comdl.guitarworld.com/pdf/gwonlinemediakit09-update.pdf · com distinct artist coverage guitar...
TRANSCRIPT
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2009 online media kit
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ABOUT FUTURE USFuture’s US brands deliver the largest targeted audiencesacross games, technology, music and action sports arenas
• Selling over 2.1 million magazines per month
Key titleS• Guitar World• Official Xbox Magazine• PlayStation:the Official Magazine• Nintendo Power• Maximum PC
• Over 9.4 million monthly unique web visitors• Wholly-owned subsidiary of Future plc
headquartered in the UK with offices in italy, France and the US.
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DiStiNCt ArtiSt COverAGeGuitar World prides itself on its intimate relationship with revered artists world-wide. this kinship is evident in every feature produced and interview conducted. From Jimmy Page to Jack White, our publications are thumbed through by the most talented guitarists and musicians in the industry. With a celebrity on every cover and the most in-depth behind-the-scenes and hands-on content on every page, no other instrument magazine delves into the artist’s persona more than Guitar World.
UNrivAleD MUSiC iNStrUCtiONFor nearly 30 years, devoted guitarists have turned to Guitar World for first-class instruction that covers their favorite guitarists and bands, authoritative lessons in guitar style and technique, and accurate transcriptions of the greatest songs in rock, metal, blues, punk and more.
MyriAD OF POrtAlSGuitar World goes beyond the printed page and delivers rich content via the web, tv, and CD/DvD that extends our reach to guitar enthusiasts everywhere. With constantly evolving web content (including the new Guitar World tabs), our exclusive Comcast on-demand television channel, and the most authoritative guitar instructional CD/DvD series available, it’s no wonder Guitar World knows no media boundaries.
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ABOUT GUITAR WORLD NETWORK
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MULTIMEDIA PORTALS DvD/CD rOM (Multimedia)− Over 400,000 DvD products sold annually− 70% of our readers get Guitar World with the DvD and spend nearly
2 hours viewing it.
COMCASt (television)− Over 300,000 monthly unique views via its Guitar World-tv channel
on Comcast (the largest U.S. cable company) Select-On-Demand.− the pages of Guitar World come to life as we feature special guest
hosts, guitar lessons, gear demos and more in a video-magazine format.
yOUtUbe (Web)− Guitar World content is delivered to the largest worldwide online video
community via GW branded youtube Channel launched July 2008.
JOOSt (Web)− A partnership with Joost, an online video service with over 400
channels marks Guitar Worlds dedication to go beyond print and explore other areas of mass media
− Premium “Popular Channel” partner
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US ADVERTISING TRENDS
$80
$60
$40
$20
$0
iNterNet• $21.2 billion in 2007• 26% yOy growth 2007/2006• internet is the fastest growing sector• Will reach $50 billion by 2011
tv NeWSPAPer MAGAZiNeS iNterNet rADiO OUtDOOr
$ = billions
* 2007 - IAB PwC Annual Report
Online retail sales will reach $204 billion in 2008. Here are the percentages of consumers who said they plan to purchase online in the following retail categories:
Apparel and Accessories 75%books 75%DvDs/videos 72% Music Products/Consumer electronics 68%
- Forrester research, inc
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GW.COM INFORMATIONtHe UltiMAte ONliNe COMMUNity FOr GUitAriStS− Daily News Updates− Celebrity and Expert Lessons− Most Trusted Gear Reviews with Video Demos− Community Forums− Exclusive Video Content− The leading online destination for the world’s most dedicated guitar
players looking for what to buy, how to play, and the latest news− The first-ever Web destination for viewing, purchasing, and
downloading first-rate, accurate transcriptions created by the trusted editors of Guitar World
MetriCS− 700k monthly unique users− 5.3 million monthly page views
PrOJeCtiONS− Growth rate of 15% UV month over month− Growth rate of 20% page views month over month
ONliNe StAtiStiCS− Repeat Visitors: 62% of our visitors come to GW.com 1 - 5 times a week− Diverse Demographic: 68% of our visitors are between the ages of 13 – 34
32% are age 35 and up
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revOlverMAG.COM offers superior brand visibility among the heavy metal audience, who are loyal to the site because it speaks their language - edgy and irreverent.
