ISSUE 2013

12 – 17 AUGUSTZÜRICH 2014

zuerich2014.ch

IN ATHLETICSEUropEAN CHAmpIoNSHIpS

mAGAzINEzürich 2014

DAY pACKAGES

buy youRTICKET now!

Zürich 2014 – Welcome!

Ambition And focus

letZigrund stAdium – home ArenA of Athletics

chAmpionships to be bAck in sWitZerlAnd After 60 yeArs

sWiss stArters 2014: locAl Athletes tAking centre stAge

impressive tv production

in high demAnd: Zürich 2014 tickets

every competition dAy A chAmpionship highlight

mArAthon And rAce WAlking: chAmpionships in the city centre of Zurich

cooly – A mAscot icon

together: promoting Athletics in sWitZerlAnd

ubs kids cup: getting sWiss youngsters moving

teAming up With 17 officiAl running pArtners

more thAn 2 000 volunteers

Zurich: sWitZerlAnd’s smAll, big-heArted metropolis

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Published by: leichtathletik eM 2014 ag, Zurich

editing: roland hirsbrunner, sandra heiniger, anja MocZko

layout: nicole aMberg, sead causevic, silvan kessler (interFace Marketing ag, steinhausen)

iMages: archive euroPean athletics, archive Weltklasse Zürich, archive sPortMuseuM schWeiZ

ConTEnTs

ZÜRICH 2014: gRÜEZI

bIEnvEnuEbEnvEnuTo

wElComEWoow! The European Athletics Championships 2014 are coming to zurich. 1,400 athletes from 50 countries will be hunting for medals in 47 disciplines at the legendary Letzigrund Stadium between 12 and 17 August 2014. 250,000 visitors will attend the competitions and 370 million viewers will watch at home. zürich 2014 will be a magnificent festival, packed with athletics action, gripping competitions, and

emotional moments!

HAnsJÖRg wIRZPresident European Athletics

«The European Athletics Championships are the most important event in the European Athletics competition programme. In fact, they are the ul-timate shop window for athletics in Europe, and we have an excellent host in 2014 as zurich takes the mantle for the 22nd edition. zürich 2014 will certainly have that woow! effect on athletes, fans, and visitors!»

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THE PAssIon ofATHlETICs: sPEEd sTREngTH EnduRAnCE ElEgAnCEEmoTIonszürich 2014 – a big moment in the life of any athlete: Top track and field athletes are hardworking people. They train hard and finetune their skills for months, if not years to prepare for a career highlight. And then, on the day of their competition, they will seize the moment, and strive for the perfect race, the flawless throw, the ultimate jump. They will give it their all to perform at breathtaking levels at the European Athletics Championships between 12 and 17 August 2014.

1,400 athletes from 50 countries will compete at Zürich 2014, going

for titles and medals in 47 disciplines.

The competitions will be held between 12 and 17 August 2014. On the first four days of competition, there will morning sessions at Letzigrund Stadium.

The two marathon races and three race wal-king events will be staged in the city centre of zurich.

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gERold lAubERMember of the City Council

«Letzigrund Stadium is famous for its beautiful architecture. The stadium, which was rebuilt in 2007, re-presents the ideal hardware for the European Athletics Championships, while the experienced team of Welt-klasse zürich contributes the best possible software to stage such an event.»

Overall capacity during the European Athletics Champion-

ships: 26,800 seats per competition day.

Tickets overall: 18,200 per competition day

Ticket reservations for international federations: 5,000 per competition day

Tickets on sale: 13,200 per day

Considered as one of the world’s home arenas of athletics, the legendary Letzigrund Stadium will be a perfect venue for the championships. The state-of-the-art stadium with its crown of 31 light posts is an architectural mas-terpiece. At the same time, Letzigrund Stadium stands for 80 years of world-class athletics, celebrated at the Weltklasse zürich meeting every year. As many as 25 new world records have been set in the famous arena.

lETZIgRund sTAdIum – HomE AREnA of ATHlETICs

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CHAmPIonsHIPs To bE bACK In swITZERlAnd

AfTER 60 yEARs60 years after Bern 1954, Switzerland will host another edition of the European Athletics Championships. zürich 2014 will represent a once-in-a-lifetime experience for everyone in-volved. Swiss athletes in particular will be excited to compete in front of their home crowd.

