DDG Inc.

Duck Duck Goose Inc.

Overview

2

1 Target Market

2 4 P’s

3 Recommendations

Overview

ACT

3

Airborne Chewable Tablets

Supplements/Multi Vitamins

s/mv

Target Market

4

Obese (BMI>30)

Works more than average work week

50-55 years old

50+ hours

Target Market

5

Limited time for activities for himself due to his

company job

Deals with HIGH amount

of stress throughout the day

Social status NOT crystalized

Target Market

6

Travels monthly for company job

Stays in 3 or 4 star hotels Watches 1-3 hours

of television per day

Routine of traveling and

relaxing

Eats “quick meals” because of schedule

Instant Gratification

7

Target Market

Has low self-esteem

Meets minimal requirements for family

duties

Takes s/mv for replacing exercises

Family wants to support him

Exercises 0-1 times per

week

8

Target Market

Wife does grocery shopping for him

Picks up

s/mv for

himRitual of taking s/mv in the morning before day starts

9

Target Market

Seeks trusted physicians while choosing s/mv

Looking for something to cover up being obese

Latent Motive

4 P’s

10

Emergen-C

Place

Promotion

Product

Price

Variety

Little effort price to use

Travel sized

Bright packaging

Convenient for consumer

Variety

Travel sizedStrong

Weak

4 P’s

11

ACT

Place

Promotion

Product

PriceLittle effort price to use

Little to no advertising

Deep product line

StrongEasy consumption

Weak

12

RecommendationsPrice

Offered at convenient locations

Seeks low effort social

price

Use push strategy

Morning ritual with s/mv

Make arrangements to

make ACT the most recognizable

1

Promote ACT in morning ritual

2

HIT

MISS

13

RecommendationsPromotion

Television promotions are

scarce

Watches 1-3 hours of

television per day

Offered at convenience

stores

Travels monthly

Create late night promotion to

create motivation1

Implement stations at

airports, hotels, and convenience

stores

2

MISS

BOTH

Wife grocery shops for himConsideration Set

14

RecommendationsPlace

Use push strategy

Relies on physician ad

for s/mv

Offer more pull strategies to

motivation and demand for ACT

1

MISS

Before After

15

RecommendationsProduct

ACT offers 32 chews in one

box

Travels monthly for company job

Wife does grocery

shopping

Create travel size ACT1

Create bulk option for wife to pick up

for him2

MISS

MISS

5 chews

75 chews

Review

16

1 Target Market

2 4 P’s

3 Recommendations

Final Thought

17

Knowing your weaknesses can make

you stronger. So attempt to make or

change them to strengths.

Final Thought

18

Questions?