© 2006 mcdermott will & emery. the following legal entities are collectively referred to as...

33
© 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott Will & Emery LLP, McDermott Will & Emery/Stanbrook LLP, McDermott Will & Emery Rechtsanwälte Steuerberater LLP, MWE Steuerberatungsgesellschaft mbH, McDermott Will & Emery Studio Legale Associato and McDermott Will & Emery UK LLP. These entities coordinate their activities through service agreements. This communication may be considered advertising under the rules www.mwe.com Boston Brussels Chicago Düsseldorf London Los Angeles Miami Munich New York Orange County Rome San Diego Silicon Valley Washington, D.C. Intellectual Property Rights and Competition Law: in balance or in conflict? Duncan Curley Partner, Intellectual Property, Media and Technology McDermott Will & Emery UK LLP, London

Upload: izaiah-insley

Post on 30-Mar-2015

229 views

Category:

Documents


2 download

TRANSCRIPT

Page 1: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

© 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott Will & Emery LLP, McDermott Will & Emery/Stanbrook LLP, McDermott Will & Emery Rechtsanwälte Steuerberater LLP, MWE Steuerberatungsgesellschaft mbH, McDermott Will & Emery Studio Legale Associato and McDermott Will & Emery UK LLP. These entities coordinate their activities through service agreements. This communication may be considered advertising under the rules regulating the legal profession.

www.mwe.com

Boston Brussels Chicago Düsseldorf London Los Angeles Miami Munich New York Orange County Rome San Diego Silicon Valley Washington, D.C.

Intellectual Property Rights and Competition Law:

in balance or in conflict?

Duncan Curley

Partner, Intellectual Property, Media and Technology

McDermott Will & Emery UK LLP, London

Page 2: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Lisbon Objectives

“To be the world’s leading knowledge-based economy by 2010”

Lisbon Council, March 2000

Page 3: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Lisbon Objectives and Intellectual Property Rights

“In the context of the Lisbon objectives, there is a need for strong IP protection to foster innovation in Europe”

Deputy Director General Stoll, DG Internal Market (European Commission), at The Pan-European IP Summit, Brussels, 2 December 2004

Page 4: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Intellectual Property Rights - basics

Monopoly or quasi-monopoly rights Examples: patents and copyright

They are exclusionary rights

Page 5: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The role of competition policy in fostering innovation

“It is a longstanding topic of debate in economic and legal circles: how to marry the innovation bride and the

competition groom”

“Contrary to what some might think, competition is a necessary stimulus for innovation”

Mario Monti, European Commissioner for Competition Policy, January 2004

Page 6: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The role of competition policy in fostering innovation

“IP law and competition law have a complementary role to play in promoting innovation to the benefit of consumers”

Mario Monti, European Commissioner for Competition Policy, January 2004

Page 7: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

European competition law - basics

The EC Treaty

- Article 81

- Article 82

Page 8: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Article 81

Article 81 regulates joint conduct (e.g. cartels)

Article 81 can impact on IP license agreements, technology transfer agreements and other IP pooling arrangements

Page 9: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Article 81

The European Commission’s approach to IP license agreements and Article 81 was substantially modified and modernised in 2004, with the aim of encouraging technology licensing in Europe

The Technology Transfer Block Exemption

Page 10: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Article 81 and the Lisbon Objectives

The new rules on technology licensing will effectively contribute to the dissemination of technology within the European Union, in line with the objectives set at the Lisbon Council

European Commission Press Release, April 2004

Page 11: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Article 82

Prohibits undertakings with a dominant position on a particular market from conducting themselves in a way which amounts to an abuse of their market power, in circumstances where the abusive conduct is incapable of objective justification

Article 82 is concerned with unilateral conduct

Page 12: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Policy behind Article 82

The functioning of competition is disturbed not only by cartels (see Article 81) but also by economic predominance

Increasing market domination corresponds to a decreasing intensity of competition

Lack of competition lessens the incentive of a dominant firm to increase overall performance by means of cost reduction and innovationThe Role of Economics Analysis in the EC Competition Rules

D. Hildebrand, 2002

Page 13: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Restricting access to technology – an abuse?

A dominant firm may fall foul of Article 82 by restricting access to the use of technology, to the detriment of consumers – Article 82(b)

Page 14: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Intervention by the European Commission

A dominant position may be based on control over access to the technology, e.g. through the ownership of intellectual property rights…

…and so in certain circumstances the European Commission will intervene…

Page 15: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

When will the European Commission intervene?

