Χάρης Λιναρδάκης, ibm cloud leader greece and cyprus at ibm
TRANSCRIPT
Partnering for growth in the new API economy
Haris Linardakis IBM Cloud Leader, Greece and [email protected]
Internet of Things
The API Economy is a Value Chain
• Value is comprised of services provided, data, and ideas• Goal is to convert this value into increased revenue and competitiveness
Challenges in being part of the API Economy
Only IBM has breadth & experience at every link in this value chain
(1) How can I rapidly take my existing services, integrate these and turn into APIs?
(2) How can I expose APIs across boundaries with security and control?
(3) How can I attract developers to use my APIs to create innovative new services?
(5) How can I create APIs that drive the creation of truly engaging applications?
(4) How can I scale APIs to provide responsiveness that users demand?
Growing foreign exchange business with digital banking services to business partners
Offering 3rd party merchants secure standards-based access to key
business services as APIs, with a self-service experience
Crédit Agricole created a platform that allows 3rd
parties to co-create apps with their clients. There are
20+ apps and the majority of fees go to the developers.
Some banking use cases
API Economy Value Chain:Expose digital
business assets and services to
unlockadditional
business value
Cars.com is a consumer of APIs
API Economy Value Chain:Expose digital
business assets and services to
unlockadditional
business value
Bank can extend it’s reach beyond customers doing on-line banking
Common API Use Cases
Provide Omni-channel access to business information for accelerating internal app development
Collaborate with business partners faster, in an open but secure & managed way, while providing a complete self-service experience
Power Mobile apps with enterprise business logic to innovate and provide high value to customers – digital transformation focus
Centrally manage the consumption of business logic, across the enterprise, for both Systems of Record & Systems of Engagement
Power IoT (Internet of Things) apps with enterprise information to drive innovation – digital transformation focus
Common API Use Cases
Publish APIs publicly to drive innovation, tap into broad developer ecosystem and promote brand image
Extend brand reach…. from Systems of Record to bridge to Systems of Engagement
Provide secure composite services in the Cloud
Provide managed access to 3rd party Cloud services to app dev teams to achieve centralized governance and cost optimization
Enable new business channels by monetizing enterprise data
Where does IBM API Connect fits?
Create Run
ManageSecure
IBM API Connect capabilities
… and you can run it anywhere!
• Node.js & Java Microservice application runtime
• Node.js & Java integrated runtime management
• Enterprise HA & scaling• On-cloud & on-premises staging
of Microservice applications
• Policy enforcement• Enterprise security• Quota mgmt. & rate limiting• Content-based routing• Response caching, load-balancing
and offload processing• Message format & transport protocol
mediation
• API discovery• API, Plan & Product policy creation• API, Plan & Product lifecycle
management• Self-service, customizable,
developer portal• Advanced Analytics• Subscription & community
management
• Rapid model-driven API creation• Data-source to API mapping automation• Standards-based visual API spec
creation in Swagger 2.0• Local API creation and testing• On-cloud & on-prem staging
of APIs, Products & Plans
Create Run
ManageSecure
Explore API documentation
Provision application keys
Self-service social experience
Developer Portal API Manager Management Console
Define and manage APIs
Explore API usage with analytics
Manage API user communities
Provision system resources
Monitor run time health
Scale the environment
Some core components
EnterpriseFor cross-organization projects
ProfessionalFor single API projects
EssentialsFree for developers
Deploy where it’s most convenient for you•Deploy on IBM Bluemix•Deploy to 3rd party clouds•Deploy on-premises
Pay only for what you need•Subscription (API calls/month, unlimited PVUs)•Perpetual (per PVU, unlimited API calls)
IBM API Connect: Grows with your Business Needs