zms: au bon endroit au bon moment nourredine rouibah-inzair-rezonance conference solomo
TRANSCRIPT
There is something inZair… SoLoMo in the air…
SoLoMo
oFacility oMarketing oProduct
Facility: All you need is an internet access
o Flexible work o All is in the cloud
• Development tools and platforms • Marketing • Product
o Communication
Rock Solid
App Engine
Marketing: Smart Marketing
o Social • Interact with friends, family,
colleagues • Share life and experiences • All is about sharing and
communication
o Local • Interact with brands and
products on the way • Contextualized behaviour • Real life happens in the
street
o Mobile • Ubiquity • Location aware interactions • Surprise each other
SoLoMo in Product design and features
Stone age
SMS - popular but archaic
200.000 sent every second
Re-inventing mobile messaging
Three main features
o Rich multi-media content
o Geo-localized triggered messages
o Time scheduled Messages
Interact and surprise others
ZMS Have fun and share
ZMS The right message at the right place…
Get back in touch...
No Solo…
Social marketing
Catch and attract the right customer at the right time and place. Interact with products and brands.
ZMS Marketing Campaign
Catch and attract the right customer at the right place
Beta available now
Thank You!