objects

    28 Mechanics substitution

    29. Pneumatics and hydraulics

    30. Flexible shells and thin films

    31. Porous materials

    32. Color changes

    33. Homogeneity .

    34. Discarding and recovering

    35. Parameter changes

    36. Phase transitions

    37. Thermal expansion

    38. Strong oxidants

    39. Inert atmosphere

    40. Composite materials

    Note: All 40 principles may apply to solving the contradiction, though statically the top levelsolutions for resolving this conflict are identified in a matrix grid. More than one set of

     parameters may apply to the contradiction.

    Use the Contradiction Matrix to generate ideas using the 40 Principles

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    KEY - Building and Using Function Models

    1. What is a Function Model?

    A visual flowchart that breaks a problem down to its key component features and then linksrelationships of one feature to other features.

    2. When and where should you use Function Models?Product Design, Competitive analysis, Value analysis, cost savings, understanding steps in

    current Systems or Process or Product RCAs, FMEAs, problem solving, DFA, DFM, LEAN andProject Management.

    3. Why should you use Function Models?Break problem down to solve-able pieces and use digital public domain and existing

    corporate knowledge to help you find cause and effect relationships.

    4. Who should use Function Models?

    Engineers, managers, designers, marketing, manufacturing

    5. How much could companies save using Function Models in dailyproblem solving?10-20% of Research analysis and problem solving could = $millions per year

    29

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    Analyze the Problem – Functional Analysis

    30

    Understand the Function of your System and its Components

      What does the system do?  What does each element of the system do?

    •  What is the object being acted on?

      What is the energy in the system

    • How is the energy being transmitted?

    • What tool is delivering the energy andhow is it being controlled?

      Are the actions:

    •  Useful?

    •  Harmful?

    •  Necessary?•  Adequate?

    •  Inadequate?

      Where are there idle resources? Space Shuttle TileFunctional Diagram

    Space

    ShuttleSurfaceTile

    Ice

     AluminumSkin

    Silicone

    Bonding Agent

    Reentry Air

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    Function Model Goal and Objective

    Function Models will become much more important as groups startto focus on cost savings, value analysis, and how to makeimprovements to existing systems. Function models can also becreated for your competitors parts/designs and used to compare aswell as understand competitive differences.

    Functions (components) are listed in flow diagram form (or table

    form) then both good and bad relationships (action words) arelinked between those functions.

    Once Function Models are created in Goldfire, it can then start toevaluate functions for being most valuable and least valuable. Thewhole time the software is able to suggest how to eliminate

    combine or design out functions and link to Knowledge Bases,Patents, data or key Scientific effects.

    31

    GOLDFIRE

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    Root Cause Applications 

    Root Cause Analysis

    • Construct & analyze a cause-&-effect graph with all causes• Lead users to question their assumptions & think beyond their

    initial problem statement

    • Eliminate “symptomatic” or phantom problems from furtherconsideration

    Identify critical paths

    Device Analysis

    • Analyze a system’s configuration & behavior at an abstract level 

    • Apply disciplines of Value Engineering Analysis & TRIZ to identify

    • The highest value problem areas• The most effective points for change

    • Prioritize or justify problems based on accepted (or user-defined)metrics

    32

    INNOVATOR

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    Today’s RCA Situation without Goldfire 

    Without a structured software process:

    • The loudest speaking person in the room drives the directionand action of what he perceives to be the important issues.

    • Often times solving the wrong problem or missing the rootcause of the problem leaving it to re appear in the future.

    Psychological inertia, “We tried that once and it did not work”attitude are big issues.

    With a structured software process:

    • The function model and the interactions between the functions

    will help to automatically drive solutions to the problem.• It is crucial that function models properly expand the real

    problem areas and interactions be understood for good problemsolving to occur. True even if you don’t use Goldfire. 

    33

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    Recommendations

    Implement Goldfire innovation software Lunch-n-Learns

    Find and use Champions & successes to spread the word

    Break problems down to functions and list relationshipsbetween components

    Conduct more internal specific Function Modelingrelated training and/or from Invention Machine

    Create detailed function models & accurate componentinteractions: list helpful and harmful actions

    Identify Action Words used in your industry Identify Functions that are reoccurring issues, then

    start with BOM of components around that problemcomponent

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     APPENDIX

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    polarizespolarizes

    filters transmissionfilters transmission

    drainsdrains

    producesproduces

    decreasesdecr eases

    does not stickdoes not stick

    holdsholds

    oxidizesoxidizes

    protectsprotects

    weldedwelded

    difficult to attachdifficult to attach

    weldedwelded

    protectsprotects

    holdsholds

    glassglass

    silicon chipsilicon chipwirewire

    solder solder 

    adhesiveadhesive

    voltage output

    (out)

    voltage output

    (out)

    light (in)light (in)

    Solar Cell

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    weights downweights down

    powerspowers

    drainsdrains

    supportssupports

    heatsheats

    Harmful ActionHarmful Action

    vibratesvibrates

    heatsheats

    supposrtssupposrts

    enclosesencloses

    reduces speedreduces speed

    reduces speedreduces speed

    increases speedincreases speed

    vibratesvibrates

    creates torquecreates torque

    spinsspins

    vibratesvibrates

    loadsloads

    loadsloads

    supportssupports

    held byheld by

    wearswearsslipsslips

    centerscentersdrill bitdrill bitchuckchuck

    gear packgear pack dc motor  dc motor handlehandle

    battery packbattery pack

    Battery Power Tool

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    41

    Inventive Principle # 14– Spheroidality-

    Curvature

    a. Replace linear parts

    or flat surfaces with

    curved ones; replace

    cubical shapes with

    spherical shapes

    b. Use rollers, balls

    spirals

    c. Replace a linear

    motion with rotatingmovement; utilize a

    centrifugal force

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    42

    InventivePrinciple #35 – 

    Parameter

    Change -Transformation of

    the physical orchemical states

    of an object 

    Change an object's

    aggregate state,

    density distribution,

    degree of flexibility,temperature

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    Invention Machine Customers

    Page 43

    http://inventionmachine.com/about-us/customers/

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    Invention Machine Customers

    Page 44

    “With Goldfire we did 6

    months worth of dataanalysis in 5 hours withbetter results.” 

    - Oil & Gas Enterprise

    Received a patent for a newtransistor design expectedto generate $8M annually

    - Electronics Manufacturer

    Used Goldfire to develop anew tooth whitening solution

    and captured 70% of a $400Mmarket.

    - Health & Beauty Company

    Using Goldfire developed a

    new foam with over 40product applicationsgenerating $21.5M.

    - Chemical Producer

    Reduced research

    time by over 60%.- Medical Device Maker

    Reduced component costs by38%, which translated into $77M

    in savings over 3 years.- Technology Provider

    Reduced analysistime by 75%- Auto Parts Maker

    http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/http://inventionmachine.com/about-us/customers/

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    R GIST R NOW:

    PowerToInnovate.com 

    http://powertoinnovate.com/http://powertoinnovate.com/http://powertoinnovate.com/http://powertoinnovate.com/

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    Questions?

    Contact Information• Web: InventionMachine.com •

    Email Allison at:[email protected] 

    • Phone: +1.617.305.9250

    http://inventionmachine.com/mailto:[email protected]:[email protected]://inventionmachine.com/http://inventionmachine.com/

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    http://inventionmachine.com/http://inventionmachine.com/