PUBLIC AFFAIRS

ASSOCIATION

OF CANADA

CORPORATE ENGAGEMENT LEVELS ANDOPPORTUNITES|

Who we are

The Public Affairs Association of Canada (PAAC) is a national, not-for-profit organizationfounded in 1984. Our principle objective is to help public affairs professionals succeed intheir work by providing them with forums for professional development, the exchange ofnew ideas and networking.

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In-House19.1%

Post-Secondary14.7%

Independent4.7%

Government2.3%

Firm31.3%

Association25.1%

Women in Public Affairs (WIPA)PAAC National ConferenceNational EventsProvincial chapters in Ontario, BC and Alberta MentorshipGuest speakers and thought leadershipThe latest insights from public opinion researchers, prominent media figures,subject matter experts, and mediaAdvocacyMembers only social events

What we do: Influence. Voice. Represent.

We are actively engaging members with virtual events and outreach.

31% of PAAC members belong to SM andEnterprise Firms

25% PAAC members advocate on behalf of clientsindustries through industry associations

19% of PAAC members belong to in-housecorporate affairs and GR teams.

A 1 year membership to PAAC.Opportunity for a senior executive to present at the PAAC Conference. Partnerrecognition throughout entire conference. Opportunity to co-create a stand-alone national event in the 2020-2021 year.Presenting Partner of PAAC's Award of Distinction. Premium social media marketing and promotional recognition on e-blasts and socialchannels. Providing promotional content, including video's featuring your organization's initiativeson what matters most to you to be used on PAAC social media channels.75 free passes to the PAAC conference or stand-alone event.

A 1 year membership to PAAC.Opportunity to co-create 1 session during the PAAC Conference or partner on a stand-alone event. Opportunity for a senior executive to speak. Social media marketing and promotional recognition on e-blasts and social channels. 50 free passes to the PAAC conference or stand-alone event.

A 1 year membership to PAAC.Opportunity to host 1 session during the PAAC Conference or host a stand-alone event. Opportunity for a senior executive to provide introductory remarks. Social media marketing and promotional recognition on e-blasts and social channels. 25 free passes to the PAAC conference or stand-alone event.

Corporate Engagement LevelsGold Leadership ($10k)

Silver Leadership ($5k)

Bronze Leadership ($2.5k)

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This level allows an organization to purchase 50 tickets to the PAAC National Conference at adiscounted rate that could be distributed to students, associations and / or organizationsthat champion underrepresented populations in business or public affairs. This could be ofinterest to organizations looking to give back to their community or partners.A year long membership to PAAC. Social media marketing and promotional recognition on e-blasts and social channels. A matching 50 passes to the PAAC conference or stand-alone event for youremployees.

Support promoting the PAAC conference or stand-alone event to be mutually agreed uponwith digital and print ads, as well as social media. Opportunity for a senior journalist to moderate a panel or provide remarks at eitherthe PAAC Conference or a stand-alone event. Social media marketing and promotional recognition on e-blasts and social channels. 5 free passes to the conference or stand-alone event.

Support promoting the PAAC conference or stand-alone event to be mutually agreed uponwith design and promotional pieces. Opportunity to provide remarks at PAAC Conference or at a stand-alone event. Social media marketing and promotional recognition on e-blasts and social channels onPAAC social channels.5 free passes to the conference or stand-alone event.

Corporate Engagement LevelsCommunity Leadership ($1.5k)

Media Partner (In-kind)

Marketing Partner (In-Kind)

Contact: Michelle EatonPAAC National Board Directormichelleeaton@occ.ca

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National Conference From the most pressing public policy issues to community building to corporate socialresponsibility, public affairs is at the forefront of an organization’s most pressing publicfacing issues. Whether it be with government, media and every stakeholder in between,the PAAC) National Conference can help your organization put a spotlight on what mattersmost.

National EventsPAAC National Events can help your organization put a spotlight on what matters most.They can help you put your mission at the forefront of other organizations, media andgovernment to help maximize business development, public policy and communicationsefforts, as well as advocacy.

Women in Public AffairsAs women have been greatly impacted by the pandemic, our goal is to createopportunities to engage on timely and topical issues that matter most. We are excited topartner with you to co-create premium opportunities to advance and support womenduring this unprecedented time.

Provincial ChaptersProvincial Chapters provide forums for organizations to become informed about localissues, topics, trends, and advocacy developments. These events offer networking andprofessional development opportunities; raise your organization’s profile with localstakeholders; and, can support your efforts to shape the public policy landscape.

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PAAC National ConferencePUBLIC AFFAIRS DURING A TIME OF SUSTAINED URGENCY AND CHANGE:

Agility, Evolution, and ResilienceNovember 16 to 19, 2020

The PAAC National Conference can put your mission at the forefront of other organizations,media and government to help maximize business development, public policy andcommunications efforts, as well as advocacy.

Public affairs has never been more critical than during this period of intense change anduncertainty in our society, politics, and business. Organizations are addressing internal andexternal pressures critical to business continuity and market success. We must rethink oldstrategies and learn new digital tools to navigate the “new normal” alongside our clients,government, and stakeholders. The Conference is THE opportunity for your organization totackle issues, make connections and provide insights.

Monday, November 16Young Professionals

Tuesday, November 17Polling, Economics and Politics

Wednesday, November 18Women and Diversity in Public Affairs

Resilience, Wellness and Change

Thursday, November 19Pundits Panel

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