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1000ventures

All-inclusive ● Innovative ● Synergistic

ContentsHarmonious Growth

Strategies

Market Leadership

Customer Value

Managerial Leadership

People Power

Organization

Efficiency

Marketing and Selling

Synergy

Change Management

Intellectual Brilliance

Evaluation of Ideas

Lessons from WinnersPartnerships

Innovation

Clic

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Back t

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Lessons fro

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Process Enterprise ●Continuous Improvement ●

Advanced Value Chain ●

Systemic Innovation ●Innovative Organization ●

Innovation Management ●

● Sustainable Profits● Inspiring Culture● Market Leadership

● Customer Value● Marketing and Selling● Customer Service

© Vadim Kotelnikov

“For every thousand hacking at the leaves of evil, there is one striking at

the root.” ~ Henry David Thoreau

Strengthen Your Roots

“Profits should be a reflection not of a corporate greed but a vote of

confidence from society that what is offered by the firm is valued.”

~ Konosuke Matsushita

Deliver Superior Value

“Vision without action is a daydream. Action without vision is a nightmare.”

~ Japanese proverb

Live Your Vision

Marketing, Selling,Servicing, Partnering

Vision, Shared Values, Capabilities, Resources

Strategies, Organization, Processes, Innovation

Love

Work

Partners

Customers

World

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ValueProposition

Marketing and SellingStrategies

RevenueModel

Growth andDiversification

Strategies

Value ChainStructure

CompetitiveStrategies

Converting Inventions to Profitable Innovations 3 Steps

Creating Customer

Value

• Satisfying existing needs

• Creating and satisfying new needs

Marketing• Brand

• Solutions and benefits

Selling • Online

• Offline

KnowWHY

▪ Vision▪ Values▪ Capabilities

▪ Customer Value▪ Competitive Advantage▪ Sustainable Growth

▪ Leaders, Managers▪ Employees, Teams▪ Partners

▪ Competing, Innovating▪ Organization, Processes▪ Marketing, Selling

▪ Change Management▪ Pursuing Opportunities▪ Fast Company

Know WHAT

▪ Enterprise Strategies▪ Road-mapping▪ Market Learning

Know HOW Know WHERE

Know WHO Know WHEN

Leverage Diversities and Find the Balance

YinPassive, accepting side

YangActive, aggressive side

Balanced Company Outside In Inside Out

Growth Efficiency improvement Venturing & Speed

Management Working IN your business Working ON your business

Leadership Employee empowerment Coaching & Energizing

Processes Managing operations Managing innovation

Opportunities Anticipating & Searching Pursuing & Experimenting

Change Management Adapting to change Creating change

Customer Success Listening & Tailoring Leading & Co-innovating

Employees, Partners Managing differences Harnessing diversity

Business BLISS

Business where innovation is a usual thing

People

System

Intent

Burning desire to keep winning in the marketplace

Making innovation a great constant

Culture of creative dissatisfaction and innovation

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Daring, Credible, andAdaptive Strategy

Loyal and EnergizedEmployees

Customer-centeredBusiness Model

ContinuousInnovation

Innovation-friendlyOrganization

PositiveCorporate Image

Well-managedAssets

• Clarity in the workplace

• Clearer messagesClarity

• Easier transformation

• Faster companyChange

• More customers

• More website usersResults

Developing InnovationSystem

Balancing BusinessSystem

Synergizing Business Processes

Developing Growth Strategies

Building a Winning Organization

Leading Empowered Employees

Cross-functionally excellent business

development expert

Business Systems Thinking

Back t

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Lessons fro

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It’s tremendously beneficial for you and them

Create

Sell

Retain

Create higher customer value

Sell what’s most

beneficial for them

Build loving relationships

Introduce new benefits

Exceed expectations

Help them stretch

Satisfy needs

Meet expectations

Make it convenient

Adapt

Inspire

1000ventures

Yin-Yang Balance

Loveyour

customer

Loveyour

customer

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1000ventures

Conscious

Unconscious

Unseeded “If I had asked the public what they wanted, they would have said a faster horse.” ~ Henry Ford

“Subconscious desires are incomparably stronger than conscious decisions, and always override them.” ~ Psychokhemia

“Your most unhappy customers are your greatest source of learning.”

~ Bill Gates

First-timepurchases

Recurringpurchases

Drivers Emotions Habit

Justification Conscious Subconscious

➢ To win customers over, use emotional triggers and differentiated benefits

➢ To retain customers,provide great empathetic service, build trusted relationships

Customer Intimacy ●Service-Profit Chain ●

Value Innovation ●

Customer Service ●Customer Relationships ●

Customer Satisfaction ●

● Value Proposition● Differentiation, Branding● Creative Marketing

● Solving Customer Problems● Selling Benefits● Closing the Deal

Care

Listening

Observing

Empathizing

Creating Value

Engaging

Marketing

Selling

Growing

Retaining

Valuable Content

• Satisfy needs

• Present opportunities

• Entertain

• Make it easy to read and/or skim

Valuable Activities

• Engage people; facilitate exchanges

• Provide skill-building applications

• Help people shine; organize contests

• Make it fun 1000ventures

Have instant access to comparison pricing and user opinions

Expect to get what they want, how

they want it

Expect personalized

treatment

Trust more opinion leaders, than

brands

Base their buying decisions primarily

on emotions

Today's Internet-

empowered customers

1000ventures

Main Benefits

1. Customers stay with your company longer

2. Customers deepen their relationship with your company

3. Customers demonstrate less price sensitivity

4. Customers recommend your company and your products or services to others

The Five Rules

1. Reduce the risk for your customers, especially first-time buyers

2. Give your customers more than they expect

3. Personalize your offer and tailor it to your customer's needs

4. Care about your customers, provide great after-sales support

5. Listen to your customers