FASHION CYCLE

Seasonal cycle of Fashion Industry

Fibre processing mills and converters.Yarn spinning, dyeing,weaving and knitting, and finishing fabric.

Fabric suppliers (mills) trade fairs

Sample patterns First garment prototype

‘Brand merchandising’Design to market evaluation

Press/Public relations(PR)considerations

Consolidating ordersOrdering productionfabric and trimmingsIssuing production

ProductionSupply Liaison

Quality control(QC)

Design and patternamendments

Fabric and garmenttechnology

Selling collection fromsample rangeTrade shows

Agents-Distribution

Pre-production samplesProduction technologyTo wholesale

and/or retail

CUSTOMER

New season strategiesRetail research

Customer analysisSales and profit analysis

Sourcing and supply chaincritical path

Research and creativedesign process

Color and trendforecasting

Source : Fabric and the fashion industry book

THE IMPULSE :

Color and trend forecasting

Different stages of fashion production

THE IMPULSE :

Different stages of fashion production

Color and trend forecasting

TREND FORECASTING PROCESSTrend Drivers Trend Impacts Trend Consequences Trend Futures

Key points of which, in your opinion, or in the opinion of your experts, best articulate the external sociological forces that have led to its creation. these can be bullet po inted and , wherever possible, supported by facts, statistics and quotes from your experts which underpin the validity of these drivers.

More pertinent examples of how the trend is already manifesting itself, and to do so across as many sectors or industries as you can. Using cultural brailling and cross-cultural analysis to root out as many ‘Proofs’ as you can that this is a trend with stature and impact.Proofs can include book covers, n e w s p a p e r h e a d l i n e s , packaging, exper t quotes, products, interior and retail examples.

How this trend , especially at i t s n a s c e n t s t a g e s , i s impact ing on the Late Majority. Is it affecting how they shop, the kinds of houses they are choosing to live in, the brands they favour, the way they view celebrities or the packaging they now prefer to buy thier food in?

The future implications of a trend on a society. try to distill into five or six key i n s i gh t s i n to how you collectively see these trends impacting on society as a whole, and then on groups like the early majority, Late Majority and Laggards in particular.

Trend seed

Trend seed

Trend seed

Trend seed

Trend seed

Research & Documentation

Intuitive Filter

Forecast

IdeaGrouping

TREND EXAMPLES

Color cards TrendbooksTrend

presentation

Fibre processing mills and converters.Yarn spinning, dyeing,

weaving and knitting, and finishing fabric.

Fabric suppliers (mills) trade fairs

Fabric suppliers (mills) trade fairs

Research and creative design process

Sample patterns

First garment prototype

Design and pattern amendments fabric and garment technology

Selling collection from sample rangeTrade shows

Agents-Distribution

Feb Mar May June SeptJan April July Aug Oct Nov Dec

NY London

Milan Paris

Haute couture

Menswear

Menswear

NY London

Paris Milan

Haute couture

Made order

In shop

Made order

In shop

Seasonal Fashion Process

!"#$%&'()*+,*-.'"' /0

!"#$%&'"($)"(*+,-$./

!"#$%&'%()#%(*+,&(&-$+.%/+*0#(&$1%

+22*-+3)%)+4%'-354#,%4#"#*+.%/-,#.46%

-'(#$%7+4#,%-$%()#%2-44&7&.&(8%

(-%$5/#*&3+..8%/#+45*#%+%9*+$,6

()&4%+22*-+3)%,-#4%$-(%4##/%45&(+7.#%

'-*%()#%:+4)&-$%;-*.,<

=)&4%'-*%()*##%/+&$%*#+4-$4>

?@%=)#%*#.#"+$3#%-'%()#%A//+(#*&+.%

&4%/53)%/-*#%4&1$&'&3+$(%

()+$%&$%+$8%-()#*%754&$#44<

‘Brand merchandising’ Design to market evaluation

Press/Public relations(PR) considerations

!"#$%&'()*+,*-.'"' /0

!"#$%#&'()*%+,-.%/01%23435

!"#$%&''

("#)*'+,-*./

0"#123+/4-25*56

7"#863*4&.

9"#:/5'23*;

<"#=--/*;&3>

?"#$+5/3>+@#2A#*--/*5*3./'

B"#C/;&*D;/

E"#F5&>@+

!G"#H3.;I'&J/

!"#$%&'()*+,*-.'"' /0

!"#$%#&'()*%+,-.%/010

!"#$%&'()$%*+

,"#-+.#/#.0*&12&3

4"#50'167&06'8

9"#:'62#0.2'2*1;<#68.=#6(&'>*1;

?"#$%0.@'2*+'88A#1&B20'8

C"#D&8*'E8&#EA#=.03#/#.F#/#@.B2%

G"#$.12&@(.0'0A

H"#I*0&+2

J"#K.=#@'0>&2*1;#(0.F*8&

!L"#ME6.8B2&8A#(&0@&'E8&

!"#$%&'()*+,*-.'"' /0

!"#$%#&'()*%+,-.%/012345678

!"#$%&'()%**#'%+,%*

-"#./*0%1*/

2"#$34536&%1*/#

7"#8'3

9"#:%0*;#%<=/>&,63,+

?"#:/)+@/'0%*0A/<

B"#:,6%1*/

C"#D6//<34#4%E/6

F"#$;'*0'%*

!G"#:0+H,0+/<#%+#I6%>3*%

New season strategiesRetail research

Customer analysisSales and profit analysis

Sourcing and supply chaincritical path

FUTURE OF RETAIL

!"#$%"$&'$()(!"%'*+&'$,(!"-.#*(/$(0"1.$2()(34"(5"6(78.$2(

94.1:#'$;!!

