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Business Analytics: Data-Driven ABC Bookstore The Three Data Musketeers

NIDA Business Analytics and Data Sciences ContestSeptember, 2, 2016

Business Plan: Table of Contents

1. Business Challenges and Expectations2. Industry 4.0: Data-Driven Business3. Marketing Strategy4. Management 5. Service Recommendation6. Project Timeline7. Financial Analysis

Key Challenges & Outcomes

September, 2, 2016 NIDA Business Analytics and Data Sciences Contest 3

• Constant decline in profits• Customer utility drops• Low re-purchase• Low the bookstore subscription

• Sustainable business growth• Maximized customer utility• Higher re-purchase• High Incentive to subscribe

Industry 4.0


Data-Driven Marketing

If ABC Bookstore wants to succeed in the era of Thailand 4.0, the company needs to deliver innovation, speed, cost reduction, and creative management

6September, 2, 2016 NIDA Business Analytics and Data Sciences Contest

the right message to the right person

at the right time for the right price

Strategy to Maximize Utility


According to previous analysis, it is found that “the employee can answer questions”, “activities/discussions”, “a variety of books”, and “book wrapping” are statistically significant to the increase in customer satisfaction.

Management Challenge Lack of employee training Lack of store activities

Service Challenge A variety of books offered Add-on for book wrapping?

Strategy to Re-purchase


According to previous analysis, it is found that the top 10 factors that are statistically associated with re-purchasing are a variety of books, bag claiming, respect for customers, employee’s good service, quality in book categorization, feeling of security or freedom in reading, place to read books, Easy to search books, and discount or promotion.

Strategy to Increase Subscription


Freedom for customersWell-mannered

There’s book that I want!Book Wrapping Service

Well-OrganizedQuality in book categorization

Creative Management 4.0


Data indicates three following attributes of most importance: Well-Mannered Service-minded No pressure on customers Freedom for customers Respect for customers

Balance of Can Do Capability and Will Do Motivation appropriate training for employees adequate skills and competencies, especially data-driven decisions updated knowledge: always keep up-to-date on social media Motivate employees in aspects of recognition, love of work, career

structure, and social respect.


ABC Serenade

Novel Business

Academic Magazine


ABC Serenade

Novel Top10


ABC Serenade

Novel

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ABC Counter

Timeline

Set up Impression Box

Train Employees 1st

2016/9

2016/11

2016/13

2016/10

2016/12

App Development for Serenade

Serenade Zone

Full OperationSocial Media Marketing

15

Result Check-up

Purchase Computersand materials for

serenade zone


Financial Analysis


Service Costs

Impression Box 200 B

Training Venue 10,000 B

Computer 20,000 B

App Development 10,000 B

Serenade Bar 10,000 B

Total 50,200 B

Thank YouTime for Q & A

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