Zürich 2014 will be the 22nd edition of the European Athletics Championships; the first edition was held in Turin in 1934.

Bern 1954 was a huge success. The organisers, who had expected 10 000 to 15,000 stadium spectators, installed temporary tribunes at short notice to accommodate 24,000 fans.

The performances of Emil Zatopek and Roger Bannister were two of the highlights of the championships in Berne. The best Swiss athletes were Jean-Jacques Hegg (400 m) and Fritz Portmann (triple jump) who both placed fifth in their finals.

«The European Athletics Championships in Bern felt like some sophisticated school reunion. We were a great group. Even though I got elimi-nated in the heats, I cherish many wonderful memories of Bern 1954. Seeing roger Bannister win! or watching zatopek during his 10’000 m solo run! Just phenomenal! Athletics has always been very important to me and still is!»

sEPP sTEgER800m, Swiss participant

Bern 1954

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swIss sTARTERs 2014: loCAl ATHlETEs TAKIng CEnTRE sTAgESuccessful Swiss participants at the European Athletics Championships 2014 will be essential to the success of the event. In 2008, even before initiating the candidacy, Weltklasse zürich and Swiss Athletics launched their «Swiss Starters 2014» project. Many young talented and motivated athletes from all around Switzerland are preparing for zürich 2014, in order to be able to shine in front of their home crowd.

Swiss Starters 2014: The project currently includes 80 athletes.

Switzerland expects to be represented by 30 local athletes at Zürich 2014.

On track: 35 athletes achieved the qualifying standard for Zürich 2014 at the 2013 national outdoor championships.

Learn more about the members of the Swiss Starters 2014 project on www.swiss-starters.ch.

The interactive website will bring you up to date with news from the athletes’ social me-dia sites, and will provide you with interesting facts and figures.

www.swiss-starters.ch

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«SrG SSr is proud to act as host broadcaster of the European Athletics Championships zurich 2014, and to support the event with its know-how. We will be happy to help convey the fascinating sport of athletics, and to portray the championships, zurich and Switzerland by producing impressive and vibrant television pictures.»

uRs lEuTERT Head of Sport SRG/SSR

ImPREssIvE Tv PRoduCTIon All eyes will turn to zurich in August 2014, when the European Athletics Championships 2014 will be underway at Letzigrund Stadium. The competitions will draw a tremendous amount of media attention. SRG SSR, host broadcaster of the championships, will produce the international TV signal for 370 million viewers. It will be the largest and most complex host broadcasting project in the history of SrG SSr.

The SRG SSR team for the Zürich 2014 TV production will include 300 members. 200 staff members from all language regions of the country will be

part of the production of the world feed, while another 100 will be responsible for the unilateral, regional programme of SRF, RTS, RSI, and RTR.

The competitions at Letzigrund Stadium will be captured by some 70 cameras. One of the devices – a cablecam – will be an eye-catcher itself.

21 additional cameras will be needed to broadcast the marathon and race walking events.

In order to produce the TV signal for all competitions, eight individual feeds will be required.

All in all, 60 TV stations, 35 radio stations, 500 print journalists, and 200 photographers will be on location to cover the championships.

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In HIgH dEmAnd: ZÜRICH 2014 TICKETsExperience the championships live at Letzigrund Stadium: Secure your tickets now! The at-tractive championship ticket packages, which include public transport fares for your jour-ney to and from the stadium, are in high demand. A first sales campaign of week packages was a great success among fans. Day packages are now available for public purchase.

Day Packages are available at CHF 85. All day packages include public transport fares for the journey to and from Letzigrund Stadium on the day of the event (from and to any destination in Switzerland, 2nd class)

Two sectors at Letzigrund Stadium will be reserved for families: Tickets in these sectors will be available at a discount price for children up to 16 years (50%).

A day package includes one ticket for the morning session and one for the evening sessions on the first five days of competitions (Tuesday to Friday). On Saturday and Sunday, there will be a competition session in the afternoon.

