Marketing Plan for [Company Name]Prepared on: [Date]

Marketing Vision: What is your goal for the next year? Where do you hope to be a year from now?

Target Market: Who are you targeting, specifically? Where can you find them? List the characteristics that relate to those people you are targeting. Ex: Demographics, interests, income, etc.

Unique Selling Position: What makes your services unique? What makes you different than other real estate agents?

SWOT Analysis: What are your strengths, weaknesses, opportunities and threats? This will help you to determine what you need to focus on this upcoming year.

Marketing Calendar: Create a monthly plan two months ahead of time so you have time to revise and structure your marketing tools. In your calendar, devote which days you will post on your social media, which days you will blog and which days you will take time to research for new information.

Action Tools: This is where you will layout your different marketing tools and how you will use them.

Article Marketing Plan: What blogs will you share on the article marketing site? How often will you submit an article?

Direct Mail Plan: Will you focus on property marketing with postcards or will you use direct mail for self-promotion of your business?

Video Marketing Plan: How many videos are you going to create this year and what information are they going to share?

Social Media Plan: What will you post on your sites and will that catch your client’s attention?

Content Marketing Plan: When will you write your blogs and what information are they providing to your clients?

Marketing Budget: How much are you willing to spend per month on marketing?

Marketing Goals: What results do you want to achieve from your marketing activities (in 1 month, 3 months, 6 months & a year)? Include your personal, business, strategic and tactical goals.

Conclusion: Summarize the above and include where you want to be by the end of the year.

(This template is only one page, but should extend beyond a page once you insert your data.)