zonta club of rochester 16 days of activism against gender violence campaign november 25 –...
TRANSCRIPT
Zonta Club of Rochester
16 Days of Activism Against Gender Violence Campaign
November 25 – December 10
Candlelight Vigil
Facebook Posts
Our first posts – before the campaign and to begin the campaign, a copy of prepared remarks for the vigil.
Facebook Posts
The Hillary Clinton post had a reach (number of people seeing it) around 4 times higher than our average campaign post.
Facebook Posts
Second only to the post announcing the vigil was the virality of the Day 7 post with the link to Zonta International Rawanda FieldNotes. Almost a quarter of the people who viewed this post shared it with their friends.
Facebook Posts
Facebook Posts
The statistics on these, as with the posts on the previous page, were about the same – similar numbers of people looking, commenting on, and sharing the posts.
Facebook Posts
The number of people viewing Day 15 with a link to the Zonta Club of Rochester web page was astounding – a reach that was 10 times above average for this campaign with a very high virality of24%! (Thanks to all you Zontians who shared this post!)
Facebook Metrics for Campaign
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 170
50
100
150
200
250
ReachEngaged UsersTalking About ThisVirality
ZI
Clinton
Zonta Rochester
Violence/Cancer ZCR
CWGL Staff with 2012 16 Days Bracelets
Lessons Learned
• Plan campaign early• Extend formal invitations to groups we support
asking for their support• Use the press release information given by Rutgers• Prepare posts ahead of time; lean more heavily on
Zonta links• Have a central location for the opening ceremony• Have contingency ready for inclement weather
16 Days Around the World
Sri Lanka
Ireland
Brazil
Nigeria
South AfricaLibya
Kyrgyzstan