C A S E S T U D Y

+ DUNN ORTHODONTICS

DESIGN

SEO SEO site audit & content creation strategy

resulted in a 110% growth in organic traffic.Website design, development, and CRO

resulted in a 310% increase in appointments.

Their Mission

Dunn Orthodontics is a leading orthodontics practice in the Phoenix area with

3 active and growing locations. They have been featured as Top Dentists in

Phoenix Magazine every year since 2013 and are continuously expanding their

practice and brand.

This case study provides an inside look at the partnership formed to increase

growth for Dunn Orthodontics. The primary work performed was:

Search Engine Optimization

Website Design & Development

Conversion Rate Optimization

Meet Dunn Orthodontics

C A S E S T U D Y+ DUNN ORTHODONTICS

Dunn Orthodontics partnered with MWI to establish and build their online and local presence. The focus was to generate traffic to the website and increase the number of new patient consultations.

Where We Come In

OUR WORK

C A S E S T U D Y+ DUNN ORTHODONTICS

““BY COUPLING SEO WITH PAID STRATEGY, MWI HAS

HELPED GROW DUNN ORTHODONTICS SIGNIFICANTLY. COMPARED TO THIS TIME LAST YEAR, SESSIONS TO OUR

WEBSITE ARE UP 100%, OUR ORGANIC TRAFFIC IS UP 160%, AND THE NUMBER OF APPOINTMENTS SCHEDULED IS UP OVER 60%. I HAVE REFERRED, AND WILL CONTINUE

TO REFER, OTHERS TO MWI. I LOOK FORWARD TO A SUCCESSFUL 2017 WITH MWI.

- DR MATTHEW DUNN, DDS, MS

MATTHEW DUNN DDS, MS

COURTNEY DUNN DDS, MS

MWI performs in depth audits to ensure that the Dunn

Orthodontics website is performing at it’s optimum. Link

building and content strategies have been deployed, resulting

in continuous, organic growth. During the previous 12 months

of partnership (2015-2016), organic traffic to the website has

more than doubled.

Step 1

SEARCH ENGINE OPTIMIZATION

SEO

WEBSITE VISITORS

Organic traffic is the traffic that comes to your website as a result of unpaid search results. “All Users” is the total amount of traffic that comes to your website. This can be from paid ads, search, links, etc.

C A S E S T U D Y+ DUNN ORTHODONTICS

As the partnership with Dunn Orthodontics continued,

MWI designed and developed a beautiful website

to elevate the Dunn brand and increase key

performance indicators. Since the launch of the new

website, Dunn Orthodontics has seen a substantial

influx of monthly webiste traffic and scheduled

appointments.

Step 2

WEBSITE DESIGN & CRO

DESIGN

C A S E S T U D Y+ DUNN ORTHODONTICS

+78%Traffic

+318%Appointments

This data represents the percentage of increase in average number of conversions and sessions after the design, development, and implementation of the new website.

““I’VE BEEN BEYOND

SATISFIED WITH THE SERVICE MWI HAS

RENDERED, AND THE WAY IN WHICH THEY CONDUCT BUSINESS.

- DR. MATTHEW DUNN, DDS, MS

As with all MWI partnerships, the goal is to create growth

and increased revenue for our clients. As our partnership

has continued with Dunn Orthodontics, we have enjoyed the

opportunity to deploy new tools and strategies to achieve

results. We never approach marketing with a one size fits all

mentality; strategies must be determined in real time as data

is analyzed. This continues to be our process for all of our

partnerships at MWI.

Dunn Orthodontics continues to thrive as an MWI partner. We

are an advocate of their brand and are proud to be a part of

their team.

Conclusion:

WIN-WIN PARTNERSHIP

C A S E S T U D Y+ DUNN ORTHODONTICS

Let’s strengthen your online footprint and build a successful digital marketing strategy.

Find out morehttp://mwi.com(855) 222-4230

Improve your digital footprint

WORK WITH US

C A S E S T U D Y+ DUNN ORTHODONTICS