Adwords campaign Highlights

Running time: 7 days. Funds spent: $200. Total impression: 139,833. Clicks: 648. Overall CTR: 4.6% Search impression: 11,046. Clicks: 64. Overall CTR: 4.9% Display impression: 128,477. Clicks: 592. Overall CTR: 4.6% Overall Quality Score Average: 5.655 (353 keywords total) Primary Campaign: event Planning Sports Search, Event

display

Adwords Campaign Negative keywords: Accounting, Activesports, coach, England,

essential smart football, Eventbrite, facility, facility management, facility management software, facility software, kevin, manage online, ManageYourLeague.com, NCAA, outing, party, Scheduleague, SportsIT, Ultimate, wikiHow.

The numbers:

Adwords Campaign• Clicks * Impression

• Quality Score * Average CPC

Adwords Campaign Best keywords:

Sports scheduling Sports schedule maker Volleyball brackets Calendar scheduling

software Total impression by Top 4

keywords: 16,062 Total clicks by Top 4

keywords: 89 Total Overall CTR for Top 4

keywords: 21.82%

Adwords Campaign – Top performing AdGroups

Note: Volleyball has display ad and so has highest clicks.

Adwords Campaign Top performing ads overall

Notes: All are display ads

Adwords Campaign Top performing Ads: Search network only

Note: Top performing ads are judged by CTR and Total Impression Count, not solely CTR.