三和一善 - Japan's boba milk shops have

been replaced by "fried chicken shops"! Why?

(Case Study)

The kingdom of Japan's food and beverage industry has been

disrupted by the epidemic and reshuffled. Taiwan's popular bubble

tea shops, have now opened themselves as fried chicken shops

one after another.Japan’s two major catering groups,

"Wamin" and "Lark", even fought with each other in the Kanto area.

If you continue walking along the shopping street, you can see

Gasuto, the family restaurant of the Skylark Group, and the "fried

chicken shop in the restaurant" in the restaurant: Ai Tangyang ( から好し ) is the secret weapon of

the Skylark Group. The fried chicken here also serves for to-

go orders.

三和一善 

The market size of Tang Yang chicken has increased by 23.1% in one year

There are at least six fried chicken shops near Kamitabashi Station alone, and this

phenomenon also occurs in other parts of Japan. According to a report by the Fuji

Economic Market Research Company, the market size of Tang Yang's fried chicken in

Japan has increased from 85.3 billion yen in 2019 to 105 billion yen in 2020, marking a sharp increase of 23.1% in just one year.

The "2021 Catering Franchise Exhibition" held in Tokyo in March

2021 has almost become the "Tang Yang Fried Chicken Franchise

Exhibition". Even Sun Zhengyi, the founder and president of Softbank

Group, couldn’t help writing on Twitter, “Why is Tang Yang chicken

popular? I would check it out.”

Tang Yang's fried chicken has not only become popular in the past two years. Back in as early as

2009, Nakatsu City, Oita Prefecture, Kyushu, in order to help create demand for their vast chicken

supplies, gathered butchers and catering operators in the center of Nakatsu to form the "Tangyang Fried Chicken Street". Then in 2010, the Japan Tang Yang Association was established, and the "Japan's No. 1

Tang Yang Fried Chicken" competition was held every year, which gradually expanded the Tang Yang Fried Chicken from Kyushu to the entire country. 　

( 林嘉麗）三和一善（訳）

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