© siemens ag 2011. all rights reserved the company siemens 2012 romania status: december 2011 ©...

© Siemens AG 2011. All rights reserved

The Company

Siemens 2012Romania

Status: December 2011

© Siemens AG 2011. All rights reserved

December 2011 © Siemens AG 2011. All rights reserved

1847 Founding of ''Telegraphen-Bauanstalt von Siemens & Halske" in Berlin

1850 First international sales agency in London

1855 Founding of the Russian company as the first foreign branch

1904 First permanent office in China

1905 Founding of Siemens Societatea Romana de Electricitate Siemens Schuckert

1924 Founding of Siemens India Ltd.

1961 Exports exceed 1 billion DM for first time

1968 Siemens passes the 100-country mark

1970 Founding of Siemens Corporation, USA

1994 Founding of Siemens Ltd. China in Beijing

From Werner von Siemens' workshopto global player – active in over 190 countries


Urbanization

Demographic change

Megatrends shape our future

In 2009, for the first time in history, more people lived in cities than in rural areas

Today 320 million people live in megacities (cities with populations greater than 10 million)

In 2050, 70 % of the world's population will live in cities Urban agglomerations contribute a disproportionally high share of

economic output: Tokyo generates 40% of Japan's GDP, Paris accounts for 30% of France's

Average life expectancy continues to rise worldwide: from 48 years (1950), it has increased to 69 years (today)

Every 2 seconds, the world population grows by one person. 7 billion people inhabited Earth in 2011 – by 2050, it will be 9.3 billion.

The population of the least developed countries is expected to more than double, from 800 million today to 1.7 billion in 2050

The 65+ generation will nearly triple from 550 million today to 1.5 billion in 2050


Globalization

Megatrends shape our future

Climate change

Since the 19th century, the average global surface temperature has increased by 0.76°C

The years from 2001 to 2010 are the warmest decade on record Greenhouse gas emissions have increased dramatically since

the beginning of industrialization. Today we face the highest CO2 concentration in the atmosphere in 350,000 years

Between 1990 and 2009, global trade volume more than doubled The number of multinational companies skyrocketed from about

10,000 in 1969 to 82,100 in 2008 If present trends continue, the emerging markets will account for two

thirds of the world’s economic output in 2030 While the volume of trade with natural resources has remained

nearly constant over the last decade, prices of natural resources have increased an average of 20% annually


Our vision and our values

Energy efficiency

Industrial productivity

Affordable and personalized healthcare

Intelligent infra-structure solutions

Siemens – the pioneer in Our values

Responsible

Committed to ethical andresponsible actions

Innovative

Excellent

Achieving high performance and excellent results

Being innovative to createsustainable value


We buy from 2000 suppliers!

Economic Factor Siemens Romania

We create jobs! For almost 2100 employees!

We have local partners!

We are present all over Romania!

We provide local expertise!


Siemens in Romania: at a glanceSiemens in Romania: at a glance

Founded: 1905Siemens is present in Romania since more than 100 years, founded as „Societatea Romana de Electricitate Siemens Schuckert“ in 1905.

Today

• 11 Siemens companies• 4 production facilities

Locations: Bucharest, Cluj, Timişoara, Târgu Mureş, Ploiesti, Iaşi, Constanta, Oradea, Brasov, Galati, Craiova, Sibiu

Manufactures: Sibiu, Buzias

Software-Development: Bucharest, Braşov, Cluj

Locations

in Mio. EUR 2011

Sales 260

Employees 2100

History


Siemens SRL: at a glance

Leading and representing all Siemens activities in Romania.

310 employees

6 regional offices in the country.

Business activities

Sales, service and engineering in : four sectors:

• Infrastructure & Cities• Energy • Industry• Healthcare

Siemens S.R.L.

Siemens S.R.L. Headquarters


Regional company

Branch office

Production / Service

Software development

Siemens SRL Siemens PSE

Siemens SRL Siemens PSE

Siemens SRL

Siemens SRL

Siemens SRL Siemens Motor System SRL

Siemens SRL

Siemens Electrical Instalation Technology SRL SIMEA SRL Sykatec SRL

Siemens SRL Osram SRL Nokia Siemens Networks SRL Siemens Enterprise Communcations SRL Bosch Siemens Electrocasnice SRL Fujitsu Siemens Computers

Siemens Brazi


Sectors and Divisions as of October 1, 2011

1) In fiscal 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG over the long term