Setting The Stage By clearing the air before customers enter a store and calling out targeted moments for valuable interactions, retailers are helping to create the foundations of a focused and worthwhile interaction

THE NEW BRAND CHAMPION

SHOPPER AS AFFILIAT

“LET ME SELL ON YOUR BEHALF”

COMMISSION FEES EARNED BY INFLUENCING ONLINE PURCHASES

MULU.ME

SHARING PRODUCTS ON FACEBOOK DOUBLES CUSTOMERS’ LOYALTY POINTS

TESCO

CONSTRUCTION BRAND GETS REAL-TIME FEEDBACK FROM CUSTOMERS ON NEW TRUCK DESIGNS

CATERPILLAR

COMMUNITY POWERED CREDIT CARD INVOLVES CARDHOLDERS IN CARD MANAGEMENT AND PROFITS

BARCLAYCARD RING

Meta-Library By tapping into the wealth of online information by leveraging image recognition search and augmented reality to present detailed information and contextual relevance, users are able to use information without being tied to a specific medium or behavior.

“HELP ME DECIDE WHICH ONE TO BUY”

SERVICE PAIRS CONSUMERS WITH BRAND EXPERTS FOR REAL-TIME PRODUCT CONSULTATIONS

NEEDLE INSURANCE COMPANY RECRUITS EXISTING POLICY

HOLDERS TO ADVISE POTENTIAL CUSTOMERS

KYSY VAIKKA

Layered Virtual Showcase

A new set of digital services are enabling shoppers to visually experience and experiment with products before they buy.

With a growing level of peer to peer communities that are working together and searching for service answers, the right information is being rewarded and being presented in easy formats for large groups of people to use and share.

“LET ME NAME MY PRICE”

APP LETS RETAILERS COMPETE TO SUPPLY HOUSEHOLD GOODS

NETPLENISH

BUYAPOWA WEBSITE PROVIDES BULK DISCOUNTS ON

POPULAR PRODUCTS

Modern Shopper’s Expectations

!  Sophistication Based On Personal Knowledge

!  Prepared To Trade Data For A Better Experience

!  Instant Access To Expertise

!  Takes Advantage Of Technology

!  Wants To Be Offered A Perfect Match

Service With An Opt In

“Give Me Personal Attention And Better Service”

STYLISTS LOOK TO YOUR PAST PURCHASES TO TAILOR ADVICE

MODCLOTH

LOCATION AWARE APP PROVIDES SALES-STAFF WITH CUSTOMERS’ PREFERENCES

NEIMAN MARCUS

Subject Specialist Staff members with specialized knowledge bases who can provide smarter answers and product recommendations to their customers in-store, online and over the phone.

RETAIL ON DEMAND

SHOPPER COACHING

“Teach Me How To Use This”

MOTORCYCLE REPAIR SHOP INVITES CUSTOMERS TO WORK ON BIKES THEMSELVES

MOTOMETHOD

EXPERIENCE ‘POP-UPS’ SHOW CUSTOMERS HOW TO ACESS HIGHER AUDIO PERFORMANCE

LENBROOK

“LET ME SHOP WHAT I LIKE”

GLIMPSE SOCIAL SHOPPING CHANNEL USES FACEBOOK

‘LIKES’ TO BUILD CUSTOM CATOLOGS

PICKIE PERSONALIZED MAGAZINE SHOWCASES FRIENDS’

LIKES AND SHARES

Experience Centers Best-in-class brands are creating experience centers where consumers are approached, not only as shoppers, but as sophisticated learners who are eager to engage and create

“LET ME BUILD THE PERFECT ONE FOR ME”

CUSTOMIZING MODULAR FURNITURE ONLINE AT AN AFFORDABLE PRICE

EVOLVEX

3D PRINTING KIOSK ALLOWS RETAILERS TO OFFER CUSTOMERS PERSONALIZED OBJECTS

FUJIFILM

Reading The Customer Opt-in services that allow customers to make their personal data available to members of staff in exchange for the promise of tailored service, product recommendations and optimization.

RETAIL ON DEMAND

FIT WITH A CLICK

“HELP ME CHOOSE THE PERFECT FIT”

WEBCAM ENABLED ALGORITHM ENSURES CUSTOMERS FIND THE RIGHT FIT ONLINE

UPCLOAD

AUGMENTED REALITY APP TESTS POTENTIAL FURNITURE IN CONSUMERS’ HOMES

SAYDUCK

Customer Analysis

net savvy

success = pleasure

space sharing

polymath

liquid

Consolidating ordersOrdering productionfabric and trimmingsIssuing production

Pre-production samplesProduction technology

ProductionSupply Liaison

Quality control(QC)

To wholesaleand/or retail

CUSTOMER

FIN