Олександр Борняков “vertamedia – історія створення”

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Video Supply Side Platform Redefining excellence in online advertising http://verta.media

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Page 1: Олександр Борняков “VertaMedia – історія створення”

Video Supply Side Platform

Redefining excellence in online advertising

http://verta.media

Page 2: Олександр Борняков “VertaMedia – історія створення”

Alex Bornyakov CEO

Angelica Rozewicz Adknowledge, Media Whiz Holdings

Barry GreenKonnected, Inc.,AdForge Corporation, Relevad Corporation

Erol SoyerForensiq, OMD UK, Yahoo Inc. Europe, Doubleclick

Jack Klauber

BlueLink Marketing LLC

Artem Logvin CIO

Advertising Department Director

Victor BezerPublishers Department Director

Alex Volker

Founders

USA Team

Total employees: 74

Page 3: Олександр Борняков “VertaMedia – історія створення”

Excitement

Our Mission isto make the whole digital marketing world be:

by sharing our expertise, ambitions and best practices.

We Value:

Transparent

Qualified

E�cient

Excitement Flexibility

PartnershipInitiative

Clear

Page 4: Олександр Борняков “VertaMedia – історія створення”

Market Landscape The average click-through-rate (CTR) of video ads is 1.84 %, the highest CTR of all digital ad formats.

Programmatic has reached a point of ubiquity for buyers and sellers. 91% of buyers and 88% of publishers are bene�ting from programmatic video.

Traditional advertising budgets are being reprioritized to fund digital video. Half of buyers shifting budget to digital video are reallocating from TV.

By 2017, 74% of all online tra�c will be video watchers.

More video content is uploaded to the web in 1 single month, than TV has created in 3 decades.

$7.70

US digital video ad market continues

to increase significantly up to 56% in reached

$5.96 billion, according to eMarket. Estimates

from eMarketer indicate that US digital video

ad spending will nearly double in only

for years, climbing from $7.70 billion in 2015

to $12,82 billion in 2018.

billions and % of change

Page 5: Олександр Борняков “VertaMedia – історія створення”

VertaMedia Ecosystem

01Publishers are able to sell their impressions to the highest bidder,

and access thousands of new adsvertisers that might not ever buy from the publisher directly.

02 With our ad serving technology publishers can e�ortlessly monetize their content tracking delivery and performance in real-time.

03 VertaMedia Intelli allows creating the waterfall for each of our partner’s domain in real-time mode, updating it every 5 seconds and providing the best CPMs and fill rates.

04We give our supply partners an out-of-the-box white lable

solution for e�cient inventory management. With VertaMedia

publishers build their own business.

TM

AdExchanges

Page 6: Олександр Борняков “VertaMedia – історія створення”

Competitive Landscape

SSP Videe.TV Widget

Page 7: Олександр Борняков “VertaMedia – історія створення”

Top Clients

Page 8: Олександр Борняков “VertaMedia – історія створення”
Page 9: Олександр Борняков “VertaMedia – історія створення”

Thank you for your attention!