Seating capacity of Letzigrund Stadium during Zürich 2014: 25,000 per day (or 26,500 with temporary tribunes)

Tickets overall: 19,000 per day

Ticket reservations for international federations: 5,000 per day

Tickets available for general purchase: 14,000 per day

PATRICK K. mAgyARCEO Zürich 2014

«zürich 2014 will be an event for fans from all of Switzerland. Each ticket will include public transport fares for the journey to and from the stadium. Ticket prices will be affordable, as we would like to have an audience of true fans at Letzigrund Stadium.»

HAndy HInT! UBS, main sponsor of the Swiss national team and zürich 2014 Interna-tional Sponsor, will set up a fan corner. Tickets for seats in two sectors at the north end of the stadium, the UBS Swiss Fan Corner, will cost CHF 85 only. Spectators in this area will cheer Swiss athletes with simple choreographies and with red and white signs. If you would like to support local athletes and contribute to an energizing atmosphere at Letzigrund Stadium, the UBS Swiss fan corner will be your favourite sport during the championships.

DAYPACKAGE

Category 1 CHF 240.–

Category 2 CHF 180.–

Category 3 CHF 125.–

Category 4 CHF 95.–

Family Sector CHF 95.–

UBS Swiss Fan Corner* CHF 85.–

Wheelchairs (with accomp. person) CHF 130.–

Wheelchairs (no accomp. person) CHF 60.–*By purchasing a Day Package in the UBS Swiss Fan Corner you are committed to support the Swiss Athletes actively with choreographies in red and white practiced under guidance.

Pole Vault

Long/TripleJump

High Jump

High Jump

Discus/Hammer

Shot Put Shot Put

Shot Put

JavelinJavelin

Shot Put

HOME STRETCH

Public Area for wheelchairs

SCHWEIzWEITKosTEnlosE

An- und RÜCKREIsEDANK SBB/zVV/VBz

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Women: 4×100 m 4×400 m

Men: 4×100 m 4×400 m

sATuRdAy16. AugusT

Women: marathon (City) 800 m 5000 m 400 m Hurdles Discus

Men: pole vault Triple Jump Hammer

sundAy,17. AugusT

Women: 3000 m Steeple High Jump Shot Discus

Men: 1500 m 5000 m Long jump

fRIdAy,15. AugusT

Women: 200 m 400 m 1500 m Hammer Heptathlon, 2. Tag

Men: 50 km walk (City) 200 m 400 m 800 m 400 m Hurdles High Jump

FInAL

Women: 800 m 400 m Hurdles Triple Jump Hammer

Men: 110 m hurdles High Jump

wEdnEsdAy,13. AugusT

Women: 100 m 100 m Hurdles Long jump

Men: 20 km walk (City) 100 m 10,000 m Discus Decathlon, 2nd Day

Women: 100 m 400 m

Men: 100 m 400 m 400 m Hurdles 800 m

Women: 200 m 5000 m

Men: 200 m pole vault Hammer Javelin

THuRsdAy,14. AugusT

Women: 20 km walk (City) pole vault Javelin Heptathlon, 1. Tag

Men: 3000 m Steeple 110 m Hurdles Triple Jump

Women: 200 m 800 m, 400 m Hurdles

Men: 200 m 110 m Hurdles

SEMI-FInALQuALIFyInG

ZÜRICH 2014 – THE PRogRAmmE

of EvEnTszürich 2014 will provide you with all the ingredients of an international athletics festival: sports at its best, action-packed and gripping competitions, drama, and emotional moments. The medals in the 47 disciplines will be won and awarded according to an attractive schedule. Each day of competition will boast its own highlights. Visitors on the first day of competition will be able to experience a spectacular opening ceremony at Letzigrund Stadium following the evening session.

Tuesday till Friday: morning and evening competition sessions.

Saturday and Sunday: competition sessions at Letzigrund Stadium in the afternoon, marathon races in the city centre of Zurich in the morning.

The opening ceremony will be staged at Letzigrund Stadium at the end of the first day of competition – on Tuesday, 12 August.

