Beverage Kings, Inc.Entering a Foreign Market

SPECIFIC MARKET: PARIS

Paris is a large city and the capital of France.

The city has a high population.

There will be plenty of customers

High volume of tourists

Products will be moving fast.

STRATEGIES FOR ENTERING THE MARKET

Strategic possibilities:

Licensing

Wholly owned company

Joint ventures

The best strategy is joint ventures Team up with a French company Gain a customer base

PLAN

Form agreement with a French beverage company The agreement should benefit both parties.

Find a local manufacturer

Identify a suitable location for headquarters.

Market towards: Hotels Restaurants Small shops/Grocers

PLAN CONT.

Pricing Strategy – Penetration Price sensitive

Advertisement should begin immediately

Create new beverage that may suit French customers

Eventually branch out to smaller cities

CONCLUSION

Paris is a good market for Beverage Kings.

Strategies benefit consumers and the company.

The plans should be well implemented.

This will be a good way for Beverage Kings to increase its profits.

We are excited for this new adventure!