Олександр Борняков “vertamedia – історія створення”
TRANSCRIPT
Video Supply Side Platform
Redefining excellence in online advertising
http://verta.media
Alex Bornyakov CEO
Angelica Rozewicz Adknowledge, Media Whiz Holdings
Barry GreenKonnected, Inc.,AdForge Corporation, Relevad Corporation
Erol SoyerForensiq, OMD UK, Yahoo Inc. Europe, Doubleclick
Jack Klauber
BlueLink Marketing LLC
Artem Logvin CIO
Advertising Department Director
Victor BezerPublishers Department Director
Alex Volker
Founders
USA Team
Total employees: 74
Excitement
Our Mission isto make the whole digital marketing world be:
by sharing our expertise, ambitions and best practices.
We Value:
Transparent
Qualified
E�cient
Excitement Flexibility
PartnershipInitiative
Clear
Market Landscape The average click-through-rate (CTR) of video ads is 1.84 %, the highest CTR of all digital ad formats.
Programmatic has reached a point of ubiquity for buyers and sellers. 91% of buyers and 88% of publishers are bene�ting from programmatic video.
Traditional advertising budgets are being reprioritized to fund digital video. Half of buyers shifting budget to digital video are reallocating from TV.
By 2017, 74% of all online tra�c will be video watchers.
More video content is uploaded to the web in 1 single month, than TV has created in 3 decades.
$7.70
US digital video ad market continues
to increase significantly up to 56% in reached
$5.96 billion, according to eMarket. Estimates
from eMarketer indicate that US digital video
ad spending will nearly double in only
for years, climbing from $7.70 billion in 2015
to $12,82 billion in 2018.
billions and % of change
VertaMedia Ecosystem
01Publishers are able to sell their impressions to the highest bidder,
and access thousands of new adsvertisers that might not ever buy from the publisher directly.
02 With our ad serving technology publishers can e�ortlessly monetize their content tracking delivery and performance in real-time.
03 VertaMedia Intelli allows creating the waterfall for each of our partner’s domain in real-time mode, updating it every 5 seconds and providing the best CPMs and fill rates.
04We give our supply partners an out-of-the-box white lable
solution for e�cient inventory management. With VertaMedia
publishers build their own business.
TM
AdExchanges
Competitive Landscape
SSP Videe.TV Widget
Top Clients
Thank you for your attention!