zoom media - beach season
TRANSCRIPT
Gym traffic spikes during the months of March, April and May
Reach active fitness consumers as they get back into shape and ready for summer
Beach Season is Back!
Source: Nielsen On Location ZoomFitness Digital Network Report July 2009 – October 2012; GfK MRI Doublebase 2011 ZoomFitness Network base A18+
ZoomFitness Media and Activations:• TV Commercials• Sampling Programs• Custom Tips and Advice on Gym
Screens• Locker Room Domination• Sponsored Gym Classes
Custom branded Digital Signage on venue screens
Custom Media in locker rooms
Sampling Programs
Source: GfK MRI Doublebase 2011 ZoomFitness Network base A18+
Get Beach Body Ready with ZoomFitness Index
Reason for diet control – Physical Fitness 217
I follow a regular exercise routine 184
Go to the beach 168
Reason for diet control – Weight Loss 154
Foreign or domestic travel for vacation 139
ZoomFitnessTM has 2,000+
health clubs which reach active, upscale adults and 77% of our audience is A18-49