Energy

Divisions Fossil Power

Generation Wind Power Solar & Hydro Oil & Gas Energy Service Power

Transmission

Healthcare

Divisions Imaging &

Therapy Systems Clinical Products Diagnostics Customer

Solutions

Industry

Divisions Industry

Automation Drive

Technologies Customer

Services and Metals Technologies

Infrastructure& Cities

Divisions Rail Systems Mobility and

Logistics Low and Medium

Voltage Smart Grid Building

Technologies

OSRAM 1)


Energy Sector Fossil Power Generation

Division profile Reference Projects

FY 2011Q1 Q4Q2 Q3

Our broad spectrum of products, systems and solutions has given us a leading position in power plant technologies worldwide. Customers are profiting from our innovative components for high-efficiency combined-cycle power plants, coal-fired plants, gas and steam turbines, generators and process control engineering. We’re a world market leader in power plant instrumentation and control systems. We also offer products for low-carbon power generation. Equity investments and joint ventures in key regional markets such as China and Russia round out our portfolio.

Siemens cogeneration unit for TPP Bucuresti Vest

In July 2008 the new cogeneration unit of TPP Bucuresti Vest was finalized and it was put into operation at the beginning of 2009.

As general contractor, Siemens has developed the biggest cogeneration unit in Romania since 1990. The installed capacity of the cogeneration unit is 190 MW. The value of the project is 135 millions Euros. The cogeneration unit will cover one fifth part of the Bucharest power installed capacity.


Energy Sector Wind Power


FY 2011Q1 Q4Q2 Q3

As demand for clean power generation to meet the world’s growing energy need increases, Siemens Wind Power has the answers. With highly efficient, robust and reliable wind turbines, Siemens has a demonstrated history in delivering proven solutions to onshore, coastal and offshore sites. Siemens Wind Power’s service team is dedicated to keeping the turbines running optimally throughout their entire lifecycle. Siemens also offers integrated solutions and services that meet the demands of the entire wind energy conversion chain.

The first turbines in Romania, provided by Siemens


Energy Sector Solar & Hydro


FY 2011Q1 Q4Q2 Q3

The portfolio in the solar power plant business ranges from efficient individual components such as solar receivers all the way to complete solar thermal power plants and large-scale photovoltaic systems in the megawatt power range. In addition to small hydroelectric power plants, Siemens is increasing its involvement in large-scale power plants and is active in the field of ocean current power plants. This is complemented by research and development into storage technology.

The Norwegian utility Statkraft has placed an order for the turnkey construction of a large ground-based photovoltaic plant in Italy. The plant with a peak output of 3.3 megawatts will be built in Casale near Rome and supply over 1200 Italian households with eco-friendly electricity. In addition to 15,700 crystalline solar modules, Siemens will deliver Sinvert solar inverters, transformers, cabling, the grid connection and the entire civil works.


Energy Sector Oil & Gas


FY 2011Q1 Q4Q2 Q3

We offer customers a wide array of products and solutions for eco-friendly, resource-saving energy utilization. Our portfolio includes solutions for boosting pressure in oil and gas fields (depletion compression); a full range of products and systems for refineries, pipelines and floating production, storage and offloading (FPSO); compressor and pump solutions; automation and control technologies; products and solutions for power generation, water management, automation and controls; and industrial IT solutions.

Siemens Brazi

Siemens took over part of the operations and employees of Rafiserv Petrobrazi, the maintenance company for Petrobrazi refinery, one of Petrom's

two refining facilities. Siemens has also taken over around 100 Petrom employees in line with a contract, worth around 10 mills Euros, signed with the Romania's largest company.


Energy Sector Energy Service


FY 2011Q1 Q4Q2 Q3

1) July 1 to September 30, 2011

We are the leading service partner for an installed fleet of power plants representing approximately one-fifth of all large-scale and industrial power plants worldwide. Our broad spectrum of innovative products and services ensures plant reliability, improved efficiency and optimal environmental performance for our customers’ operating plant assets in the utility, oil and gas, industrial processing and power generation industries, helping them to gain the maximum benefit from their investments.

Maintenance for wind turbines in Romania

The retrofit of the electrostatic precipitators of boiler no. 7 of CET Govora


Energy Sector Power Transmission


FY 2011Q1 Q4Q2 Q3

1) July 1 to September 30, 2011

As a global leader in power transmission systems, we’re playing a major role in the high-growth market for renewable energies. Our innovative high-voltage direct-current (HVDC) technology is being used around the globe to efficiently connect offshore wind farms with mainland power grids, to transport green electricity over long distances with minimum loss and to link regional power grids with one another. Efficient power transmission is the cornerstone of sustainable, eco-friendly

and climate-compatible energy systems.

