#dmindonesiaassets.marketing-interactive.com/conferences/dma... · the race to dethrone cash as...

15 - 16 November / Jakarta

#DMINDONESIA

DIGITAL MARKETING ASIA 2018

LEADING DIGITAL TRENDS.

FUTURE-PROOFING STRATEGIES.

UNRIVALLED NETWORKING OPPORTUNITIES.

The evolution of marketing in the past decade alone has been remarkable.

The billboard, television and email campaigns of yesteryear have transformed into in-app messages, chatbots and social memes; and it seems like more channels will be introduced, especially upon the introduction of voice-activated technology.

The proliferation of touch-points, however, gives way to an increasingly fragmented customer journey. Effectively utilising these new channels and capabilities to drive business value seems to have gotten lost in the shuffle and is an area where many brands have fallen short.

This year, Digital Marketing Asia, Indonesia edition wants you to get creative with your marketing efforts. Hear from leading industry practitioners and thought-leaders as they share no-nonsense strategies to achieving omni-channel relevance – to ensure you truly meet your customers where they are, serve the right type of information at key moments that matter, and finally, nudge them towards making a purchasing decision.


WHY YOU SHOULD ATTEND

1MEET & HEAR FROM THE INDUSTRY’S BEST

Learn and be inspired by accomplished

speakers and industry experts who bring

broad experiences and perspectives from the

digital and ad space.

2REFRESH YOUR STRATEGIES

Keep up with the rapidly evolving field of

digital marketing and discover the reinvigorate

your digital marketing strategies via case

studies and presentations.

3DESIGNED TO ENCOURAGE

CONVERSATION AND DEBATE

The interactive Q&A sessions and panel

discussions encourage your active

participation. Come prepared with your

burning questions!

4DEDICATED NETWORKING SESSIONS

Best platform to network with over 150

high-profile attendees and industry peers and

explore new partnership opportunities


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Consumer ProductTravel Financial ServicesRetailHospitality HotelsMarketing Agencies and Media

Business ServicesIT TelecomsProperty ConstructionHealthcare PharmaMotor VehiclesIndustrial Products

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Hospitality F&B

Government

Education

Consumer ProductTravel Financial ServicesRetailHospitality HotelsMarketing Agencies and Media

Business ServicesIT TelecomsProperty ConstructionHealthcare PharmaMotor VehiclesIndustrial Products

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Hospitality F&B

Government

Education

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WHO YOU WILL MEET

INDUSTRIES

SENIORITY


SETIAJIHead of Jakarta Smart CityDepartment of Communication, Informatics & Statistics, Jakarta Capital City Government

VJ ANANDSenior Vice President of Creative / Executive Creative DirectorGO-JEK

ANDREAS KURNIAWANExecutive Vice President , Digital TransformationOCBC NISP

HENDRA YUNIARTOGeneral Manager, MarketingPT Fast Food Indonesia

ARNOLD SEBASTIAN EGGFounderTokobagus (now OLX Indonesia)

INDRA YONATHANCo-Founder & Country HeadShopBack Indonesia

HARYATI ‘FEY’ LAWIDJAJAExecutive Vice President & Digital Banking Marketing HeadBank Tabungan Pensiunan Nasional

WILLY APRIANDOVice President of Marketing, Consumer Banking GroupDBS Indonesia

PUNGKAS RIANDIKACorporate Head of Digital MarketingKawan Lama Retail

YEW WAI KONGCountry General ManagerFave Indonesia

DINESH SINGHMembership DirectorNational University of Singapore Society

MARLIN R SIAHAANIndonesia Country ManagerWaze

OUR SPEAKERS


IKE NOORHAYATI HAMDANHead of MarketingRumah.com

RIVA SINJALHead of eCommerceKino Indonesia

DUARDI PRIHANDIKOHead of Digital MarketingBank Central Asia

RUBIN SUARDIPrincipal PartnerMindshare

ANDREAS CHRISTIADICountry HeadVML Y&R Indonesia

RONNY W SUGIADHAHead of GrowthGDP Venture

GREGORY MARCHANDCo-founder & ChairmanAdroady

STEVE SOEYANTOHead of Innovation & FinTechUnited Overseas Bank (UOB) Indonesia

SAMRAT SENGUPTARegional eCommerce Strategy Head, APACPublicis Media

OUR SPEAKERS


AGENDADAY 1: 15 NOVEMBER

8.00 am Registration

9.00 am Welcome and opening remarks

9.10 am

Jakarta Smart City: Paving the way to a digital future

• An overview of Jakarta Smart City, its startup landscape and key enablers.

