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LEADING THROUGH CHANGE Maya Strelar-Migotti VP, Head of Development unit IP and Broadband Head of Ericsson Silicon Valley

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Changing client inclination together with decreased go-to-market time, shows that Engineering associations crosswise over geologies need to concoct imaginative results that enhance and match up with customers' desires with each updated form. To address this "change", associations will need to re-adjust on various extents going from embracing most recent advances & approachs in item improvement cycle; leveraging their environment of accomplices, new companies & the educated community; working with their worldwide partners over the association; and dealing with the new & advancing parts.

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Page 1: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

LEADING THROUGH CHANGE

Maya Strelar-MigottiVP, Head of Development unit IP and BroadbandHead of Ericsson Silicon Valley

Page 2: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Presentation overview

Ericsson at glance

The Networked Society

Leading through change

Summary and Q&A

Page 3: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Presentation overview

Ericsson at glance

The Networked Society

Leading through change

Summary and Q&A

Page 4: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Ericsson at a glance

Page 5: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Ericsson organization

114,000 employees

44% of our employees are under the age of 35

187 languages are spoken by our employees

90% of our employees believe our core values are relevant

Page 6: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Presentation overview

Ericsson at glance

The Networked Society

Leading through change

Summary and Q&A

Page 7: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Pace of change

Page 8: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

New business models

“Why shouldn’t the car be connected? It’s the ultimate mobile device.”

Paul MascarenasCTO, Ford Motor Company

Page 9: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Three key shifts

Page 10: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Presentation overview

Ericsson at glance

The Networked Society

Leading through change

Summary and Q&A

Page 11: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Why market leaders fail?

Page 12: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Leadership challenge

Creativity & Exploration

Longer term Flexible projects models Network structure Transparency of information

Delivery & Performance

Short term Project management Line structure Information in silos

Lean and Agiletransformation

Innovation andChange Management

Page 13: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Delivery and performance drivers

Empower people

Reduce lead time

Create more value

Build quality continuously

Radical changes needed to stay competitive

Page 14: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

R&D transformation

Source: http://www.guerillaprojectmanagement.org

Page 15: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Lean & Agile transformation – example in Ericsson IP and Broadband R&D

Delivery predictability &customer commitment

Speed

Quality

Cost

Scope-in approachFeature decisionsTransparency of plans

Average project slippagedown from 8 to 2 weeks

Focus Areas Activities2013 impacts

Agile teamsContinuous integrationTest automation

Improved Integration by 30%Faster delivery to customers

Key Performance IndicatorsContinuous integrationTL 9000

Customer Satisfaction Index(best in class)

Resource strategyLab strategy and utilization

R&D cost decreased by 15%IT cost decreased by 19%

Page 16: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Innovation and change management: influential factors

Innovation

Page 17: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Innovation Framework – example in Ericsson IP and Broadband R&D

Innova VC Funding

Innova incubation

Innova SquadBring in outside perspective

Advance Adjacent Ideas into Products

Facilitate innovation to employees

Page 18: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Presentation overview

Ericsson at glance

The Networked Society

Leading through change

Summary and Q&A

Page 19: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

Summary

Innovation has nothing to do with how many R&D dollars you have.

It’s about people… and leadership… and thinking differently

Steve Jobs

Page 20: Zinnov Confluence 2014 : US Chapter   External Keynote : Leading through Change By Maya Strelar-Migotti, VP of IP & Broadband Development, Ericsson

thankyou

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