Grid Connection of CCHP Brazi - 860 MVA

220/110kV Mintia SubstationModernization



1) In March 2011, Siemens announced its intention to publicly list OSRAM and, as an anchor shareholder, to hold a minority stake in OSRAM AG over the long term

Energy



Transmission

Healthcare

Divisions Imaging &


Solutions

Industry

Divisions Industry

Automation Drive







Technologies

OSRAM 1)


Healthcare Sector Imaging & Therapy Systems

Division profile

Today, innovative imaging systems like computer tomographs (CT scanners) and magnetic resonance scanners (MRI scanners) are routinely used in hospitals and doctors' offices. They enable early disease detection, reliable diagnosis and effective treatment. Innovative imaging technologies facilitate gentler treatment and open up new treatment options for diseases up to now difficult to treat.

The Division is also working on improving the interlacing of imaging and therapy. The Division‘s advanced IT solutions help make healthcare more patient-oriented, open and transparent. Workflows can be designed more efficiently, cutting costs in the process.

Reference Projects

FY 2011Q1 Q4Q2 Q3

Definition Flash – Institute of Cardiovascular Disease in Iasi

Magnetom Skira - Babes Bolyai in Cluj Napoca


Healthcare Sector Clinical Products

Division profile

The products of the Clinical Products Division address the largest imaging markets – ultrasound and X-ray. In emerging markets such as India, Brazil, and China, the demand for healthcare services is steadily increasing. Especially in large countries like China, healthcare requirements differ tremendously. While healthcare delivery in megacities meets Western standards, often only rudimentary services are available in rural areas.

Providing ultrasound and X-ray products that meet requirements in all of these scenarios is the task of Clinical Products. Additionally, the Division delivers core components for imaging devices tailored to customer specifications.

Reference Projects

FY 2011Q1 Q4Q2 Q3

Acuson S2000 ABVS

-MIRMED Aslan Clinic in Bucharest

- SC Vancu in Craiova


Healthcare Sector Diagnostics

New orders / innovations in Q4

FY 2011Q1 Q4Q2 Q3

Division profile

Committed to advancing patient care, the Division supports clinicians in diagnosing disease, managing patient conditions, and monitoring medical therapies. Diagnostics helps improve healthcare quality and reduce treatment costs through early detection.

Siemens has introduced the first fully automated biomarker test for liver fibrosis. The new Enhanced Liver Fibrosis Test uses three biomarkers to determine the severity and the progression risk of the disease.

Compared with conventional biopsy procedures, this standardized and automated test is more comfortable and less risky for patients. It also provides doctors with faster and more reliable results.




Energy



Transmission

Healthcare

Divisions Imaging &


Solutions

Industry

Divisions Industry

Automation Drive







Technologies

OSRAM 1)


Industry Sector Industry Automation Division

Reference Projects

FY 2011Q1 Q4Q2 Q3

Division profile

We supports the entire value chain of industrial customers – from product design to production and services – with an unmatched combination of automation technology, industrial control technology, and industrial software. With its software solutions, the Division can shorten the time-to-market of new products by up to 50 percent. Industry Automation comprises five Business Units: Industrial Automation Systems, Control Components and Systems Engineering, Sensors and Communications, Siemens PLM Software, and Water Technologies.

Continental Automotive Timisoara

Modernisation of Aerial tramway in Sinaia, Busteni and Azuga


Industry Sector Drive Technologies

Innovations

FY 2011Q1 Q4Q2 Q3

Division profile

Higher productivity, faster time to market, more efficient use of resources and energy, high availability and quality standards – our customers have to meet these needs in production in ever shorter cycles today, and their machinery and systems have to be ready to make that possible. Our innovative automation and drive solutions are the basis for flexible, future-ready and highly productive systems and equipment. With them, we increase availability and support efficient operations.

*Major project references are available upon request

At the IAA International Motor Show, Siemens Drive Technologies presented its comprehensive portfolio of components for the powertrain in electric cars. Whether asynchronous or perma-nent synchronous motors: both variants stand out due to their extremely high quality, efficiency and reliability. In addition, the compact and scalable converters ensure efficient speed control.

Siemens thus implements triple integration: integration of components; integration in the charging and network structure; mechanical integration in the automobile.


Industry Sector Customer Services and Metals Technologies

Reference Projects

FY 2011Q1 Q4Q2 Q3

Division profile

Our portfolio includes product-related services and innovative service offerings to enable the operation of industrial plants with reliability and at the highest levels of profitability, efficiency and environmental compatibility. We support our customers over the entire product lifecycle – with retrofit and repair services, technical support, online care, spare part management and commissioning services. We also offer services designed to increase energy efficiency and environmental compatibility, and for plant monitoring and management as well.