Go to: http://www.revolvermag.com
MetAlKUlt.COM defines extreme music on the web with daily updates, including exclusive live performances, video interviews, downloads, news, behind the-scene concert footage, in-studio features and much more.
Go to: http://www.metalkult.com
ChANNELS CONTINUED...
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CORE ONLINE ADVERTISING OPS
• brOADbAND Pre-rOll viDeO iNterStitiAl ADS
• bANNer 728 X 90
• SKySCrAPer 160 X 600• MPU 300 X 250
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PREMIUM ONLINE ADVERTISING OPS
viDeO Pre-rOll
− GirlS OF GUitAr WOrlD− rOAD rASH − COverS GAllery
SeCtiON tAKeOver
iCA /iNteGrAteD CUStOM AD UNitSpecial integrated product/brand section sponsorship. Custom designed to offer fully interactive product video and sound assets provided by the advertiser.
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PREMIUM ONLINE ADVERTISING OPS CONTCUStOM GAMe iNterStitAl
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PREMIUM ONLINE ADVERTISING OPS CONTPrODUCt DrOP
A special ad unit created as a full screen to announce a new product entry. Home Page exposure.
SWeePStAKeS AND CONteStSOnline sweepstakes and creative contests give your product
exposure and momentum as readers enter to win.
PREMIMUM ONLINE ADVERTISING OPS CONT
Product Drop
A special ad unit
created as a full screen
to announce a new
product entry.
Home Page exposure.
IMAGE TK
Sweepstakes and
Contests
Online
sweepstakes and
creative contests give
your product exposure
and momentum as
readers enter to win.
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PREMIUM ONLINE ADVERTISING OPS CONT
CUStOM MiCrO SiteUnique content hub that offers more robust advertising exposure
using dynamic rich media. Homepage exposure
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PREMIUM ONLINE ADVERTISING OPS CONT− Media Promotion across GuitarWorld.com and GuitarWorld tabs− includes 728x90, 160x600, and 300x250 Ad Units Promoting your Artists release− Delivers Over 1 million banner impressions
iNteGrAteD eDit ADvertOriAl
Featured tab Shown on the Homepage of the Guitar World tabs Homepage
the editors of Guitar World will transcribe your artists music and build a premium tab
your Artists Guitar tab will also be shown in the “Featured tabs” section
Premium tab Shown “i’M NOt DrOWNiNG” –Steve Winwood
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ADVERTISER TESTIMONIALS
“Seymour Duncan was the first major gear manufacturer to get on board with Guitar World On-line. We’ve used a variety of vehicles including video pre-rolls, Flash banners, contests, sponsor-ships, and Comcast commercials. the CPM is right. the rOi is solid. And their customer service can’t be beat.” − evAN
“Guitar World seems to always be on the leading edge of web technology. they even somehow make the web cooler! Our experiences with advertis-ing on their sites have always been very positive and extremely rewarding.”− DAle
“As a new business, with a brand new product, i was in need of serious tar-geted quality exposure with reasonable rates and GuitarWorld.com advertis-ing has performed on all levels! My business simply would not be where it is today without them and their killer customer relations”− DAviD
“We have been advertising on Guitar-world.com for over a year and the site has contributed to a significant amount of our site traffic month after month. We look forward to a long lasting rela-tionship with the site and staff.”− KeviN
“Working with the Guitar World/Future US family of websites has been nothing but a pleasure. From the stellar coverage of our bands, the ease and effectiveness in booking banner ads, and the great people working there,
they are setting a prime example of how websites should be operated.”− viNCe