• Building a digital ecosystem for innovation and growth: New opportunities for marketers

and entrepreneurs.

• Steps towards becoming the next technology hub.

Speaker: Setiaji, Head of Jakarta Smart City, Department of Communication, Informatics & Statistics, Jakarta Capital City Government

9.50 am

The race to dethrone cash as king of payments

• The surge in digital payments: e-wallets versus e-banking versus credit cards.

• Meeting the needs of every imaginable consumer scenario: Why your customers may

prefer cashless payments.

• Enabling mobile wallet payments: The opportunities and concerns for merchants.

Speaker: Yew Wai Kong, Country General Manager, Fave Indonesia

10.30 am Morning networking break

10.50 am

Taking location data to the next level

• Refine and match content to searcher hyper-local intent.

• Beyond hyper-local marketing and geo-fencing, how can location data be used to build

historical audience and behaviour profiles?

• How mobile-location data powers smarter out-of-home and geo-targeted ads.

Speaker: Marlin R Siahaan, Indonesia Country Manager, Waze

11.30 am

Digital-out-of-home (DOOH): The new kid on the block

• Reaching the hyper-connected urban audiences with real-time, contextual and data-

driven advertising.

• Customised DOOH campaigns: From “one-for-all” to “one-to-one” personalisation.

• How DOOH serves as invaluable data collection points for brands.

Speaker: Gregory Marchand, Co-founder & Chairman, Adroady

12.10 pm Networking lunch


1.10pm

Panel Discussion: Digital marketing – more data-driven and measurable

• In what ways can data and analytics still transform marketing? What hurdles remain

• How can AI and machine learning enhance your digital marketing strategy, and how to get

them off the ground?

• How do you know if you are looking at the best marketing metrics?

Moderator & Panelists:

Willy Apriando, Vice President of Marketing, Consumer Banking Group, DBS Indonesia

Ike Noorhayati Hamdan, Head of Marketing, Rumah.com

1.50pm

Let’s chat about chatbots

• Aligning your chatbot with your business goals and customers’ needs.

• Chatbot journey mapping: How to create a chatbot decision tree.

• Natural language processing capability as a key differentiator.

Speaker: Haryati ‘Fey’ Lawidjaja, Executive Vice President & Digital Banking Marketing Head, Bank Tabungan Pensiunan Nasional

2.30 pm

The next level of creativityHow to think smart?Mixing data and creativity to create impact.Finding and solving business gaps with creativity.Embedding creativity into the product.

Speaker: VJ Anand, Senior Vice President of Creative / Executive Creative Director, GO-JEK

3.10 pm Afternoon networking break

3.30 pm

A new age of influence: The rise of the micro-influencer

• Why micro-influencers? Who are they?

• The law of diminishing returns: Big follower numbers don't mean big conversions.

• Finding the right fit for your purpose.

4:10 pm

Ready thy thumbs – the messaging app marketing revolution is here• Embracing social commerce – commerce activities mediated by social media.• Popular methods that brands are using to interact and reach out to a bigger audience on

messaging apps.• Messaging app marketing taboos: Know your dos and don'ts.