ArcelorMIttal Galati – The 5th Furnace

Holcim Campulung – 5 Cement Mills




Energy



Transmission

Healthcare

Divisions Imaging &


Solutions

Industry

Divisions Industry

Automation Drive







Technologies

OSRAM 1)


Reference Projects

Infrastructure & Cities Sector Rail Systems

1) Business figures of former Power Distribution Division, July 1 to September 30, 2011.

FY 2011Q1 Q4Q2 Q3

Division profile

The Rail Systems portfolio comprises the entire spectrum of rolling stock – including railway trains, metros and locomotives and even streetcars and light rail systems. To this end, the Division smoothly combines its expertise in the fields of mass transit, mainline and logistics transportation in order to offer comprehensive know how for eco-friendly, efficient and reliable rail vehicles that are already in revenue service in more than 40 countries worldwide.

High performance Diesel Railway Engines for Cargo Trans Vagon SA

IMPERIO – energy efficient trans in Arad


Reference Projects

Infrastructure & Cities Sector Mobility and Logistics

1) Business figures of former Power Distribution Division, July 1 to September 30, 2011.

FY 2011Q1 Q4Q2 Q3

Division profile

The Siemens Mobility and Logistics Division within the Infrastructure & Cities Sector is a solution provider for customers whose business model is based on the optimization of passenger and freight transportation. Mobility and Logistics comprises all Siemens businesses in the field of international traffic, transportation and logistics management. These include rail automation, infrastructure logistics, intelligent traffic and transportation systems and also technologies for the extension of the electromobility infrastructure.

First implementation in Romania of European Train Control System – level 2

Intelligent Sorting of Packages – Fun Courier Romania


Infrastructure & Cities Sector Low and Medium Voltage

1) Business figures of former Mobility Division, July 1 to September 30, 2011.

Reference Projects

FY 2011Q1 Q4Q2 Q3

Division profile

As a global leading supplier for electrical distribution Low and Medium Voltage (LMV) contributes to a sustainable and responsible use of electrical energy. With our consistent portfolio for the medium- and low-voltage electrical distribution we enable the realization of smart grids, thus providing the foundation for green cities as well as energy-efficient infrastructures, buildings and industrial applications.

Air Insulated Circuit Breaker Switchgear SIMOPRIME A4 – CEZ Distributie SA

Busbar trunking SIVACON 8PS type LDA and Distribution boards SIVACON S8 for Kaufland Turda


Infrastructure & Cities Sector Smart Grid

1) Business figures of former Mobility Division, July 1 to September 30, 2011.

Reference Projects

EA 14 substations (Translectrica)

Urechesti substation (Transelectrica)

Dumbrava substation (Transelectrica);

FY 2011Q1 Q4Q2 Q3

Division profile

Smart-Grid-solutions from Siemens blaze the trail to the future of the energy business. Innovative technologies and services in the fields of IT, data communication, energy automation, and rail electrification pave the way for efficient grids, intelligent power distribution, intelligent consumption as well as electromobility and smart buildings.


Infrastructure & Cities Sector Building Technologies

Reference Projects

FY 2011Q1 Q4Q2 Q3

Division profile

Efficient building performance and low operating costs allow customers to optimize the energy costs and reliability of their buildings. Products and systems for building automation to control heating, ventilation, and air-conditioning applications are used in proprietary solutions and are also sold via indirect distribution channels. In the fire safety product spectrum, Building Technologies sells state-of-the-art products and systems for fire and gas detection, automatic extinguishing, and alarm and danger management systems through various distribution channels.

Building Management System for Marriott Hotel in Bucharest

Building Management System for Platinium Building in Bucharest


Equity Investments

BSH Bosch und Siemens Hausgeräte

Nokia Siemens Networks

NSN is one of the largest telecommunications infrastructure companies, with operations in 150 countries. NSN provides a complete portfolio of mobile, fixed and converged network technology, as well as professional services including consultancy and systems integration, deployment, maintenance and managed services.

Enterprise Networks

Enterprise Networks is a provider of end-to-end enterprise communications solutions that use open, standards-based architectures to unify communications and business applications for a seamless collaboration experience. This approach enables organizations to improve productivity and reduce costs through easy-to-deploy solutions that work within existing IT environments.

