Advertising Expenditure in local currency at current prices (Rupees million)

Year Total % Newspapers % Magazines % TV % Radio % Cinema % Outdoor2012 290093 8.0 133777 11.7 8539 17.9 112326 2.4 9689 11.4 1716 4.0 140302013 313298 8.0 139423 4.2 8860 3.8 115126 2.5 10535 8.7 1888 10.0 154332014 349397 11.5 156154 12.0 8948 1.0 126638 10.0 11062 5.0 2076 10.0 169762015 390233 11.7 174892 12.0 9038 1.0 139302 10.0 11615 5.0 2284 10.0 186742016 436524 11.9 195879 12.0 9128 1.0 153232 10.0 12196 5.0 2512 10.0 20541

% Internet %0.2 10016 31.8

10.0 22034 120.010.0 27543 25.010.0 34429 25.010.0 43036 25.0

Advertising Expenditure in local currency at current prices (Rupees million)

Year Total % National % Regional %2012 133,777 64,213 69,5642013 139,423 4 66,923 4 72,500 42014 156,154 12 74,954 12 81,200 122015 174,892 12 83,948 12 90,944 122016 195,879 12 94,022 12 101,857 12

Year Total % Business % Consumer %2012 8,539 683 7,8562013 8,860 4 709 4 8,151 42014 8,948 1 716 1 8,232 12015 9,038 1 723 1 8,315 12016 9,128 1 730 1 8,398 1

Year Total % Terrestrial % Cable/sat. %2012 112,326 3,370 108,9572013 115,126 2 3,454 2 111,672 22014 126,638 10 3,799 10 122,839 102015 139,302 10 4,179 10 135,123 102016 153,232 10 4,597 10 148,635 10

Television

Newspapers

Magazines

Advertising Expenditure in local currency at current prices (Rupees million)

Year Total % Display % Desktop display

% Mobile display

% Classified

% Desktop display

% Mobile display

% Search

2012 10,016 5,621 5,059 562 2,453 2,281 172 1,9422013 22,034 120 12,366 120 10,882 115 1,484 164 5,396 120 4,964 118 432 151 4,2722014 27,543 25 15,458 25 13,448 24 2,010 35 6,745 25 6,138 24 607 41 5,3402015 34,429 25 19,322 25 16,617 24 2,705 35 8,432 25 7,588 24 843 39 6,6752016 43,036 25 24,153 25 20,530 24 3,623 34 10,539 25 9,380 24 1,159 37 8,344

Internet

% Desktop display

% Mobile display

%

1,631 311120 3,503 115 769 14725 4,272 22 1,068 3925 5,206 22 1,468 3725 6,341 22 2,002 36