© bmcoforum 2008 interactive mobile broadcast prof. dr. claus sattler executive director starter...
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© bmcoforum 2008
Interactive Mobile Broadcast
Prof. Dr. Claus SattlerExecutive Director
Starter Group D-COD#1(Digital Content Distribution)
7. July 2008, Paris
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About bmcoforum
1. Regulation and spectrum lobbying
2. End-to-end Interoperability3. Bearer technologies4. Broadcast network
structure and coverage expectations
5. Generic business models7. Content formats and
services 8. Outlook 2010
”Broadcast Mobile Convergence Forum“ is an
to accompany and support the development of an open market for mobile broadcast services
international non-profit industrial association
110+ mobile broadcast focussed industry companies and consortia from all parts of the value chain!
Merged with IPDC Forum
Co-founder and secretariat member of EMBCW
ork
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Approaches to Mobile TV
Step1: Simulcasting existing TV channels
Step 2: Special made for mobile channels
Step3: Interactive mobile TV channels
Step 4: Apps and content downloads
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Step 1: Simulcasting existing TV channels
Mobile TV
Content TV programs
Streaming vs. Download
Display broadcast stream in real time
User Interface TV player
Interactivity No
Broadcast time Full day
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Step 1: Simulcasting existing TV channels
From the content point of view the costs of simulcasting existing TV channels to mobile devices are manageable.
_ Content rights
_ Re-coding
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Step 1: Simulcasting existing TV channels
Problems:• Obtaining mobile rights might be extremely expensive
_ Temporarily replacing specific content generating rights issues by other content, e.g. Formula 1
• Content of existing TV channels is not adapted to the usage scenario of mobile TV
_ Shorter time of attention due to usage environment_ Display size much smaller
• Long shots (sport, landscapes)• Tickers (news)
_ Different peak times
Stationary TV usage Mobile TV usage
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Step 2: Special made for mobile channels
Set up a new channel re-purposing existing content
1. Best of …
2. Loops
3. Mobile distribution before stationary distribution
4. Additional soap backstage content
5. Zooming in
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Step 2: Special made for mobile channels
Create a new channel with specific mobile TV content
1. Live programming guide, referring to other mobile TV channels
2. Special sport channels using user generated content
3. Special full programme channel
La3 Live (A live programming guide: an innovative way in the future to influence customers behaviour)
La3 Sport (special mobile TV content)
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Step 3: Interactive Mobile TV Channels
Mobile TV Interactive formats (interactive TV & streaming media)
Content TV programs TV programs, live streams, additional infos (at least SMS number)
Streaming vs. Download
Display broadcast stream in real time
Display broadcast stream and data in real time
User Interface TV player Browser
Interactivity No Telephone call, SMS/MMS, Voting, Internet access, etc.
Broadcast time Full day Full day
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Music voting &downlads &e-commerce
Votingwith
thumbnail buttons
Step 3: Interactive Mobile TV Channels
Live updateof goals
& additional information
InteractiveRadiowith
live aggregators
Advertisementwith
additionalinformation
Quiz show liveparticipation
Live updateof auction& directbidding!
Head EndRendering
on all devices!
Catalogordering
Informationwith
Web links
Chatwith
Communityoptions
Musicdownload
Source: GMIT
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Music voting &downlads &e-commerce
Votingwith
thumbnail buttons
Step 3: Interactive Mobile TV Channels
Live updateof goals
& additional information
InteractiveRadiowith
live aggregators
Advertisementwith
additionalinformation
Quiz show liveparticipation
Live updateof auction& directbidding!
Head EndRendering
on all devices!
Catalogordering
Informationwith
Web links
Chatwith
Communityoptions
Musicdownload
Source: GMIT
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Step 3: Interactive Mobile TV Channels
Unreadablevideo overlays
Non-integrated voting services
Simulcasting approach
One-buttonpremium SMS voting (€)
Instant PremiumDownloads (€)
Optimized videofor mobile reception
Optimizedrenderingof textualinformationCommunity
(€)
Interactive broadcast approach
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
VIVA Get the clip: Vote for your favourite music clip
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
VIVA Get the clip: Vote for your favourite music clip
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
VIVA Get the clip: Vote for your favourite music clip
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
VIVA Get the clip: Vote for your favourite music clip
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Step 3: Interactive Services Implementation
_ Application framework based interactivity
_ Metadata based interactivity
_ Browser based interactivity (Adobe Flash Lite, SVG Tiny 1.2),
_ MPEG LASeR, 3GPP DIMS/OMA RME)
_ API based interactivity (JSR-272)
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Step 4: Apps and content downloads
Mobile TV Interactive formats (interactive TV & streaming media)
Apps & content download
Content TV programs TV programs, live streams, additional infos (at least SMS number)
Application programs, application specific content
Streaming vs. Download
Display broadcast stream in real time
Display broadcast stream and data in real time
Store broadcast streams and data, display them from storage
User Interface TV player Browser Browser based application
Interactivity No Telephone call, SMS/MMS, Voting, Internet access, etc.
Telephone call, SMS/MMS, Voting, Internet access, etc.
Broadcast time Full day Full day Scheduled
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
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3 This service was provided during the bmco trial in Berlin (2004) by Touch Mobile
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bmcoforum work on interactivity
_ Step 1: Interactivity uses cases• Objectives:
_ Describe use cases (technological neutral)_ Marketing potentials to content and services
industry_ Input for step 2
• Work item: Content Layout and Services• Status: Close to finalise
_ Step 2: Generic interactivity feature and tools for implementation
• Objectives:_ Define generic features and tools_ Relate them to the use cases in step 1_ Input for step3
• Work item: Content Layout and Services
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bmcoforum work on interactivity
To be decided in detail:
_ Step 3: Discuss implementation aspects of inter-activity feature and tools (profiles, schedule etc.)
• Objectives:
_ Profiles
_ Schedule
• Work item: Interoperability
• After step 2 has finished
_ Step 4: Look for partners for standardisation• Work item: Interoperability
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Interactive Mobile Broadcast Use Cases
_ Information-specific use cases• Static show-related information• Dynamic programme-related information• TV channel dependent information• Brand advertising
_ Action-specific use cases• Jukebox• Voting during live TV• Answering a lottery question of a live TV channel• Participation in a quiz show• Betting• Ordering an advertised product• E-commerce in a music channels• Booking a car test drive• Chatting with the live TV channel
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Generic Interactivity Feature and Tools
_ Transport• Transport of interactive content via broadcast media• Transport of interactive content via mobile channel• Continuous updates• Short tune in times
_ Rendering (UI)• …..
_ Interactivity/Miscellaneous
_ ….
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Contact
Broadcast_Mobile_Convergence Forum
(bmcoforum)
Prof. Dr. Claus Sattler
Attilastr. 61-67
D-12105 Berlin
Fon +49_30_255 680 -10
Fax +49_30_255 680 –99