BSH is the largest manufacturer of household appliances in Germany and Europe and one of the leading companies in its industry. The joint venture between Robert Bosch GmbH (Stuttgart) and Siemens AG (Munich) was formed in 1967. Today, BSH operates 41 factories in 13 countries in Europe, the U.S., Latin America and Asia. Including its worldwide network of sales and customer service units, BSH currently has around 60 companies in over 40 countries and approximately 40,000 employees.


One Siemens Our framework for sustainable value creation

1) EBITDA

One SiemensThe integrated technology company

Financial target system

Continuous improvement relative to market / competitors

Siemens

Sectors

Capital efficiency Capital StructureRevenue growth

Top margins of respective markets throughout business cycles 1)

Grow faster than main competitors

M&A hurdle rates

Return on CapitalEmployed (ROCE)

Dividend payout ratio


One SiemensThree strategic directions

WHAT?Focus on innovation-drivengrowth markets

WHERE?Get closer to customers

HOW?Use the power of Siemens

1

2

3


Innovation-driven growth markets Dynamic growth of 'green' revenue

Siemens Environmental Portfolio Revenue from Environmental Portfolio

CO2 abatement at customers

The Siemens Environmental Portfolio comprises products and solutions that contribute directly to environmental protection and climate change mitigation

At €29.9 billion, revenue from our Environmental Portfolio represents over 40% of total revenue

Our revenue target for the Environmental Portfolio is €40 billion by fiscal 2014

In fiscal 2011, the products and solutions of our Environmental Portfolio helped customers save 317 million tons1) of CO2…

… that's roughly equal to 1% of global energy-related CO2 emissions in 2010 – or almost 40% of Germany’s.

1) Including OSRAM; 2) Figure for FY 2010 excludes OSRAM but includes newly qualified portfolio

2014 (Ziel)

40.0

2011

29.9

2010 2)

27.4

317267

20112010

…roughly equal to 1% of global CO2 emissions in 2010

(in € billions)

(in millions of tons)


Innovation-driven growth markets Technologies in our Environmental Portfolio

Renewables

Environmental technology

Energy efficiency

Technologies for renewable energies such as Wind power Grid access for wind power Steam turbines for solar

thermal power plants

Environmental technologies such as Water technologies Air pollution control

Products and solutions with exceptional energy efficiency such as

Combined-cycle power plants

Industrial drive systems

Traffic management solutions

High Voltage Direct Current (HVDC) power transmission

Energy performance contracting

Efficient lighting


Innovation-driven growth markets Siemens drives technologies of the future

Desertec Industrial Initiative

Electromobility

Smart Grid

SMART products

Solar power for Africa and Europe Siemens as technology driver Goal: meet 17% of Europe's

demand for electricity with solar and wind by 2050

Shaping the futureof transportation Siemens offers comprehensive

solutions from (charging infrastructure to drives)

Integration of electric cars in power grid: batteries used to store power

The smart gridsof the future Flexible grids that enable

decentralized feed-in and better capacity utilization

Smart grids have potential to abate more than 1 billion tons of CO2 by 2020

Understanding requirementsin emerging countries Customized portfolio for

medium price segment Affordable, high-quality

products for the growth markets of the future






1

2

3


Get closer to our customersSiemens One

More than 1,200 key account managersserve top customers worldwide

Integral part of our integrated technology company

Stands for customer focus and key account management

A powerful platform for collaboration amongSectors, Divisions, Clusters and Regions

Global and regional account teams and market-specific organizations


Get closer to our customersOne local partner provides access to our entire portfolio






1

2

3


Siemens encourages lifelong learning

Siemens embraces diversity – it sparks creativity and strengthens our position in local markets all over the world

Siemens stands for integrity

We operate in more than 190 countries and employ more than 240,000 people outside our home market Germany

We actively encourage the personal and professional development of employees regardless of age, gender, national origin and religion

We support employees in balancing job and family

In fiscal 2011, we invested more than €250 million in the training and education of employees worldwide

In the 2011 Dow Jones Sustainability Index, Siemensranked No. 1 in its industry for the fourth time in a row and received the highest possible rating in the category compliance

Siemens' Business Conduct Guidelines apply to all employees

Use the power of SiemensThe people of Siemens


Contacts

Management

Mr. George Catalin Costache (CEO) [email protected]

Mr. Joachim Wiesner (CFO) [email protected]

Siemens S.R.L.

Bulevardul Preciziei nr.24, Corp H3062204, Bucuresti, Romaniawww.siemens.ro

© siemens ag 2011. all rights reserved the company siemens 2012 romania status: december 2011 ©...

Documents

siemens ag

company siemens

rights reserved slide

romania status