1. Presented By Erica Hofsink Hayley Archer Karen Lajeunesse Maggie McBride A Business Proposal to the Royal Bank of Canada

2. Over 30% of 11-17 year olds in Canada are overweight or obese Doctors are seeing a rise in health problems among youth E.g. High blood pressure, high cholesterol, sleep apnea and Type 2 diabetes Mental health issues are also rising E.g. low self-esteem and depression 3. Experts blame sedentary lifestyles for rising rate of childhood obesity Too much time in front of computer and television Less time spent outside and playing sports Child/adolescent obesity has reached epidemic proportions Pediatricians urge parents to get their children physically active Large need for an exciting way to get youths active 4. Create a fitness program for youths aged 12-18 Design a program teens will want to join Program will be based around survival training Promotes exercise and teaches basic wilderness survival skills Unique aspect: training will provide skills to survive a zombie apocalypse 5. Zombies have become a pop-culture phenomenon Large variety of movies, T.V. shows, books, video games, etc. all based on a zombie apocalypse Popularity shows no sign of slowing down anytime soon Zombie survival training has become huge in its own right The Zombie Survival Guide by Max Brooks is a New York Times Best Seller Various zombie survival kits now available for purchase 6. EXERCISE SURVIVAL TRAINING Focus on cardio and strength training Cardio improved by daily jogs Instructors in zombie make- up will chase participants Strength will mainly be bodyweight exercises Encourages teens to exercising at home Teens will be taught a variety of skills What plants are edible Starting a fire without matches or lighter Finding shelter Animal tracking and building traps How to make homemade alarms for your camp 7. Program will run all year long After school on Mondays, Wednesdays and Fridays All day on Saturdays Will run 5 days a week during July and August Initially will operate in London, Ontario. Will expand nationally if successful Possibility of United States expansions as well After school hours: Monday 4 p.m. to 6 p.m. Wednesday 4 p.m. to 6 p.m. Friday 4 p.m. to 6 p.m. Saturday 10 a.m. to 6 p.m. Summer Hours: Monday-Friday 10 a.m. to 6 p.m. 8. At least two per group Ensures exercises done right and safely Wage will be $14/hour Certified Personal Trainers Counsellors also the camp zombies Would like to hire post-secondary students Gives theatre students a chance to gain acting experience Wage will be $10.25/hour Camp Counsellors 9. Will do zombie make-up on counsellors Again, plan to hire post-secondary students Will provide experience for students interested in special effects Wage will be $10.25/hour Make-up artists Will maintain accurate financials Wage estimated at $150/month during school year $300/month during summer months Part-time bookkeeper 10. Large building will be required Need room for a classroom and strength training Require access to large outdoor space as well Needed for cardio training and survival training Several options in London available for rent Rent would be approximately $650/month Also budgeted $450/month for various utility expenses 11. Main advertising would be online via a website Expensive, about $5000, but is worth the cost Would also use radio, magazines and newspapers to spread the word Radio and print ads cost approximately $2500/month Would reach a wide variety of people Create a Facebook page once we gain some popularity 12. Supplies: Cost: 1st Quarter Cost: 2nd Quarter Cost: 3rd Quarter Cost: 4th Quarter Makeup (for zombie special effects) $ 800 $ 800 $ 800 $ 600 Water and Snacks (for the kids) $ 180 $ 260 $ 280 $ 200 Gym Equipment (Ropes, mats, hurdles, weights etc.) $ 400 $ 900 $ 1500 $ 600 Survival Equipment (Knives, compasses, ropes, first-aid, etc.) $ 150 $ 200 $ 300 $ 150 Cleaning and Toiletry Products $ 150 $ 200 $ 250 $ 150 Office Supplies $ 700 $ 350 $ 400 $ 300 Costs vary per quarter due to increase in expenses during the summer months 13. Insurance and Liability Each participants parent/guardian will be required to sign a liability waver Waiver will help keep insurance costs manageable Cost is approximately $100/month Other start-up expenses included in budget Renovations to our facility - $5000 Office furniture and equipment - $4000 Gym set-up and starting equipment - $7000 Fridge - $820 14. This chart displays the costs of the program for each quarter $- $5,000.00 $10,000.00 $15,000.00 $20,000.00 $25,000.00 WAGES ADVERTISING SUPPLIES RENT UTILITIES OTHER 1st QTR 2nd QTR 3rd QTR 4th QTR 15. This chart shows a comparison of the different costs for our program WAGES ADVERTISING SUPPLIES RENT UTILITIES OTHER OTHER: INSURANCE RENOVATIONS OFFICE EQUIPMENT OFFICE FURNITURE GYM EQUIPMENT CREATE WEBSITE FRIDGE 16. Noah is a 16-year-old male from London, Ontario. He would love the opportunity to go to Zombie Survival 101 17. Our program is in line with RBCs vision of building a better future Our camp will provide teenagers with a fun, exciting environment It will also help teens develop the skills and motivation to live a healthy lifestyle Thank you for your time