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A womAn is A womAn. AwAre of her femininity And her sensuAlity.

The Spring/Summer collection mixes instinct and rationality, color and the absence of color, simplicity and complexity with a subtle, light balance.

The impulse and strength of the collection is found in the contradiction between clean-cut and blurred lines, between modern and primitive, between brain and instinct, but instinct triumphs;

to make this woman appear in all her seductiveness, white is the predominant color.

the “colorless color” thAt leAves spAce for everything else.

Hair styling isn’t dictated by mathematics, but by a great ability to create shapes spontaneously by molding technique with creativity. But it is the wise intertwining of wild imagination

and professional capability that gives the cuts and colors that were designed for this collection.

The hairdo enhances without being invasive: it’s the perfect balance between style, elegance and sobriety.

the womAn of the no inhibition spring summer 2013 collection is “feminine”!

WHITEcollection

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Updos are back, from buns to braids, from pony tails to rock and roll waves.

HAIrTRenDS

2. The low ponywe love the low ponytail. no longer a look for the confines of gyms and bathrooms, the ponytail is now a favourite on the spring/summer catwalks: but if 2012 styles were high and slick with a grungy 90’s feel, this season’s styles are more relaxed. to keep the look polished, dry the hair and apply a touch of No INhIbItIoN maracuja protective oil (a) for an ultra-glossy finish. for a sophisticated look, pull the top section of your hair up and back to contrast the slick side sections for a high-fashion finish, as seen at etro.

1. Braidbraids are never absent from spring summer catwalks: this year make them creative and seductive. create a loose braid or a fish-tail braid rather than going for the classic braid look, or add a braid or two to a wavy hair style or updo.

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tory burch

etro

3. Knotcreate your look with damp hair and finish with a high-shine product like no inhibition fluid gloss (c) for a catwalk style. want to be perfect for that special occasion? take a section of your ponytail and mould creatively to create the knot. to fix your look use no inhibition eco hair spray (b).

4. Wavessay hello to spring/summer with carefree curls and waves. natural waves on the lengths of your hair will give you the perfect style for the hot season. sexy beach waves are easy to create, just add some no inhibition curl definer (e) to create the waves, using an iron if necessary. backcomb the roots for extra volume. for a long-lasting finish use no inhibition matt volumizing powder (d).

5. Undone updos, bunsfor catwalk status, pull a few strands of hair from your bun around your face to soften the look.

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a. b. c. d. e.

marni

gucci

Just cavalli

Radiant, soft and healthy hair

Now it’s possible thanks to milk_shake® integrity system.

A range of 6 products with organic muru muru butter and natural active ingredients

to restore the hair’s natural health.

integritysystem

FASHIonguIDefor fashionistasHere are the first 5 trends that will dictate the rules for the Spring/Summer 2013 season: 5 contrasting trends, so that each trendsetter can decide what to wear to match their mood.No rules and total freedom: these are the rules of the fashion season that awaits us and that we simply adore.

Tuxthe male suit is transformed for ladies, each time in a unique way depending on the designer. shiny lapels and total black suits with sophisticated ironed pants: this woman is sexy but classy.

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givenchy emilio pucci

japanthe land of the ri-sing sun inspires the catwalks of great designers with feminine soft volumes and struc-tural details. pre-cious embroidery and bold prints are the protagonists of this look. A kimo-no makes the look and obi belts are a must.

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stripesstripes are everywhere this season: this print has always been loved by the biggest international designers and is back with a vengeance. create a total look or opt for single key pieces and combine with block color, or if you are brave enough, with other prints.

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graphicsgraphic prints for next season can be compared to contem-porary art: minimalist, colorful and abstract.

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frillsfeminine but cool, shy or bold, frills give a frivolous sculptured touch to the new season.4

felipe olivera baptista

balenciaga

dolce & gabbana

All of the stars have been tempted by this trend: sun-kissed hair that is synonymous with Summer-time.But Summer 2013 has an even bolder trend for those Sirens who are brave enough to dare: Mer-maid or Pastel hair. Pastel colors have taken over make-up and fashion but have also stepped into hair styling and color. Models, actresses, sin-gers and bloggers are all transforming their look and adopting this cool new color technique with a touch of “craziness”.

The new SirenSOF 2013We all knoW the latest hair color trend, LUMINAGE, ombré hair, degrade, dip-dye or california hair.

Pinterest, twitter, Facebook, tumblr, blog and Youtube – the web has gone crazy for this new uber-cool trend with dedicated editorials and application methods for this S/S 13 color trend.From pink to lilac, from blue to yellow, from green to grey: we find these shades on the heads on those people who have chosen to dare. We love this trend, as it’s adaptable to brave and sociable personalities as well as more quiet and sophisti-cated ones. But your look isn’t complete if you don’t document your new hair color by posting your pictures on the web, like a true fashion victim.

social fashion

dcreits

Photographer Kamil StrudzinskiArt director Maja WiszniewskaMarketing Luisa BertolattiGlam Generation consultantGiampiero SoncinGraphic designer Andrea Zorzanhairstylists Paolo SoffiatiStylist Andrea AmaraMake up artist Milena Digirolamo

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