Speakers:

Duardi Prihandiko, Head of Digital Marketing, Bank Central Asia

Andreas Christiadi, Country Head, VML Y&R Indonesia

4:50 pm Closing remarks

5:00 pm End of day 1

AGENDA

NETWORK WITH MORE THAN 200 MARKETERS ! BRING YOUR TEAM FOR ADDITIONAL DISCOUNTS


AGENDADAY 2: 16 NOVEMBER

8.00 am Registration

9.00 am Welcome and opening remarks

9.10 am

The phases of digital transformation• What are the principles behind digital evolution that remain constant?• How to leverage technology to change how the business operates, top to bottom, today

and in the future?• How to win digital transformation buy-in?• There’s no end state in digital transformation: Gaining the agility to continuously evolve.

Speaker: Pungkas Riandika, Corporate Head of Digital Marketing, Kawan Lama Retail

9.50 am

What comes after digital transformation?• As digital transformation strategies mature, what's next to help usher a new wave of

competitive advantage?• How to sustain a cutting-edge digital strategy to stay relevant?

Speaker: Andreas Kurniawan, Executive Vice President , Digital Transformation, OCBC NISP

10.30 am Morning networking break

10.50 am

Digital studio:Join industry experts to dissect persistently recurring digital marketing issues in this one-hour long segment – with the incorporation of group activities, open discussion and simulations. The interactivity nature of this session will leave you ignited with interest and ready to keep the conversations going well right through the break.

12.10 am Networking lunch

1:10PM

Panel Discussion: Adapt, innovate, transform• The biggest barriers to transforming an organisation to a digital future.• Getting buy-in for new digital transformation programmes.• How to adapt and innovate with the speed and nimbleness of a startup?• How to reinvent yourself in a digitally disrupted world?

Moderator & Panelists:

Arnold Sebastian Egg, Founder, Tokobagus (now OLX Indonesia)

Steve Soeyanto, Head of Innovation & FinTech, United Overseas Bank (UOB) Indonesia

Indra Yonathan, Co-Founder & Country Head, ShopBack Indonesia


1.50 pm

Gamification: Marketing with fun!

• Why gamification works?

• Evaluate how gamification fits within your larger marketing strategy?

• Getting started: A strategic approach to gamify your marketing.

Speakers: Hendra Yuniarto, General Manager, Marketing, PT Fast Food Indonesia

2.30 pm

Generate 12X superscription revenue in 3 months – an end-to-end digital marketing plan that converts• Tactical pricing strategy: Aligning pricing with digital marketing campaigns.• Campaign strategy: Adaptation, penetration and segmentation.• Conversion optimization through social and direct email automation.• Tinkering in real time for sustainable results.

Speaker: Dinesh Singh, Membership Director, National University of Singapore Society

3.10 pm Afternoon networking break

3.30 pm

Rethink email marketing: It’s not dead, but it is different• Emerging email and marketing automation trends you must know.• Winning the inbox: How advanced targeting, automation and personalisation create better

email experiences.• The advent of interactive emails that brings a transformative array of fresh possibilities.

Speaker: Riva Sinjal, Head of E-commerce, Kino Indonesia

4.10 pm

The rise of social commerce• The advent of social commerce, and how information and communication platforms are

getting into the transaction business.• What e-retailers are doing to tackle the competition from the likes of Instagram and

Facebook.• What should brands do to jump on the m-commerce and social bandwagon, and convert

branding dollars to actual sales?

Speaker: Samrat Sengupta, Regional eCommerce Strategy Head, APAC, Publicis Media

4.50 pm Closing remarks

5.00 pm End of day 2

AGENDA

BOOK YOUR TICKETS TODAY !


REGISTRATION

PACKAGES STANDARD

I AM A CLIENT-SIDE MARKETER USD 399

MY COMPANY OFFERS MARKETING RELATED SERVICES USD 499

GET IN TOUCH WITH US

Dzulfiqar Rohim Project Manager

Tel: +65 6423 0329 Mobile: +65 9678 9958 Email: [email protected]

Daing HazranProject Manager


If you are all ready to register online, here’s the link: https://www.marketing-interactive.com/digital-marketing/id/register/


GOLD SPONSORS

EXHIBITORS

EVENT SPONSOR

SPONSORS & PARTNERS

For sponsorship & advertising opportunities, contact :

Chua Soon TzerRegional Director, SEA



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