Women: 100 m 400 m 1500 m 100 m Hurdles pole vault Long jump Javelin

Men: 100 m 400 m 800 m 400 m Hurdles 3000 m Steeple Triple Jump Shot Discus

TuEsdAy,12. AugusT

Women: 10,000 m

Men: Shot Decathlon, 1st Day

★ opENING CErEmoNY

Women: 100 m Hurdles

Women: 3000 m Steeple High Jump Shot 4×100 m 4×400 m

Men: marathon (City) 1500 m 5000 m Long jump Javelin 4×100 m 4×400 m

★ CLoSING CErEmoNYseite 19

vIKToR RÖTHlIn2010 European Marathon Champion

«The course gives ample scope for race strat-egy. The zürich 2014 marathon will be exciting both for competitors and fans. I am extremely motivated, of course. Who gets to compete in front of his or her home crowd as a defending champion? I will definitely try to keep up with my younger colleagues.»

The marathon and race walking events will lead through the city centre of Zurich.

Competitors of the marathon races will run the loop four times.

Athletes will have to climb 42 metres in altitude up to the terrace of the Swiss Federal Institute of Technology.

Spectators will get to cheer the athletes up to four times per loop.

European Champion Victor Röthlin will run his farewell marathon at Zürich 2014.

CHAmPIon-sHIPs In THE CITy CEnTRE of ZuRICHAttractive, challenging, and crowd-friendly: The scenic marathon race course will take competitors through the zurich city centre and will provide spectators with a true running spectacle. The backdrop for the competition – zurich’s picturesque old town, Limmat river, the lake, and the Alps will provide viewers around the world with spectacular TV images. Climbing the hill to the terrace of the Swiss Federal Institute of Technology will be the pièce de résistance of the course, which the athletes will encounter as many as four times.

Walking and marathon: The Programme

Wednesday: 20 kilometres race walking menThursday: 20 kilometres race walking womenFriday: 50 kilometres race walking men Saturday: marathon WomanSunday: marathon men

* All race walking and marathon events will take place in the morning.

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Parade-platzFraumünsterKircheRathaus

UniversitätETH

ZoologischesMuseumKunsthaus

Opernhaus

ChinesischesHaus

ZürichhornCasinoLe CorbusierMuseum

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Cooly – A mAsCoT IConzürich 2014 is proud to have a very special ambassador: Cool cow Cooly - a crowd favourite, wherever and whe-never it appears. The happy, sometimes slightly overexcited Swiss cow fascinates both fans and athletes. Just as the future competitors, Cooly takes its preparation for the championships seriously, and will no doubt be ready to team up with spectators to support the competitors.

Cooly has met many stars in its capacity as Zürich 2014 ambassador. It danced with Haile Gebrselassie at the Grand Prix in Berne, celebrated

athletics with usain Bolt at Weltklasse Zürich, and joined Victor Röthlin when he crossed the finish line at the Jungfrau-Marathon.

As a popular championship ambassador, Cooly has quite a busy schedule with more than 150 appearances in Switzerland and in neighbouring countries.

DJ Bobo, an inspiration for Cooly: Have you ever seen Cooly dance to «Somebody dance with me»?

Iconic Cooly: 9,700 fans on Facebook for the zürich 2014 mascot! Follow Cooly on Facebook and like its page in order to be up to date with what the cool cow is up to!

www.facebook.com/CoolyGoesZurich2014

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PRomoTIng ATHlETICs In swITZERlAnd TogETHERzürich 2014 will add tremendous impetus to the athletics community in Switzerland. Everyone involved, including Swiss Athletics, Weltklasse zürich and Athletissima Lausanne, as well as public authorities have teamed up to host successful European Athletics Championships – and to build a lasting basis for future success. Their commitment will not end in 2014.

the vitAl components of A lAsting Zürich 2014 successSwiss Starters 2014: potential members for the Swiss national team for zürich 2014 have been supported in a special project called Swiss Starters 2014 since 2008. And the project is prospering: As many as 35 Swiss athletes have achieved the qualify-ing standard for the championships so far. The initial goal of a team of 30 athletes will most probably exceed all expectations.

