- turn costs- marketing- lost rent- utilities- concession
1 year resident
$12,000$12,600$13,230
-9%$36,639
3 year resident
(+5%)(+5%)
Goal: Secure more long term residents
Plan: Become master storytellers
• highly engaging• key elements• visualize the story
OXYTOCIN“trust hormone”
promotes connection
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ONLINE
OFFLINE
ONSITE
what’s your story?
*
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ZMOTONLINE
research
2015 SatisFacts Today’s Online Renter Study
researched online
78.5%
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ONLINE STORYBest Practices
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CONSISTENT MESSAGE
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1. Think like a prospect – how are they looking for you online?
2. Multiple search criteria
3. What’s on page 1?
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HOW “YOU” IS THE STORY?
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1. Brand
2. Culture
3. Does your online story have a personality?
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CHECK THE RIGHT BOXES
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Utlilty – solve a problem Education – makes them smarter Amusement – inspires happiness Access – connection to others Emotion – elicits a reaction Exclusivity – VIP access Information – current news/inside scoop Financial – provides sales/product info