Harding and Coolidge

Warren G. Harding- 29th President- 1st president after WWI- “return to

normalcy”- died in office of heart attack or stroke Ohio Gang- Harding’s cronies who were largely corrupt Fordney-McCumber Tariff- raised taxes on some U.S. imports o 60%-

highest level ever Teapot Dome Scandal- example of corruption in Harding Administration.

Oil reserves for the Navy were leased out for personal gain by one of Harding’s cronies

Calvin Coolidge- 30th President- famous for saying “the chief business of the American people is business”

Route 66- example of new roads being built, Route 66 was a famed road which became part of many songs. It symbolized the road to opportunity. It also was a snapshot of the impact of the auto industry on other businesses

Urban Sprawl- new roads led to enabled workers to live further from their jobs. It refers to the fact that cities spread out.

Pan American Airways- 1st transatlantic passenger flights in the U.S. Installment Plan- enabled people to buy goods on credit, over a long

period of time in smaller payments.

Section Vocab

Called for “a return to normalcy”

People were eager to move on from WWI

In order to help struggling American businesses he raised the Fordney-McCumber Tariff to promote buying American.

Warren G. Harding

Harding’s downfall would be his friends whom

he appointed to office known as the Ohio Gang

Most notoriously, Teapot Dome Scandal Secretary of the Interior leased out

government land in WY $400,000 bribe 1st govt. official convicted of felony

Ohio Gang

After a sudden death by Harding, Coolidge

took office. “The chief business of the American people, is

business” Laissez faire approach to government (hands

off) Lower taxes Less internal regulation

Calvin Coolidge

Auto Industry- Ford released the Model A with

a different marketing than Model T “Arabian Sand” and “Niagara Blue”

Industries Boom

Route 66 was an example of roadway constructed to make travel accessible Caused rise of cities, businesses along the way Urban Sprawl- many roads like Rt. 66 allowed

workers to live further from cities- cities extended outwards

Pan-American Airways- 1st transatlantic passenger flights

Symbols of New Opportunities

Installment Plans- use now pay later- buy on

credit- pay in small fees “4 easy payments of $99.99”

Adverttising Industry Changes forever…

Consumerism