2014 Swiss national championships in Frauenfeld: The zürich 2014 organisers and the LC Frauenfeld will stage a very special edition of the Swiss national champion-ships in 2014. Both championship qualifiers and hundreds of Swiss athletes will get the chance to experience a unique competiti-on in European championship atmosphere.

uBS Kids Cup: The platform for young talents promotes the basic disciplines of running, jumping, and throwing and pro-vides valuable impetus for the traditional sport of athletics at schools. In 2013, 85 000 children and teenagers participated in over 550 UBS Kids Cup events and got to try out athletics. The winter edition of the event –

the UBS Kids Cup Team – is designed as a team event and draws more than 12,000 participants at 18 local qualifying events, six regional final events, and one Swiss national final event.

Training with the stars: At the IAAF Dia-mond League meetings Weltklasse zürich and Athletissima Lausanne, the superstars of athletics do not only compete, they also always make time for special training ses-sions with kids at 15 various locations in all regions of the country. more than 2,000 children meet up with national and inter-national stars to train. A unique experience for both the young athletes and their illus-trious coaches.

Integration of running community: Not just Swiss clubs and track officials will be integrated when it comes to volunteering. The national running community will play an equally important role. many Swiss run-ning events are investors of the European Athletics Championships, and will be on duty along the race courses of the mara-thons and race walking events.

HAnsRuEdI mÜllERPresident Swiss Athletics, President of

the Board of Directors Zürich 2014

«We are all on the same team: promoters, federations, clubs, athletes, coaches, sponsors, and public authorities. I think this will be the great legacy we can secure from the European Athletics Championships zurich 2014. We are building a broad and viable foundation, on which Swiss athletics can build a bright future.»

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ubs KIds CuP: gETTIng swIss

youngsTERs movIngDoing sports is fun and cool. zürich 2014 will not only have an effect on professional athletics, but will make a positive impact on children and youngsters in clubs and schools around Switzerland. The UBS Kids Cup is a wonderful platform to do this end. While completing three disciplines, children are introduced to the basic elements of sport: running, jumping, throwing. The events have been designed so that they help when starting

other sports, such as football, ice hockey, handball, or tennis, as well.

For more information go to: www.ubs-kidscup.ch

In the past three years, uBS Kids Cup drew more than 224,000 children and teenagers.

Every year, more than 550 events are being staged. More than 200 schools organise a uBS Kids Cup event on the occasion of their school sports day.

The Swiss final event with 540 finalists is held at Letzigrund Stadium, the venue of Welt-klasse Zürich, two days after the famous meeting. Many national and international stars support the young finalists during their big day.

The team version of the project, its winter edition, is drawing another 12,000 children.

lIsA uRECHfastest Swiss 100mhurdler of all time

«When I see the happy faces of the kids com-peting at the UBS Kids Cup, I actually want to be part of the action. It’s a great platform to show children and teenagers the fascination of sport and of athletics.»

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TEAmIng uPwITH 17 offICIAl RunnIng PARTnERsThere is a large number of renowned running events in Switzerland. 17 running event orga-nisations have joined forces with Zürich 2014 in a cooperation that is beneficial to both the championships and their events. Official Running Partners share their volunteer pools and thereby their know-how for the race walking and marathon events of the championships. In return, zürich 2014 mascot Cooly supports the 17 events during its tour of the country, cheering for participants and entertaining spectators. All in all, the running events combine 130 000 participants every year.

Schweizer Frauenlauf Bern

OFFICIALRUNNING EVENT PARTNER

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OFFICIAL RunnInG PARTnER

CHRIsToPH sEIlERPresident Organising Committee Jungfrau-Marathon

«Being part of such a major event is a unique ex-perience for us. We are proud to be able to play an active role and to contribute to the success of the championships in our country. particular-ly for young volunteers, zürich 2014 will be an immensely motivating experience.»

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moRE THAn 2,000 volunTEERsVolunteers are important ambassadors of Zurich 2014 and contribute to the success of the event with their diverse experience and valuable know-how. They will go about their championship task with joy and enthusiasm, and will play an essential role, when it comes to creating fond and lasting memories of the championships – for visitors, and for themselves.

2,100 volunteers will be part of the Zürich 2014 team. 310 officials have been recruited from the Swiss Athletics pool of specialists in 2012 already.