The Magill case

“Exceptional circumstances”

Page 16: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

When will the European Commission intervene?

In recent years, the European Commission has taken a more interventionist stance in cases where it believes IPRs are being “abused”

Page 17: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The IMS Health case

The IMS Health case not a “new” product (as in Magill) merely a “me too” product and yet the European Commission intervened

Page 18: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Microsoft case

Microsoft refused to supply interoperability information to Sun Microsystems, so as to allow Sun to offer its own work group server operating system product, in competition with Microsoft’s own work group server product

Page 19: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Microsoft case

Hardware +

Software:

Operating System

Middleware

Application Software

Page 20: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Microsoft case

The European Commission decided in March 2004 that this was an abuse of a dominant position under Article 82

Microsoft was ordered to disclose information so as to allow its competitors to compete on an equal footing with Microsoft…

Page 21: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Compulsory licensing?

…even if this required Microsoft to license its IP to its competitors (including 3 patents!)

Page 22: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

What intellectual property rights?

“The interoperability information requested by Sun constitutes valuable intellectual property protected by copyright, trade secret laws and patents”

Microsoft submission to the Commission of 17 October 2003

Page 23: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Commission’s position

“It is implicit in Sun’s request that Sun intends to be provided with specifications that it will then be able to implement in its products. It is possible that such a use could be prevented by Microsoft relying on intellectual property rights. Furthermore, the specifications at issue may constitute innovations that are currently not disclosed and are protected by trade secrecy”

Paragraph 190 of the Commission’s Decision

Page 24: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Commission’s position

“It cannot be excluded that ordering Microsoft to disclose [its] specifications and allow […] use of them by third parties restricts the exercise of Microsoft’s intellectual property rights”

Paragraph 546 of the Commission’s Decision

Page 25: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Commission’s position

The Commission argued that Microsoft was stifling innovation in the market for work group server operating systems…

Page 26: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Commission’s position

“The major objective justification put forward by Microsoft relates to Microsoft’s intellectual property over Windows. However, a detailed examination of the disclosure at stake leads to the conclusion that, on balance, the possible negative impact of an order to supply on Microsoft’s incentives to innovate is outweighed by its positive impact on the level of innovation in the whole industry (including Microsoft)…”

Paragraph 783 of the Commission’s Decision

Page 27: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

The Commission’s position

“[T]he need to protect Microsoft’s incentives to innovate cannot constitute an objective justification that would offset the exceptional [Magill-type] circumstances identified”.

Paragraph 783 of the Commission’s Decision

Page 28: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Intellectual Property Rights and Competition Law:in balance or in conflict?

The Commission’s arguments proceed on the basis that if Microsoft was allowed to continue its leveraging practices there was a risk that innovation in the work group server operating systems market would be stifled…

Page 29: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Intellectual Property Rights and Competition Law:in balance or in conflict?

…but the Commission’s arguments do not appear properly to address the wider effect of the Microsoft decision, which may erode the IP protection available to certain (dominant) companies

Page 30: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Microsoft’s position

“A crucial part of this case rests on the rights of companies to invest in research and development, innovate, produce new products to meet customer demand and then retain the right to earn a return on that investment”

Chris Parker, Director of Law and Corporate Affairs, Microsoft (May 2006)

Page 31: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

What is the right balance?

Report prepared by the Economic Advisory Group for Competition Policy, as part of the European Commission’s recent review of policy under Article 82 (July 2005):

“…even if a refusal to deal harms consumers in the short-run, it may be socially beneficial in the long-run. If the bottleneck is the result of investment or innovation activities of the dominant firm then forcing the firm to give its competitors access to the bottleneck is an expropriation of the returns of the firm’s efforts. This may discourage this and other firms from investing in the future, and it may reduce incentives to innovate. Tolerating a (temporary) monopoly may be the best way to promote investment and innovation incentives…”

Page 32: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Intellectual Property Rights and Competition Law:in balance or in conflict?

According to Microsoft, the European Commission has…

“[committed]…the biggest encroachment on intellectual property in European competition law history”

“…opened the vaults of a bank” to hand money out to passers-by

Microsoft’s Counsel, Ian Forrester QC, before the Court of First Instance, April 2006

Page 33: © 2006 McDermott Will & Emery. The following legal entities are collectively referred to as "McDermott Will & Emery," "McDermott" or "the Firm": McDermott

www.mwe.com

Intellectual Property Rights and Competition Law:in balance or in conflict?

Conclusions

An Article 82 policy review is underway. The Microsoft decision is on appeal to the Court of First Instance.

Watch this space…