the global travel group plc was formed in 1993 with the purpose of uniting independent travel agents...

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Page 1: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete
Page 2: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete with the larger multiple groups.

The Group has established an excellent reputation for providing a low-cost solution for people wishing to start their own business venture in the exciting travel marketplace.

The Groups head office is based in Chester with over 260 staff who support 800 independent travel agents who are part of the Group.  

Always at the forefront of travel industry technology and moving with industry, the Group leads the way in travel technology.

In the last 18 months the Group has created its own in-house Tour Operation, providing members with the tools to compete with exclusive services. The most recent development is the formation of commercial group "Triton Travel Group Ltd" which unites three leading independent travel consortia creating the largest, most powerful Independent Travel Group in the UK.

Page 3: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

Yale Travel was founded by Yale College in 1999, in one small room with one computer with a part time manager.

In the year 2000 the agency started an affiliation with the Global group.

In 2005 the college identified a need for a bigger premises and the agency moved to a bigger room and added 2 additional computers.

At the end of 2006 with the help of links with the Welsh Medium school Morgan LLwyd our new agency was built.

In 2007 due to the increase in business a new professional member of staff was employed.

We are presently a professional Travel agency who are members of one of the biggest independent consortiums of agencies in the U.K. We arrange travel products for college staff, students and members of the general public.

Page 4: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

The agency was initially created to aid the Travel and Tourism department of the college.

As the demand for education in travel and tourism grew so did the business

We now give students training and the practical experience of working in an actual agency environment. This is essential to passing their BTEC and Welsh Bacc qualification.

All profits made from the success of the agency help fund local education.

We aim to train students to the best customer service standards so that they can give excellent service to our clients. We also hope that they carry these standards through to the industry.

Page 6: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

Great standards of service

We are independent and are not influenced by any major tour operator

By booking with the agency customers will aid our students in experience and the completion of their course

All profit made goes back into local education

We can beat or match any High Street agency price

We offer a student and staff discount

We work hard to make sure customers get the best deal!!

Page 7: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

We organise regular promotional days

We invite our clients to these promotional days

We offer special discounts to clients who attend

We also offer free themed refreshments

This a chance to see our staff having fun in themed fancy dress

We work hard to make our promotional days a success

Refreshments

Discount Voucher

Page 8: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

Great standards of service

We expect you to wear the required Yale Travel uniform every time you attend.

We expect our staff to be professional and show respect to colleagues and customers at all time.

We expect you to demonstrate excellent time-keeping and attendance.

We expect you to adhere to the agencies policies on Health and Safety, which include sensible dress, no eating, drinking, smoking or use of substances.

We expect you to show a positive attitude at all times and follow the Sales procedure correctly when dealing with all clients.

We expect you to learn standard Welsh phrases as we are a bilingual agency.

We expect you to meet your individual set productivity targets.

Page 9: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

First impressions: Meet and greet your customer

Establish needs and build a rapport with your customer.

Investigate customer needs and match requirements.

Present the product (benefits not features!)

Overcome objections

Close the Sale

After sales Service: present & explain documentation and thank your client for their valued business.

Page 10: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

Yale College staff

Yale College students

Repeat customers who use the agency due to connections with the professional staff working at Yale travel.

Organisations which we have approached when marketing to the local community.

Customers recommended by our clients.

The general public

Page 11: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

Tim Saunders is the Branch Manager of Yale Travel and is responsible for the agency as a whole. Tim also ensures that all students are trained and assessed in the agency (covering BTEC and Welsh Baccalaureate requirements).

Kay Lee is the agency supervisor and is actively involved in the sales and in the training process. Her main priority is to increase sales within the business and ensure the success of Yale Travel as an agency.

Yale Staff (students): you are our trainee travel consultants. You will deal with customer enquiries and work hard to ensure that enquiries are converted into bookings. You will help with marketing and promotion and will take part in all daily activities that are essential to the business whilst working towards your Travel & Tourism qualification. You will be answerable to the manager, supervisor and course tutor.

Page 12: The Global Travel Group Plc was formed in 1993 with the purpose of uniting independent travel agents and providing them with the capability to compete

Contact detailsContact details

• If you would like to find out more If you would like to find out more about Yale Travel as a Travel & about Yale Travel as a Travel & Tourism organisation or to arrange a Tourism organisation or to arrange a visit or booking, please do not visit or booking, please do not hesitate to contact Tim Sanders on hesitate to contact Tim Sanders on [email protected]@yale-wrexham.ac.uk

• Tel 01978 311277Tel 01978 311277