260 volunteers for the marathon and race walking events are members of the volun-teer pools of the 17 Zürich 2014 Running Partners.

Within two months, more than 2,000 people applied for additional volunteer posi-tions via www.zuerich2014.ch this spring.

Applicants for volunteer positions combine 52 languages and 40 nationalities, and there are representatives of alll age groups between 18 (minimum age) and 80 years.

The volunteer management interviews each applicant individually.

Volunteers commit to be available for at least six days of work and two additional days for training courses.

A REWARDInG EXPERIEnCE:

An unforgettable experience – and a great amount of fun

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A thank-you gift provided by Erdgas

A unique Puma outfit

Volunteer points for the Swiss Olympic Volunteer Shop

ZFV catering when on duty

URKUNDE

EM ZÜRICH 2014

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nulla facilisis at vero eros et accumsan et iusto

odio dignissim qui blandit praesent luptatum zzril

delenit augue duis dolore te feugait nulla facilisi.A volunteer certificate

Free tickets for the local public transport network , provided by SBB, ZVV, VBZ

POWERED BY

NATIONAL PARTNER

Werde Teil der Leichtathletik Europameisterschaften Zürich 2014… das erwartet Dich!

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ZuRICH:swITZERlAnd’ssmAll, bIg-HEARTEdmETRoPolIsSwitzerland is a small but extremely diverse country: more than 120 glaciers, 1 500 lakes, eleven UNESCo World Heritage sites, two UNESCo biosphere reserves, and 48 mountain peaks of over 4000m in altitude are assembled on an area of merely 41 285 square kilometres.

zurich is perfectly located for day trips to the country’s many sights. And the city itself is of course one of Switzerland’s main magnets of tourism. An idyllic location on Lake zurich, views of the snow-clad Alps, and an unparalleled variety of cultural, art and sports events – zurich and its surrounding region offers a unique mixture for an entertaining stay to all its guests.

mARIo fEHRRegierungsrat Kanton Zürich

«zurich is always worth visiting – especially of course during the European Athletics Championships 2014. We greatly look forward to welcome visitors from all over the continent and to introduce them to the diversity und fascination of zurich!»

Direct flights from the international airport of Zurich-Kloten link the city to 150 destinations. A 10 minute train journey takes travellers from the city

centre to the airport.

Switzerland has approx. 8 million residents. Zurich, with its 380,000 residents, is the largest city of the country.

Zurich boasts the most elaborate public transportation network of the world. Visitors of the European Athletics Championships will benefit from a co-operation with public transport services, as stadium tickets and accreditation cards will also serve as tickets for the journey to and from Letzigrund Stadium.

City of Sports: Zurich is home to the world’s most prestigious one-day athletics mee-ting Weltklasse Zürich.

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BEComE AfRIEnd!

www.zuerich2014.ch/friends NEWS, UpDATES, prE-SALE TICKETS

fACTs & fIguREsThe European Athletics Championships Zurich 2014 will be unique in many ways. A look at the fact and figures of a big event in a small country:

• 1,400 athletes from 50 countries.

• 6 competition days with 47 sets of medals to be won and awarded.

• 10 competition sessions at Letzigrund Stadium, expected to draw 250,000 visitors.

• Marathon and race walking events in the city centre of Zurich.

• 370 million viewers expected to follow the athletics action on TV.

• Largest and most complex in-house production in the history of host broadcaster SrG SSr.

• 2,000 media representatives on site.

• More than 2,000 volunteers to assist athletes, officials, guests, and visitors.

• 25,000 overnight stays for athletes, coaches, officials, and media representatives booked by the championships promoters. 25 official partner hotels.

• Overall budget of approx. 35 million Swiss francs.

• Onetime contribution of 3.3 million Swiss francs by the Federal Office of Sport on behalf of the Swiss Confederation.

• Deficit guarantee by the City and the Canton of zurich of 3.3 milli-on Swiss francs each.

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NATIONAL PARTNERS

NATIONAL SUPPLIERS

INTERNATIONAL PARTNERS

HOST INSTITUTIONS

www.zuerich2014.ch