+ creative economies in peripheral regions dr james cunningham and dr. patrick collins whitaker...
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Creative Economies in Peripheral RegionsDr James Cunningham and Dr. Patrick Collins Whitaker Institute, National University of Ireland, Galway
Project Team NUI Galway
Dr. James Cunningham (PI)Dr. Patrick Collins (co-PI)
Dr. Jenny DaggDr. Aisling Murtagh
David Kelly
+Our Approach
The driving force behind the project was the exploitation of the the overlap between three elements that are becoming increasingly pervasive.
Creative People Creative Production Creative Places
Creative People generate and develop ideas that evolve into Creative Production of creative goods and services and the interaction of creatives in Creative Places enhances creativity and innovation.
http://www.creative-edge.eu
+ Creative Economy
In economic terms, the cultural and creative sector is globally one of the fastest growing. Estimates value the sector at 7% of the world’s GDP and forecast 10% growth per year”.
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Creative Industry Mapping
Creative Hub
My Creative Edge
Creative Steps – Education
Mentoring Programme
Talent Vouchers
+Cultural Mapping: West of Ireland
http://www.creative-edge.eu/activities-2/mapping-the-creative-edge/
+Sub-sectoral Level Illustrative - Audio Visual Industry
+Sub-sectoral Level
Illustrative - Audio Visual Industry
+Sub-Sectoral Level
Audio Visual Industry
+Creative Education
+People, Production, Place:Results to date
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By the end of 2013 MyCreativeEdge had
500 registered members, 326 published profiles 36,000 website visits.
http://www.mycreativeedge.eu
+Scoring Creative Sector Support
+Creative Hubs
+People, Production, Place
+Creative Talent
+General Recommendations
Evidence based policy
Better data and more research
Co-ordinated policy process
Long term focused development strategies
Supporting creativity and culture by creating an enabling environment
Business skills training for creative industries
Greater awareness of the wider benefits of the creative economy
+Key Recommendations for Peripheral Contexts
Increasing awareness of the periphery as a creative place
Harness the spillover effects of creative industries
Catalysts to support emerging creative industries
International co-operation between peripheral regions
Better use of online social networks to enable networking and business collaboration
Better use of e-commerce to negate the challenge of marginality and market access
Policy instruments and supports tailored to needs of peripheral regions
+Cultural Consumption Recommendations
More academic research on creative consumption
A greater understanding of market unpredictability
Exploiting culture content
Online market to increase market research
User content market dynamics
Creative consumption growth opportunities
Cultural infrastructure provision and economic growth
B2B and clustering effects
Industry networking
+Education Recommendations
Braoders understanding of skillsets and discipline interconnections
More accurate data on creative education
Increase linkages between industry, creative business and higher education
Sectoral innovation hubs and national incubation networks
Fostering of entrepreneurial ability – Creative steps
Next Steps – Creative Momentum
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Thank YouDr. James Cunningham
and
Dr. Patrick Collins